HOUSTON INNOVATORS PODCAST EPISODE 94

Startup founder on how Houston has evolved as a software hub — and why there's no better place to be

Will Womble, CEO of Umbrage, joins this week's episode of the Houston Innovators Podcast. Photo courtesy

It's no understatement to say that Will Womble is incredibly proud to be a Houstonian. The former actor and lawyer first got involved in the startup world by way of Austin — but he always advocated for his hometown.

"Houston is always third in line when it comes to the 'cool kid' in Texas," Womble says on this week's episode of the Houston Innovators Podcast. "But when you look at what's here, there's not a city outside of New York City with as many Fortune 500 companies. ... I just wanted to go prove that Houston has some really talented software developers just clamoring for the opportunity to show the talent."

An early hire at Chaotic Moon — later acquired by Accenture, Womble co-founded Austin-based Hypergiant before founding his latest venture, Umbrage. The company, which publicly launched earlier this year, supports companies large and small with their software design, development, and more.

The company, which Womble describes as a service-focused, crafts-based digital studio, works with its clients to design, develop, and deliver enterprise software that's cutting edge and scalable. The other thing? Umbrage is fiercely loyal to Houston. Womble says he saw a void in Houston for this type of company, and he's attempting to fill it.

"What makes us different is speed to market — we're all onshore. We're all Houston-based, with the exception of five of our 40 employees," Womble says. "Houston was our focus and mission."

Womble has seen Houston evolve as an innovation ecosystem over the years, and now the game has changed — especially when it comes to hiring, which has gotten very competitive.

"You see all of these great companies that aren't just bootstrapping but raising significant venture funding," Womble says. "It's awesome, but it's also making the landscape from the talent perspective very competitive. It was hard enough for a lot of industrial enterprise to attract talent before all of these startups were infused with capital to build their own teams."

These types of challenges aren't a deterrant for Womble — it's exciting for him.

"It's a really awesome time to be called a Houstonian," he says.

Womble shares more on his circuitous career and how he's seen the Houston innovation ecosystem evolve on the podcast. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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Building Houston

 
 

Optellum and Liongard have hired two new members to their executive teams. Photos courtesy

A couple of Houston tech startups have recently announced new appointments to their C-suites. A med tech company with its national headquarters in Houston has a new leader, and a Houston software has a new exec focused on strategy.

Optellum names new CEO

Jason Pesterfield will lead United States operations for Optellum. Photo courtesy of Optellum

Optellum, a medical software startup based in the United Kingdom and has its United States HQ in Houston, has appointed Jason Pesterfield as CEO to lead growth in the U.S. clinical market. Optellum AI-based software enhances early lung cancer diagnosis and therapy with its medical device software platform, Virtual Nodule Clinic.

Pesterfield was previously the president and CEO of Veran Medical Technologies, a leader in image-guided lung cancer diagnosis. He brings 25 years of leadership experience in the medtech sector. Optellum was founded by Václav Potěšil, Lyndsey Pickup, Timor Kadir, Professor Sir Mike Brady, and Jérôme Declerck.

"It took us almost a year to find the right successor who shares our vision and has the right expertise to take Optellum on to the next stage of growth," says Potěšil in a news release. "I am really excited to work with Jason, to make Optellum's platform available to every clinician in the USA and around the world, and to help them diagnose their lung cancer patients as early as possible. With Jason on board, I can focus on advancing Optellum's vision to transform early lung cancer therapy through partnerships that harness the power of AI software combined with molecular diagnostics, robotics and interventional devices, and drugs."

Liongard announces chief strategy officer

Patrick Schneidau is the chief strategy officer for Liongard. Photo courtesy

​Houston software-as-a-service company, Liongard, has named Patrick Schneidau as chief strategy officer. The company, founded in 2015, was a 2021 InnovationMap Awards finalist and reported that the team was looking to expand by around 70 new hires over the next year.

"Liongard is an incredible Houston growth story," Schneidau tells InnovationMap. "Our founders, Joe Alapat and Vincent Tran, have built a first-class team that allow technology service providers to operate at 10x by providing unprecedented insight and data into the systems deployed in the modern IT stack. In a rapidly growing market, they are quickly becoming 'must have' technology. I'm excited to join to team to accelerate their growth into new markets and with new products."

Schneidau spent over a decade at Houston-based PROS before serving in C-level positions at two other Houston startups — Commtrex and Truss. He's also previously served as talent committee chair for Houston Exponential.

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