teaming up

Houston esports startup scores partnerships with big gaming brands

Uconnect Esports, based in the Katy area, has secured partnerships with big gaming brands ahead of a busy 2020 season. Jamie McInall/Pexels

A esports marketplace based in the Houston area has won some big partnerships for 2020.

Uconnect Esports, which is headquartered in Katy, has announced it has formed partnerships with Twitch Student, HyperX, and Cooler Master. These new partnerships will support the company's 2020 events.

"As organization leaders of the first generation of collegiate esports, our goal at Uconnect Esports is to open an entire ecosystem for sponsorships and support," says Dylan Liu, CEO and founder of Uconnect Esports, in a news release.

Uconnect acts as a marketplace for esports players and brands by streamlining and automating the entire sponsorship process. The company first launched alpha platform in August 2019 at it's Texas Collegiate Esports Summit.

"Collegiate esports is a new space for many brands and collegiate administrators," Liu continues in the release. "We are helping both sides enter the ecosystem while prioritizing students. We want to make sure that these organizations and this ecosystem continue to be led and driven by students, with the support of administrators and brands."

Since launch, Uconnect's platform has been used at 120 collegiate esports and gaming organizations across the continent, and last spring, Uconnect connected its gamers to eight brands through 160 collegiate sponsorships. Gaming brands have taken notice to the resource the company is providing.

One of the new brand partners, Twitch Student, will use Uconnect's platform exclusively at over 100 collegiate esports and gaming events.

"Uconnect Esports continues to devote themselves to elevating collegiate gaming and esports clubs in North America," says Mark "Garvey" Candella, director of Student and Education Programs at Twitch. We are proud to continue our support for community leaders who bring students together and create opportunities for each other."