Sweet development

Texas startup dials up plans to reboot once-popular BlackBerry phone

BlackBerry was discontinued in 2016. One Austin company has plans to bring it back. Blackberry.com

A Texas company is dialing up a comeback for the once pervasive BlackBerry.

OnwardMobility, an Austin startup that produces mobile devices, said August 19 that it had sealed a deal with BlackBerry and FIH Mobile to resurrect the device. In the first half of 2021, Onward Mobility plans to roll out a 5G BlackBerry Android smartphone equipped with an old-school QWERTY keyboard. It'll be available in North America and Europe. Onward Mobility says it will collaborate on both design and production of the device.

"With the increasing number of employees working remotely with critical data and applications, coupled with the constant threat of cyberattacks, there is an absolute need for a secure, feature-rich 5G-ready phone that enhances productivity," OnwardMobility says in a release. "Employees are demanding better workplace technology experiences, and organizations are facing increasingly complex challenges in selecting, deploying, securing, and managing devices to meet expectations and maximize employee productivity."

In a YouTube video announcing the deal, OnwardMobility CEO Peter Franklin says 5G-enabled BlackBerry devices will be more than "nice to have" but also will be a "critical need."

"Consumers are looking for a more secure choice for their smartphone purchases," Franklin says, "and they're ready for a sleek device built around security and productivity from the ground up."

TCL Communication said in February that it would stop selling BlackBerry-branded phones effective August 31 because it had lost the rights to keep designing, manufacturing, and selling them. BlackBerry discontinued making phones in 2016. Later that year, TCL picked up the licensing rights for BlackBerry-branded Android smartphones.

Now, OnwardMobility owns those rights.

Reporting on the BlackBerry-TCL breakup, Business Insider observed that TCL's discontinuation of the phones marked the end of an era for a brand that commanded almost one-fifth of the global phone market just a decade ago. "But as it struggled to keep pace with smartphones as the iPhone and Android rose to popularity, BlackBerry slowly faded out of relevance when it came to the global smartphone market," Business Insider said.

A BlackBerry history published by Harvard Business School's Digital Initiative described the brand as "the world's original smartphone leader." The original company, founded in 1984, rolled out its first mobile phone in 2000.

"Over the ensuing decade, the BlackBerry became the device of choice in corporate America due to its enterprise-level security and business functionality. Even after the competitive entry of the iPhone in 2007 and Google's Android OS in 2008, BlackBerry was certainly not destined for failure," says the history, noting that the brand dominated the smartphone market through 2010.

------

This article originally ran on CultureMap.

Trending News

Building Houston

 
 

As of this week, Lara Cottingham is the chief of staff at Greentown Labs. Photo via LinkedIn

The country's largest climatetech startup incubator has made a strategic new hire.

Lara Cottingham is the new chief of staff for Greentown Labs, a Boston-area company that opened in Houston earlier this year. Cottingham previously served as the city of Houston's chief sustainability officer and the chief of staff for the city's Administration and Regulatory Affairs Department for the past seven years. In her new role, Cottingham will oversee the day-to-day operations and communications for Greentown's CEO Emily Reichert, along with key stakeholder engagements and strategic initiatives for the incubator.

"Lara brings a tremendous wealth of knowledge and experience to our team from her dynamic leadership role at the City of Houston," says Reichert in a news release. "Her breadth of knowledge in sustainability, climate, and the energy transition, and her expertise in regulatory and stakeholder aspects of the energy industry, will be incredibly valuable to our team and community."

Under her leadership at the city of Houston, Cottingham was the chief author of Houston's Climate Action Plan, an initiative aimed at reducing greenhouse gas emissions in Houston, and getting the city to a point where it meets the Paris Agreement goal of carbon neutrality by 2050. Cottingham helped the city move to 100 percent renewable electricity, according to the release, and helped turn a 240-acre landfill into the nation's largest urban solar farm.

"In leading the Climate Action Plan, Lara helped spark Houston's leadership in what has become a global energy transition and was a passionate advocate for climate action in Houston," says Houston Mayor Sylvester Turner in the release. "While she will be missed, this new role will only strengthen our partnership with Greentown. I look forward to working with Emily, Lara, and the Greentown team to meet our climate goals and make Houston the energy capital of the future."

Before her work at the city, Cottingham worked at Hill+Knowlton Strategies' Houston office range of clients across the energy sector. Earlier in her career, she served as communications director for two congressmen in the U.S. House of Representatives. She began her work with the city in 2014.

"In working with Mayor Turner and Climate Mayors across the U.S., I saw how important partnerships are to helping cities decarbonize," says Cottingham in the release. "There is no better partner or place for climate action at work than Greentown Labs. Greentown is 100 percent committed to attracting and nurturing the energy companies of the future and making Houston the energy transition capital of the world. I'm excited to join the team and see how climatetech can help cities reach their climate goals."

Greentown Labs first announced its entrance into the Houston market last summer. The new 40,000-square-foot facility in Midtown across the street from The Ion opened its prototyping and wet lab space, offices, and community gathering areas for about 50 startup companies opened in April. Greentown was founded in 2011 in Somerville, Massachusetts, and has supported more than 400 startups, which have raised more than $1.5 billion in funding.

Trending News