10+ can't-miss Houston business and innovation events for January

Where to be

Here's your one-stop shop for innovation events in Houston in January. Getty Images

Start off the new year — and new decade — strong with tech and innovation events across Houston. From networking and panels to workshops and meetups, here's what Houston startup and tech events to attend in January.

If you know of innovation-focused events for this month or next, email me at natalie@innovationmap.com with the details and subscribe to our daily newsletter that sends fresh stories straight to your inboxes every morning.

January 9 — TransMedia Marketing® A New Paradigm

Phil and Karen Snyder are professors of Digital Media at University of Houston's College of Technology, and are the creators/developers of the University's unique Transmedia Marketing® Online Certificate Program. Reinventing the concepts of multi-platform storytelling, the Snyders apply them to marketing strategies. They share their experiences in their presentation: Transmedia Marketing® A New Paradigm.

Details: The event is from 11 am to 12:30 pm on Thursday, January 9, at The Cannon (1334 Brittmoore Road). Learn more.

January 9 — SBIR 101: A Practical Approach to Engaging with the US Air Force

At this event you will hear from Lt. Col. Eric Frahm, AFWERX chief product officer, and Ryan Erickson, AFWERX head of operations, who will present the details of engagement with the Air Force via the AFWERX SBIR process. Additionally, you will hear from Gustavo Sanchez (Pandata Tech) and Scott Schneider (HTX Labs), two Station Houston member companies that are on current AFWERX SBIR Phase II contracts, who will share their journeys through the SBIR process from customer discovery to securing customer MOUs to navigating bureaucratic hurdles such as non-US citizen employees.

Details: The event is from 5:30 to 7:30 pm on Thursday, January 9, at Station Houston (1301 Fannin Street, Suite 2440). Learn more.

January 9 — How to be a side hustler

So, how do you make your aspirations of becoming your own boss come to life? Enter the side hustle. Come join General Assembly's lineup of speakers as they delivers a highly tactical tips and tricks on the how (and why) behind starting a successful side hustle while keeping your day job.

Details: The event is from 6:30 to 9 pm on Thursday, January 9, at GA Houston (1301 Fannin St, Floor 21). Learn more.

January 14 — Employable in 2020: Closing the skills gap

What jobs will exist in 2030? Come along and hear from a panel of industry leaders on how to stay relevant in the rapidly changing space for 2030 and beyond.

Details: The event is from 6:30 to 9 pm on Tuesday, January 14, at GA Houston (1301 Fannin St, Floor 21). Learn more.

January 16 — Practice Makes: Inclusion

Inclusion means a better world for all. It's about correcting mismatched human interactions and opening up experiences/products for everyone to participate.

Details: The event is from 6 to 8 pm on Thursday, January 16, at Accenture Houston (1301 Fannin Street). Learn more.

January 22 — Bots and Brews

"Bots & Brews," is the winter meetup of the Energy Drone & Robotics Coalition. It offers insights from energy unmanned experts, and rapid-fire use cases from cutting-edge drone, robotics solutions and startups for the energy, and industrial autonomous challenges of today and tomorrow.

Details: The event is Wednesday, January 22, from 4 to 7pm at Saint Arnold Brewery (2000 Lyons Ave). Learn More

January 23 — JLABS x IGNITE: Girls Just Wanna Have Funds

Join JLABS and IGNITE for an evening of rotating round table discussions as we tackle these questions and aim to forge a path forward for two of the most prohibitive factors at play: a lack of a robust network of female mentors and lack of investment dollars in female-led startups.

Details: The event is from 5:30 to 7:30 pm on Thursday, January 23, at JLABS @ TMC (2450 Holcombe Blvd.). Learn more.

January 24 – 11th Annual WISE Luncheon

By celebrating the achievements of women leaders in science, we want to inspire others to pursue research and applications that will spur economic prosperity and improve the quality of life for our region and our state as a whole. WISE is more than just a luncheon. It is a place where everyone can come together to share their ideas, tell their stories and fall in love with math and science all over again.

Details: The event is from 11 am to 1 pm on Friday, January 24, at River Oaks Country Club (1600 River Oaks Blvd.). Learn more.

January 28 — E-Commerce Meetup & Panel Discussion with Kim Roxie

E-commerce is one of the industry's producing tech billionaires, and this panel will discuss the path to get there.

Details: The event is from 5:30 to 7 pm on Tuesday, January 28, at Station Houston (1301 Fannin Street, Suite 2440). Learn more.

January 29 — MassChallenge Texas in Houston 2020 Launch Event

MassChallenge Texas is launching both its Austin and Houston programs simultaneously. It's a good networking opportunity and a chance to learn more about this year's cohort.

Details: The event is from 5:30 to 7:30 pm on Wednesday, January 29, at the Four Seasons Hotel (1300 Lamar St.). Learn more.

January 30 — Digital Storytelling for Your Startup: Deconstructing Digital and Social Media

Savvy digital storytelling is a powerful tool in your entrepreneurial toolbox. JLABS has tapped into The Black Sheep Agency for this workshop, where we'll break down digital strategy, tools, tips and tricks that will set you up for success both online and offline.

Details: The event is from 11:30 am to 1:30 pm on Thursday, January 30, at JLABS @ TMC (2450 Holcombe Blvd.). Learn more.

January 30 — Intro to the Houston Startup Community

This free event is an orientation to help newcomers to the startup scene get acquainted with the exciting world of tech in Houston. A panel of professionals will give you the inside scoop on Houston's key events and meetups, people, companies, VCs, blogs, programs, and more.

Details: The event is from 6:30 to 9 pm on Thursday, January 30, at GA Houston (1301 Fannin St, Floor 21). Learn more.

January 31 — Innovate Integrate Inspire

The Society of Petroleum Engineers' Gulf Coast Section is hosting its WIN Congress 2020. Expect to come away with invaluable gems and insights as an eclectic mix of oil and gas professionals talk about their challenges, opportunities, and give their best advice on how to reach the success you want.

Details: The event is from 7 am to 5 pm on Friday, January 31, at Hilton Garden Inn NW American Plaza (14919 Northwest Fwy). Learn more.

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AI-powered Houston startup helps restaurants boost customer loyalty

order up

It’s no secret that restaurant trends move fast and margins run thin. And with the proliferation of platforms like Uber Eats, DoorDash and Easy Cater, customer loyalty is fleeting.

The solution?

How about an AI-powered restaurant technology platform that helps restaurant brands cut back on third-party platforms in favor of driving direct discovery, conversion and loyalty?

Enter Saivory. Founded in 2025 by Stephen Klein, a software investor, and Fajita Pete’s restaurateur Hugh Guill, the Houston-based startup aims to help eateries better understand and activate guest behavior across digital channels as AI increasingly reshapes how consumers discover and engage with brands.

In less than a year, Saivory has partnered with Shipley Do-Nuts and Fajita Pete’s to bring AI-powered ordering to life.

“With Saivory, we were able to answer the question of, ‘what if the ordering process could be reduced to a single step, where customers simply tell us what they want and AI takes care of the rest?’” Klein tells InnovationMap.

The Houston-based startup made such an immediate impact that it was selected as a semi-finalist during Start-Up Alley at MURTEC, the restaurant industry’s leading technology conference, which took place last month in Las Vegas.

“Houston is a great hub for technology innovation, and we were proud to represent the city at MURTEC this year,” says Klein. “We didn’t win, but we were able to talk about some of the work that we have existing in the market for clients right now and a little bit about what we’re working on in the future.”

In the current restaurant technology ecosystem, the third-party aggregators own the customer attention that brings volume to restaurants, while also taking big commissions and having control over the end relationships with the customer.

That can often make it difficult for restaurants to grow loyalty and repeat business from customers. Saivory aims to level the playing field for restaurants, helping them stay more connected to their customers.

Take Saivory’s recent application with Shipley’s Do-Nuts, for example.

Saivory powered the donut giant’s AI-ordering and launched Shipley's website and mobile app to support its over 300 locations in Texas alone.

Shipley’s new AI-powered assistant helps users create personalized order recommendations based on individual or group preferences. And unlike standard chatbox features, the new assistant makes custom recommendations based on multiple customer factors, including budgetary habits, individual flavor preferences and order size. It can also be used for large catering orders.

“They're seeing more traffic to the site and they're seeing when customers use our AI-enabled flows,” Klein says. “And they're seeing higher basket sizes, bigger tickets, by about 25 percent.”

Klein says Saivory’s technology helps strengthen first-party digital relationships, reduce friction and cart abandonment, improve average order value, and delivers personalized, efficient experiences.

“It’s a win-win: the customer gets the right order quickly, while the restaurant gets a bigger margin,” he adds.

Additionally, the technology makes it easier for restaurants to share rewards, loyalty and discounts, ultimately growing more direct traffic and making restaurants less reliant on third-party delivery apps.

Next up for Saivory is adding new components to its platform to enhance the relationship between restaurant and customer, as well as technology around making it easier for restaurants to get found on Google.

“A lot of people are still searching for the best donuts near me,” Klein says. “Or what’s the best Mexican food near me? Customers will increasingly move to AI, where they’re going to ask where they should eat dinner and expect it to just order them dinner. They will eventually expect the technology to know how to do that. So that’s what we’re driving at.”

Houston leads U.S. in population growth for 2025, Census says

Boomtown

Imagine that the Houston metro area swallowed a city the size of Pearland in just one year. That’s essentially what happened from 2024 to 2025, with the Houston metro ranking first in the U.S. for population growth based on the number of people.

New estimates from the U.S. Census Bureau show the 10-county Houston metro added 126,720 residents from July 1, 2024, to July 1, 2025. That’s just shy of Pearland’s roughly 133,000-resident tally.

To calculate population, the Census Bureau counts births, deaths, new residents, and moved-away residents.

Region’s population approaches 8 million

On July 1, 2025, the Houston metro’s population hovered slightly above 7.9 million, up 1.6 percent from the same time in 2024. In the very near future, the region’s population should break the eight million mark.

This follows massive growth in the past 20 years. From 2005 to 2025, the region’s population soared by 39 percent. By comparison, the growth rate from 2021 to 2025 sat at nine percent.

A forecast from the Texas Demographics Center indicates that under a middle-of-the-road scenario, the Houston metro’s population will reach nearly 8.5 million in mid-2030 and more than 9.5 million in mid-2040.

Dan Potter, director of Rice University’s Houston Population Research Center, attributes much of the region’s population surge to people moving to the area from outside the U.S. In Harris County, this means a combination of military personnel returning home, people living or working overseas coming back to the U.S., and immigrants relocating to the U.S., he tells CultureMap.

But Harris County fell short from 2024 to 2025 when it comes to people moving here from elsewhere in the U.S., according to Potter. Counties surrounding Harris County benefited from that trend, drawing new residents who preferred to settle in the suburbs.

“The incredible pull and attraction of the Houston area is its economy, its people, and its affordability, and the significant growth that was observed in 2024 and again in 2025 speaks to the magnetism of the region,” Potter says. “That pull to Houston is too strong to be turned off overnight.”

Cooling economy and immigration shifts slow down growth

Whether looking at urban or suburban places, population growth in the Houston area slowed in 2025 and appears to be slowing even more this year, Potter says.

“A cooling economy and changes to immigration policy are a one-two combination that could knock out the region’s population growth,” says Potter, citing the region’s addition of a less-than-expected 14,800 jobs in 2025 as an example.

Weaker population growth may not be felt evenly across the metro area, according to Potter.

A continuing influx of people from Houston to outlying counties such as Brazoria, Fort Bend, Liberty, Montgomery, and Waller could curb growth in Harris County, Potter said. Why? If the number of people arriving from other other countries flattens or even drops, then there could be “doughnut-style population growth for the next few years, where Harris County and Houston see declines while the suburban counties see an increase.”

Harris County represents 40 percent of region’s population lift

Houston-anchored Harris County accounted for almost 40 percent of the region’s population spike from 2024 to 2025. In one year, Harris County grew by 48,695 residents, or 1 percent, pushing its population past five million. That increase put Harris County in first place for numeric growth (rather than percentage growth) among all U.S. counties.

From 2020 to 2025, Harris County’s growth rate was 6.6 percent. It remains the country’s third largest county based on population, behind Southern California’s Los Angeles County and Illinois’ Chicago-anchored Cook County.

Harris County is on track to surpass Cook County in size in the near future. As of July 1, 2025, a nearly 150,000-resident gap separated population-losing Cook County and fast-growing Harris County.

The Texas Demographics Center predicts Harris County’s population will be 5.37 million in mid-2030 and just short of six million in mid-2040.

Suburban counties see significant population gains

Harris County isn’t the only county in the area that experienced a growth spurt from 2024 to 2025:

  • Waller County’s population climbed 5.69 percent, winding up at 69,858. Its growth rate ranked second among U.S. counties.
  • Liberty County’s population rose 4.4 percent to 121,364, putting its growth rate in eighth place among U.S. counties.
  • Montgomery County gained 30,011 residents, with its population landing at 781,194. That placed it at No. 4 among U.S. counties for numeric growth.
  • Fort Bend County picked up 24,163 residents, arriving at a total of 975,191 and positioning it at No. 8 among U.S. counties for numeric growth. Fort Bend County, the region’s second largest county based on population, is projected to break the one million-resident mark by July 2030, according to the Texas Demographics Center.

“Lower mortgage rates from 2009 to 2022 and the rise of remote work have made suburban housing more attractive, especially for families seeking affordability,” Pramod Sambidi, the Houston-Galveston Area Council’s assistant director of data analytics and research, said last year. “Additionally, suburban areas are seeing more multifamily developments than before the pandemic.”

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This article originally appeared on CultureMap.com.

5 Houston-area companies named among world's most innovative for 2026

In The Spotlight

Led by Conroe-based Hertha Metals, five organizations in the Houston area earned praise on Fast Company’s list of the World’s Most Innovative Companies of 2026.

Hertha Metals ranked No. 1 in the manufacturing category.

Last year, Hertha unveiled a single-step process for steelmaking that it says is cheaper, more energy-efficient and just as scalable as traditional steel manufacturing. It started testing the process in 2024 at a one-metric-ton-per-day pilot plant.

At the same time, Hertha announced more than $17 million in venture capital funding from investors such as Breakthrough Energy, Clean Energy Ventures, Khosla Ventures, and Pear VC.

“We’re not just reinventing steelmaking; we’re redefining what’s possible in materials, manufacturing, and national resilience,” Laureen Meroueh, founder and CEO of Hertha, said at the time.

Meroueh was also recently named to Inc. Magazine's 2026 Female Founders 500 list.

Hertha, founded in 2022, says traditional steelmaking relies on an outdated, coal-based multistep process that is costly, and contributes up to 9 percent of industrial energy use and 10 percent of global carbon emissions.

By contrast, Hertha’s method converts low-grade iron ore into molten steel or high-purity iron in one step. The company says its process is 30 percent more energy-efficient than traditional steelmaking and costs less than producing steel in China.

Last year, Hertha said it planned to break ground in 2026 on a plant capable of producing more than 9,000 metric tons of steel per year. In its next phase, the company plans to operate at 500,000 metric tons of steel production per year.

Here are Fast Company’s rankings for the four other Houston-area organizations:

  • Houston-based Vaulted Deep, No. 3 in catchall “other” category.
  • XGS Energy, No. 7 in the energy category. XGS’ proprietary solid-state geothermal system uses thermally conductive materials to deliver affordable energy anywhere hot rock is located. While Fast Company lists Houston as XGS’ headquarters, and the company has a major presence in the city, XGS is based in Palo Alto, California.
  • Houston-based residential real estate brokerage Epique Realty, No. 10 in the business services category. Epique, which bills itself as the industry’s first AI brokerage, provides a free AI toolkit for real estate agents to enhance marketing, streamline content creation, and improve engagement with clients and prospects.
  • Texas A&M University’s Nanostructured Materials Lab in College Station. The lab studies nano-structured materials to make materials lighter for the aerospace industry, improve energy storage, and enable the creation of “smart” textiles.
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This article first appeared on our sister site, EnergyCapitalHTX.com.

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