Houston corporate communications expert on importance of messaging when scaling a tech company

HOUSTON INNOVATORS PODCAST EPISODE 207

Kelsey Hultberg, executive vice president of corporate communications and sustainability at Sunnova Energy, joins the Houston Innovators Podcast. Photo courtesy of Sunnova

Several years ago, Kelsey Hultberg decided to make a pivot. Looking for a role with career growth opportunities, the communications professional thought she'd find something at an oil and gas company, but then she met John Berger, founder and CEO of Sunnova, who was looking for someone to stand up their communications team amidst the solar energy company's growth.

"He hooked me," Hultberg shares on the Houston Innovators Podcast. "He said, 'I've got big plans for this company. I see where this energy industry is going, I see that we're prime for a transition, and I want to take this company public.' And I started a few weeks later."

Hultberg has been telling the story for Sunnova — which equips customers with solar and storage technology, providing them with energy independence — ever since, through scaling, new technologies, and its IPO in 2019.



Each phase of the company represented different challenges for Hultberg and her communications team. As she explains on the podcast, consistently conveying a strong message is key in any industry, but especially energy.

"Communication is critical," Hultberg says, "having a strategy and really being able to articulate who you are, what you stand for, what is your mission, what is your vision — and really beyond that, what is your strategy for how you move forward. ... You can never say the same thing to the same people too many times, especially when you're a company that some people have never heard of before."

And while there's a unique challenge to communications for energy transition companies, Hultberg says she views it as a huge opportunity as long as you have the right structure in place.

"Of course communications and being as strategic as possible with the story that you're telling and the narrative that you're weaving for your different audiences, but then you layer on an industry that's rapidly changing and is tumultuous at times," she says. "Being able to come back to the core mission and values is really incredible."

Hultberg says that when she originally joined the team in 2017, she thought a solar energy company in Houston was an interesting choice — and it was. Texas was not one of Sunnova's biggest markets at the time, Hultberg explains, but things are different now.

"Over the last couple of years, especially after Winter Storm Uri, where you saw a lot of people go without power. ... We had a lot of customers say, 'That can't happen again,'" she says. "You're seeing the adoption and uptick in solar in storage because they are looking for grid reliability and affordability and they aren't getting it from their utility providers."

Last year's winter storm has made ERCOT a household name. CenterPoint Energy/Facebook

New ERCOT dashboards let Houstonians check energy supply in real-time

power check

With winter temperatures and last year's freeze still top of mind for many Texans, the Electric Reliability Council of Texas, or ERCOT, has rolled out new dashboards to help you keep tabs on the energy supply in real-time.

Local may not have heard of ERCOT until the winter storm in February 2021 that would go on to take the lives of 246 people after the freeze overwhelmed the power grid and left millions freezing in the dark.

Since that storm, anxiety has been high. But these dashboards may help Texans get a gauge on what we're dealing with at any given moment.

The ERCOT site features find nine different dashboards on the Grid and Market Conditions page. Each dashboard has a timestamp of when it was last updated and if you select "Full View," you'll get a detailed explanation of what the graphs mean.

If things are normal, the grid will be green. But if it's black, that means we're in an energy emergency level 3, so expect controlled outages. Energy conservation would also be critical.

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Continue reading and watch the full video on our news partner ABC13.

Texas is about a month away from the anniversary of Winter Storm Uri — would the state fair better if it saw a repeat in 2022? Photo by Lynn in Midtown via CultureMap

Opinion: Houston energy expert weighs in on if the state's power grid is ready for winter

guest column

The Winter Storm Uri, which struck Texas in February of 2021, was an unprecedented event in both severity and duration. At its most extreme, temperatures were as much as 40 to 50 degrees below their historic averages. The storm resulted in the largest controlled blackout in U.S. history, forcing the shedding of more than 23 gigawatts of load, the loss of power to 4.5 million homes and businesses for periods of one to four days, and the tragic loss of hundreds of lives.

A crisis of this magnitude has resulted in an intense re-examination of the Texas power grid. Not surprisingly, it has also resulted in record levels of finger-pointing and an ongoing search to identify the parties responsible. Among the casualties were all three Public Utility Commissioners that regulate the industry and a virtual purge of ERCOT, the organization that operates and manages the grid.

The Texas 87th Legislature filed an inordinate number of bills to address the electric system's failings, and Governor Abbott’s office has been vocal and actively working to ensure that there will never again be a repeat of the events of February 2021. The principal focus of the now reconstituted and expanded Public Utility Commission of Texas (PUCT) has been defining and implementing changes to system rules and operations in order to extract a greater degree of reliability from existing assets and incentivize the construction of significantly more MW of dispatchable generation. Many of the changes implemented by the PUCT will provide the market with a greater cushion against shocks to the system, moving the market away from a crisis management mode and towards a more proactive footing. We can expect even more change once current policies are assessed and more aggressive proposals are analyzed to determine whether they offer more benefit than harm to the market.

Amid all the debate, discussion, and wringing of hands, only one report has come close to identifying the smoking gun at the center of the crisis: the need for weatherization. The notion that weatherizing of generating assets is the key to future reliability has been discussed ad nauseum, but the report issued by the Federal Energy Regulatory Commission on November 16, 2021, attributes an equal share of the blame to the natural gas producing, processing, and transportation sector and its inability to perform reliably under the harsh conditions of Uri.

In the areas affected worst by the storm, gas production in Texas, Oklahoma, and Louisiana fell by more than 50 percent at its lowest point when compared to average production in the prior month. The Railroad Commission, not the Public Utility Commission, regulates natural gas transmission, and it was slow off the mark given the focus on generation. The Railroad Commission has now begun to implement weatherization requirements, with new initiatives slated to be in full effect for the winter of 2023.

It is imprudent to use “never” as a time scale, but I would place the probability at “remote” that Texas will see a recurrence of the events of February 2021 in 2022. In the unlikely event we did, the impacts would likely pale in comparison to those experienced last February. This is due both to the heightened state of preparedness with which the industry will approach the coming winter and the impact of changes put into effect by the PUCT as of January 1, 2022.

Governor Abbott has gone on record guaranteeing that the lights will stay on this winter, and I am inclined to agree. With the reinforcement of our fuel systems being mandated by the Railroad Commission, 2023 to 2025 should receive the same guarantee. Beyond that, as the demand for electricity in Texas continues to grow, we will need to rely on the initiatives under consideration by the PUCT to attract investment and innovation in new, dispatchable generation and flexible demand solutions to ensure long-term stability in the ERCOT market.

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Don Whaley is president at OhmConnect Texas and has worked for over 40 years in the natural gas, electricity, and renewables industries, with specific experience in deregulated markets across the U.S. and Canada. He founded Direct Energy Texas and served as its president during the early years of deregulation.

A new report from the University of Houston zooms in on Uri's damage by the numbers. Photo via CenterPoint Energy/Facebook

Report: Nearly 70 percent of Texans lost power during Winter Storm Uri, new UH report says

Uri by the numbers

Texans are painfully aware of the bitter loss caused by Winter Storm Uri; many are still coping with the after effects of the storm that set in on February 13.

But now, new figures reveal how ravaging the freeze was to the Lone Star State and its beleaguered residents.

At its peak, Uri left close to 4.5 million homes and businesses without power, killed more than 100 people, and caused an estimated $295 billion in damage. The storm is the single biggest insurance claim event in state history, as CultureMap previously reported.

More than two out of three Texans – some 69 percent – lost electricity at some point during the storm, for an average of 42 hours. Meanwhile, almost half – 49 percent – lost access to running water for an average of more than two days.

Additionally, nearly one-third of residents reported water damage in their home.

These numbers come from a just-released report by the Hobby School of Public Affairs at the University of Houston. According to UH, the Hobby School conducted the online survey of Texas residents 18 and older who live in the 213 counties served by the Texas Electrical Grid, which is managed by the Electric Reliability Council of Texas (ERCOT).

The full Hobby School report is available here.

Highlighting the frustrations millions have expressed since the storm has passed, nearly three out of four Texans – 74 percent – say they disapprove of ERCOT's performance during the winter storm — with 65 percent strongly disapproving. Some 78 percent of respondents claim they do not believe that the power outages in their area were carried out in an equitable manner.

Just how many Texans were okay with the council? Only 6 percent say they approve of ERCOT's widely criticized handling of the storm, per the survey. In the aftermath of the storm, seven ERCOT board members resigned following the near total failure of the state's power grid.

More than three-quarters of residents surveyed support policy reforms, which include requiring electricity generators to weatherize and boost their reserve capacity and natural gas companies to weatherize in order to be able to participate in the Texas market.

However, a majority of respondents oppose proposals that would require consumers to pay an additional fee in order to fund electricity generator weatherization efforts and to increase the amount of reserve electricity generation capacity, per the study.

The Hobby data produced other notable findings, including:

  • Some 61 percent of Texans prepared for the storm by buying additional food, 58 percent bought bottled water, and 55 percent filled their vehicle with gas. The next most common preparations were insulating pipes, covering or moving plants, and storing tap water.
  • A large number — 75 percent — reported difficulty obtaining food or groceries, 71 percent lost internet service, and 63 percent had difficulty obtaining bottled water.
  • When they lost electrical power and heat, 18 percent left their home, with 44 percent going to a local relative's home.
  • Of those who remained in their home without power, 26 percent used their gas oven or cooktop as a source of heat, 8 percent used a grill or smoker indoors, and 5 percent used an outdoor propane heater indoors.
  • Nearly half of Texans disapprove of Gov. Greg Abbott's performance during the winter storm, compared to 28 percent who approve.
  • More than half relied either a great deal, somewhat, or a little on three information sources before, during and after the storm hit: 68 percent on local TV news; 63 percent on neighbors and friends; and 55 percent on The Weather Channel.

The survey was fielded by YouGov from March 9 through March 19, with 1,500 YouGov respondents, resulting in a confidence interval of +/-2.5. Respondents were matched to a sampling frame on gender, age, ethnicity/race, and education, and are "representative of the adult population in these 213 Texas counties," per UH.

"Winter Storm Uri was a catastrophic weather event that impacted millions of lives across our state," said Kirk P. Watson, founding dean of the Hobby School, in a statement. "By digging deeper into its impact on Texans, we are learning critical information that will help inform future plans so a tragedy of this magnitude never happens again."

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This article originally ran on CultureMap.

Richard Seline of Houston-based Resilience Innovation Hub joins the Houston Innovators Podcast to discuss how it's time for the world to see Houston as the resilient city it is. Photo courtesy of ResilientH20

Expert says Houston is the prime spot for creating and testing game-changing resilience solutions

HOUSTON INNOVATORS PODCAST EPISODE 72

The city of Houston, along the rest of the Lone Star State, has been hit from every direction — pandemics, hurricanes, winter storms, and more.

"We're just whipsawed," says Richard Seline, co-founder at the Houston-based Resilience Innovation Hub Collaboratory. "We've gone from back-to-back storms and hurricanes to COVID to snow and ice and its impact on energy. People are just exhausted."

Now, Seline says on this week's episode of the Houston Innovators Podcast, this exhaustion is festering into frustration and anger — and calling for change. The things that need to change, Seline says, includes growing investment and innovation in resilience solutions.

"As a fourth generation Houstonian, it's just so hard to see my hometown get hit persistently with a lot of these weather and other type of disasters," Seline says.

These unprecedented disasters — which are of course occurring beyond Houston and Texas — have also sparked a growing interest in change for insurance companies that have lost a trillion dollars on the United States Gulf Coast over the past seven years, Seline says. Something has got to change regarding preparation and damage mitigation.

Creating conversations about change is exactly what Seline and the Resilience Innovation Hub, which is based out of The Cannon Tower in downtown Houston, is focused on. Following all these catastrophic events, the industry is overwhelmed with data — and now is the time to put it to use on innovation and tech solutions.

"We are drowning in data and hungry for intelligence — actionable intelligence," Seline says, adding that now innovators and entrepreneurs are taking on this data and creating solutions.

The challenge then becomes convincing decision makers to pivot from what they know and are comfortable with to what they don't know and what they aren't comfortable with.

And, Seline says on the show, that needs to happen across the board — from public and private companies to government entities and nonprofits both locally and beyond.

"I think that it's time to flip this on its head and say to the world, 'we got it.,'" Seline says. "Because we know these challenges, we are opening the world to the best ideas to be piloted and demonstrated. All I ask is that we get elective and appointed officials who are open to ideas and solutions. That's how innovation occurs."

Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


What winter storm Uri ultimately demonstrated was the multitude of technology solutions that needs to scale up to provide us with the best energy reliability and availability. Photo by Lynn in Midtown via CultureMap

Houston expert: Winter storm Uri's devastation should be a reminder to prioritize innovative energy solutions

guest column

Texas has landed itself in the middle of a fierce debate following what's been considered one of the worst winter storm in recent history for the state.

Uri wreaked havoc as it rolled through regions that were wholly unprepared for the sudden temperature drops, single digit wind chills, and unusual precipitation (e.g. thundersnow in Galveston). Rolling power outages and water shortages affected more than 4.5 million Texans. Businesses like grocery stores and restaurants — unable to wash food or sanitize equipment or even turn on the lights, —closed throughout the ordeal, leaving many families without food, water, or power.

For most, this was an unprecedented experience. The majority of catastrophes in Texas are in the form of warm weather events like floods, hurricanes, or tornadoes, which means that even if power is lost, freezing is rarely an issue. Uri turned this upside down. ERCOT's failure to provide reliable energy for days on end led to families sleeping in devastatingly cold temperatures, further water shortage due to municipal water facilities failing, carbon monoxide deaths, disruption in vaccine rollouts, hospitals overrun with people needing to charge essential medical equipment, and much more. Uri highlighted in harrowing detail the domino effect that energy (and lack thereof) has on everything around it.

A single source of ERCOT's failure is hard to pinpoint. The cold led to production shut-ins, exacerbating the existing natural gas supply shortage and resulted in the RRC prioritizing "direct-to-consumer" natural gas delivery (i.e. to residences, hospitals, schools, etc.) over natural gas for the grid. Iced-over gas lines disrupted this flow even further. Freezing temperatures shut off some wind turbines and solar panels (if they were not already covered in snow). Coal and nuclear plants in Texas also shut down due to frozen instruments and equipment.

Thrown into sharp relief was the importance of consumer access to natural gas and other fossil fuels like propane. Most homes that had completely electrified (including my own) were ill-prepared to heat their homes without access to the grid or backup generators. Residential and community solar did little to alleviate this problem in many cases as lower technology configurations either froze, were not able to capture enough energy from a low-light environment, or were covered in snow. Having access to gas for heating or a propane stove was a lifeline for most folks.

But it's oversimplifying to say that the only solution to preventing another situation like this is continued or increased reliance on the oil and gas industry.

What last week ultimately demonstrated was the multitude of technology solutions that needs to scale up to provide us with the best energy reliability and availability.

It wasn't enough for our grid to have five potential generation sources – they all failed in different ways. But what if we incorporated more geothermal, which is more cold-weather resistant? What if we upgraded our solar panels to all have trackers or heating elements to prevent snow accumulation? What if our grid had access to larger scale energy storage? What if consumers had more access to off-grid distributed energy systems like generators, residential solar, geothermal pumps, or even just really large home batteries? What if we had predictive solutions that were able to detect when the non-winterized equipment would fail, days before they did? What if we could generate power from fossil fuels without dangerous emissions like carbon monoxide?

All of these technologies and more are being created and developed in our energy innovation ecosystem today, and many in Houston. What we're building towards is diversity of our energy system — but not just diversity of source — which is often the focus – but diversity of energy transportation, energy delivery, and energy consumption. Energy choice is about being able to, as a consumer, have a variety of options available to you such that in extenuating circumstances like winter storms or other catastrophes, there is no need to depend on any single configuration.

In a state like Texas, which is not only the largest oil and gas producer but also the largest wind energy producer and soon to be home to the largest solar project in the US, innovation should and will happen across all energy types and systems. Uri can teach us about the importance of the word all and how critical it is to encourage startups and technology development to develop stronger energy choice. Texas is the perfect home for all of this — and our state's rather embarrassing failure around Uri should be exactly the kind of reminder we need to keep encouraging this paradigm.

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Deeana Zhang is the director of energy technology at Houston-based Tudor, Pickering, Holt & Co.

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Houston investor calls for all angels to move the ecosystem forward

houston innovators podcast episode 233

One of the biggest components of a well-functioning startup ecosystem is inarguably access to capital, and Mitra Miller is dedicated to enhancing education around investment and growing Houston's investor base.

As vice president and board member of the Houston Angel Network, the oldest angel network in Texas and one of the most active angel networks in the country, Miller strives to provide guidance to new and emerging angel investors as well as founders seeking to raise money from them.

"Most founders have no idea or understanding of how investors think — we are not an ATM," Miller says on the Houston Innovators Podcast. "We are really partners you are getting married to for the next 5, 8, 10 years — sometimes longer. We need to bring your allies in every sense of the word."



HAN, a nonprofit, provides a unique opportunity for its members, as Miller explains. The group consists of around 100 individuals from all business backgrounds, so evaluating companies together brings more than just a wealth of capital — but also a wealth of knowledge.

"What HAN provides is access to investments," Miller says, adding that members have the benefit in evaluating companies together with people from different backgrounds. "Inside a group like HAN, we have extraordinary expertise."

In addition to educating both founders and investors in the process, Miller has dedicated herself to providing opportunities for students in low-income parts of Houston to learn about the startup world. Eight years ago, she founded Eagle Investors, an organization that provides a year-long program that culminates in a group of students participating as judges for the Rice Business Plan Competition.

"They spend a year learning about innovation, entrepreneurship, and investing by meeting local investors, entrepreneurs, and service providers. They go around Houston to get to visit and ... experience all of the ecosystem," Miller says.

At RBPC, the cohort of high school students evaluate the pitches and select a company to provide a $5,000 prize.

Miller herself has been a judge at RBPC for 20 years now, and she's had a front row seat for watching Houston develop as an ecosystem. She's seen the city make real progress, but has one major call to action.

"The piece that I am most aware of that I would like to see grow is activating more accredited investors who are interested in this asset class of early-stage companies and plugging in," Miller says. "They can also invest their time and knowledge to help companies in our region grow and scale."

Report: Houston secures spot on list of top 50 startup cities

by the numbers

A new ranking signals great promise for the growth of Houston’s startup network.

Houston ranks among the world’s top 50 startup cities on a new list from PitchBook, a provider of data and research about capital markets. In fact, Houston comes in at No. 50 in the ranking. But if you dig deeper into the data, Houston comes out on top in one key category.

The city earns a growth score of 63.8 out of 100 — the highest growth score of any U.S. city and the seventh highest growth score in the world. In the growth bucket, Houston sits between between Paris (64.4) and Washington, D.C. (61.7).

The PitchBook growth score reflects short-term, midterm, and long-term growth momentum for activity surrounding venture capital deals, exits, and fundraising for the past six years.

PitchBook’s highest growth score (86.5) goes to Hefei, a Chinese manufacturing hub for electric vehicles, solar panels, liquid crystal displays, home appliances, and Lenovo computers.

The overall ranking is based on a scoring system that relies on proprietary PitchBook data about private companies. The system’s growth and development scores are based on data related to deals, exits, fundraising and other factors.

Houston earns a development score of 34.1 out of 100, which puts it in 50th place globally in that regard. This score measures the size and maturity of a city’s startup network.

Topping the overall list is San Francisco, followed by New York City and Beijing. Elsewhere in Texas, Austin appears at No. 16 and Dallas at No. 36.

The ranking “helps founders, operators, and investors assess locations when deciding where to expand or invest,” says PitchBook.

“Network effects matter in venture capital: Investors get more than half of their deals through referrals, according to research led by Harvard professor Paul Gompers,” PitchBook goes on to say. “So it stands to reason that dealmakers should seek these networks out when deciding where to do business.”

4 Houston universities earn top spots for graduate programs in Texas

top schools

Houston's top-tier universities have done it again. U.S. News and World Report has four Houston-area universities among the best grad schools in the state, with some departments landing among the top 100 in the country.

U.S. News publishes its annual national "Best Graduate Schools" rankings, which look at several programs including business, education, engineering, fine arts, health, and many others. For the 2024 report, the publication decided to withhold its rankings for engineering and medical schools. It also changed the methodology for ranking business schools by adding a new "salary indicator" based on a graduate's profession.

U.S. News also added new rankings for doctoral and master's programs in several medical fields for the first time in four years, or even longer in some cases. New specialty program rankings include audiology, occupational therapy, physical therapy, pharmacy, nurse midwifery, speech-language pathology, nurse anesthesia, and social work.

"Depending on the job or field, earning a graduate degree may lead to higher earnings, career advancement and specialized skill development," wrote Sarah Wood, a U.S. News Education reporter. "But with several types of degrees and hundreds of graduate schools, it can be difficult to narrow down the options."

Without further ado, here's how the local schools ranked:

Rice University's Jesse H. Jones Graduate School of Business maintained its position as No. 2 in Texas, but slipped from its former No. 24 spot in the 2023 report to No. 29 overall in the nation in 2024. Its entrepreneurship program tied for No. 8 in the U.S, while its part-time MBA program ranked No. 15 overall.

Houston's University of Texas Health Science Centerearned the No. 3 spots in Texas for its masters and doctorate nursing programs, with the programs earning the No. 31 and No. 45 spots overall in the nation. The school ranked No. 25 nationally in the ranking of Best Public Health schools, and No. 36 for its nursing-anesthesia program.

Prairie View A&M University's Northwest Houston Center ranked No. 5 in Texas and No. 117 in the nation for its master's nursing program. Its Doctor of Nursing Practice program ranked No. 8 statewide, and No. 139 nationally.

The University of Houstonmoved up one spot to claim No. 4 spot in Texas for its graduate education program, and improved by seven spots to claim No. 63 nationally. Its graduate business school also performed better than last year to claim No. 56 in the nation, according to the report. The University of Houston Law Center is the fifth best in Texas, and 68th best in the U.S. Most notably, its health care law program earned top nods for being the seventh best in the country.

Among the new specialty program rankings, UH's pharmacy school ranked No. 41 nationally, while the speech-language pathology program earned No. 44 overall. The graduate social work and public affairs programs ranked No. 67 and No. 76, respectively, in the nation.

The full list of best graduate schools can be found on usnews.com.

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This article originally ran on CultureMap.

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