Houston expert: Now is the time to support BIPOC-owned small businesses

Guest column

Companies with resources to spare should step up to help support small and minority-owned businesses. Photo via Getty Images

It's clear that the pandemic continues to negatively impact many businesses, and chief among them small, minority-owned businesses. In fact, a study from late last year revealed that minority-owned organizations have been hit disproportionately hard – Black business owners experienced a 41 percent drop in business activity, while Latinx business activity dropped by 35 percent and Asian business activity dropped 26 percent.

Of course, COVID-19 is not the only obstacle that small and minority-owned businesses face. They are also contending with systemic social and economic injustices, civil and social unrest, as well as environmental events. In fact, the pandemic has further spotlighted these ongoing inequities in our communities.

In Houston, nearly 30 percent of startup companies are minority-owned, and studies indicate that Black neighborhoods have driven the majority of start-up growth during the pandemic. These small businesses and their owners have been in survival mode, using their skills, creativity, resources and capacities to keep their doors open and their businesses profitable — but this heavy burden should not fall on them alone.

After all, small businesses are the backbone of our economy. When they don't make it, our nation as a whole suffers: skyrocketing unemployment rates, reduced consumer spending and less optimistic long-term forecasts for all businesses, among other effects. But when they succeed, we all succeed.

Companies with resources to spare should step up to help support small and minority-owned businesses — and that's why last year Comcast created its initiative, Comcast RISE, to help these businesses resolve their challenges and find long-term success.

As part of the first wave of RISE — which stands for "Representation, Investment, Strength and Empowerment" — we gave eligible minority-owned small businesses located in Houston (and in four other U.S. cities severely impacted by COVID-19) the chance to apply for direct grants of $10,000. More than 700 small businesses received these grants, including more than 200 businesses based in the Houston area. Now, the second round of applications for RISE grants is open, and 100 lucky applicants will be chosen to each receive $10,000.

Two local businesses have already experienced the positive impact that these grants can provide. Ashley Gomez, 132 Design partner – a brand and web design company for small businesses – used their business' RISE grant to invest in technology and professional development for the staff. Since then, 132 Design has seen a 30 percent increase in revenue. Meanwhile, Cori Xiong, owner of the Houston-area staple Mala Sichuan Bistro, was able to pay off her extra business expenses associated with the pandemic, as well as invest in publicity and marketing efforts for her storefronts.

Here's what you need to know if you're a small business owner interested in applying for a grant. If your minority-owned business is eligible — that is, at least 51 percent minority-owned, independently owned and operated, registered as a business in the U.S., in operation for more than a year, and located in Harris or Fort Bend county— simply fill out the form on the Comcast RISE website between October 1 and 14, 2021.

We, at Comcast, are deeply committed to helping drive change and bolster the process of correcting social and economic injustices. The Comcast RISE program helps meaningfully impact and support the small businesses that are shaping our communities. At the end of the day, our economy's success is just part of the equation. It's on all of us to ensure equity, diversity, and inclusion for our communities.

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Vince Margiotta is the vice president at Comcast Business.

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Houston researcher examines how AI helps and hurts creativity

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As artificial intelligence continues to grow and seeps into spaces like art, design and writing, a Houston researcher is examining its effects on creativity.

University of Houston’s Bauer College Assistant Professor Jinghui Hou, in collaboration with scholars around the world, recently published the paper "The Double-Edged Roles of Generative AI in the Creative Process" in the journal Information Systems Research.

Through the research, the team identified two stages of creativity that AI can influence: ideation and implementation.

In one study, Hou and her team developed a lab experiment to examine the impact of a cutting-edge generative AI tool during the brainstorming or ideation phase on a group of designers with varying levels of expertise.

The study showed that nearly all designers who used generative AI during this stage improved in the creativity of their graphic design work, and that the improvements were substantial and consistent across the board.

“In the first stage, we find that for anyone, including ordinary people and expert designers, AI is very helpful because of its computational power,” Hou said in a news release. “It can go beyond the imagination that humans have. For example, if I wanted to imagine a tiger with wings, it would be hard to see that in my head, but AI can do it easily.”

However, a second study examining the implementation stage found that AI affects professionals differently than novice designers.

The study showed that novice designers continued to improve in all aspects of their work when using AI. But more expert designers did not see significant improvements in the implementation stage. Rather, expert designers who used AI spent 57 percent more time completing their work compared with their peers who did not use AI.

“In the implementation stage, we find that AI is still very helpful for those ordinary people, but it creates more work for expert designers,” Hou said in the release. “This is because the designer has years of training to materialize a piece of artwork. We find that AI uses different techniques to produce creative work. For designers, it can become burdensome to revise what AI made.”

Hou’s paper suggests that AI is most helpful in the brainstorming stage, but hopes to see generative AI developers program tailor the technology for expert-level, professional needs.

“It could give users more freedom to fit the technology to their usage pattern and workflow,” Hou added. “In a sense, it's not about people catering to the AI, but the AI technology catering to people."

World Cup's 14-mile Green Corridor to leave lasting impact on Houston

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The FIFA World Cup 2026 Houston Host Committee has announced new details about its massive Green Corridor project, including the many improvements that will outlast the iconic sporting event taking place in Houston this summer.

The Green Corridor will be a 14-mile long verdant artery connecting multiple major landmarks in Houston through safe, walkable paths that include shade trees and other improvements. First conceived in 2024 by the Sustainability Subcommittee led by Elizabeth Carlson, it will unite East Downtown, Downtown, Midtown, the Museum District, and Third Ward through a hike and bike trail as well as METRO Rail stops. Though the Green Corridor is beginning its life as a showcase for the city to visitors attending the FIFA World Cup June 14 -July 4, it will remain a permanent installation for Houstonians to travel the city without cars.

Management of the project is being handled by Impact Houston 26, a portion of the Host Committee empowered by the Harris County-Houston Sports Authority’s Sports Authority Foundation to promote long-term benefits to the city after the World Cup. Funding partners include private corporations as well as civic organizations such as the City of Sugar Land and Rice University.

“The Green Corridor reflects what Impact Houston 26 is all about, using the FIFA World Cup as a catalyst to deliver lasting environmental benefits for our city,” Carlson said in a statement. “Through Impact Houston’s pillar on sustainability, we’re able to collaborate with local stakeholders to create not just demonstrations of resilience and innovation but education and engagement in the community, a meaningful legacy long after 2026.”

The corridor will provide access to both Houston Stadium (also known as NRG Stadium) and the FIFA Fan Festival, as well as improve existing paths like the Columbia Tap Trail in Third Ward. These improvements include the installation of shade structures, native plantings, expanding the tree canopy, air quality monitoring devices, and water and bike repair stations.

Impact Houston 26 is also working with local institutions like the Houston Zoo, Greentown Labs, and Discovery Green to install various educational materials along the Green Corridor.

The Green Corridor initiative.Courtesy rendering

Below is a breakdown of other improvements planned or completed as part of the Green Corridor.

  • Downtown Houston Main Street Promenade: Four permanent shade structures, native plants, and expanding the tree canopy by 154% to be implemented by May 2026. Further shade structures and plantings planned for Texas Avenue.
  • East Downtown Management District: Native tree plantings and landscaping in and around the FIFA Fan Festival site to improve first/last mile connectivity around the Green Corridor.
  • Columbia Tap Trail: Installation of 325 solar lights.
  • Stadium Park/Astrodome and TMC/Dryden plus Fannin South Transit Center: Various landscaping and safety enhancements.
  • Midtown Houston: $1.5 million in landscaping and beautification along the Red Line, including over 80 trees, native plantings, water stations, waste receptacles, crosswalk improvements, and public art installations.

The Green Corridor is only one of the World Cup Host Committee's sustainability initiatives. In January, it announced the "New Year, New Hou" program that provides hospitality businesses such as restaurants and hotels with one of three certifications.

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This article originally appeared on CultureMap.com.

Houston humanoid robotics startup Persona AI hires new strategy leader

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Houston-based Persona AI, a two-year-old startup that develops robots for heavy industry, has hired an automation and robotics professional as its head of commercial strategy.

In his new position, Michael Perry will focus on building Persona AI’s business development operations, coordinating with strategic partners and helping early adopters of the company’s humanoids. Target customers include offshore platforms, shipyards, steel mills and construction sites.

Perry previously served as vice president of business development at Boston Dynamics, where he led market identification for robotics, and as an executive at DJI. He holds a bachelor’s degree in Chinese and government studies from the University of Texas at Austin.

“Now is the perfect time to join Persona AI as we rapidly close the gap between what’s possible in the lab versus what’s driving real commercial value,” Perry says. “Building industry-hardened humanoid hardware and production-deployable AI is only one piece of the puzzle.”

“Getting humanoids into operations for heavy industry will require the systematic commercial and operational work that makes enterprises humanoid-ready and defining the business case, solving the integration challenges, and building the playbook for safe, scalable adoption,” he adds. “That’s what I’m here to build.”

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