The Houston metro area's population grew by more than 90,000 people between 2017 and 2018, according to the U.S. Census Bureau. Photo by Zview/Getty Images

The meteoric rise of the Houston metro area's population continues skyward. From 2017 to 2018, the region added about 251 residents per day, according to population estimates released by the U.S. Census Bureau.

Put another way, the Houston-The Woodlands-Sugar Land region gained 91,689 residents in just one year, the Census Bureau says. That's as if the region absorbed a city around the size of, well, Sugar Land, every 365 days.

All in all, the Houston area ranked third in numeric population growth from 2017 to 2018 among U.S. metro areas with at least 1 million residents, the bureau's estimates show. On July 1, 2017, the bureau counted an estimated 6,905,695 residents in the Houston area. On the same date on July 1, 2018, the area's population stood at 6,997,384. The bureau's estimates take into account people moving into and out of the Houston area, as well as births and deaths.

If you think that growth rate is impressive, consider the Houston area's leap in population from 2010 to 2018.

For that period, Houston ranked second among all U.S. metro areas for population growth on a numeric basis. The Census Bureau says the region's headcount shot up about 18.2 percent from 2010 to 2018, going from 5,920,487 to 6,997,384.

Fort Bend has done its part to feed the Houston area's growth. Among U.S. counties, Fort Bend County ranked 10th for population growth on a percentage basis from 2017 to 2018. The headcount spiked 34.7 percent, from 584,690 to 787,858.

Elsewhere in Texas:

  • Dallas-Fort Worth led U.S. metro areas for numeric growth in population from 2017 to 2018, adding 131,767 residents. In just one year, the region's population rocketed from 7,407,944 to 7,539,711 (1.8 percent).
  • The Austin metro area's population grew 2.5 percent from 2017 to 2018, going from 2,115,230 to 2,168,316, an added 53,086 residents.
  • The population of the San Antonio metro area grew 1.8 percent from 2017 to 2018, going from 2,474,274 to 2,518,036. In that one-year span, the area added 43,762 residents.
  • For 2017 to 2018, Comal County ranked sixth among U.S. counties for percentage growth in population. The number of residents jumped 36.8 percent, from 108,485 to 148,373.
  • In seventh place for percentage population growth among U.S. counties from 2017 to 2018 was Kendall County. The number of residents soared 36.6 percent, from 33,411 to 45,641.

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This article originally ran on CultureMap.

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Houston legacy planning platform secures $2.5M investment, adds to board

fresh funding

Houston-based Paige, a comprehensive life planning and succession software company, has secured a $2.5 million investment to expand the AI-driven tools on its platform.

The funding comes from Alabama-based 22nd State Banking Company, according to a news release. Paige says it will use the funding to expand automation, AI-driven onboarding and self-service tools, as well as add to its sales and customer success teams.

The company was originally founded by CEO Emily Cisek in 2020 as The Postage and rebranded to Paige last year. It helps users navigate and organize end-of-life planning with features like document storage and organization, password management, and funeral and last wishes planning.

“Too many families are left trying to piece together important information during some of the hardest moments of their lives,” Cisek said in the news release. “This investment allows us to accelerate the next phase of growth for Paige by improving the product and expanding support for our members, our financial institution partners and the communities they serve,”

In addition to the funding news, the company also announced that 22nd State Banking CEO and President Steve Smith will join Paige's board of directors.

“We believe banking should be grounded in relationships and built around the real needs of the people and communities we serve. Paige brings something deeply relevant to that mission," Smith added in the release. "It helps families prepare for the future in a practical and meaningful way, and it gives the banking community new pathways to support customers through important life transitions.”

Paige estimates that $124 trillion in assets will change hands through 2048. Yet about 56 percent of Americans do not have an estate plan.

Read more on the topic from Cisek in a recent op-ed here; or listen to InnovationMap's 2021 interview with her here.

Houston digital health platform Koda lands strategic investment

money moves

Houston-based advance care planning platform Koda Health has added another investor to the lineup.

The company secured a strategic investment for an undisclosed amount from UPMC Enterprises, the commercialization arm of the University of Pittsburgh Medical Center. The funding is part of Koda's oversubscribed series A funding round that closed in October, according to a release.

"UPMC Enterprises’ investment is a meaningful signal, not just to Koda, but to the broader market," Dr. Desh Mohan, chief medical officer and co-founder of Koda Health, said in the news release. "It validates that health systems are ready to invest in infrastructure that makes advance care planning work the way it should: proactively, at scale, and with the human support that these conversations require. Having UPMC Enterprises as a strategic investor puts us in a unique position to prove what's possible."

Koda has raised $14 million to date, according to a representative from the company. Its series A round was led by Evidenced, with participation from Mudita Venture Partners, Techstars and the Texas Medical Center last year. At the time, the company said the funding would allow it to scale operations and expand engineering, clinical strategy and customer success. The company described the round as a "pivotal moment," as it had secured investments from influential leaders in the healthcare and venture capital space.

Koda Health, which was born out of the TMC's Biodesign Fellowship in 2020, saw major growth last year, as well, and now supports more than 1 million patients nationwide through partnerships with Cigna Healthcare, Privia Health, Guidehealth, Sentara, UPMC and Memorial Hermann Health System.

The company integrated its end-of-life care planning platform with Dallas-based Guidehealth in April 2025 and with Epic Systems in July 2025. It also won the 2025 Houston Innovation Award in the Health Tech Business category. Read more here.