Houston expert shares top tech trends impacting real estate

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From online homebuying to smart home features, 2024 and beyond is going to be an exciting time for homebuyers and the homebuilding industry alike. Photo via Getty Images

Technology continues to rapidly advance across the board and the real estate industry is no exception. However, it’s critical that the housing space welcomes online innovation and the upgrades that it brings to homebuyers with open arms.

As 2024 unfolds, I expect to see online homebuying, smart home features and online interior design options continue to become more prevalent. Being adaptable and providing these resources will only become increasingly important as younger generations move into their homebuying years.

Online Homebuying Gaining Momentum

As homebuyers are often overwhelmed when they begin their new home search online, it’s vital that the process is as seamless as possible. Utilizing technology that shows 3D views of homes for online tours, being able to text an online sales manager for real-time assistance, and offering virtually staged homes to help buyers get a better sense for how their new home will look, are among top trends to emerge. These technologies make the homebuying process efficient and transparent, which ultimately benefits consumers with more informed buying experiences. Taylor Morrison is a leader in the industry with its online reservation system, which allows customers to not only reserve an inventory home already in progress, but also choose a lot, floorplan, elevation, and structural options. The Houston Division was among one of the first housing markets to roll out the online reservation system and has seen firsthand that local homebuyers continue to opt for online resources when purchasing homes as it makes for a low-pressure experience. Since introducing the online reservation system, Houston reservations have a 42 percent conversion rate, while the national average is 31 percent.

Smart Home Features Becoming a Non-Negotiable

Smart home features like Ring doorbells, smart thermostats, electronic door locks, Wi-Fi garage door openers, carbon monoxide detectors, and LED disc lights are another technology trend that homebuyers will expect to have readily available in their new homes. While some might view these features as bells and whistles, they play a significant role in homebuying decision process as they directly correlate to safety and health. In the coming years, I foresee safety and wellness focused home technology becoming an industry standard and something on which many homebuyers won’t budge. In fact, according to a Taylor Morrison survey, more than one-third of home shoppers said they seek to purchase a new home rather than a resale for better in-home health and wellness features. Now, Taylor Morrison has TM LiveSmart, which is a standard offering for all new construction and provides healthy home features at no additional cost for safer and cleaner living.

Online Interior Design Offerings

Gone are the days of spending hours in home improvement stores searching for the right paint color or hardware option. Online design resources will become more sought out in 2024, allowing homebuyers to review available design selections right at their fingertips. Younger audiences are captivated by viral home décor styles seen on social media, so it’s important to tap into trends (like Coastal Grandma) and provide simple, online tools to help them recreate trends in their own homes. Taylor Morrison currently offers an online portal where buyers can draw inspiration from before their in-person Design Studio meetings, making for a more efficient and personal experience when crafting their new home’s aesthetic.

From online homebuying to smart home features, 2024 and beyond is going to be an exciting time for homebuyers and the homebuilding industry alike. While we’re only at the tip of the iceberg when it comes to technological advancements in housing, I’m eager to see how online innovation continues to develop and how we can bring new experiences to homebuyers.

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Todd Rasmusen is the Houston division president at Taylor Morrison.

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Houston femtech co. debuts new lactation and wellness pods

mom pod

Houston-based femtech company Work&, previously known as Work&Mother, has introduced new products in recent months aimed at supporting working mothers and the overall health of all employees.

The company's new Lactation Pod and Hybrid Pod serve as dual-use lactation and wellness spaces to meet employer demand, the company shared in a news release. The compact pods offer flexible design options that can serve permanent offices and nearly all commercial spaces.

They feature a fully compliant lactation station while also offering wellness functionalities that can support meditation, mental health, telehealth and prayer. In line with Work&'s other spaces, the pods utilize the Work& scheduling platform, which prioritizes lactation bookings to help employers comply with the PUMP Act.

“This isn’t about perks,” Jules Lairson, Work& co-founder and COO, said in the release. “It’s about meeting people where they are—with dignity and intentional design. That includes the mother returning to work, the employee managing anxiety, and everyone in between.”

According to the company, several Fortune 500 companies are already using the pods, and Work& has plans to grow the products' reach.

Earlier this year, Work& introduced its first employee wellness space at MetroNational’s Memorial City Plazas, representing Work&'s shift to offer an array of holistic health and wellness solutions for landlords and tenants.

The company, founded in 2017 by Lairson and CEO Abbey Donnell, was initially focused on outfitting commercial buildings with lactation accommodations for working parents. While Work& still offers these services through its Work&Mother branch, the addition of its Work&Wellbeing arm allowed the company to also address the broader wellness needs of all employees.

The company rebranded as Work& earlier this year.

5 Houston innovators who made headlines in August 2025

Featured Innovators

Editor's note: Innovators hailing from both Rice University and University of Houston made headlines in August by developing a new biomaterial that could replace plastic and deploying a new flood scale to help Houstonians stay safe. Plus, one local innovator has a big move on the horizon.

Here are five Houston innovators to know right now.

​M.A.S.R. Saadi and Muhammed Maksud Rahman, Rice University and University of Houston

A team led by M.A.S.R. Saadi and Muhammad Maksud Rahman has developed a biomaterial that they hope could be used for the “next disposable water bottle." Photo courtesy Rice University.

Collaborators from two Houston universities are leading the way in engineering a biomaterial into a scalable, multifunctional material that could potentially replace plastic. The research was led by Muhammad Maksud Rahman, an assistant professor of mechanical and aerospace engineering at the University of Houston and an adjunct assistant professor of materials science and nanoengineering at Rice University. M.A.S.R. Saadi, a materials science and nanoengineering doctoral student at Rice University, was first author on the study. The study introduced a biosynthesis technique that aligns bacterial cellulose fibers in real-time, which resulted in robust biopolymer sheets with “exceptional mechanical properties,” according to the researchers. Learn more.

Paul Cherukuri, Rice University

Paul Cherukuri, Rice’s first vice president for innovation and chief innovation officer, will leave his post next month. Photo via Rice.edu

Paul Cherukuri, Rice University's top innovation executive, responsible for some of Rice’s major innovative projects like the Rice BioTech LaunchPad and Rice Nexus, will leave the university at the end of September to accept a position at the University of Virginia. Cherukuri, Rice’s first vice president for innovation and chief innovation officer, will become the University of Virginia’s Donna and Richard Tadler University Professor of Entrepreneurship and the school's first chief innovation officer. Learn more.

Steven Paul Woods (pictured) and Natalie C. Ridgely, University of Houston

Steven Paul Woods, professor of Psychology, at UH. Photo courtesy of UH

University of Houston Professor of Psychology Steven Paul Woods and doctoral student Natalie C. Ridgely recently partnered with the Space City Weather (SCW) blog to create a new flood alert scale for the trusted weather site. “My lab does work on how people access, understand, and use health information, so I thought we could adapt some of that ongoing work and our expertise in psychological science to answer questions about weather communication, and help keep Houstonians informed and safe,” said Woods. Learn more.

Rice biotech studio secures investment from Modi Ventures, adds founder to board

fresh funding

RBL LLC, which supports commercialization for ventures formed at the Rice University Biotech Launch Pad, has secured an investment from Houston-based Modi Ventures.

Additionally, RBL announced that it has named Sahir Ali, founder and general partner of Modi Ventures, to its board of directors.

Modi Ventures invests in biotech companies that are working to advance diagnostics, engineered therapeutics and AI-driven drug discovery. The firm has $134 million under management after closing an oversubscribed round this summer.

RBL launched in 2024 and is based out of Houston’s Texas Medical Center Helix Park. William McKeon, president and CEO of the TMC, previously called the launch of RBL a “critical step forward” for Houston’s life sciences ecosystem.

“RBL is dedicated to building companies focused on pioneering and intelligent bioelectronic therapeutics,” Ali said in a LinkedIn post. “This partnership strengthens the Houston biotech ecosystem and accelerates the transition of groundbreaking lab discoveries into impactful therapies.”

Ali will join board members like managing partner Paul Wotton, Rice bioengineering professor Omid Veiseh, scientist and partner at KdT Ventures Rima Chakrabarti, Rice alum John Jaggers, CEO of Arbor Biotechnologies Devyn Smith, and veteran executive in the life sciences sector James Watson.

Ali has led transformative work and built companies across AI, cloud computing and precision medicine. Ali also serves on the board of directors of the Drug Information Association, which helps to collaborate in drug, device and diagnostics developments.

“This investment by Modi Ventures will be instrumental to RBL’s growth as it reinforces confidence in our venture creation model and accelerates our ability to develop successful biotech startups,” Wotton said in the announcement. "Sahir’s addition to the board will also amplify this collaboration with Modi. His strategic counsel and deep understanding of field-defining technologies will be invaluable as we continue to grow and deliver on our mission.”

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