Sustaining a culture of innovation is key to driving the energy industry, says this Houston expert

Guest column

While most corporations should be optimizing their company cultures, energy companies specifically need to move the needle on driving forward innovative culture for its employees. Getty Images

The prevailing economic environment has made innovation essential to gaining a competitive edge in the oil and gas industry.

Global economic shifts and the unstable oil market have been considerable factors inhibiting the advancement of innovation in the oil and gas sector. Oil prices have not significantly increased in the past four to five years, while investors and Wall Street hold corporate executives accountable for capital discipline.

In light of these trends, corporate culture and innovation are key factors that hold the potential to drive novelty in the next upcycle. To bring value to shareholders, the oil and gas industry needs to nurture an environment that fosters a radically innovative culture to create new product lines and markets, unique ecosystems, product content, and processes.

Culture from the top down

Organizational culture is one of the essential dynamics that drive innovation. Employee behavior helps influence and promote the acceptance of innovation as a fundamental corporate value. Organizations are therefore admonished to concentrate on fostering an innovative culture that allows the growth of new ideas.

This culture needs to be created by deliberate action on the part of leaders of industry or by indirect measures such as composition and institutional policy directions. A model of innovative culture which translates into cultural transformation emerges as a result of this deliberate action and institutional policy directions.

Various studies over the years have examined innovative culture models focused on cultural characteristics or factors. A comprehensive, innovative culture model that incorporates cultural traits and their determinants is reviewed in this contemplative piece.

Execution  culture vs. innovative culture

In her book, "The Culture Map: Breaking Through the Invisible Boundaries of Global Business," Erin Meyer explains that "ambidextrous culture" is the concurrent search of flexibility and alignment at a business unit/sector which is linked to several organizational outcomes including improved performance and innovation.

This ambidextrous culture can be divided into two broad categories: Execution culture and innovative culture. Execution culture is a working environment that is more process- and task-driven to get things done. The oil and gas industry has typically favored the execution culture, where there is a central decision-maker at the head of the table. Research and recommendations on pertinent matters are typically presented to decision-makers who sit through a PowerPoint presentation. Subsequently, a decision is made based on the facts presented via PowerPoint presentation.

One critical demerit of this setup is that it usually leans towards low-risk conservative judgment. The executive lifestyle has worked in the past in the oil and gas industry due to the high fixed cost, and the "failure is unacceptable" approach in the industry.

With new technologies such as 3D printing, predictive analytics, machine learning, and deep learning, one can test some ideas or thoughts through rapid prototyping in a lab setting to test their hypothesis. Therefore, this type of culture as a sole approach to decision-making in the industry may need to be reconsidered.

Meanwhile, innovative culture is a work environment where leaders encourage and nurture unorthodox thinking in approaching problem solutions and applications. If the energy industry leaned more toward this style of culture, it would help foster innovation and accelerate the innovation landscape in the industry.

Innovative culture is a more design-oriented approach that generates a large pool of options and also incorporates a visual thinking framework. It enhances a creative mode for the audience, and everybody in the company ends up being a decision-maker. This type of culture fosters open innovation, eliminates the fear of expression, and pushes for more collaboration and creativity in the ecosystem.

According to a recent survey done by Accenture Strategy, 76 percent of leaders say they regularly empower employees to be innovative, while only 42 percent of employees agree. This shows an apparent disparity in more than the perceptions of employers versus employees and the belief that innovative culture is not promoted by middle management. This barrier can be broken down by instituting and enforcing an innovative culture.

Staying agile in a transforming world

The world has changed, and it will continue to transform. Various factors are disrupting traditional methods of business management across the globe, and organizational behavior is being impacted significantly. For an organization to be competitive globally, it requires innovation and creativity.

The rate at which businesses are facing competition requires agility. Employees are pressured to give their best and to come up with new ideas at a level even beyond some of history's greatest minds. For many, uncertainty and insecurity abounds. The fear of being made redundant and a resulting lack of trust prevents creativity among employees.

Trust, productive gameplay, and fun — critical components of an innovative culture — can spark creativity and increase global competitiveness. Due to the recent downturn, most teams are burdened with the same amount of work, which was meant for double or tripled their workforce and are still expected to perform at their peak capability. They need the right conducive environment to function.

Implementing action

While the energy industry should avoid trying to copy innovative practices from technology companies, oil and gas companies should review possible case studies that can be incorporated in fostering an acceptable culture for millennials to be attracted to the industry.

Presentation is important

Take a look at your marketing materials, for instance. Skip the stereotypical image of the macho oil guy on a rig operating the brake handle and showcase how the industry is adapting open innovation across sectors such as using predictive analytics and rapid prototyping to help design a safe working environment. Showcasing the conducive culture we experience in oil and gas, which challenges us to think outside the box and solve the world's energy problems will be an excellent way to create opportunities internally in companies and also attract and retain talent from different backgrounds and industries to help solve the world's energy problems.

Consider flexible work initiatives

To help establish and foster an innovative culture in oil and gas, the industry needs to embrace virtual and remote working environments, retraining and refresher courses to keep employees' skills relevant to solving problems, leaders setting a positive example on work-life balance and cutting down or avoiding long-distance travel via virtual meetings. Others essential pointers to consider are, giving employees the freedom to be themselves at work, leadership or management having a positive attitude towards failure, allowing remote work on days on which employees have personal commitments, networking events with company leaders scheduled during office hours, having an open channel for the report of sexual discrimination/harassment incident(s) to the company, among others.


I'd like to close with a quote from another influential book, "The Innovator's Dilemma," by Harvard Professor Clay Christensen. He writes, "When an organization's capabilities reside primarily in its people, changing to address new problems is relatively simple. However, when the capabilities have come to live in processes and values and especially when they have become embedded in culture, change has become extraordinarily complicated."

Establishing a uniquely innovative culture within the energy industry will be a great foundation going forward, for spurring progress in the oil and gas sector.

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Nii A. Nunoo is senior associate and management consultant within Strategy and Energy Core Operations at KPMG.
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These are the latest COVID-19-focused research projects happening at Houston institutions

Research roundup

As Houston heads toward the end of summer with no major vaccine or treatment confirmed for COVID-19, local research institutions are still hard at work on various coronavirus-focused innovations.

Free mental health care, local COVID-19 testing, and a new great to fund an ongoing study — here's your latest roundup of research news.

Baylor College of Medicine genomics team to partner for local COVID-19 testing

Houston millionaire to start biotech accelerator for companies focusing on regenerative medicine

Two departments at BCM are working with the county on COVID-19 testing. Getty Images

Two Baylor College of Medicine institutions have teamed up to aid in local COVID-19 testing. The Human Genome Sequencing Center and the Alkek Center for Metagenomics and Microbiome Research — under the leadership of BCM — are partnering with local public health departments to provide polymerase chain reaction testing of COVID-19 samples, according to a news release from BCM.

"We are pleased to work with the outstanding local government groups in this critical public health effort," says Dr. Richard Gibbs, director of the HGSC and Wofford Cain chair and professor of molecular and human genetics at Baylor, in the release. "We are proud of the tireless determination and expertise of our centers and college staff that enabled the rapid development of this robust testing capacity to serve the greater Houston community."

Baylor is among the testing providers for Harris County Public Health, and people can receive testing following a pre-screening questionnaire online.

"We are fortunate to have Baylor College of Medicine as a close partner during the COVID-19 pandemic," says Dr. Umair Shah, executive director of Harris County Public Health, in the release. "This is a challenging time for our community and as the need for increased testing capacity and getting results to residents faster has grown, Baylor has risen to the occasion. There are countless unsung heroes across Harris County who have stepped up to the plate during this pandemic and Baylor College of Medicine is one of them."

COVID-19 testing samples are collected from testing sites and delivered to the Alkek Center. After isolating the virus, genomic material is extracted and sent to the HGSC to quantitative reverse transcription PCR testing. Should the sample's RNA sequence match the virus, then it is positive for COVID-19. The sequencing must test positive three times to be considered overall positive.

Results are returned within 48 hours, and the lab has a capacity of more than 1,000 samples a day. Since May, the team has tested over 30,000 samples.

"We knew we had all the pieces to stand up a testing center fast – large scale clinical sequencing, experts in virology and molecular biology, and a secure way to return results to patients," says Ginger Metcalf, Human Genome Sequencing Center Director of Project Development, in the release. "We are also fortunate to have such great partners at Harris County Public Health, who have done an amazing job of gathering, tracking and delivering samples, especially for the most at-risk members of our community."

National Science Foundation renews Rice University funding amid pandemic

José Onuchic (left) and Peter Wolynes are co-directors of the Center for Theoretical Biological Physics at Rice University. Photo by Jeff Fitlow/Rice University

Rice University's Center for Theoretical Biological Physics has been granted a five-year extension from the National Science Foundation. The grant for $12.9 million will aid in continuing the CTBP's work at the intersection of biology and physics.

The center — which was founded in 2001 at the University of California, San Diego, before moving to Rice in 2011 — is led by Peter Wolynes and José Onuchic.

"We have four major areas at the center," Onuchic says in a news release. "The first is in chromatin theory and modeling, developing the underlying mathematical theory to explain the nucleus of the cell — what Peter calls the 'new nuclear physics.' The second is to test ideas based on the data being created by experimentalists. The third is to understand information processing by gene networks in general, with some applications related to metabolism in cancer. The fourth is to study the cytoskeleton and molecular motors. And the synergy between all of these areas is very important."

Onuchic adds that an upcoming donation of a supercomputer by AMD will help the center's ongoing research into COVID-19 and four institutions — Rice, Northeastern, Baylor College of Medicine and the University of Houston — are working collaboratively on the study,

"We're all set to move on doing major COVID-related molecular simulations on day one," he says in the release. "The full functioning of a center requires a synergy of participation. Rice is the main player with people from multiple departments, but Baylor, Northeastern and Houston play critical roles."

University of Houston offers free mental health therapy for restaurant workers

Texas restaurant workers can get free mental health care from a UH initiative. Photo via Elle Hughes/Pexels

Through a collaboration with Southern Smoke and Mental Health America of Greater Houston, the University of Houston Clinical Psychology program launched a a free mental health care program for Texas-based food and beverage employees and their children.

"During normal times this is a high stress industry where people work very hard in environments where they are just blowing and going all the time," says John P. Vincent, professor of psychology and director of the UH Center for Forensic Psychology, in a news release.

The program has 14 graduate students who converse with a total of 30 patients and meet weekly with supervisors at UH.

"This opportunity allows our clinical program to reach people in the community who usually don't have access to mental health services," says Carla Sharp, professor of psychology and director of clinical training, in the release.

For restaurant industry workers looking for help and care, they can visit the Mental Health Services page on Southern Smoke's website.

According to Vincent, this is just the beginning.

"We're discussing it," says Vincent in the release. "But as far as I'm concerned it can just keep going and going."

Houston park breaks ground on innovative land bridge

now building

Last week, Memorial Park made headlines when it triumphantly opened its lush and verdant Eastern Glades. The 100-acre destination transformed largely inaccessible green space into a destination offering up picnic areas, native wetlands, a savanna, a pine-hardwood forest, green spaces, and miles of accessible trails.

Now, the Memorial Park Conservancy has announced that construction has begun on Memorial Park's Land Bridge and Prairie project. The 100-acre project, slated for completion in late 2022, will create a new community space with enhanced recreation opportunities for park users with "unmatched vantage points of urban skyline views," according to a press release. Memorial Park's prairie, which adjoins the Land Bridge to the north and the south, aims to re-establish endangered native Gulf Coast prairie, savanna, and wetlands.

The Land Bridge and its corresponding prairie are part of the Memorial Park Master Plan, made possible by a $70 million gift from the Kinder Foundation, and associated the Ten-Year Plan.

Commuters, no need to worry: Memorial Drive will remain open throughout the duration of Land Bridge and Prairie construction. Traffic will be reduced from three lanes to two each way beginning September, while a new section of Memorial Drive and the tunnel arch structures for the Land Bridge are completed directly south of the operating lanes.
All lanes will reopen in fall 2021 once the new Memorial Drive alignment through tunnels is complete, according to a release.

The Land Bridge Photo courtesy of MPC

Additionally, per the conservancy, the Land Bridge will:


Provide safety and connectivity
This will benefit both humans and animals crossing Memorial Drive. The Land Bridge will establish two dynamic greenspace connections over Memorial Drive that reunite the north and south sides of the Park while expanding the existing trail network and providing increased connectivity within the Park. While the Land Bridge will provide connectivity for Park visitors and wildlife over Memorial Drive, a stream corridor constructed through the Prairie and a culvert will provide connectivity under Memorial Drive. Together these elements will provide much-needed wildlife connectivity within Houston's largest urban wilderness park and to the natural Buffalo Bayou corridor.

Restore nearly 45 acres of native coastal prairie
This will establish a more resilient ecology during natural disruptions and improve animal habitats. Native coastal prairie is one of the most endangered ecosystems in North America, with less than 1 percent of its historic range remaining today. These forthcoming ecosystems will be home to numerous species of flora and fauna.

Create a new destination for visitors
New opportunities include nature education, leisure walking, interval running and cycling, stargazing, relaxing, and more.

Improve stormwater management
The project will detain stormwater that flows through Memorial Park to Buffalo Bayou during heavy rain events, lessening the impact of peak storms. A stream channel constructed through the site, along with the network of native prairie and savanna, will support greater regional biodiversity and act as a green sponge, helping to absorb and clean stormwater. The constructed wetlands will help to purify water and reduce roadway pollutants that would otherwise be released into the watershed.

"From aiding with critical stormwater management to granting people and wildlife safer crossing over Memorial Drive to providing a dynamic outdoor destination for all visitors, the Land Bridge and Prairie will be an asset not just for Memorial Park but for all Houstonians," said Mayor Sylvester Turner in a statement. "It's about unifying both sides of the Park and giving people a new landmark that they can be proud of and use to enjoy nature."

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This article originally ran on CultureMap.

Innovation leader shares more on what Houstonians can expect from the HTX TechList

HOUSTON INNOVATORS PODCAST EPISODE 44

When Serafina Lalany first visited Houston, she didn't want to leave. So, she didn't.

Lalany first came to Houston 2017 by way of Austin for SXSW — at the time she was living in Boston working in the biotech space. She kept meeting interesting startup founders and extended her flight home three times.

"There was a groundswell of activity here, and I had to pay attention," Lalany says on this week's episode of the Houston Innovators Podcast.

Eventually, she moved in and started working for High Drive Network interviewing entrepreneurs and later was tapped to work for venture design studio Fractal River at Station Houston.

Now, as chief of staff at Houston Exponential, she is helping lead new initiatives and projects that plan to grow business and awareness in Houston's innovation space. For the past year, that has meant working on the HTX TechList launch — a new platform that aims to connect and quantify Houston's innovation scene.

"We needed a centralized datasource classifying startups, investors, startup development organizations, and corporate innovators," she says. "There was not any good resource on the internet that was verified, centralized, and adhered to a data standard."

The platform launches Thursday, August 13, following a free, online event hosted by Houston Exponential, and Lalany discusses what users can expect from the platform in the podcast episode. (Note: InnovationMap is a media partner for the event.) You can listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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