Laundry startup unfolds new service in Houston

now in Hou

Hampr Lite will give Houstonians a taste of what it's laundry service is like. Image courtesy of Hampr

As Laurel Hess sat on a video call with a board member for her startup laundry service, a pile of laundry was peeking behind her.

“How can you have clothes piling up while owning a laundry business?” they asked.

Hess coolly replied, “Because laundry just doesn’t stop. It’s literally always there.”

Hampr is a hyper-local laundry and pick-up service that is connected and operated through an online app. The Lafayette-based company, which identified Houston as an early test market, links people who are in need of pick-up and wash laundry services with people in the local communities who are seeking work without leaving home.

A majority of the “washrs” who Hampr employs are stay-at-home parents and retirees who are looking for fast and steady work.

“People tend to think that we are this big national brand, but we are actually working with people in your market and you’re helping them by outsourcing your laundry,” says Hess, Hampr's foudner and CEO. “By using our service, you’re making a difference in the lives of the people who live in your community. It’s neighbors helping neighbors.”

The biggest challenge for the startup was finding the right network and getting investor interest. Hampr was part of the TechStars Austin Accelerator program and that helped expand their network and spring boarded the company on to a more national platform.

“Probably breaking out of the ecosystem was our biggest challenge that we faced,” Hess says. “Because there’s not a lot of peer-to-peer marketplace companies in Lafayette, Louisiana.”

Laurel Hess is the founder and CEO of Hampr. Photo courtesy of Hampr

Hess started the company in January 2020 and began pushing into new markets at the height of the pandemic. Hampr launched into its second market, Baton Rouge, the day that the shutdown happened.

“At first, we were a little nervous. The capital that we were raising had kind of gone away,” Hess says. “Investors were getting a little bit weary of what was going to happen.”

Two things then were true – Hampr didn’t have a lot of capital, but it also had demand in Houston – specifically The Woodlands/Kingwood area, as well as demand in DFW and New Orleans. Hess and her team then made the decision to launch in those markets, relying only on the people they knew in those areas and without any capital expenses.

“We had to do a lot with little – we didn’t have a whole lot of runway left,” she says.

Hess and her team began securing investors through their current networks in places like Houston. Then, a few months into the pandemic, they partnered with a health system to borrow the Hampr technology for PrestoHealth, a platform that delivers prescriptions. By harnessing the technology for another use, it became a way to earn more income for Hampr and they were able to launch into more new markets very quickly.

“The model itself is pretty solid and is deceptively simple,” Hess says. “Our COO in Houston grew the area without any capital investment. That’s how we were able to grow and survive the pandemic. And then once kids started back at school in August, things got crazy again and the laundry side started to pick up.”

The platform, which starts at $39 a year, is available Houston, Tomball, Conroe, The Woodlands, Kingwood as well as San Antonio, Austin, Dallas/Fort Worth, New Orleans, Baton Rouge, Lafayette, Jackson, Miss., Mobile, Alab., Jacksonville, Fla., Greenville/Spartanburg, South Carolina, Phoenix, Ariz., and Denver, Colo.

This week, the company rolled out a new service called Hampr Lite, where customers can pay a little more per load but can use it as an entry point into the platform without a full-year commitment. The service is available in some of its markets, including Houston.

“It’s kind of amazing because once you realize how much mental gymnastics that laundry takes from your weekend. You start to see what you can accomplish when you’re not worried about moving clothes from the washer to the dryer,” she says. “Then you realize there’s so much more room in your life for activities.”

Hampr gives stay-at-home parents or retirees an income option. Photo courtesy of Hampr

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Houston ecommerce scale-up company acquires Amazon advertising partner

all aboard

A Houston tech company has tapped an Amazon partner in a strategic acquisition and is bringing the company's full team on board.

Cart.com acquired Ohio-based Amify, a company that provides optimization and advertising solutions. The terms of the deal were not disclosed but Cart.com will on board Amify’s entire employee base, including its founder Ethan McAfee, CEO Chris Mehrabi, and COO Christine McCambridge.

As chief delivery officer, Mehrabi will take the helm of Cart.com’s professional services business and McCambridge will lead Cart.com’s marketplace services team as vice president of marketplace services operations.

“I’m happy to welcome the entire Amify team to Cart.com and have industry veterans Chris Mehrabi and Christine McCambridge join our leadership team,” Cart.com Founder and CEO Omair Tariq says in a news release. “Amify has been widely recognized for their expertise and technology and we’re excited to leverage their experience to help our customers maximize their potential across channels.”

Cart.com's membership will have access to Amify's proprietary technology platform, including advertising, creative content, supply chain strategy, and analytics. The company, which was founded in 2011, currently supports over 50 global brands and manages approximately $1 billion in gross merchandise value. According to LinkedIn, Amify has over 50 employees.

“We could not be more excited to join Cart.com and leverage the company’s resources and scale to deliver value to both our customers and employees,” Mehrabi says. “I’m honored to step into the role of Chief Delivery Officer and contribute to Cart.com’s incredible growth story and innovative reputation.”

Founded in Houston in 2020, Cart.com provides comprehensive physical and digital infrastructure for online merchants. The company raised a $60 million series C and grown its customer base to over 6,000 users. After making several acquisitions, the company also operates 14 fulfillment centers nationwide.

Earlier this year, Tariq sat down with the Houston Innovators Podcast to share a bit about how the company is currently in scale-up mode.

Houston health tech innovator collaborates on promising medical device funded by DOD

team work

The United States Department of Defense has awarded a grant that will allow the Texas Heart Institute and Rice University to continue to break ground on a novel left ventricular assist device (LVAD) that could be an alternative to current devices that prevent heart transplantation and are a long-term option in end-stage heart failure.

The grant is part of the DOD’s Congressionally Directed Medical Research Programs (CDMRP). It was awarded to Georgia Institute of Technology, one of four collaborators on the project that will be designed and evaluated by the co-investigator Yaxin Wang. Wang is part of O.H. “Bud” Frazier’s team at Texas Heart Institute, where she is director of Innovative Device & Engineering Applications Lab. The other institution working on the new LVAD is North Carolina State University.

The project is funded by a four-year, $7.8 million grant. THI will use about $2.94 million of that to fund its part of the research. As Wang explained to us last year, an LVAD is a minimally invasive device that mechanically pumps a person’s own heart. Frazier claims to have performed more than 900 LVAD implantations, but the devices are far from perfect.

The team working on this new research seeks to minimize near-eventualities like blood clot formation, blood damage, and driveline complications such as infection and limitations in mobility. The four institutions will try to innovate with a device featuring new engineering designs, antithrombotic slippery hydrophilic coatings (SLIC), wireless power transfer systems, and magnetically levitated driving systems.

Wang and her team believe that the non-contact-bearing technology will help to decrease the risk of blood clotting and damage when implanting an LVAD. The IDEA Lab will test the efficacy and safety of the SLIC LVAD developed by the multi-institutional team with a lab-bench-based blood flow loop, but also in preclinical models.

“The Texas Heart Institute continues to be a leading center for innovation in mechanical circulatory support systems,” said Joseph G. Rogers, MD, the president and CEO of THI, in a press release.

“This award will further the development and testing of the SLIC LVAD, a device intended to provide an option for a vulnerable patient population and another tool in the armamentarium of the heart failure teams worldwide.”

If it works as hypothesized, the SLIC LVAD will improve upon current LVAD technology, which will boost quality of life for countless heart patients. But the innovation won’t stop there. Technologies that IDEA Lab is testing include wireless power transfer for medical devices and coatings to reduce blood clotting could find applications in many other technologies that could help patients live longer, healthier lives.

Houston investor on SaaS investing and cracking product-market fit

Houston innovators podcast episode 230

Aziz Gilani's career in tech dates back to when he'd ride his bike from Clear Lake High School to a local tech organization that was digitizing manuals from mission control. After years working on every side of the equation of software technology, he's in the driver's seat at a local venture capital firm deploying funding into innovative software businesses.

As managing director at Mercury, the firm he's been at since 2008, Gilani looks for promising startups within the software-as-a-service space — everything from cloud computing and data science and beyond.

"Once a year at Mercury, we sit down with our partners and talk about the next investment cycle and the focuses we have for what makes companies stand out," Gilani says on the Houston Innovators Podcast. "The current software investment cycle is very focused on companies that have truly achieved product-market fit and are showing large customer adoption."



An example of this type of company is Houston-based RepeatMD, which raised a $50 million series A round last November. Mercury's Fund V, which closed at an oversubscribed $160 million, contributed to RepeatMD's round.

"While looking at that investment, it really made me re-calibrate a lot of my thoughts in terms what product-market fit meant," Gilani says. "At RepeatMD, we had customers that were so eager for the service that they were literally buying into products while we were still making them."

Gilani says he's focused on finding more of these high-growth companies to add to Mercury's portfolio amidst what, admittedly, has been a tough time for venture capital. But 2024 has been looking better for those fundraising.

"We've some potential for improvement," Gilani says. "But overall, the environment is constrained, interest rates haven't budged, and we've seen some potential for IPO activity."

Gilani shares more insight into his investment thesis, what areas of tech he's been focused on recently, and how Houston has developed as an ecosystem on the podcast.

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