Californians moving to Houston can save up to $646,000, study finds

money moves

These could all be Californians for all we know. Photo via Local.AllState.com

Does it seem that Californians really are everywhere here in Houston? Here's why: A report by online storage finding platform StorageCafe has revealed just how much money the average Californian saves by taking on the title of transplant and relocating to the Lone Star State.

And more people from Los Angeles and Contra Costa counties are choosing Houston over any other area in Texas.

The migration report, which was released this summer by StorageCafe, states about 111,000 people moved to Texas from the Golden State in 2021, while only 33,000 Texans made the opposite move to California that same year.

The reasons why so many are flocking to Texas seem obvious: the lack of income tax, a lower cost of living, and the rise of remote work flexibility. These factors proved to be vastly important for millennials, who made up a majority of the transplants (46 percent).

Californians looking for a permanent Texas home can save hundreds of thousands of dollars by turning to Houston's booming housing market, where median home prices cost about $403,490.

With homes in San Diego ringing up for nearly $870,000, transplants can save $466,278 by buying a house in Houston. The Californians that save the most money on a new house hail from Orange County, where median prices cost over a million dollars. They can save $646,510 by purchasing a Houston home.

Renting an apartment in Houston is another financially advantageous move for California transplants, and will get them a larger space than what they can find in their home state. Rent prices in major California cities like San Diego and Los Angeles easily cost more than $2,600 a month, which is a far cry from Houston's median rent price of $1,336 per month.

Even for that amount of money, renters relocating to Houston from Orange, Los Angeles, and San Diego counties can easily find apartments that are over 500 square feet bigger.

StorageCafe's sister site Yardi Matrix's business intelligence manager Doug Ressler gave his thoughts in the report about the major factors that keep motivating Californians to make that move to Texas.

"Inflation continues to be a major concern, putting a financial strain on many people as they spend more of their income on typical expenses," he said. "As a result, moving to places that are easier on the wallet seems like the obvious solution, with many people crossing city and state lines to find a more suitable place to live."

The trend is not likely to slow down anytime soon, either.

"Over the first two decades of the 21st century, the movement of people leaving California for Texas has been well established," Ressler said. "No other state has sent more migrants to Texas than California during this time. The continual soaring housing prices and cost of living in California and much greater affordability in Texas is likely to sustain the significant flows of Californians toward Texas in the coming decades."

The study's findings were determined using census data between 2017 and 2021 from the Integrated Public Use Microdata Series (IPUMS) Survey Documentation and Analysis (SDA) tool. Home pricing information was found using data from real estate platform Point2.

The full study can be found on storagecafe.com.

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This article originally ran on CultureMap.

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Here's how Houston and Texas fared on a new electric vehicle report. Photo via Getty Images

Texas ranks high on new EV study, but Houston was outpaced by other metros

driving toward progress

A new study shows that Texas is among the top of the pack for states with the most electric vehicle registrations. But Houston falls behind other large metros in the state for EV friendliness.

The March report from StorageCafe, which compiled data from the Federal Transit Administration, the Federal Highway Administration, the Department of Energy and other sources, showed that Texas had the third-most EV registrations in the county in 2021 at 112,000 vehicles.

California outpaced the rest of the country by a longshot with 878,000 registrations, claiming the number one spot. Florida had the second-most registrations at 128,000.

The report also looked at EV friendliness, which factored in EV registrations as well as the number of charging stations per household, EV exemptions, incentives and various other factors.

Houston was ranked 32nd on the friendliness list. The report found that Bayou City drivers registered 27,251 EVs in 2021. Charging stations are available in about 3.8 percent of rental buildings and there are 0.2 charging stations for every 1,000 households in the city.

Dallas claimed the top spot for the state at No. 15 with more than 29,000 EV registrations in 2021. Though Dallas has the same ratio of EV charging stations per household, there are more charging stations in rental buildings in the city.

Austin, at No. 22, also outranked Houston. Though the capital city only registered 8,730 EVs in 2021 there are much more charging stations per household (0.7 for every 1,000) and in rental buildings (5.5 percent).

San Antonio came in at No. 36, the McAllen area at No. 75, and El Paso at No. 83.

Seattle was named the friendliest place to own an EV. The drivers in the city registered more than 47,000 EVs in 2021.

Doug Ressler, a business intelligence manager at Yardi Matrix, which contributed to the report, weighed in on the findings.

“The electric car movement is gaining momentum, but it isn’t without its challenges. The high price of an EV–although brought down by incentives now – range and charging stations still pose some problems," he said in a statement. "However, with the expansion of the charging network–including in apartment buildings–and the gradual lowering of the EV price, buying and using an EV can become mainstream in the foreseeable future."

He also estimated that EVs will "dominate the car market" by 2045. By 2050, he said EVs could make up about 90 percent of the market.

Earlier this month Hertz announced that it would triple Houston's electric rental fleet, as well as add a fast-charging hub to Hobby Airport that's designed to serve ride-hail, taxi fleets and the general public.

So many Newstonians are coming in from California. Photo courtesy of TxDOT

Houston leads Texas in most Californians relocating from this county, says new study

GOLDEN STATE TO LONE STAR STATE

The Hollywood-to-Houston population pipeline is overflowing, a new study suggests.

Harris County ranks as the No. 1 destination for people relocating to Texas from California, according to a StorageCafé data analysis. The No. 1 place of origin? Los Angeles County, home to Hollywood.

Among California counties, Harris County attracted the most new arrivals from Los Angeles County in 2019 (3,263), followed by San Diego County (840), and Riverside County (698).

Why are Californians swapping the West Coast for the Gulf Coast? A prime reason appears to be housing costs. The analysis shows the median price difference in 2020 between a home in Los Angeles County and a home in Harris County was $482,010. And even though they're paying less for a home in Harris County, L.A. transplants are gaining a median 577 square feet in additional space.

"When housing prices in California go up, so does migration to Texas. When housing prices in California go down, migration to Texas goes down as well," William Fulton, director of Rice University's Kinder Institute for Urban Research, tells StorageCafé, a self-storage platform.

Looking at the California-to-Texas connection, Los Angeles County holds the top seven spots in the ranking of counties that send the most new residents to our state. Here are the top seven:

  1. Los Angeles County to Harris County (3,263 new residents in 2019).
  2. Los Angeles County to Dallas County (2,492 new residents in 2019).
  3. Los Angeles County to Travis County (2,060 new residents in 2019).
  4. Los Angeles County to Collin County (1,609 new residents in 2019).
  5. Los Angeles County to Tarrant County (1,374 new residents in 2019).
  6. Los Angeles County to Bexar County (1,366 new residents in 2019).
  7. Los Angeles County to Denton County (1,290 new residents in 2019).

"Elon Musk is well on his way to being the first human on Mars, but he's far from being a pioneer when it comes to moving to Texas. His recent move to the state is just one among the almost 190 daily moves from California to Texas that occurred from 2010 to 2019," StorageCafé says.

Here are the top 10 counties for new arrivals from all California counties in 2019:

  1. Harris County — 8,408.
  2. Dallas County — 7,923.
  3. Travis County — 6,725.
  4. Tarrant County — 6,623.
  5. Bexar County — 5,340.
  6. Collin County — 5,294.
  7. Denton County — 4,028.
  8. Williamson County — 2,877.
  9. El Paso County — 2,521.
  10. Bell County — 1,727.
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This article originally ran on CultureMap.

Houston's top Google searches include toilet paper, freezing milk, and bottled water. . Pexels

Here's what Houstonians asked the internet amid coronavirus outbreak

search me

No doubt, Houstonians and other Texans are tremendously curious about toilet paper these days. If you've seen any news coverage or been to a grocery store lately, you know how coveted a roll of toilet paper is.

But you might be surprised by which other things we're searching for online during the coronavirus pandemic. One of the more eye-opening queries? "Freeze milk."

A study published March 20 by self-storage marketplace StorageCafé tracked about 50 of the most popular Google searches for items or queries pertaining to three coronavirus-related categories: food and beverages, cleaning, and health.

Google Trends measures interest about a certain term on a scale from zero to 100 points. Zero means that few people are searching for that particular term, while 100 signifies peak interest.

In the Houston area, according to StorageCafé, the peak-interest terms as of March 15 focused on toilet paper and "freeze milk" as well as:

  • Bottled water
  • Vitamin C
  • Thermometers
  • Diapers

All of those scored 100 on the Google Trends scale, StorageCafé says.

Dallas-Fort Worth, Austin, and San Antonio also registered scores of 100 for searches regarding toilet paper, freezing milk, vitamin C, and diapers.

DFW and Austin shared the highest level of curiosity about thermometers. Meanwhile, residents of the Austin and San Antonio areas were clamoring for information related to "food supply." People in the San Antonio area also were furiously searching for information about canned food and hand sanitizer.

Getting back to that milk query: Yes, you can freeze most types of milk, and the nutritional benefits will remain.

Milk expands when it's frozen, so leave room in the storage container to prevent it from bursting, the Dairy Council of California advises. Just make sure the milk hasn't passed its sell-by date.

"After you have frozen your milk, it can be thawed in the refrigerator or in cold water and is safe for consumption," the council says. "However, be aware that the flavor and texture of the milk may be affected."

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This article originally ran on CultureMap.

Harris County welcomed more new out-of-state arrivals than any other county in Texas. Getty Images

Houston area tops Texas with biggest population of out-of-state residents

New to Hou

In the late 1800s through the mid-1950s, New York City's Ellis Island — sitting in the Statue of Liberty's shadow — served as the entry point for millions of new arrivals to the U.S.

Houston doesn't have its own version of Ellis Island, but perhaps it deserves a symbolic one to commemorate the flood of new arrivals from other states.

In 2017, Harris County welcomed more new out-of-state arrivals (81,781) than any other county in Texas, according to a data analysis released December 9 by StorageCafé, a self-storage marketplace.

That influx stands to reason, since Harris County is the state's largest county as measured by population (more than 4 million and counting). Still, it's astounding that Harris County attracted almost as many new arrivals as the entire population of Conroe (87,654 in 2018).

StorageCafé based its analysis on data published last year by the U.S. Census Bureau. The analysis excludes new arrivals from other Texas counties and new arrivals from outside the U.S.

No other county in the Houston metro area appeared in StorageCafé's ranking of the top 10 Texas counties for new arrivals from out of state. That hardly discounts the fact that the entire metro area is witnessing substantial population growth, though.

The Houston area added nearly 1.08 million residents between 2010 and 2018, growing at a rate of 18.2 percent, according to Census Bureau figures cited by the Greater Houston Partnership. From 2017 to 2018 alone, the region's population jumped by 91,689 — the third largest increase in the country — to just shy of 7 million.

To be clear, more than 1 million people didn't pack up and move to the Houston area from 2010 to 2018. Rather, the region's population growth rate comprises arrivals and births stacked up against departures and deaths.

Although the StorageCafé analysis indicates a Texas-leading population spike, Bill Fulton, director of Rice University's Kinder Institute for Urban Research, notes that Harris County has experienced an overall decline in population growth since 2015.

"This is not surprising given the drop in oil prices, which led to economic stagnation in Houston," Fulton tells CultureMap.

Fulton points out that Harris County's population gains don't match the combined growth of the Dallas-Fort Worth area's two biggest counties — Dallas and Tarrant. Dallas County has about 2.6 million residents, while Tarrant County (Fort Worth) has a little over 2 million. That's a total of about 4.6 million, compared with Harris County's nearly 4.7 million residents.

"Don't be deceived into thinking that because Harris County has a much greater population increase than any other county, that, therefore, metro Houston is growing a lot faster than DFW," Fulton says. "If you add the Dallas and Tarrant numbers together, it clearly shows that DFW is still attracting more [newcomers] than Houston."

"The bottom line is: For the past several years, DFW has been growing faster than Houston, and that growth has been driven by [more newcomers] from other states," Fulton adds.

Indeed, grabbing second place in the StorageCafé ranking was Dallas County, with 47,336 new out-of-state arrivals in 2017. And in the No. 3 spot, next-door Tarrant County picked up 44,181 new arrivals. That means Dallas and Tarrant counties drew more than 91,500 new out-of-state residents in 2017, beating the total for Harris County.

Two other DFW counties, Collin and Denton, ranked sixth and seventh, respectively, in StorageCafé's list of the top 10 Texas counties. Collin County saw 24,918 new out-of-state arrivals in 2017, with Denton County at 22,190.

All told, the four DFW counties in Texas' top 10 absorbed 138,625 new out-of-state residents in 2017. By comparison, 138,541 people lived in Denton in 2018, the Census Bureau says.

From 2010 to 2018, Dallas-Fort Worth added more residents — over 1.11 million, or a growth rate of 17.3 percent — than any other major metro area in the country, according to the Census Bureau. In terms of the sheer number of new residents, DFW eclipsed Houston during that period, but Houston held a slight edge for percentage growth.

Bexar County, which anchors the San Antonio metro area, claimed the No. 4 spot in the StorageCafé ranking, attracting 41,062 out-of-state newcomers in 2017.

Just behind it, at No. 5, was Travis County, which anchors the Austin metro area. The StorageCafé data shows 33,939 people relocated to Travis County from out of state in 2017. Rounding out the top 10 was Williamson County (suburban Austin), with 15,712 out-of-state newcomers.

Combined, Travis and Williamson counties gained close to 50,000 out-of-staters in 2017. By comparison, Pflugerville was home to 59,245 residents in 2018, according to the Census Bureau.

Others in the top 10 were El Paso County at No. 8 and Bell County (home of Killeen and Temple) at No. 9.

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This article originally ran on CultureMap.

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Pharmaceutical giant looks to bring $5.9 billion facility to Houston

in the works

Pharmaceutical company Eli Lilly and Company is looking to build a $5.9 billion active pharmaceutical ingredient (API) manufacturing facility in Houston, according to a recent filing with the state of Texas.

The proposal states that the project plans to employ 604 full-time direct employees at the site upon ramp-up completion. These would include operations technicians, production specialists, maintenance support, quality control/assurance, engineering, administration, and management. Construction is projected to begin in 2026, with a completion target of 2030 and commercial operations beginning in 2031.

If completed, Lilly would purchase 236 acres at Houston’s Generation Park from McCord Development, the commercial development’s owner. The purchase would include multiple buildings, outdoor facilities, infrastructure buildout, and equipment installation.

This proposed Texas plant would be part of Lilly’s $27 billion effort to expand its U.S. production capacity, which was announced in February and includes construction on four new facilities in America. Lilly has previously referred to the plants as “mega sites.”

"This represents the largest pharmaceutical expansion investment in U.S. history," Lilly CEO David Ricks said during the February news conference.

The company has applied for school tax abatements under the new Texas Jobs, Energy, Technology, and Innovation program, according to reports from the Houston Business Journal. This incentive program allows school districts to limit the taxable value of a property for a portion of school taxes, which could save companies millions of dollars on a large portion of property tax bills. It also gives a 10-year tax cut for new manufacturing and development facilities, as long as there is localized job creation.

Houston airports poised for 1.3 million travelers on Memorial Day weekend

Taking Off

George Bush Intercontinental Airport (IAH) and William P. Hobby Airport (HOU) are estimated to see 1.3 million travelers during the Memorial Day period (May 20 - May 28). Despite large crowds, the airports say they have prepared with multiple new improvements designed to slow traffic and make check-ins easier.

“Air travel drives jobs, business and tourism — and this summer, Houston Airports is powering that growth,” said Jim Szczesniak, director of aviation for Houston Airports.

“From streamlined security to a smarter website to new flights and fresh amenities, we’re delivering improvements that support Mayor Whitmire’s call for a more user-friendly Houston. These upgrades aren’t just about moving people — they’re about moving our economy forward.”

IAH in particular has seen remarkable drops in wait times thanks to the new IAH International Arrivals Curb. Part of the $1.458 billion IAH Terminal Redevelopment Program (ITRP), it reduced airport traffic during the Christmas holidays by a whopping 99 percent, with the average wait time reaching only two minutes. Other improvements include TSA Precheck enrollment pods at both airports and the agility for international travelers to recheck bags without leaving the terminal after they have passed through customs.

The amount of travelers expected for Memorial Day is slightly below 2024 numbers, but Houston Airports expects record-breaking travel over the summer. Current estimates show 19.5 million people moving through both airports through Labor Day, a 250,000 increase over last year. Part of this can be attributed to IAH's increasing status as the gateway to Mexico, Central America, and South America, running nonstop flights to new tourist hot spots like Puerto Escondido.

In additions to streamlining the flight processes, Houston Airports are expanding concession and shop offerings. Hobby recently opened The Rustic, Chick-fil-A, Pei Wei, and Throughgood Bistro. Bush added Hip & Humble, a boutique gift and souvenir seller focused on the items for women travelers and those looking for a little luxury when they return home. And, as always, Houston Airports have some of the finest art in the country. All of it together makes traveling to and from the city much less stressful than the big crowds would portend.

"We’re ready to welcome millions with efficiency and a warm Houston spirit,” said Szczesniak. “This summer, travelers will see and feel the difference we’ve made.”

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This story originally appeared on our sister site, CultureMap.com.

Houston e-commerce unicorn reaches $1.6B valuation with $50M fundraising round

fresh funding

Houston-based Cart.com, a provider of fulfillment and logistics services for B2C and B2B brands, has raised $50 million in venture capital, pushing its valuation to $1.6 billion. Since it was founded in 2020, Cart.com has raised $475 million.

Cart.com earned “unicorn” status in 2023 after securing a $60 million Series C round of funding. In the startup universe, “unicorn” refers to a private company that’s valued at $1 billion or more. Last year, Cart.com nailed down $130 million in debt funding, lifting its valuation to $1.2 billion.

Technically, Cart.com no longer qualifies as a startup. Rather, it’s now in “scaleup” territory. This term refers to a startup that has notched substantial growth and has maintained a stable workforce, among other positive achievements. Notable brands that have graduated from startup to scaleup include Airbnb, Peloton and Uber.

The $50 million round includes money from funds and accounts managed by BlackRock and Neuberger Berman, and new investors such as eGateway Capital, along with several unidentified venture capital firms, investors and family offices.

The company said it will use the fresh capital to fuel its global expansion through investments in infrastructure, technology, and M&A.

“Cart.com is continuing our strong growth trajectory across all operating metrics, and we intend to utilize this additional capital to accelerate the expansion of our platform and bring our customers new capabilities to enable their growth,” Omair Tariq, founder and CEO of Cart.com, said in a news release. Tariq added that his company is “well on our way to building the largest and most comprehensive platform in our space.”

Over the past 12 months, Cart.com completed its acquisition of OceanX, the fulfillment operation of direct marketing company Guthy-Renker, and Amify, an Amazon marketplace optimization and advertising platform. Bill Guthy, founder of Guthy-Renker, now sits on Cart.com’s board of directors

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