Californians moving to Houston can save up to $646,000, study finds

money moves

These could all be Californians for all we know. Photo via Local.AllState.com

Does it seem that Californians really are everywhere here in Houston? Here's why: A report by online storage finding platform StorageCafe has revealed just how much money the average Californian saves by taking on the title of transplant and relocating to the Lone Star State.

And more people from Los Angeles and Contra Costa counties are choosing Houston over any other area in Texas.

The migration report, which was released this summer by StorageCafe, states about 111,000 people moved to Texas from the Golden State in 2021, while only 33,000 Texans made the opposite move to California that same year.

The reasons why so many are flocking to Texas seem obvious: the lack of income tax, a lower cost of living, and the rise of remote work flexibility. These factors proved to be vastly important for millennials, who made up a majority of the transplants (46 percent).

Californians looking for a permanent Texas home can save hundreds of thousands of dollars by turning to Houston's booming housing market, where median home prices cost about $403,490.

With homes in San Diego ringing up for nearly $870,000, transplants can save $466,278 by buying a house in Houston. The Californians that save the most money on a new house hail from Orange County, where median prices cost over a million dollars. They can save $646,510 by purchasing a Houston home.

Renting an apartment in Houston is another financially advantageous move for California transplants, and will get them a larger space than what they can find in their home state. Rent prices in major California cities like San Diego and Los Angeles easily cost more than $2,600 a month, which is a far cry from Houston's median rent price of $1,336 per month.

Even for that amount of money, renters relocating to Houston from Orange, Los Angeles, and San Diego counties can easily find apartments that are over 500 square feet bigger.

StorageCafe's sister site Yardi Matrix's business intelligence manager Doug Ressler gave his thoughts in the report about the major factors that keep motivating Californians to make that move to Texas.

"Inflation continues to be a major concern, putting a financial strain on many people as they spend more of their income on typical expenses," he said. "As a result, moving to places that are easier on the wallet seems like the obvious solution, with many people crossing city and state lines to find a more suitable place to live."

The trend is not likely to slow down anytime soon, either.

"Over the first two decades of the 21st century, the movement of people leaving California for Texas has been well established," Ressler said. "No other state has sent more migrants to Texas than California during this time. The continual soaring housing prices and cost of living in California and much greater affordability in Texas is likely to sustain the significant flows of Californians toward Texas in the coming decades."

The study's findings were determined using census data between 2017 and 2021 from the Integrated Public Use Microdata Series (IPUMS) Survey Documentation and Analysis (SDA) tool. Home pricing information was found using data from real estate platform Point2.

The full study can be found on storagecafe.com.

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This article originally ran on CultureMap.

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Here's how Houston and Texas fared on a new electric vehicle report. Photo via Getty Images

Texas ranks high on new EV study, but Houston was outpaced by other metros

driving toward progress

A new study shows that Texas is among the top of the pack for states with the most electric vehicle registrations. But Houston falls behind other large metros in the state for EV friendliness.

The March report from StorageCafe, which compiled data from the Federal Transit Administration, the Federal Highway Administration, the Department of Energy and other sources, showed that Texas had the third-most EV registrations in the county in 2021 at 112,000 vehicles.

California outpaced the rest of the country by a longshot with 878,000 registrations, claiming the number one spot. Florida had the second-most registrations at 128,000.

The report also looked at EV friendliness, which factored in EV registrations as well as the number of charging stations per household, EV exemptions, incentives and various other factors.

Houston was ranked 32nd on the friendliness list. The report found that Bayou City drivers registered 27,251 EVs in 2021. Charging stations are available in about 3.8 percent of rental buildings and there are 0.2 charging stations for every 1,000 households in the city.

Dallas claimed the top spot for the state at No. 15 with more than 29,000 EV registrations in 2021. Though Dallas has the same ratio of EV charging stations per household, there are more charging stations in rental buildings in the city.

Austin, at No. 22, also outranked Houston. Though the capital city only registered 8,730 EVs in 2021 there are much more charging stations per household (0.7 for every 1,000) and in rental buildings (5.5 percent).

San Antonio came in at No. 36, the McAllen area at No. 75, and El Paso at No. 83.

Seattle was named the friendliest place to own an EV. The drivers in the city registered more than 47,000 EVs in 2021.

Doug Ressler, a business intelligence manager at Yardi Matrix, which contributed to the report, weighed in on the findings.

“The electric car movement is gaining momentum, but it isn’t without its challenges. The high price of an EV–although brought down by incentives now – range and charging stations still pose some problems," he said in a statement. "However, with the expansion of the charging network–including in apartment buildings–and the gradual lowering of the EV price, buying and using an EV can become mainstream in the foreseeable future."

He also estimated that EVs will "dominate the car market" by 2045. By 2050, he said EVs could make up about 90 percent of the market.

Earlier this month Hertz announced that it would triple Houston's electric rental fleet, as well as add a fast-charging hub to Hobby Airport that's designed to serve ride-hail, taxi fleets and the general public.

So many Newstonians are coming in from California. Photo courtesy of TxDOT

Houston leads Texas in most Californians relocating from this county, says new study

GOLDEN STATE TO LONE STAR STATE

The Hollywood-to-Houston population pipeline is overflowing, a new study suggests.

Harris County ranks as the No. 1 destination for people relocating to Texas from California, according to a StorageCafé data analysis. The No. 1 place of origin? Los Angeles County, home to Hollywood.

Among California counties, Harris County attracted the most new arrivals from Los Angeles County in 2019 (3,263), followed by San Diego County (840), and Riverside County (698).

Why are Californians swapping the West Coast for the Gulf Coast? A prime reason appears to be housing costs. The analysis shows the median price difference in 2020 between a home in Los Angeles County and a home in Harris County was $482,010. And even though they're paying less for a home in Harris County, L.A. transplants are gaining a median 577 square feet in additional space.

"When housing prices in California go up, so does migration to Texas. When housing prices in California go down, migration to Texas goes down as well," William Fulton, director of Rice University's Kinder Institute for Urban Research, tells StorageCafé, a self-storage platform.

Looking at the California-to-Texas connection, Los Angeles County holds the top seven spots in the ranking of counties that send the most new residents to our state. Here are the top seven:

  1. Los Angeles County to Harris County (3,263 new residents in 2019).
  2. Los Angeles County to Dallas County (2,492 new residents in 2019).
  3. Los Angeles County to Travis County (2,060 new residents in 2019).
  4. Los Angeles County to Collin County (1,609 new residents in 2019).
  5. Los Angeles County to Tarrant County (1,374 new residents in 2019).
  6. Los Angeles County to Bexar County (1,366 new residents in 2019).
  7. Los Angeles County to Denton County (1,290 new residents in 2019).

"Elon Musk is well on his way to being the first human on Mars, but he's far from being a pioneer when it comes to moving to Texas. His recent move to the state is just one among the almost 190 daily moves from California to Texas that occurred from 2010 to 2019," StorageCafé says.

Here are the top 10 counties for new arrivals from all California counties in 2019:

  1. Harris County — 8,408.
  2. Dallas County — 7,923.
  3. Travis County — 6,725.
  4. Tarrant County — 6,623.
  5. Bexar County — 5,340.
  6. Collin County — 5,294.
  7. Denton County — 4,028.
  8. Williamson County — 2,877.
  9. El Paso County — 2,521.
  10. Bell County — 1,727.
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This article originally ran on CultureMap.

Houston's top Google searches include toilet paper, freezing milk, and bottled water. . Pexels

Here's what Houstonians asked the internet amid coronavirus outbreak

search me

No doubt, Houstonians and other Texans are tremendously curious about toilet paper these days. If you've seen any news coverage or been to a grocery store lately, you know how coveted a roll of toilet paper is.

But you might be surprised by which other things we're searching for online during the coronavirus pandemic. One of the more eye-opening queries? "Freeze milk."

A study published March 20 by self-storage marketplace StorageCafé tracked about 50 of the most popular Google searches for items or queries pertaining to three coronavirus-related categories: food and beverages, cleaning, and health.

Google Trends measures interest about a certain term on a scale from zero to 100 points. Zero means that few people are searching for that particular term, while 100 signifies peak interest.

In the Houston area, according to StorageCafé, the peak-interest terms as of March 15 focused on toilet paper and "freeze milk" as well as:

  • Bottled water
  • Vitamin C
  • Thermometers
  • Diapers

All of those scored 100 on the Google Trends scale, StorageCafé says.

Dallas-Fort Worth, Austin, and San Antonio also registered scores of 100 for searches regarding toilet paper, freezing milk, vitamin C, and diapers.

DFW and Austin shared the highest level of curiosity about thermometers. Meanwhile, residents of the Austin and San Antonio areas were clamoring for information related to "food supply." People in the San Antonio area also were furiously searching for information about canned food and hand sanitizer.

Getting back to that milk query: Yes, you can freeze most types of milk, and the nutritional benefits will remain.

Milk expands when it's frozen, so leave room in the storage container to prevent it from bursting, the Dairy Council of California advises. Just make sure the milk hasn't passed its sell-by date.

"After you have frozen your milk, it can be thawed in the refrigerator or in cold water and is safe for consumption," the council says. "However, be aware that the flavor and texture of the milk may be affected."

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This article originally ran on CultureMap.

Harris County welcomed more new out-of-state arrivals than any other county in Texas. Getty Images

Houston area tops Texas with biggest population of out-of-state residents

New to Hou

In the late 1800s through the mid-1950s, New York City's Ellis Island — sitting in the Statue of Liberty's shadow — served as the entry point for millions of new arrivals to the U.S.

Houston doesn't have its own version of Ellis Island, but perhaps it deserves a symbolic one to commemorate the flood of new arrivals from other states.

In 2017, Harris County welcomed more new out-of-state arrivals (81,781) than any other county in Texas, according to a data analysis released December 9 by StorageCafé, a self-storage marketplace.

That influx stands to reason, since Harris County is the state's largest county as measured by population (more than 4 million and counting). Still, it's astounding that Harris County attracted almost as many new arrivals as the entire population of Conroe (87,654 in 2018).

StorageCafé based its analysis on data published last year by the U.S. Census Bureau. The analysis excludes new arrivals from other Texas counties and new arrivals from outside the U.S.

No other county in the Houston metro area appeared in StorageCafé's ranking of the top 10 Texas counties for new arrivals from out of state. That hardly discounts the fact that the entire metro area is witnessing substantial population growth, though.

The Houston area added nearly 1.08 million residents between 2010 and 2018, growing at a rate of 18.2 percent, according to Census Bureau figures cited by the Greater Houston Partnership. From 2017 to 2018 alone, the region's population jumped by 91,689 — the third largest increase in the country — to just shy of 7 million.

To be clear, more than 1 million people didn't pack up and move to the Houston area from 2010 to 2018. Rather, the region's population growth rate comprises arrivals and births stacked up against departures and deaths.

Although the StorageCafé analysis indicates a Texas-leading population spike, Bill Fulton, director of Rice University's Kinder Institute for Urban Research, notes that Harris County has experienced an overall decline in population growth since 2015.

"This is not surprising given the drop in oil prices, which led to economic stagnation in Houston," Fulton tells CultureMap.

Fulton points out that Harris County's population gains don't match the combined growth of the Dallas-Fort Worth area's two biggest counties — Dallas and Tarrant. Dallas County has about 2.6 million residents, while Tarrant County (Fort Worth) has a little over 2 million. That's a total of about 4.6 million, compared with Harris County's nearly 4.7 million residents.

"Don't be deceived into thinking that because Harris County has a much greater population increase than any other county, that, therefore, metro Houston is growing a lot faster than DFW," Fulton says. "If you add the Dallas and Tarrant numbers together, it clearly shows that DFW is still attracting more [newcomers] than Houston."

"The bottom line is: For the past several years, DFW has been growing faster than Houston, and that growth has been driven by [more newcomers] from other states," Fulton adds.

Indeed, grabbing second place in the StorageCafé ranking was Dallas County, with 47,336 new out-of-state arrivals in 2017. And in the No. 3 spot, next-door Tarrant County picked up 44,181 new arrivals. That means Dallas and Tarrant counties drew more than 91,500 new out-of-state residents in 2017, beating the total for Harris County.

Two other DFW counties, Collin and Denton, ranked sixth and seventh, respectively, in StorageCafé's list of the top 10 Texas counties. Collin County saw 24,918 new out-of-state arrivals in 2017, with Denton County at 22,190.

All told, the four DFW counties in Texas' top 10 absorbed 138,625 new out-of-state residents in 2017. By comparison, 138,541 people lived in Denton in 2018, the Census Bureau says.

From 2010 to 2018, Dallas-Fort Worth added more residents — over 1.11 million, or a growth rate of 17.3 percent — than any other major metro area in the country, according to the Census Bureau. In terms of the sheer number of new residents, DFW eclipsed Houston during that period, but Houston held a slight edge for percentage growth.

Bexar County, which anchors the San Antonio metro area, claimed the No. 4 spot in the StorageCafé ranking, attracting 41,062 out-of-state newcomers in 2017.

Just behind it, at No. 5, was Travis County, which anchors the Austin metro area. The StorageCafé data shows 33,939 people relocated to Travis County from out of state in 2017. Rounding out the top 10 was Williamson County (suburban Austin), with 15,712 out-of-state newcomers.

Combined, Travis and Williamson counties gained close to 50,000 out-of-staters in 2017. By comparison, Pflugerville was home to 59,245 residents in 2018, according to the Census Bureau.

Others in the top 10 were El Paso County at No. 8 and Bell County (home of Killeen and Temple) at No. 9.

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This article originally ran on CultureMap.

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Houston climbs to top 10 spot on North American tech hubs index

tech report

Houston already is the Energy Capital of the World, and now it’s gaining ground as a tech hub.

On Site Selection magazine’s 2026 North American Tech Hub Index, Houston jumped to No. 10 from No. 16 last year. The index relies on data from Site Selection as well as data from CBRE, CompTIA and TeleGeography to rank the continent’s tech hotspots. The index incorporates factors such as internet connectivity, tech talent and facility projects for tech companies.

In 2023, the Greater Houston Partnership noted the region had “begun to receive its due as a prominent emerging tech hub, joining the likes of San Francisco and Austin as a major player in the sector, and as a center of activity for the next generation of innovators and entrepreneurs.”

The Houston-area tech sector employs more than 230,000 people, according to the partnership, and generates an economic impact of $21.2 billion.

Elsewhere in Texas, two other metros fared well on the Site Selection index:

  • Dallas-Fort Worth nabbed the No. 1 spot, up from No. 2 last year.
  • Austin rose from No. 8 last year to No. 7 this year.

San Antonio slid from No. 18 in 2025 to No. 22 in 2026, however.

Two economic development officials in DFW chimed in about the region’s No. 1 ranking on the index:

  • “This ranking affirms what we’ve long seen on the ground — Dallas-Fort Worth is a top-tier technology and innovation center,” said Duane Dankesreiter, senior vice president of research and innovation at the Dallas Regional Chamber. “Our region’s scale, talent base, and diverse strengths … continue to set DFW apart as a national leader.”
  • “Being recognized as the top North American tech hub underscores the strength of the entire Dallas-Fort Worth region as a center of innovation and next-generation technology,” said Robert Allen, president and CEO of the Fort Worth Economic Development Partnership.

While not directly addressing Austin’s Site Selection ranking, Thom Singer, CEO of the Austin Technology Council, recently pondered whether Silicon Hills will grow “into the kind of community that other cities study for the right reasons.”

“Austin tech is not a club. It is not a scene. It is not a hashtag, a happy hour, or any one place or person,” Singer wrote on the council’s blog. “Austin tech is an economic engine and a global brand, built by thousands of people who decided to take a risk, build something, hire others, and be part of a community that is still young enough to reinvent itself.”

South of Austin, Port San Antonio is driving much of that region’s tech activity. Occupied by more than 80 employers, the 1,900-acre tech and innovation campus was home to 18,400 workers in 2024 and created a local economic impact of $7.9 billion, according to a study by Zenith Economics.

“Port San Antonio is a prime example of how innovation and infrastructure come together to strengthen [Texas’] economy, support thousands of good jobs, and keep Texas competitive on the global stage,” said Kelly Hancock, the acting state comptroller.

14 Houston startups starting 2026 with fresh funding

cha-ching

Houston startups closed out the last half of 2025 with major funding news.

Here are 14 Houston companies—from groundbreaking energy leaders to growing space startups—that secured funding in the last six months of the year, according to reporting by InnovationMap and our sister site, EnergyCapitalHTX.com.

Did we miss a funding round? Let us know by emailing innoeditor@innovationmap.com.

Fervo Energy

Fervo Energy has closed an oversubscribed Series E. Photo via Fervo Energy

Houston-based geothermal energy company Fervo Energy closed an oversubscribed $462 million series E funding round, led by new investor B Capital, in December.

The company also secured $205.6 million from three sources in June.

“Fervo is setting the pace for the next era of clean, affordable, and reliable power in the U.S.,” Jeff Johnson, general partner at B Capital, said in a news release.

The funding will support the continued buildout of Fervo’s Utah-based Cape Station development, which is slated to start delivering 100 MW of clean power to the grid beginning in 2026. Cape Station is expected to be the world's largest next-generation geothermal development, according to Fervo. The development of several other projects will also be included in the new round of funding. Continue reading.

Square Robot

Houston robotics co. unveils new robot that can handle extreme temperatures

Square Robot's technology eliminates the need for humans to enter dangerous and toxic environments. Photo courtesy of Square Robot

Houston- and Boston-based Square Robot Inc. announced a partnership with downstream and midstream energy giant Marathon Petroleum Corp. (NYSE: MPC) last month.

The partnership came with an undisclosed amount of funding from Marathon, which Square Robot says will help "shape the design and development" of its submersible robotics platform and scale its fleet for nationwide tank inspections. Continue reading.

Eclipse Energy

Eclipse Energy and Weatherford International are expected to launch joint projects early this year. Photo courtesy of Eclipse Energy.

Oil and gas giant Weatherford International (NASDAQ: WFRD) made a capital investment for an undisclosed amount in Eclipse Energy in December as part of a collaborative partnership aimed at scaling and commercializing Eclipse's clean fuel technology.

According to a release, joint projects from the two Houston-based companies are expected to launch as soon as this month. The partnership aims to leverage Weatherford's global operations with Eclipse Energy's pioneering subsurface biotechnology that converts end-of-life oil fields into low-cost, sustainable hydrogen sources. Continue reading.

Venus Aerospace 

Lockheed Martin Ventures says it's committed to helping Houston-based Venus Aerospace scale its technology. Photo courtesy Venus Aerospace

Venus Aerospace, a Houston-based startup specializing in next-generation rocket engine propulsion, has received funding from Lockheed Martin Ventures, the investment arm of aerospace and defense contractor Lockheed Martin, for an undisclosed amount, the company announced in November. The product lineup at Lockheed Martin includes rockets.

The investment follows Venus’ successful high-thrust test flight of its rotating detonation rocket engine (RDRE) in May. Venus says it’s the only company in the world that makes a flight-proven, high-thrust RDRE with a “clear path to scaled production.”

Venus says the Lockheed Martin Ventures investment reflects the potential of Venus’ dual-use technology for defense and commercial uses. Continue reading.

Koda Health

Tatiana Fofanova and Dr. Desh Mohan, founders of Koda Health, which recently closed a $7 million series A. Photo courtesy Koda Health.

Houston-based digital advance care planning company Koda Health closed an oversubscribed $7 million series A funding round in October.

The round, led by Evidenced, with participation from Mudita Venture Partners, Techstars and Texas Medical Center, will allow the company to scale operations and expand engineering, clinical strategy and customer success, according to a news release.

The company shared that the series A "marks a pivotal moment," as it has secured investments from influential leaders in the healthcare and venture capital space. Continue reading.

Hertha Metals

U.S. Rep. Morgan Luttrell, a Magnolia Republican, and Hertha Metals founder and CEO Laureen Meroueh toured Hertha’s Conroe plant in August. Photo courtesy Hertha Metals/Business Wire.

Conroe-based Hertha Metals, a producer of substantial steel, hauled in more than $17 million in venture capital from Khosla Ventures, Breakthrough Energy Fellows, Pear VC, Clean Energy Ventures and other investors.

The money was put toward the construction and the launch of its 1-metric-ton-per-day pilot plant in Conroe, where its breakthrough in steelmaking has been undergoing tests. The company uses a single-step process that it claims is cheaper, more energy-efficient and equally as scalable as conventional steelmaking methods. The plant is fueled by natural gas or hydrogen.

The company, founded in 2022, plans to break ground early this year on a new plant. The facility will be able to produce more than 9,000 metric tons of steel per year. Continue reading.

Helix Earth Technologies, Resilitix Intelligence and Fluxworks Inc.

Helix Earth's technology is estimated to save up to half of the net energy used in commercial air conditioning, reducing both emissions and costs for operators. Photo via Getty Images

Houston-based Helix Earth Technologies, Resilitix Intelligence and Fluxworks Inc. each secured $1.2 million in federal funding through the Small Business Innovation Research (SBIR) Phase II grant program this fall.

The three grants from the National Scienve foundation officially rolled out in early September 2025 and are expected to run through August 2027, according to the NSF. The SBIR Phase II grants support in-depth research and development of ideas that showed potential for commercialization after receiving Phase I grants from government agencies.

However, congressional authority for the program, often called "America's seed fund," expired on Sept. 30, 2025, and has stalled since the recent government shutdown. Continue reading.

Solidec Inc. (pre-seed)

7 innovative startups that are leading the energy transition in Houston

Houston-based Solidec was founded around innovations developed by Rice University associate professor Haotian Wang (far left). Photo courtesy Greentown Labs.

Solidec, a Houston startup that specializes in manufacturing “clean” chemicals, raised more than $2 million in pre-seed funding in August.

Houston-based New Climate Ventures led the oversubscribed pre-seed round, with participation from Plug and Play Ventures, Ecosphere Ventures, the Collaborative Fund, Safar Partners, Echo River Capital and Semilla Climate Capital, among other investors. Continue reading.

Molecule

Sameer Soleja is the founder and CEO of Molecule, which just closed its series B round. Photo courtesy of Molecule Software.

Houston-based energy trading risk management (ETRM) software company Molecule completed a successful series B round for an undisclosed amount, according to a July 16 release from the company.

The raise was led by Sundance Growth, a California-based software growth equity firm. Sameer Soleja, founder and CEO of Molecule, said in the release that the funding will allow the company to "double down on product innovation, grow our team, and reach even more markets." Continue reading.

Rarefied Studios, Solidec Inc. and Affekta

Houston startups were named among the nearly 300 recipients that received a portion of $44.85 million from NASA to develop space technology this fall. Photo via NASA/Ben Smegelsky

Houston-based Rarefied Studios, Solidec Inc. and Affekta were granted awards from NASA this summer to develop new technologies for the space agency.

The companies are among nearly 300 recipients that received a total agency investment of $44.85 million through the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) Phase I grant programs, according to NASA.

Each selected company received $150,000 and, based on their progress, will be eligible to submit proposals for up to $850,000 in Phase II funding to develop prototypes. The SBIR program lasts for six months and contracts small businesses. Continue reading.

Intuitive Machines 

Intuitive Machines expects to begin manufacturing and flight integration on its orbital transfer vehicle as soon as 2026. Photo courtesy Intuitive Machines.

Houston-based Intuitive Machines secured a $9.8 million Phase II government contract for its orbital transfer vehicle in July.

The contract was expected to push the project through its Critical Design Review phase, which is the final engineering milestone before manufacturing can begin, according to a news release from the company. Intuitive Machines reported that it expected to begin manufacturing and flight integration for its orbital transfer vehicle as soon as this year, once the design review is completed.

The non-NASA contract is for an undisclosed government customer, which Intuitive Machines says reinforces its "strategic move to diversify its customer base and deliver orbital capabilities that span commercial, civil, and national security space operations." Continue reading.

NRG inks new virtual power plant partnership to meet surging energy demands

Powering Up

Houston-based NRG Energy recently announced a new long-term partnership with San Francisco-based Sunrun that aims to meet Texas’ surging energy demands and accelerate the adoption of home battery storage in Texas. The partnership also aligns with NRG’s goal of developing a 1-gigawatt virtual power plant by connecting thousands of decentralized energy sources by 2035.

Through the partnership, the companies will offer Texas residents home energy solutions that pair Sunrun’s solar-plus-storage systems with optimized rate plans and smart battery programming through Reliant, NRG’s retail electricity provider. As new customers enroll, their stored energy can be aggregated and dispatched to the ERCOT grid, according to a news release.

Additionally, Sunrun and NRG will work to create customer plans that aggregate and dispatch distributed power and provide electricity to Texas’ grid during peak periods.

“Texas is growing fast, and our electricity supply must keep pace,” Brad Bentley, executive vice president and president of NRG Consumer, said in the release. “By teaming up with Sunrun, we’re unlocking a new source of dispatchable, flexible energy while giving customers the opportunity to unlock value from their homes and contribute to a more resilient grid

Participating Reliant customers will be paid for sharing their stored solar energy through the partnership. Sunrun will be compensated for aggregating the stored capacity.

“This partnership demonstrates the scale and strength of Sunrun’s storage and solar distributed power plant assets,” Sunrun CEO Mary Powell added in the release. “We are delivering critical energy infrastructure that gives Texas families affordable, resilient power and builds a reliable, flexible power plant for the grid.”

In December, Reliant also teamed up with San Francisco tech company GoodLeap to bolster residential battery participation and accelerate the growth of NRG’s virtual power plant network in Texas.

In 2024, NRG partnered with California-based Renew Home to distribute hundreds of thousands of VPP-enabled smart thermostats by 2035 to help households manage and lower their energy costs. At the time, the company reported that its 1-gigawatt VPP would be able to provide energy to 200,000 homes during peak demand.

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This article originally appeared on EnergyCapitalHTX.com.

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