What Houston startups can learn from the power of the pivot

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YouTube, Yelp, and Groupon all pivoted to great success. Here's what lessons Houston startups can take from these pivots. Miguel Tovar/University of Houston

Tons of companies start off as something completely different until they are faced with a challenge that only a change in direction can overcome.

Why should your startup pivot?

Imagine your startup is getting ready to present its product to the world at a tech exhibit. Right before you present, another company shows off their own product. And it's just like yours in every way. Is all lost for your company? No. Because now is the time where you must learn one of the most important principles in business. The startup pivot.

A pivot is a change in strategy. A new approach to your business model. A change in direction.

Companies that pivoted

Did you know that YouTube wasn't always a video sharing platform? That's right. YouTube actually started off as a dating service. You'd send in videos of yourself, essentially selling yourself to potential dates in your area. They even had a catchline: "Tune in, hook up."

Upon realizing the massive potential they had for hosting videos, the company pivoted and is now worth $40 billion. Talk about no regrets.

Yelp started off as an automated system that suggested recommendations from friends. The execution of this idea wasn't well-received. However, the founders recognized that users were writing tons of reviews for businesses just because they enjoyed it. And just like that, Yelp became the billion-dollar third-party directory we all know and love today. It was all because the founders knew enough to pivot.

Groupon actually started off as a social platform whereby people could unite to support charities and socially conscious causes. It was called The Point. This idea soon withered but a branch of The Point proved to be popular: a subdomain called Groupon. This idea turned out to be more popular, as people showed deep interest in pooling together funds to broker a group discount.

What these companies teach about pivoting

These companies' success from pivoting teaches us to focus on what we already have built. If there is an aspect of your business that isn't quite working out, there might actually be a part of your business that is. Look for that part and focus on it. Expand on it. Search for positives within your company and concentrate on developing them into something new and different.

We can also learn to cut our losses. Even if your idea is a genius one, if it's not yielding money, you have to move on. Getting stuck in the "just give it more time it'll work out" quicksand can sink your business fast. If you're hemorrhaging money because of your awesome-on-paper idea, the more chances you give it to succeed, the more money you'll lose. You have to know when to say when.

Another thing these three companies did was to follow the trail of money. They recognized areas of strength, and rode those areas to the bank. They concentrated on the aspects of their startups that yielded the most revenue. And you should too.

Don't be afraid of change. Your company doesn't have to be a success over night. It's okay to give it some time. But there is an art to knowing when give up and try something else. You have to master that art, just like the aforementioned companies did. Open yourself up to bigger possibilities. Sometimes, when working on the idea you thought was so brilliant, you stumble on to a different idea that proves to be more financially auspicious. Then it's time for a startup pivot. It's up to you to spot those instances and run with them, just like YouTube, Yelp, and Groupon did.

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This article originally appeared on the University of Houston's The Big Idea.

Rene Cantu is the writer and editor at UH Division of Research.

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New peer-to-peer grocery app launches in Katy with plans to expand

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If computer scientist and mobile applications developer Arfhan Ahmad has his way, his burgeoning Houston-based startup, QuickPantri, will be directly responsible for adding to the definition of what it truly means to be neighborly.

“Fast delivery from next door” — that’s the tagline for Ahmad’s hyperlocal grocery platform, which focuses on solving last-mile access, neighborhood commerce and food affordability.

“I’m passionate about combining technology with real-world problems, especially those that impact working families and underserved communities,” Ahmad says. “I moved to Houston two years ago, and here I realized that grocery stores are far from the neighborhoods.”

Ahmad envisions QuickPantri will help people who need grocery items urgently, sparing them a trip to the store or costly delivery fees by letting them source items directly from their neighbors’ cupboards.

With his new peer-to-peer app, members — especially those tethered to their residence due to disability or immobility or those unable to make grocery runs with children in tow — can simply log on to QuickPantri and purchase grocery items from their own neighbors.

“My initial thought was, 'What if we have an app that allows people to open a grocery store at their own home and sell any essential items to other neighbors?'” Ahmad says. “So, after having this idea in my mind, I asked my neighbors, 'If I sell groceries from my home, would you buy them from me?' And most of them gave me positive responses. After doing some surveys online on the Nextdoor app and Facebook, I started building this app.”

And like a good neighbor, Ahmad launched QuickPantri in his own neighborhood in Katy.

He then looked at scaling, first by securing approvals from Harris County to sell pre-packaged grocery items from his home. The response exceeded his own expectations. In the last two months, Ahmad estimates that he has delivered to 250 homes in the Katy area. Ahmad has seen that most customers use the app in search of late-night snacks and drinks.

“Ninety-five percent of those orders were delivered in 15 to 30 minutes … Our plan is to expand in other high-risk communities and other cities,” Ahmad says.

To date, Ahmad has obtained approvals from Arizona, Utah and Nevada.

He’s in the process of launching version two. Starting September 1, other sellers will be able to join the app and apply to sell goods to their neighbors. Ahmad says he currently has 50 sellers on the waitlist.

Each seller is allotted a potential selling radius of 10 minutes to ensure swift delivery. Also, sellers are required to deliver the goods via bicycle or on foot, making QuickPantri a pollution-free delivery option.

Currently, the app only sells pre-packaged items and sellers are required to show the expiration date in photos. The app utilizes AI to check pricing for goods in the area, and Ahmad says the app typically lists prices lower than what AI predicts.

Outside of geographic reach and number of buyers and sellers, Ahmad also hopes to expand the list of items that can be sold on the app to include clothes, electronics and cleaning supplies.

“We want our seller to be the ultimate source,” Ahmad says.

2 Houston universities excel on 2026 list of best U.S. colleges

Best in Class

Two top-tier Houston universities have been inducted into a new "hall of fame" list of the best colleges in the U.S. for 2026.

Rice University and the University of Houston were both praised in The Princeton Review's "The Best 391 Colleges: 2026 Edition."

Released August 12, the comprehensive guide annually ranks the best universities across 50 categories based on a survey of 170,000 current college students. Survey questions cover topics such as a school's academics and administration, student quality of life, politics, campus life, city life, extracurricular opportunities, and social environment.

The Princeton Review did not numerically rank the schools overall, but it does report the top 25 schools (out of the total 391) for each of the 50 different categories. The report also clarifies that while schools did not pay to be included in the guide, they could pay for a "featured" designation. Neither Houston university paid to be featured on the list.

Rice University, Houston's most prestigious private institution, appeared in the overall 391 best colleges list, and it also appeared in the regional "Best Southwest" list, the "Best Value Colleges" list, and the "Colleges That Create Futures" list. Rice's overall quality and its academic integrity are what students say are its greatest strengths. Students are additionally encouraged to think creatively — and even unconventionally — about how to approach course assignments.

"There's also an outside-the-box thinking when it comes to assessments, like 'the option to make a 30 minute scientific podcast instead of taking the final,' explains one sophomore," the school's profile says. "This isn't unusual for first-years either; one notes that 'instead of doing a bunch of writing and essays, I was tasked with creating...a TED Talk, which really lit a creative flame in me.'"

Rice students can brag about attending a school with the seventh best college newspaper and the 10th best college dorms and quality of life out of all colleges nationwide. The university's financial aid is also the ninth best in the country.

Here's how Rice fared in other Princeton Review rankings:

  • No. 14 – Top 50 Best Value Private Colleges
  • No. 14 – Lots of Race/Class Interaction
  • No. 17 – Best College Radio Station
  • No. 18 – Top 20 Best Value Private Colleges without Financial Aid
  • No. 19 – Best Science Lab Facilities
  • No. 23 – Best-Run Colleges
  • No. 25 – Students Study the Most

Rice has recently earned praise in a separate 2026 ranking of the best universities in the world, and its MBA program scored highly in The Princeton Review's 2025 best business schools list.

University of Houston also appeared in The Princeton Review's "Best Value Colleges," "Best Southwest," "Green Colleges," and "Colleges That Create Futures" lists. Students at this university also benefit from having the No. 1 undergraduate entrepreneurship program in the nation.

"Whether you're in or out-of-state, students consider their school to be 'not very expensive for the quality of education you're getting,' and the constant improvements help 'you feel like your degree is appreciating in value over time along with the school itself," the university's profile says.

Here's how University of Houston performed in other rankings:

  • No. 20 – Students Love Their School Teams
  • No. 21 – Scotch and Soda, Hold the Scotch (this list measured schools based on "the use of hard liquor" as reported by student surveys)
  • No. 22 – Cancel the Keg (this list measured "how widely beer is used" at schools based on student survey results)
  • No. 22 – Pot's Not Hot (this list ranked colleges with the "least marijuana usage based on ratings from real students about the popularity of marijuana on campus")
  • No. 25 – Most Politically Moderate Students
  • No. 42 – Top 50 Best Value Public Colleges
Unfortunately, UH ranked No. 11 in The Princeton Review's ranking of schools where financial aid is "not so great." However, there is plenty else to appreciate about this high performing university.

Other Texas universities included in The Princeton Review are:

  • University of Texas at Austin
  • Southwestern University in Georgetown
  • Texas State University in San Marcos
  • Trinity University in San Antonio
  • Texas A&M University in College Station
  • Angelo State University in San Angelo
  • Baylor University in Waco
  • Texas Christian University in Fort Worth
  • Southern Methodist University in Dallas
  • The University of Texas at Dallas in Richardson
  • University of Dallas in Irving
  • Austin College in Sherman
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This article originally appeared on CultureMap.com.

Intuitive Machines partners with Houston college for workforce training

space training

Intuitive Machines, a Houston-based space technology, infrastructure and services company, has forged a partnership with San Jacinto College to develop a program for training workers to handle biopharmaceutical materials delivered to Earth on Intuitive Machines’ re-entry vehicle.

Intuitive Machines is working with biotech company Rhodium Scientific on the project. Rhodium, also based in Houston, is developing biomanufacturing payloads for Intuitive Machines’ re-entry vehicle.

“Delivering life-improving pharmaceuticals from orbit is only valuable with reliable recovery and processes on Earth,” Tim Crain, chief technology officer at Intuitive Machines, said in a news release. “That requires more than a spacecraft — it demands the workforce, facilities, and regulatory alignment to support safe, repeatable operations. San Jacinto College has the credibility and technical depth to make this vision a reality.”

San Jacinto College provides training certified by the National Institute for Bioprocessing Research and Training. Christopher Wild, assistant vice chancellor and vice president of biotechnology at San Jacinto College, said that with this certification and the college’s presence at Houston Spaceport, the school “is uniquely positioned to train the workforce needed (for) commercial space-based pharma recovery.”

The first-phase grant supporting Intuitive Machines’ Earth re-entry program will culminate in a full-scale mockup tailored to real payloads and use cases in early 2026.

Intuitive Machines said the collaborations with San Jacinto College and Rhodium “aim to align future landing infrastructure, research opportunities, and funding pathways that deliver lasting economic impact from space.”

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