What Houston startups can learn from the power of the pivot

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YouTube, Yelp, and Groupon all pivoted to great success. Here's what lessons Houston startups can take from these pivots. Miguel Tovar/University of Houston

Tons of companies start off as something completely different until they are faced with a challenge that only a change in direction can overcome.

Why should your startup pivot?

Imagine your startup is getting ready to present its product to the world at a tech exhibit. Right before you present, another company shows off their own product. And it's just like yours in every way. Is all lost for your company? No. Because now is the time where you must learn one of the most important principles in business. The startup pivot.

A pivot is a change in strategy. A new approach to your business model. A change in direction.

Companies that pivoted

Did you know that YouTube wasn't always a video sharing platform? That's right. YouTube actually started off as a dating service. You'd send in videos of yourself, essentially selling yourself to potential dates in your area. They even had a catchline: "Tune in, hook up."

Upon realizing the massive potential they had for hosting videos, the company pivoted and is now worth $40 billion. Talk about no regrets.

Yelp started off as an automated system that suggested recommendations from friends. The execution of this idea wasn't well-received. However, the founders recognized that users were writing tons of reviews for businesses just because they enjoyed it. And just like that, Yelp became the billion-dollar third-party directory we all know and love today. It was all because the founders knew enough to pivot.

Groupon actually started off as a social platform whereby people could unite to support charities and socially conscious causes. It was called The Point. This idea soon withered but a branch of The Point proved to be popular: a subdomain called Groupon. This idea turned out to be more popular, as people showed deep interest in pooling together funds to broker a group discount.

What these companies teach about pivoting

These companies' success from pivoting teaches us to focus on what we already have built. If there is an aspect of your business that isn't quite working out, there might actually be a part of your business that is. Look for that part and focus on it. Expand on it. Search for positives within your company and concentrate on developing them into something new and different.

We can also learn to cut our losses. Even if your idea is a genius one, if it's not yielding money, you have to move on. Getting stuck in the "just give it more time it'll work out" quicksand can sink your business fast. If you're hemorrhaging money because of your awesome-on-paper idea, the more chances you give it to succeed, the more money you'll lose. You have to know when to say when.

Another thing these three companies did was to follow the trail of money. They recognized areas of strength, and rode those areas to the bank. They concentrated on the aspects of their startups that yielded the most revenue. And you should too.

Don't be afraid of change. Your company doesn't have to be a success over night. It's okay to give it some time. But there is an art to knowing when give up and try something else. You have to master that art, just like the aforementioned companies did. Open yourself up to bigger possibilities. Sometimes, when working on the idea you thought was so brilliant, you stumble on to a different idea that proves to be more financially auspicious. Then it's time for a startup pivot. It's up to you to spot those instances and run with them, just like YouTube, Yelp, and Groupon did.

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This article originally appeared on the University of Houston's The Big Idea.

Rene Cantu is the writer and editor at UH Division of Research.

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Houston universities earn top marks for research and student opportunity

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The American Council on Education and the Carnegie Foundation for the Advancement of Teaching recently released its new Research Activity Designations, which named several Houston universities to its Very High Research Spending and Doctorate Production, or R1, tier.

The R1 status means that universities meet $50 million in total annual research spending and 70 research doctorates awarded annually. This year, 187 institutions were given the designation, according to the Carnegie Foundation.

The 2025 categorizations were made using an updated methodology to be "more reflective of the wide range of higher education institutions across America and how well they serve their students," according to a release. Until now, research activity was included in the foundations' Basic Classifications. This year was the first year the Research Activity Designations were published separately.

“These updates to the Carnegie Classifications are the first step to bring a decades-old system into the 21st century. We are expanding our recognition of the range of ways colleges and universities engage in research and development,” Timothy F.C. Knowles, president of the Carnegie Foundation, said in the release. “And we are taking the guesswork out of what it takes to be recognized as an R1 institution. Over time, this will be good for the sector, for scholarship, for policymakers and for students.”

Here are the Houston institutions to receive the R1 designation:

  • Baylor College of Medicine
  • Rice University
  • The University of Texas Health Science Center at Houston
  • The University of Texas MD Anderson Cancer Center
  • University of Houston

The foundation also released new Student Access and Earnings Classifications, which honor colleges that serve a student body representative of their local community and help achieve competitive post-graduation earnings.

UH was the only Houston college to earn the Opportunity College & University – Higher Access, Higher Earnings (OCU) designation, and was one of only 21 universities in the country to earn it in addition to the R1 status for research.

“Maintaining our new Opportunity College and University designation reflects our unwavering commitment to access and economic mobility for all students, while our R1 research status speaks to the strength of our faculty and the transformative scholarship happening on our campus,” UH president Renu Khator said in a news release.

Just 16 percent of U.S. colleges and universities received the OCU designation. The classification comes from publicly available data from the U.S. Department of Education’s College Scorecard, the Integrated Postsecondary Education Data System and the U.S. Census Bureau. The classification considers the percentage of Pell Grant recipients, the number of underrepresented students enrolled, the median undergraduate earnings eight years after enrollment and other factors.

“These recognitions help tell the full story of our institution’s impact,” Diane Z. Chase, senior vice president for academic affairs and provost at UH, added in the release. “UH is a powerhouse for ideas, innovation and opportunity. We are changing lives through discovery, access and economic mobility—not only for our students, but for the communities we serve.”

Comparatively, Rice earned a Lower Access, Higher Earnings designation. The other Houston universities were not classified in the Student Access and Earnings Classifications.

In 2024, Rice University was one of 25 U.S. colleges and universities to receive the first Carnegie Leadership for Public Purpose Classification. The classification highlights colleges that have committed to “campus-wide efforts to advance leadership in pursuit of public goods like justice, equity, diversity and liberty.” Read more here.

How to prep your home's tech as Houston hurricane season intensifies

Stay Connected

With hurricane season officially underway, experts are urging residents to ensure their home technology is ready for severe weather.

The National Oceanic and Atmospheric Administration (NOAA) recently released its 2025 forecast, predicting an active season with above-average water temperatures in the Atlantic setting the stage for future storms. NOAA’s outlook for the Atlantic hurricane season, which goes from June 1 to November 30, predicts a 60% change of an above-normal season.

In addition to hurricane kits with medical supplies, food, and water, residents in southeast Texas are urged to make sure their home technology is ready to weather the season.

“Preparation is key,” says Foti Kallergis, senior director of public relations at Comcast Texas, who emphasized the importance of protecting home technology ahead of any severe storm.

“Using surge protectors for TVs, modems, and cable boxes can prevent damage from lightning strikes and power surges,” Kallergis says. “And moving hardware off the floor helps safeguard against flooding.”

After Hurricane Beryl hit southeast Texas last year, millions were left without power, highlighting the essential role of internet access during disasters. Kallergis noted that restoring electricity takes priority, but once power crews finish their work, Comcast teams stand ready to reestablish Xfinity services.

To further assist residents during emergencies, Xfinity offers several tools designed to maintain connectivity:

  • Pro WiFi extender: This keeps you connected even during power outages. This includes a storm-ready device and battery backup to help keep your home online for up to four hours through network and power outages with unlimited cellular data on a 4G LTE cellular network.
  • Enroll in text alerts: Update your contact info through the Xfinity app or Xfinity.com to receive text alerts about service interruptions. Simply text START to 266278 (COMCST).
  • Download the Xfinity Stream app: The Xfinity Stream app lets you watch live local news reports on any device, so you can stay informed no matter where you are.
  • Check your data plan: The Xfinity Mobile app allows you to adjust or upgrade your data plan, turning your phone into a hotspot if needed.

Hurricane season runs through November, with peak activity typically occurring between August and October. Kallergis encourages residents to visit their nearest Xfinity store for guidance on setting up storm-ready tech.

"Now is the perfect time to prepare," he says. "Staying informed and connected can make a big difference when severe weather strikes."

11 Houston companies named best places to work by U.S. News

Best in the U.S.

Nearly a dozen public and private Houston-based companies have been hailed among the best places to work in 2025 by U.S. News and World Report.

The annual "U.S. News Best Companies to Work For" report examines thousands of publicly-traded companies around the world to determine the best employers based on six metrics including work-life balance and flexibility; quality of pay and benefits; job and company stability; career opportunities and professional development; and more. The companies were not ranked, but included based on reader surveys and publicly available data about each workplace.

New for the 2025-2026 ratings,U.S. News expanded its methodology to include privately owned companies and companies with internship opportunities for recent graduates and new, current, and prospective students. Companies were also grouped into job-specific and industry-specific lists, and the publication also added a new list highlighting "employers that are particularly friendly to employees who are also caregivers in their personal lives."

U.S. News included seven publicly-traded companies and four privately owned companies in Houston on the lists.

Chevron

It may not come as a surprise that oil and gas corporation Chevron landed at the top of the list of top public employers in the Energy Capital of the World. The energy giant currently employs more than 45,000 people, earns $193.47 billion in annual revenue, and has a market cap of $238.74 billion. The company earned high ratings by U.S. News for its job stability, "belongingness," and quality of pay.

Chevron also appeared in U.S. News'industry-specific "Best in Energy and Resources" list, the "Best Companies in the South" list, and the "Best for Internships" list.

American Bureau of Shipping (ABS)

In the category of privately held companies headquartered in Houston, American Bureau of Shipping (ABS) landed on top as one of the best employers thanks to its employee work-life balance, job stability, and quality of pay. U.S. News estimates ABS has between 5,000 and 10,000 employees, and generated between $1 billion to $10 billion in revenue in 2024.

This engineering and construction company was founded in 1862, and describes itself as "a global leader in providing classification services for marine and offshore assets."

"Our mission is to serve the public interest as well as the needs of our members and clients by promoting the security of life and property and preserving the natural environment," the company website says.

In addition to earning a place among U.S. News' overall "Best Companies" list, ABS also appeared in the "Best in Engineering and Construction" list.

Other top companies to work for in Houston include:

  • Calpine – Best in Energy and Resources; Best Companies (overall)
  • ConocoPhillips – Best in Energy and Resources; Best Companies (overall); Best in Caregiving; Best Companies in the South
  • Hines – Best in Real Estate and Facilities Management; Best Companies (overall)
  • Insperity, Kingwood – Best in Healthcare and Research; Best Companies (overall); Best in Caregiving; Best Companies in the South
  • KBR – Best in Engineering and Construction; Best Companies (overall); Best Companies in the South
  • Men's Warehouse – Best in Consumer Products; Best Companies (overall)
  • Occidental – Best in Energy and Resources; Best Companies (overall); Best Companies in the South
  • PROS – Best in Information Technology; Best Companies (overall); Best Companies in the South
  • Skyward Specialty Insurance – Best in Finance and Insurance; Best Companies (overall); Best Companies in the South
"'Best' is a subjective term relative to career satisfaction, and many aspects factor into someone’s decision to apply for a job with any given company," U.S. News said. "But some universally desired factors can contribute to a good workplace, such as quality pay, good work-life balance, and opportunities for professional development and advancement.

Other top Texas employers

In all, 30 employers headquartered in the Lone Star State made it onto U.S. News' 2025-2026 "Best Places to Work For" lists. Houston and the Dallas-Fort Worth metro area tied for the most employers make the list, at 11 companies each. Diamondback Energy in Midland was the only company from West Texas to make it on the list for the second year in a row.

The best places to work for across Dallas-Fort Worth:

  • Aimbridge Hospitality, Plano
  • Ben E. Keith, Fort Worth
  • Coach America, Grand Prairie
  • Digital Realty, Dallas
  • Freeman, Dallas
  • Integrity Marketing Group, Dallas
  • Lincoln Property Company, Dallas
  • RGP, Dallas
  • Sammons Enterprises, Dallas
  • Texas Instruments, Dallas
  • Veritex Community Bank, Dallas

The top companies to work for in Austin:

  • Cirrus Logic
  • Dell Technologies, Round Rock
  • Silicon Labs
  • Yeti

The top companies to work for in San Antonio:

  • Frost Bank
  • H-E-B
  • Sachry Group
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This article originally appeared on CultureMap.com.

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