The design of your startup office matters. The lighting, the acoustics, the vicinity of rooms; every little thing plays a role. Miguel Tovar/University of Houston

If you want a work environment conducive to a nice flow of ideas, creativity, freethinking, and finding a work groove, then your startup design and workspace matter.

When it comes to a startup's office design, you want to create spaces with a purpose. You need to be certain what you want with your office's design. Moreover, you need to be certain what you want with every square foot. Yes, you have to be that detailed. Think about it. If you go into the design of your startup's office nonchalant, you'll have spaces without purpose. When you have spaces without purpose, they become susceptible to employees using them as they please. Suddenly, the open area near the creative space becomes the snacking spot. The open space by the window becomes "spot where everyone gathers to birdwatch." You get the picture. It becomes chaotic and confusing. That's why you have to make sure you know what purpose to ascribe every area of your startup.

Here are three features of startup design that help create a mood or ambiance.

Sound check

Some bigger companies hire an acoustics engineer to set decibel levels for every area and room in a workplace. They might set higher levels for a dining area where people are encouraged to interact and enjoy themselves. Lower levels will go to conference rooms and work areas. However, not every startup has a budget to bring in an acoustics engineer. But you can still apply the same principles to your startup design.

When you walk into a library or doctor's office, there's a tacit understanding that you should speak with a lower voice. You don't need an acoustics engineer to set the figurative and literal tone for what kind of behavior employees should exhibit in each area.

It is assumed, for example, that a dining area has more leeway for louder noise. So next to the dining area you can design a work area where one can assume being a little more amplified is allowed. You can have music playing in an area where people are encouraged to mingle and talk. Music is a great cue to signal that casual interaction is encouraged.

For quieter spaces, a tighter design for a room tucked away can send a signal to anyone to keep voices low. Also, if a room has an echo, people are naturally inclined to stay quieter. People tend to interpret spaces with echoes as spaces where they need to be quieter, since an echo carries voices.

Lighting

Exposing your office to natural light creates a positive mood that encourages interaction, collaboration, and an overall "lighter" tone for having a good time at work. Dimmer lighting can be used to create a sense of thoughtfulness and encourage workers in this area to brainstorm, lost in their thoughts.

Work in color

We all know by now that colors convey moods. Blue is pacifying (think Pacific Ocean), warmer colors like red and yellow encourage a more gregarious nature. Knowing what color to design each area of your startup workspace will go far in presenting the mood you wish to create.

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This article originally appeared on the University of Houston's The Big Idea.

Rene Cantu is the writer and editor at UH Division of Research.

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Houston legacy planning platform secures $2.5M investment, adds to board

fresh funding

Houston-based Paige, a comprehensive life planning and succession software company, has secured a $2.5 million investment to expand the AI-driven tools on its platform.

The funding comes from Alabama-based 22nd State Banking Company, according to a news release. Paige says it will use the funding to expand automation, AI-driven onboarding and self-service tools, as well as add to its sales and customer success teams.

The company was originally founded by CEO Emily Cisek in 2020 as The Postage and rebranded to Paige last year. It helps users navigate and organize end-of-life planning with features like document storage and organization, password management, and funeral and last wishes planning.

“Too many families are left trying to piece together important information during some of the hardest moments of their lives,” Cisek said in the news release. “This investment allows us to accelerate the next phase of growth for Paige by improving the product and expanding support for our members, our financial institution partners and the communities they serve,”

In addition to the funding news, the company also announced that 22nd State Banking CEO and President Steve Smith will join Paige's board of directors.

“We believe banking should be grounded in relationships and built around the real needs of the people and communities we serve. Paige brings something deeply relevant to that mission," Smith added in the release. "It helps families prepare for the future in a practical and meaningful way, and it gives the banking community new pathways to support customers through important life transitions.”

Paige estimates that $124 trillion in assets will change hands through 2048. Yet about 56 percent of Americans do not have an estate plan.

Read more on the topic from Cisek in a recent op-ed here; or listen to InnovationMap's 2021 interview with her here.

Houston digital health platform Koda lands strategic investment

money moves

Houston-based advance care planning platform Koda Health has added another investor to the lineup.

The company secured a strategic investment for an undisclosed amount from UPMC Enterprises, the commercialization arm of the University of Pittsburgh Medical Center. The funding is part of Koda's oversubscribed series A funding round that closed in October, according to a release.

"UPMC Enterprises’ investment is a meaningful signal, not just to Koda, but to the broader market," Dr. Desh Mohan, chief medical officer and co-founder of Koda Health, said in the news release. "It validates that health systems are ready to invest in infrastructure that makes advance care planning work the way it should: proactively, at scale, and with the human support that these conversations require. Having UPMC Enterprises as a strategic investor puts us in a unique position to prove what's possible."

Koda has raised $14 million to date, according to a representative from the company. Its series A round was led by Evidenced, with participation from Mudita Venture Partners, Techstars and the Texas Medical Center last year. At the time, the company said the funding would allow it to scale operations and expand engineering, clinical strategy and customer success. The company described the round as a "pivotal moment," as it had secured investments from influential leaders in the healthcare and venture capital space.

Koda Health, which was born out of the TMC's Biodesign Fellowship in 2020, saw major growth last year, as well, and now supports more than 1 million patients nationwide through partnerships with Cigna Healthcare, Privia Health, Guidehealth, Sentara, UPMC and Memorial Hermann Health System.

The company integrated its end-of-life care planning platform with Dallas-based Guidehealth in April 2025 and with Epic Systems in July 2025. It also won the 2025 Houston Innovation Award in the Health Tech Business category. Read more here.