Check out this curated list of innovation events in Houston for April. Photo via Getty Images

It's time to look at what's on the agenda for April for Houston innovators — from pitch competitions to networking events.

Here's a roundup of events not to miss this month. Mark your calendars and register accordingly.

Note: This post might be updated to add more events.

April 4 — A.I. Digital and the Future of Energy

In the latest installment of UH Energy's "Critical Issues in Energy" Symposium Series, the speakers will take a deeper dive into the role of A.l. within the energy marketplace, specifically with what is being done with A.I. and what is capable of being done. In addition to this pivotal look at one crucial aspect of the energy transition, attendees will be afforded networking opportunities with speakers and distinguished guests, and food/refreshments will be provided.

The event is Tuesday, April 4, from 5:30 to 7:30 pm, at the University of Houston. Click here to register.

April 5 — Creating & Sustaining Innovation & Entrepreneurship

Join us for a fireside chat discussing the growth of entrepreneurship & a panel on demystifying the patent process.

The event is Wednesday, April 5, from 9 to 11:30 am, at the Ion. Click here to register.

April 5 — HAN Angel Academy

Learn angel investing best practices from Capital Factory co-founder and chairman, Gordon Daugherty in a half-day bootcamp format for accredited investors.

The event is Wednesday, April 5, from 11 am to 4 pm, at Rice University - Shell Auditorium. Click here to register.

April 11 — Future of Health Care

The Greater Houston Partnership's inaugural Future of Health Care event highlights one of the region's major industry sectors driven by world-class institutions and professional talent.

The event is Wednesday, April 11, from 10:30 am to 1:30 pm, at the Royal Sonesta. Click here to register.

April 11 — Idea to Impact: Navigating the Challenges to Commercializing University Discoveries

Amazing discoveries are made in university labs every day, yet most of them never develop into widely accessible commercial products. Why? And what can universities do to change that? As part of Rice University's "Betterment of the World" Scientia Lecture Series, join Rice Business on April 11 at 4 pm virtually or in person (Shell Auditorium, McNair Hall) to hear Yael Hochberg, Professor in Entrepreneurship at the Jones Graduate School of Business, as she discusses the challenges in commercializing university research discoveries.

The event is Wednesday, April 11, from 4 to 5 pm, at Rice University and online. Click here to register.

April 11 — Greentown Houston Climatetech Career Fair 2023

Greentown Labs and ALLY Energy welcomes all professionals, students, and soon-to-be graduates to join us for the Greentown Houston Career Fair, which focuses on connecting professionals directly with Greentown Houston’ network of founders, CEOs, and cutting-edge climatetech startups looking for bright and eager talent.

The event is Tuesday, April 11, from 4:30 to 6:30 pm, at Greentown Houston. Click here to register.

April 15 — Earth Day Clothing Swap Party with Sustainable Fashion & Earth Month HTX

A clothing swap is a fun, alternative solution to thrift shopping or secondhand fashion that allows you to clean out the clothes you no longer wear and in return bring home new additions to your closet - all for free and hosted by Houston startup RESTATEMENT.

The event is Saturday, April 15, from noon to 5 pm, at Patterson Park. Click here to register.

April 17-18 — AI Powered Renewable Energy Workshop

AI Houston Institute of Rice University in partnership with Ion is getting together experts from academia and industry working on the application of artificial intelligence in solving some of the most complex challenges facing the Energy industry as it transitions into alternative sources of energy that are green and sustainable.

The event is Monday, April 17, to Tuesday, April 18, at the Ion. Click here to register.

April 19 — Investor Studio Series: Dream Big Ventures x Ion x Mendoza Ventures

Underrepresented founders face a lot of barriers, including rarely seeing VC dollars. However, Dream Big Ventures and Mendoza Ventures are looking to change those statistics to help diverse founders succeed. Join Dream Big Ventures Founder and CEO Staci LaToison, and Mendoza Ventures Co-Founders Senofer Mendoza and Adrian Mendoza, as they discuss the growth of women and Latinas in Fintech, AI, and Cybersecurity in this fireside chat.

The event is Wednesday, April 19, from 5 to 7 pm, at the Ion. Click here to register.

April 19 — The H. Albert Napier Rice Launch Challenge Championships

Join Liu Idea Lab for Innovation and Entrepreneurship and support Rice University student ventures at the H. Albert Napier Rice Launch Challenge (NRLC) Championships on Wednesday, April 19. Five student finalists will pitch their ventures to compete for the chance to win a share of $100,000 in equity-free funding.

The event is Wednesday, April 19, from 5:30 to 9 pm, at Rice University. Click here to register.

April 20 — Engage VC: Ironspring Ventures & S3 Ventures

Ty Findley, Co-Founder and General Partner at Ironspring Ventures and Eric Engineer, Partner at S3 Ventures are coming to Houston for our Engage VC event. They will be featured in our fireside chat moderated by Wogbe Ofori, Founder of WRX Companies.

The event is Thursday, April 20, from 8:30 to 10 am, at the Ion. Click here to register.

April 20 — Female Founders and Funders

Calling all rockstar female founders and investors in the Houston area. Mark your calendars for this month's Female Founders and Funders meetup. Coffee and breakfast is provided and the event is free to attend.

The event is Thursday, April 20, from 9 to 10 am, at Sesh Coworking. Click here to register.

Check out these workshops, networking events, conferences, and other goings on in Houston this month. Photo via Getty Images

10+ can't-miss Houston business and innovation events in November

where to be

This month, Houstonians have yet another good batch of in-person and online innovation events, and you and your tech network need to know about them.

Here's a roundup of virtual events not to miss this month — like demo days, workshops, conventions, and more.

Note: This post might be updated to add more events.

November 3 — Enventure "Inspire" Seminar Series - With Dr. Alyssa Johnston

The "Inspire" Seminar Series was developed by Enventure to help students learn about the reality of working in the biotech and biomedical fields. This particular event will star Dr. Alyssa Johnston, PhD, AstraZeneca Medical Science Liaison. Currently, Alyssa is a MSL at AstraZeneca specializing in GI/GU/Head & Neck Oncology. She is the study lead for a gastric cancer clinical trial, tumor lead for several liver cancer trials, and also works on several IITs. She is the field medical trainer for the pan tumor team and works on sustainability projects including inclusion and diversity projects.

The event is on Wednesday, November 3, at 6 pm. It's free and happening online. Click here to register.

November 4 — The Greentown Labs Climatetech Summit 2021: Empowering the Technology of Tomorrow

The Greentown Labs Climatetech Summit is a deep dive focused on empowering the technology of tomorrow. Climatetech entrepreneurs are developing the solutions that are the core of global decarbonization, yet they need support, cooperation, and collaboration from investors, policymakers, and the growing climatetech workforce in order to scale their critical technologies. The energy transition is here, and the climatetech ecosystem needs your involvement to keep the momentum going.

The event is all day Thursday, November 4. It's free and happening online, or $100 to attend in person at Greentown Houston. Click here to register.

November 8 — Climathon 2021 Awards

Drum roll... and the winning projects of the 2021 Houston Climathon Awards are... going to be revealed soon! Learn More About the Climathon: https://climathonhouston.org

The event is on Monday, November 8, at noon. It's free and happening online. Click here to register.

November 8 — The Cannon + Chevron Open House

Join The Cannon and Chevron for some snacks and learn how Chevron leverages relationships with the start up community to deliver higher returns and lower carbon. Members of Chevron Technology Ventures and the IT function will be available to provide some background on our presence at The Cannon and exchange ideas on partnering opportunities.

The event is on Monday, November 8, at noon. It's free and happening at The Cannon (1300 Brittmoore Rd). Click here to register.

November 9 — BEAMW Networking Launch Event

Business Ecosystem Alliance for Minorities & Women (BEAMW) is a newly launched alliance seeking to reduce barriers women and minority small business owners face. This Networking Launch Event will be the first of a series of networking events designed to bring small business owners, different business support organizations, investors, bankers, and collaborators together to gain valuable information and make key connections.

The event is on Tuesday, November 9, at 6 pm. It's free and happening at The Downtown Launchpad (1801 Main St). Click here to register.

November 10 — Go to Market Strategies with RHIS Group

The Cannon has partnered with the RHIS Group to expand available resources. Join the session on Go to Market Strategies to understand different pillars of strategy, organizational capability, challenges and common perceptions, and strategy development.

The event is on Wednesday, November 10, at 10:30 am. It's free and happening at The Cannon (1300 Brittmoore Rd). Click here to register.

November 10 — Investing in the Energy Transition: ESG and Regulatory Impacts

A key aspect of the energy transition is how industry accounts for long-term strategy and competitive positioning in a constantly evolving landscape. With a sharp focus on regulatory and ESG legal implications, this panel discussion examines how companies will address the marketplace changes – not only with its stakeholders, but within the foundation of their products and procedures as they define value creation toward constituents in the court of global opinion.

The event is on Tuesday, November 16, at 10 am. It's free and happening online. Click here to register.

November 11 — The Listies Gala

Come one, come all to a night celebrating Houston innovation at the Houston Museum of Natural Science. Think "Met Gala meets Houston innovation" and an evening of multicultural Houston food, immersive experiences, and of course HouTech. The host of the evening is Houston's Poet Laureate, Outspoken Bean, who will bring more Houston energy to the Lisites for everyone to enjoy.

The event is on Thursday, November 11, at 7 pm at the Houston Museum of Natural Science. Tickets are $75. Click here to register.

November 16 —  Investing in the Energy Transition: The World of External Investment Finance

As global industry continues to embark on an unparalleled pivot toward sustainable energy, crucial questions have risen regarding the financial risks and rewards of such an intrepid move. What is the role of venture capital? Private equity? Institutional investors? Infrastructure funds? Is moving away from traditional fossil fuels sustainable, and are there adequate channels of investments to fund? In what should be an insightful dialogue on our present position and what must be addressed along the way, this panel poses these queries – and more – toward financial experts to determine industry and societal cost of the energy transition. The goal? To explore the mismatch of opportunity and investment as well as the full range of buy-in – literally and figuratively – that the world must achieve to successfully adapt to the new landscape. Moderated by Ahmad Atwan, CEO of VC Fuel.

The event is on Tuesday, November 16, at 10 am. It's free and happening online. Click here to register.

November 16 — What happens when you talk to an investor?

Steve Jennis of Founder's Compass responds to questions submitted by members of The Cannon Community related to the fundraising process. This online session will be followed by an AMA session for any other questions, clarifications, or points provoked by his answers.

The event is on Tuesday, November 16, at 10 am. It's free and happening online. Click here to register.

November 17 — Illuminate Houston

The Greater Houston Partnership's Young Professionals and Entrepreneurs group, HYPE, invites you to Illuminate Houston - an event series highlighting businesses and thought leaders challenging the way we think about the future. Join for the final Illuminate Houston of 2021 featuring Juliana Garaizar, Head of Houston Incubator and VP, Innovation, Greentown Labs. Don't miss this dynamic conversation where this climatetech startup leader shares insights on Houston's growing innovation ecosystem and leading the way in the global energy transition.

The event is on Wednesday, November 17, at noon. It's $25 for non-members and happening online. Click here to register.

Houston is hosting a bit of a tech takeover week during the first week of March. Photo by Zview/Getty Images

These are the events to attend each day during the Houston Tech Rodeo

Where to be

Houston Exponential has tapped into the Houston innovation ecosystem to coordinate a week of events to speak to the city's startups, investors, and startup development organizations.

The week, called the Houston Tech Rodeo, will take place March 2 to 6 — in coordination with the start of the Houston Livestock Show And Rodeo — all across town. From panels and meetups to office hours and pitch events, there's a lot to navigate in the inaugural week. For a complete list of Tech Rodeo events (most of which are free and all over town), head to the website.

Here are the events you should make sure not to miss. Each featured event is free and open to the public.

Monday: Houston Tech Rodeo Kickoff Event

Launching the week is a happy hour event with a networking opportunity and a panel brought to you by InnovationMap, KPMG, and Houston Exponential. The event is on Monday, March 2, from 4 to 6:30 pm at Karbach Brewing Co. (2032 Karbach St.). After a short introduction from KPMG and HX, Blair Garrou, managing director at Mercury Fund; Leslie Goldman, general partner at The Artemis Fund; and Samantha Lewis, director of GOOSE, will discuss the VC culture in Houston vs. the world. Click here to register.

Tuesday: The Founders Round Up at The Cannon

Why attend one event when you can attend a day full of constructive events geared at entrepreneurs? From 9 am to 5 pm on Tuesday, March 3, at The Cannon, catch workshops and panels ranging from startup failure reasons to revenue tips. From 3 to 5 pm, there's a lean startup meet-up workshop to attend. Click here to register.

Additional events:

  • HX will also be hosting its "Conventional Financing for your Tech Business" workshop at 9 am at their office (410 Pierce St.) to help startups navigate their financial options. Click here to register.
  • DivInc. will be hosting an evening event to address "Diversity's Impact on Innovation" at The Ion (1301 Fannin St. Suite 2100). This event runs from 5:30 to 9 pm. Click here to register.

Wednesday: Jason Calacanis Founder Office Hours

Seven Houston entrepreneurs will join investor Jason Calacanis onstage for office hours — but with an audience. The event, which is on Wednesday, March 4, from 9:30 to 11 am with networking to follow, is at Rice University - McNair Hall McNair Hall, Loop Road Shell Auditorium. Click here to register.

Additional event: The University of Houston's Office of Research is hosting a "Women in Science and Beyond" panel of successful female scientists. The event will take place at 5 pm at UH Technology Bridge Innovation Center, Building 4 (5000 Gulf Freeway). Click here to register.

Thursday: Reverse Pitch, Accelerators and Funds with the Ask

The tables have turned. Rather than Houston entrepreneurs pitching, accelerators and startup development organizations are taking the stage to pitch their programs to potential startup members. The event, which is at 9 am at Sesh Coworking (1210 West Clay St. #Suite 18) on Thursday, March 5, will be hosted by Brittany Barreto of Capital Factory. Click here to register.

Additional events:

  • Learn from the leading ladies of Houston innovation in The Ion's EmpowerHER event at 11 am at 1301 Fannin St. Suite 2100. Click here to register.
  • Wrap up your day with a networking opportunity from MassChallenge Texas at the C. Baldwin, Curio Collection by Hilton (400 Dallas Street). Click here to register.

Friday: BAMA Houston Launch Event

Celebrate the launch of the Business Angel Minority Association — a new organization looking to increase investments for minority-run startups. The networking and pitch event is on Friday, March 6, from 8 to 10 am at The Cannon Tower - Amegy Conference Center (1810 Main St, Suite 1300). Click here to register.

Additional event: Wrap up your week with networking hosted by HX. The event is from 5 to 7 pm at Saint Arnold Brewing Company (2000 Lyons Ave.) Click here to register.

Station Houston is hosting a tech job fair on Tuesday, February 19. Station Houston/Facebook

Find the Houston tech job you want with the help of Station Houston

Now hiring

Houston is a great place to grow, thanks to the low cost of living, booming job market and strong economy. In fact, a recent study predicted that Houston will end the year with 3.2 million payroll jobs – a net increase of more than 600,000 jobs over the past decade. In Houston (which recently nearly matched Austin in VC funding), the dollar goes much further than other tech-centric markets like Silicon Valley, making it more attractive for startups and technology companies to grow here too.

With new employers Amazon Web Services and Bill.com, among others, Houston's innovation scene is thriving and needs to fill jobs. That's where Station Houston, Houston's hub for tech startups, entrepreneurs and innovation, comes in with its hiring event, Startup Gigs, on Tuesday, February 19.

Details
At Startup Gigs, Station will bring engineering, product, sales, marketing, and design professionals together with Houston's community of growing startups. The goal of the event is to reach untapped talent and industry experts interested in joining a startup and or tech team. Did we mention it's free to attend?

Date: Tuesday, February 19, 2019
Time: 5:30 to 7 pm
Register here.

Who's Hiring?

Startups:

Check out these workshops, networking events, pitch events, and other goings on in Houston this month. Getty Images

10 can't-miss Houston business and innovation events for February

Where to be

After what's felt like ages, 2019 has transitioned into a new month. For some, February means pink and red hearts. For Houstonians, it means the start of Rodeo Houston later this month. But, for entrepreneurs, the month yields a flurry of networking and professional events around town.

If you know of innovation-focused events for February, email me at natalie@innovationmap.com with the details.

February 5 - How to Start a Startup with Roberto Moctezuma, founder & CEO of Fractal River

Thinking 2019 is the year you finally turn your business idea into a startup? Station Houston wants to help. It's free to attend this discussion lead by Roberto Moctezuma, the founder and CEO of Houston-based Fractal River, an advisory firm. The talk will focus on identifying problems, determining market needs, learning important metrics, and more.

The event is from 5:30 to 6:30 pm on Tuesday, February 5, at Station Houston (1301 Fannin St., Suite 2440). Learn more here.

February 6 - SaaS Lifecycle Phase 3: Mapping Your Customer Journey

If you've got a SaaS-y startup, this is an event you can't miss. Blair Garrou of Mercury Fund will advise you on your company's sales, growth, and customer success. It's $10 to attend.

The event is from 12:30 to 2 pm on Wednesday, February 6, at Station Houston (1301 Fannin St., Suite 2440). Learn more here.

February 6 - Fruition Technology Labs Lunch n' Learn: Building Your Best Team

One of the main reasons startups fail is because of the people. Fruition Technology will offer their best advice for creating a solid team behind your startup.

The event is from 11:30 am to 1 pm on Wednesday, February 6, at The Cannon (1336 Brittmoore Road). Learn more here.

February 12 - Women Founders Series: Breaking Free of Impostor Syndrome

Calling all female entrepreneurs, women in business, and allies. Hear from a panel of women about their careers — both the ups and downs — and their advice for navigating the male-driven tech industry.

The event is from 11:30 am to 1 pm on Tuesday, February 12, at Station Houston (1301 Fannin St., Suite 2440). Learn more here.

February 12 - Women’s Masters Network Launch Party

Make your goals a reality at this women's professional networking event and launch party. The keynote speaker is Deidre Mathis.

The event is from 6 to 9 pm on Tuesday, February 12, at TXRX Labs (205 Roberts Street). Learn more here.

February 12 - The Global Startup with Innovation Norway

Nine Norwegian startups will pitch potential investors and collaborators at Station Houston's office in order to find for opportunities for international expansion. The Innovation Norway companies that will pitch are: CoreAll, Exebenus, Flapump, Geocap, Hammertech, Oliasoft, Pera, Solution Seeker, and Turbulent Flux.

The event is from 6 to 8 pm on Tuesday, February 12, at Station Houston (1301 Fannin St., Suite 2440). Learn more here.

February 13 - BBL Labs Energy Tech Accelerator Launch Party & Drone Demo

BBL Ventures is introducing BBL Labs, an energy tech accelerator program in partnership with Station Houston. Learn about the new program and network with energy tech professionals.

The event is from 6 to 9 pm on Wednesday, February 13, at Station Houston (1301 Fannin St., Suite 2440). Learn more here.

February 18 - NRLC Workshop: Pretotyping & Prototyping with Kara Palamountain

Figure out if your startup idea or product is needed and possible before you start investing your money and time in it at this workshop at Rice University. Featured speaker, Kara Palamountain, is a professor at the Kellogg School of Management and the president of the Northwestern Global Health Foundation.

The event is from 4 to 5:30 pm on Monday, February 18, at Liu Idea Lab for Innovation and Entrepreneurship (6100 Main St., Cambridge Office Building, Suite 130) Learn more here.

February 20 - Houston Blockchain Alliance Kickoff

New to the innovation scene, Houston Blockchain Alliance, a networking group of blockchain professionals, is celebrating its launch with a free event and panel discussion.

The kickoff celebration takes place from 5:30 to 8:30 pm on Wednesday, February 20, at the Houston CPA Society (777 Post Oak Blvd #500). Learn more here.

February 20 - InfoFluency Lunch n' Learn: Management Analytics for the Founder

If you're a founder who is evaluating or beginning use of a CRM, this one's for you. You'll get a basic understanding of the use of analytics in startup company management by attending the lunch and learn session.

The event is from 11:30 am to 1 pm on Wednesday, February 20, at The Cannon (1336 Brittmoore Road). Learn more here.

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Houston hospital performs first fully robotic heart transplant in the U.S.

robotic surgery

A team at Baylor St. Luke’s Medical Center, led by Dr. Kenneth Liao, successfully performed the first fully robotic heart transplant in the United States earlier this year, the Houston hospital recently shared.

Liao, a professor and chief of cardiothoracic transplantation and circulatory support at Baylor College of Medicine and chief of cardiothoracic transplantation and mechanical circulatory support at Baylor St. Luke’s Medical Center, used a surgical robot to implant a new heart in a 45-year-old male patient through preperitoneal space in the abdomen by making small incisions.

The robotic technology allowed the medical team to avoid opening the chest and breaking the breast bone, which reduces the risk of infection, blood transfusions and excessive bleeding. It also leads to an easier recovery, according to Liao.

"Opening the chest and spreading the breastbone can affect wound healing and delay rehabilitation and prolong the patient's recovery, especially in heart transplant patients who take immunosuppressants," Liao said in a news release. "With the robotic approach, we preserve the integrity of the chest wall, which reduces the risk of infection and helps with early mobility, respiratory function and overall recovery."

The patient received the heart transplant in March, after spending about four months in the hospital due to advanced heart failure. According to Baylor, he was discharged home after recovering from the surgery in the hospital for a month without complications.

"This transplant shows what is possible when innovation and surgical experience come together to improve patient care," Liao added in the release. "Our goal is to offer patients the safest, most effective and least invasive procedures, and robotic technology allows us to do that in extraordinary ways."

7 can't miss Houston business and innovation events for July

where to be

Editor's note: While many Houstonians are flocking to vacation destinations, there are still plenty of opportunities to network and learn at tech and business events for those sticking close to home this month. From an inaugural biotech summit to the 12th edition of a local pitch showcase, here are the Houston business and innovation events you can't miss in July and how to register. Please note: this article might be updated to add more events.

July 10 - Out in Tech Mixer 

Out in Tech Houston provides an inclusive networking space for LGBTQ+ people and allies working in tech. Check out this relaxed, social-mixer event, hosted on the second Thursday of every month.

This event is Thursday, July 10, from 7 to 8:30 p.m. at Second Draught. Register here.

July 14 – Latinas in Tech Coworking Day 

Connect with fellow Latinas in the industry at Sesh Coworking. Network or work alongside peers, board members and community leaders in a shared office environment.

This event is Monday, July 14, from 9-11:30 a.m. at Sesh Coworking. Find more information here.

July 17 – UTMB Innovation VentureX Summit

Attend the inaugural UTMB Innovation VentureX Summit, where innovators, entrepreneurs, researchers and investors will dive into the future of biotech. Expect panel discussions, fireside chats, a technology showcase and networking opportunities.

This event is Thursday, July 17, from 7:30 a.m.-4 p.m. at The University of Texas Medical Branch at Galveston. Find more information here.

July 17 – Open Project Night 

Collaborate on solutions for some of Houston’s most pressing issues at this month’s Open Project Night at Impact Hub Houston. Hear from guest speakers and listen to open mic pitches. July’s theme is Decent Work & Economic Growth.

This event is Thursday, July 17, from 5:30-7:30 p.m at Impact Hub Houston. Register here.

July 24 – NASA Tech Talks

Every fourth Thursday of the month, NASA experts, including longtime engineer Montgomery Goforth, present on technology development challenges NASA’s Johnson Space Center and the larger aerospace community are facing and how they can be leveraged by Houston’s innovation community. Stick around after for drinks and networking at Second Draught.

This event is Thursday, July 24, from 6-7 p.m. at the Ion. Register here.

July 30 – Ion Bike Club

Join Bike Houston at the Ion for a 45-minute guided cruise through the Ion District and Midtown. Afterward, enjoy a complimentary beer and network with like-minded riders at Second Draught.

This event is Wednesday, July 30, from 5:30-7:30 p.m. at the Ion. Register here.

July 31 – Bayou Startup Showcase

Hear pitches from startups and small businesses from Rice University’s OwlSpark and the University of Houston’s RED Labs accelerators at the 12th annual Bayou Startup Showcase. Read more about this year’s teams here.

This event is Thursday, July 31, from 3:30-7 p.m. at the Ion. Register here.

Houston researchers: Here's what it takes to spot a great new idea

houston voices

Having a “promotion focus” really does create a mental lens through which new ideas are more visible.

Key findings:

  • New ideas can be crucially important to businesses, driving innovation and preventing stagnation.
  • Recognizing those ideas, though, isn’t always easy.
  • Nurturing what is known as “promotion focus” can help managers spot fresh ideas.

Whenever the late surgeon Michael DeBakey opened a human chest, he drew on a lifetime of resources: the conviction that heart surgery could and should be vastly improved, the skill to venture beyond medicine’s known horizons and the vision to recognize new ideas in everyone around him, no matter how little formal training they had.

Appreciating new ideas is the heartbeat of business as well as medicine. But innovation is surprisingly hard to recognize. In a pioneering 2017 article, Rice Business Professor Jing Zhou and her colleagues published their findings on the first-ever study of the traits and environments that allow leaders to recognize new ideas.

Recent decades have produced a surge of research looking at how and when employees generate fresh ideas. But almost nothing has been written on another crucial part of workplace creativity: a leader’s ability to appreciate new thinking when she sees it.

Novelty, after all, is what drives company differentiation and competitiveness. Work that springs from new concepts sparks more investigation than work based on worn, already established thought. Companies invest millions to recruit and pay star creatives.

Yet not every leader can spot a fresh idea, and not every workplace brings out that kind of discernment. In four separate studies, Zhou and her coauthors examined exactly what it takes to see a glittering new idea wherever it appears. Their work sets the stage for an entirely new field of future research.

First, though, the team had to define their key terms. “Novelty recognition” is the ability to spot a new idea when someone else presents it. “Promotion focus,” previous research has shown, is a comfort level with new experiences that evokes feelings of adventure and excitement. “Prevention focus” is the opposite trait: the tendency to associate new ideas with danger, and respond to them with caution.

But does having “promotion focus” as opposed to “prevention focus” color the ability to see novelty? To find out, Zhou’s team came up with an ingenious test, artificially inducing these two perspectives through a series of exercises. First, they told 92 undergraduate participants that they would be asked to perform a set of unrelated tasks. Then the subjects guided a fictional mouse through two pencil and paper maze exercises.

While one exercise showed a piece of cheese awaiting the mouse at the end of the maze (the promise of a reward), the other maze depicted a menacing owl nearby (motivation to flee).

Once the participants had traced their way through the mazes with pencils, they were asked to rate the novelty of 33 pictures — nine drawings of space aliens and 24 unrelated images. The students who were prepped to feel an adventurous promotion focus by seeking a reward were much better at spotting the new or different details among these images than the students who’d been cued to have a prevention focus by fleeing a threat.

The conclusion: a promotion focus really does create a mental lens through which new ideas are more visible.

Zhou’s team followed this study with three additional studies, including one that surveyed 44 human resource managers from a variety of companies. For this study, independent coders rated the mission statements of each firm, assessing their cultures as “innovative” or “not innovative.” The HR managers then evaluated a set of written practices — three that had been in use for years, and three new ones that relied on recent technology. The managers from the innovative companies were much better at rating the new HR practices for novelty and creativity. To recognize novelty, in other words, both interior and external environments make a difference.

The implications of the research are groundbreaking. The first ever done on this subject, it opens up a completely new research field with profound questions. Can promotion focus be created? How much of this trait is genetic, and how much based on natural temperament, culture, environment and life experience? Should promotion focus be cultivated in education? If so, what would be the impact? After all, there are important uses for prevention focus, such as corporate security and compliance. Meanwhile, how can workplaces be organized to bring out the best in both kinds of focus?

Leaders eager to put Zhou’s findings to use right away, meanwhile, might look to the real-world model of Michael DeBakey. Practice viewing new ideas as adventures, seek workplaces that actively push innovation and, above all, cultivate the view that every coworker, high or low, is a potential source of glittering new ideas.

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This article originally appeared on Rice Business Wisdom.

Jing Zhou is the Mary Gibbs Jones Professor of Management and Psychology in Organizational Behavior at the Jones Graduate School of Business of Rice University. Zhou, J., Wang, X., Song, J., & Wu, J. (2017). "Is it new? Personal and contextual influences on perceptions of novelty and creativity." Journal of Applied Psychology, 102(2): 180-202.