Houston research: Understanding social hierarchy is key to professional success

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People who accurately perceive social hierarchies are also typically high performers, in part because of their high-status connections. 10'000 Hours/Getty Images

Social climbers get on people's nerves by constantly vying to be close to whoever is in charge. No wonder disparaging names for them abound: opportunists, social climbers, clout chasers. To those around them, the climbers' motives are transparent and their undignified antics laughable – until they succeed.

In a recent paper, Rice Business Professor Siyu Yu and Gavin Kilduff of the NYU Stern School of Business looked closely at social climbers' habits and their outcomes. The researchers concluded that these industrious networkers get a (partially) bad rap. In fact, the rest of us could learn from them.

To conduct their research, Yu and Kilduff launched four separate studies with a total of 1,334 people in university and corporate settings in China and the United States. Participants were asked to identify individuals in their study or workgroups who were especially "respected, admired or influential." The respondents whose choices were also deemed high-status by the rest of the group were labeled accurate perceivers of "perceived status hierarchy" (PSH). The respondents whose choices were deemed low-status by the others were labeled inaccurate perceivers of PSH.

The researchers then asked participants whom they sought out for advice and assistance. Those who previously tested accurately for PSH, they found, had more high-status contacts than those who tested poorly.

PSH accuracy was also found to be positively associated with performance, the researchers wrote. There's a logic to this. People with an accurate understanding of PSH are more likely to seek out high-status members in their social or professional group for mentorship and advice. They may also model the high-status colleagues' behavior. Through these connections, they're able to learn habits and strategies. Their alliances with high-status individuals have the power to improve their performance, gleaned from the individuals' best practices, knowledge and skillsets.

People who are less accurate status perceivers, the researchers said, typically build rapport with individuals who are lower on the totem pole. Through these lower-status members, they may learn inefficient and detrimental work habits, limiting their chances for success. To rise in any competitive hierarchy, it is imperative to identify, align and imitate high-status individuals.

But who exactly are these coveted high-status allies – and what makes them so valuable to others? Our species evolved to seek proximity and prolonged interaction with high performers, Yu and Kilduff noted. Within homogeneous units, prestigious individuals are typically more competent than lower-status group members. High-status individuals are often generous and group-motivated, so lower-status members benefit from their superior prowess.

Important as status associations are, the researchers argued, opportunities to interact with high-status individuals are involuntarily limited for people in marginalized groups. No matter how accurate a worker's PSH discernment may be, systemic forces may keep her from ever speaking – or being listened to – by someone with a high enough status to guide or advocate for her.

At the same time, research shows that diverse opinions are important for growth and decision-making. To improve efficiency and overall functioning, Yu's team argued, schools, businesses and other institutions need to create established paths for those perceived as low-status to have access to those higher in status.

One important tool, the team wrote, is the creation of well-rounded mentorship programs. Another is a process for scouring biases from selection and hiring processes.

Want to get to the top? Being nice to the receptionist and every other employee up and down the ladder makes a difference. But you'll also need to seek out colleagues with power and prestige. So the next time you see a status-chaser in action, stifle the righteous sneer. You may even decide to swallow your pride and try to curry some favor yourself.

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This article originally ran on Rice Business Wisdom and is based on research from Siyu Yu, assistant professor of management – organizational behavior at Jones Graduate School of Business, and Gavin J. Kilduff, associate professor of management and organizations at the Leonard N. Stern School of Business.

Most workers surveyed visualize their organization as either a ladder structure or a pyramid, and the quality of relationships in pyramid-structured workplaces is higher than in ladder-structured workplaces. Photo via Pexels

The way a workplace is structured can make or break business, Rice University research finds

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It's a paradox of power: research shows that hierarchies often undermine the very structures they are designed to uphold. Within organizations, conflicts between members can erode entire systems. In a groundbreaking paper, Rice Business Professor Siyu Yu shows that even visual perceptions of the hierarchy can influence its success.

In the first study of its kind, Yu joined a team of colleagues to explore how humans visualize the hierarchies to which they belong – and how that thought process influences group processes and outcomes.

The researchers found that most of the people they studied thought of hierarchies in terms of pyramids or ladders (a tiny minority visualized them as circles or squares). In a ladder hierarchy or stratified structure, each member occupies a particular rung. A pyramid hierarchy is more centralized, with one person at the top and multiple people on the lower levels. Think of corporate giant CISCO, a typical pyramid, versus a mid-size dry cleaning business, with the owner at the top and one person on each rung below, down to the entry-level cashier.

These are far more than fanciful images, the researchers argued. Psychological research has long shown that individuals think, feel and act in response to mental representations of their environment. Intuitively, the link between perception and behavior has been articulated as far back as biblical times: "As a man thinketh, so is he" – or, for that matter, she or they.

To better understand the practical effects of these visualizations, Yu's team conducted five studies with 2,951 people and 221 workplace groups. They chose from nationwide pools monitored by West and East Coast American universities. The studies took place in the United States and the Netherlands and included multiple ethnicities, men and women, and income groups ranging from college students to seasoned professionals earning upwards of $90,000 annually.

In the first study, the team asked participants to indicate the shape that best reflected how they thought about hierarchies: pyramid, ladder, circle or square. In the second study, the researchers measured social relationship quality within different groups: participants were asked to rate their answers to questions such as, "Are your needs met at work? Do you feel socially supported?" In the third study, the researchers focused on professional workgroups, measuring relationship quality, group performance and the likelihood that individuals compare themselves to others in the group.

Subjects who perceived their working group as a ladder, the researchers found, were more likely to compare their rank and station with others. Their relationships were also weaker: when asked whether they trusted their team members, most subjects disagreed or strongly disagreed. When asked whether they thought about if they were better or worse than their colleagues, they agreed and strongly agreed. These comparisons and lack of trust indirectly correlated with lower performance levels, the research showed.

Perceiving one's organization as a ladder structure, Yu's team argued, undermines group members' relationships with each other and hinders collective performance. In contrast, participants who visualized the same company as pyramids rated radically higher on all three quality measures.

Interestingly, the impact of these visualizations is similar, whether the visualizations reflect an actual company structure or simply an individual's perception of that structure. "It can be created by both perception and actual rank, for example, job titles," Yu said in an interview. "So, as a practical implication, companies should think about ways to reduce the ladder system, such as with a promotion system that seems more like a pyramid, or by creating the mutual belief that upward mobility within the company is not a ladder or zero-sum."

Managers, in other words, need to pay close attention to how subordinates see their workplace. Even if your firm is structured as a pyramid, your team members could perceive it to be a ladder – with a cut-throat climb to the top. For the sake of both work performance and quality of life, Yu said, managers, human resources directors and C-suite members should do their best to discern how their workers visualize the company – and, if the paradigm is a ladder, work hard to reduce the workplace vertigo that goes with it.

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This article originally ran on Rice Business Wisdom and is based on research from Siyu Yu, an assistant professor of management and organizational behavior at the Jones Graduate School of Business Rice University.

Research and common sense suggest that membership in a high social class improves one's sense of well being. Photo by fauxels from Pexels

Rice University researcher looks into what creates social well being

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How nice! You're early. It's just you and your mat, alone for a moment at the office's weekly Zoom yoga session. Breathing in, you silently applaud yourself for investing in your well-being.

Then a guy from upper management pops onto the screen for a bit of his own inner peace. He's not even looking your way, but suddenly you're comparing yourself to a fit, well-groomed, manicured corporate star. You wonder if you're a victim of a gender wage gap. You muse whether your social standing is undermined by race, age or your choice of partner.

Humans can't help comparing social status. What goes into the social pecking order, however, is surprisingly complex. What we call social class is actually a web of subtle signals telegraphing traits including wealth, education and occupational prestige.

But the effects of social class are concrete. Membership in a high social class alters our influence over other people, our professional and personal opportunities, even our health. Social class even affects the private, internal gauge of how we're doing – what researchers call subjective well-being, or SWB. And what you, in Zoom yoga, might call your level of chill.

But why exactly is external class ranking so potent?

For years, research and common sense suggested that external social class largely determines our subjective well-being. But the exact dynamic has never been fully analyzed. So in a recent paper, Rice Business Professor Siyu Yu and colleague Steven Blader, of NYU Stern, looked closely at how the status/well-being link functions – and why, in certain cases, it's irrelevant.

According to their findings, simply belonging to a higher social class actually has a weaker, less consistent effect on inner well-being than do two specific components of class: status and power.

To analyze the way status and power affect the impact of social class, Yu and Blader designed a set of four studies. In one, they used archival data from two employee surveys, Midlife In The United States and Midlife In Japan, to measure employee status and power and how these variables affected each individual's social class and sense of subjective well-being.

In the three others, the team analyzed the interplay of social class, power and status in various walks of life. To do this, they looked at employee data sets of 325 and 370 people respectively, drawn from Amazon's Mechanical Turk (a crowdsourced marketplace favored by researchers which performs tasks virtually). In one study, the researchers ranked each participant's self-perceived social class by asking them to state their own level of status and power. In another, they asked 250 participants questions about their individual psychological needs and how they might be addressed by status or by power. In the third, they isolated the precise ways that status and power affect subjective well-being.

Status, the researchers found, greatly boosted the effect of social class on subjective well-being. Power, they found, had separate and significant effects of its own on SBW. Of the two separate factors, status had the stronger impact. The researchers theorized that this is because power, energizing as it may be, also tends to stunt feelings of social support and relatedness, which is crucial to a sense of well-being. High status, on the other hand, is by definition a reflection of relationships, which we're hard-wired to crave. As Yu and her cowriter put it, status is "voluntarily and continuously conferred based on one's personal characteristics and behaviors and, thus, others' … highly personalized assessment of our value."

Both status and power, the evidence suggested, boost inner well-being because they fulfill key psychological needs: our desire to belong, for example, or our wish to have a say in situations affecting us.

Partly because of the study's methodology limitations, however, the researchers cautioned there's more to understand. Most pressing: in the U.S. sample, between 83%-95% of participants were white. Would the researchers' current findings hold true across a broader racial spectrum? How about with groups that have spent decades overcoming outside assaults on their sense of self?

What the team's research does show definitively is the multi-faceted nature of social class – something that otherwise might seem to be monolithic. It sheds light on the various facets that make up social rank. And it spotlights the need for research on the separate effects of power, of status, and how each element fulfills psychological needs. Isolating the effects of these factors, Yu and his colleague argued, show why researchers need to consider power and status distinctly when studying issues like income, education and occupation.

Back to Zoom yoga. Breathe out. Then do your best to just look away from your high-ranking colleague in the neighboring zoom box. You're not imagining the unease you felt when he sailed into the room. Yet who knows? Your high-flying superior worker may not actually feel as respected or empowered as you'd think when he rolls up his mat and goes back to his desktop. You, meanwhile, are equipped with new analytical insights that could help establish your next goals. Do you aspire to more power? More external esteem? Or maybe you already possess some other key to inner equilibrium – some element in apart from either status and power – that research has yet to uncover.

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This article originally ran on Rice Business Wisdom and is based on research from Siyu Yu, an assistant professor of management – organizational behavior at Jones Graduate School of Business at Rice University.

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Houston startup is off to the races with its innovative running shoes

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Despite Houston’s reputation as a sneaker town, there are few actual shoe companies headquartered in the Bayou City. One that is up and running is Veloci Running, an innovative enterprise that combines the founder’s history as a track runner for Rice University with the realities of running in a changing world.

Tyler Strothman started running cross country growing up in Wisconsin and Indiana before moving to Texas to attend Rice in 2020. Naturally, his college life was altered significantly by the COVID-19 pandemic. Unfortunately, Strothman contracted the virus, leading to pneumonia and causing him to consider other plans for his future.

One thing that stood out from Strothman’s running career was how bad his shoes fit.

“Traditional shoes narrowed in, cramped the front of my feet, and it was causing foot pain,” he said in a video interview. “But any other shoes that were shaped to better fit the natural foot shape were more barefoot (style)—they were more minimalist overall. And that was hurting my calf and Achilles. It was pulling on it, kind of like a rubber band.”

Strothman decided to start Veloci and went on to win the annual Liu Idea Lab for Innovation and Entrepreneurship's H. Albert Napier Rice Launch Challenge in 2025. The win secured $50,000 in startup money, which Strothman used to immediately launch his new runner-centered shoe design with himself as the CEO at the age of 24.

Along for the jog was Strothman’s college friend, Austin Escamilla, who serves as chief operating officer. Escamilla believed in Strothman’s vision, but the project immediately ran into snags beyond Veloci’s control, particularly with manufacturing in Asia.

“It was quite a year to start a shoe business, especially dealing with tariffs and global economic trade tensions,” he said in the same video interview. “We've luckily had some really good partners and really solid advisors throughout the journey who've either done it or had some good feedback and advice. It certainly takes a village, but every day is different. So, it's fun to come into work every day and problem solve.”

The flagship Veloci shoe is the Ascent, which comes in both men’s and women’s sizes. It combines the wide toe cage that Strothman wanted with extra support cushion for a softer, easier run. They retail at $180. Strothman has personally been testing them for a year, noticing reduced lower leg pain when he runs.

At the same time, Veloci has attended to some of the more unique running problems in Houston and other hot, Southern states. A combination of heat and humidity makes for a very soggy shoe if not designed with such environments in mind. The Ascent is built to be very open and breathable, allowing hot air to flow and keeping sweat from building up. These various comfort improvements have made the Ascent Strothman’s favorite running shoe.

“I put on more pairs of this Veloci shoe than I have in my other running shoes in the last seven years,” he said

Currently, Veloci is still a very niche brand. Since the company launched last year, they’ve sold roughly 10,000 pairs. Those sales come either directly through their website or from specialty running stores, most of which are located around the Houston area, like Clear Creek Running Company in League City.

Building community around the shoe through these specialty retailers has been a prime marketing strategy. Part of the $50,000 grant went to a custom van that Veloci can take to various 5Ks, runs and events to get people interested in the brand. The personal touch has helped news of Veloci spread through the running world.

“We went to many run clubs throughout the last year,” said Escamillia. “We've been to pretty much every one of the major run clubs at least once or twice. Folks who try on the shoes, love them, become fans and post and repost…. The marketing side's been a lot of fun.”

Intuitive Machines lands $180M NASA contract for lunar delivery mission

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NASA has awarded Intuitive Machines a $180.4 million Commercial Lunar Payload Services (CLPS) award to deliver science and technology to the moon.

This is the fifth CLPS award the Houston spacetech company has received from NASA, according to a release. It will be the first mission to utilize Intuitive Machines' larger cargo lunar lander, Nova-D.

Known as IM-5, the mission is expected to deliver seven payloads to Mons Malapert, a ridge near the Lunar South Pole, which is a "compelling location for future communications, navigation, and surface infrastructure," according to the release.

“We believe our space infrastructure provides the scalability and flexibility needed to support an increased cadence of new Artemis missions and advance national objectives. This CLPS award accelerates our expansion efforts as we build, connect, and operate the systems powering that infrastructure,” Steve Altemus, CEO of Intuitive Machines, said in the release. “We look forward to working closely with NASA to deliver mission success on IM-5 and to provide sustained operations and persistent connectivity in the cislunar environment and across the solar system.”

The delivery will include the Australian Space Agency’s lunar rover, known as Roo-ver, and another lunar rover from Honeybee Robotics, a part of Jeff Bezos' Blue Origin. Intuitive Machines will also deliver chemical analysis instruments, radiation detectors and other technologies, as well as a capsule named Sanctuary that shows examples of human achievements.

Intuitive Machines previously completed its IM-1 and IM-2 missions, which put the first commercial lunar lander on the moon and achieved the southernmost lunar landing, respectively.

Its IM-3 mission is expected to deliver international payloads to the moon's Reiner Gamma this year. It’s IM-4 mission, funded by a $116.9 million CLPS award, is expected to deliver six science and technology payloads to the Moon’s South Pole in 2027.

The company also announced a $175 million equity investment to fuel growth earlier this month.

TotalEnergies exits U.S. offshore wind sector in $1B federal deal

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TotalEnergies, a French company whose U.S. headquarters is in Houston, has agreed to redirect nearly $930 million in capital from two offshore wind leases on the East Coast to oil, natural gas and liquefied natural gas (LNG) production.

In its agreement with the U.S. Department of the Interior, TotalEnergies has also promised not to develop new offshore wind projects in the U.S. “in light of national security concerns,” according to a department press release.

Federal agency hails ‘landmark agreement’

The Department of the Interior called the deal a “landmark agreement” that will steer capital “from expensive, unreliable offshore wind leases toward affordable, reliable natural gas projects that will provide secure energy for hardworking Americans.”

Renewable energy advocates object to what they believe is the Trump administration’s mischaracterization of offshore wind projects.

Under the Department of the Interior agreement, the federal government will reimburse TotalEnergies on a dollar-for-dollar basis for the leases, up to the amount that the energy company paid.

“Offshore wind is one of the most expensive, unreliable, environmentally disruptive, and subsidy-dependent schemes ever forced on American ratepayers and taxpayers,” Interior Secretary Doug Burgum said in the announcement. “We welcome TotalEnergies’ commitment to developing projects that produce dependable, affordable power to lower Americans' monthly bills while providing secure U.S. baseload power today — and in the future.”

TotalEnergies cites U.S. policy in move away from U.S. wind power

In the news release, Patrick Pouyanné, chairman and CEO of TotalEnergies, says the company was “pleased” to sign the agreement to support the Trump administration’s energy policy.

“Considering that the development of offshore wind projects is not in the country’s interest, we have decided to renounce offshore wind development in the United States, in exchange for the reimbursement of the lease fees,” Pouyanné says.

TotalEnergies redirects capital to LNG, oil, and natural gas

TotalEnergies will use the $928 million it spent on the offshore wind leases for development of a joint venture LNG plant in the Rio Grande Valley, as well as for production of upstream oil in the Gulf of Mexico and for production of shale gas.

“These investments will contribute to supplying Europe with much-needed LNG from the U.S. and provide gas for U.S. data center development. We believe this is a more efficient use of capital in the United States,” Pouyanné says.

TotalEnergies paid $133.3 million for an offshore wind lease at the Carolina Long Bay project off the coast of North Carolina and $795 million in 2022 for a lease covering a 1,545-megawatt commercial offshore wind facility off the coast of New Jersey.

“TotalEnergies’ studies on these leases have shown that offshore wind developments in the United States, unlike those in Europe, are costly and might have a negative impact on power affordability for U.S. consumers,” TotalEnergies said in a company-issued press release. “Since other technologies are available to meet the growing demand for electricity in the United States in a more affordable way, TotalEnergies considers there is no need to allocate capital to this technology in the U.S.”

Since 2022, TotalEnergies has invested nearly $12 billion to promote the development of oil, LNG, and electricity in the U.S. In 2025, TotalEnergies was the No. 1 exporter of LNG from the U.S.

Industry groups push back on offshore wind pullback

The American Clean Energy Association has pushed back on the Trump administration’s characterization of offshore wind projects.

“The offshore wind industry creates thousands of high-quality, good-paying jobs, and is revitalizing American manufacturing supply chains and U.S. shipyards,” Jason Grumet, the association’s CEO, said in December after the Trump administration paused all leases for large-scale offshore wind projects under construction in the U.S. “It is a critical component of our energy security and provides stable, domestic power that helps meet demand and keep costs low.”

Grumet added that President Trump’s “relentless attacks on offshore wind undermine his own economic agenda and needlessly harm American workers and consumers.” He called for passage of federal legislation that would prevent the White House “from picking winners and losers” in the energy sector and “placing political ideology” above Americans’ best interests.

The National Resources Defense Council offered a similar response to the offshore wind leases being paused.

“In its ongoing effort to prop up waning fossil fuels interests, the administration is taking wilder and wilder swings at the clean energy projects this economy needs,” said Pasha Feinberg, the council’s offshore wind strategist. “Investments in energy infrastructure require business certainty. This is the opposite. If the administration thinks the chilling impacts of this action are limited to the clean energy sector, it is sorely mistaken.”

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This article originally appeared on EnergyCapitalHTX.com.

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