With a new year around the corner, students and parents will soon see school rankings released. But there's so much more to consider than what this data shows. Houston education expert shares his own innovative method. Photo via Getty Images

As a new year approaches, it is common to see various school rankings begin to appear in different studies and within various media outlets. Whether they're ranking colleges, high schools or even pre-k schools, these lists have long impacted the decisions families and students make.

That said, most school rankings are one-dimensional, therefore making them unreliable. The most common factor these classifications take into consideration is the rigor of academics and how they correlate to test scores and admissions. However, students are more than solely an academic statistic – they are artists, athletes and creative thinkers.

It is important, at any level, when considering a school to take into account nine key factors, not just one.

Navigating the selection process

There is a systemic issue with associating the quality of an educational experience to a school's name. Many rankings fuel this fire. Parents are often influenced to make decisions off of frivolous premises that deceive them into thinking one school is of better caliber than another. However, in reality, they are doing their child a disservice by not taking into consideration the many other factors that play into school selection.

Location

Distance to home or workplace is still a top factor in deciding which school to target. Although important to consider, many families tend to focus more on other factors aside from convenience alone.

Cost

The average private high school tuition in the Greater Houston area is $25,083 with annual increases on average of 4-6%. Tuition and financial aid play key factors when making the final decision and choosing which schools to add to a list. Final consideration for this is the cost vs benefit analysis.

Legacy

Studies suggest a "legacy" — you, a spouse or older child who previously attending a potential school — is one of the most popular reasons why schools get added to a target list. Although this is a legitimate approach, it is important to be cautious of not imposing a "legacy" onto a student.

Academics

The quality of education can be measured in rigor of classes, expertise of teachers, use of technology and class size. It is important to take into consideration if Honors, AP, and Dual Credit are offered, the percentage of teachers who have advanced degrees, the accessibility to laptops and smart learning devices, and smaller teacher to student ratios.

Athletics

If a student has an affinity for a sport and is genuinely considering playing the sport at a higher level, then it is important to find a balance between a school that has a strong program for that sport and the other factors on the list.

Social

There are three main social components at play in school choice: if students' friends are considering a school, or parents' own social circles influencing the decision, and the non-academic activities offered at a school. It is important to consider the clubs, organizations, leadership and volunteer opportunities offered as these help contribute to college applications down the road.

K-12 school v. 9-12 school

Some students must consider the adaptation curve for starting a high school in which other students had been attending since kindergarten. Due to this, families may consider 9-12 schools as the better option for their students since everyone starts from scratch.

Single-Gender v. Co-Educational

Deciding on the gender composition of a high school depends on a student's personality, confidence, personal preferences, and family values. Students can find success in both types of offerings, but girls especially may thrive in a single gender environment due to the empowering and confidence building structure of most all-girls schools.

College Preparedness

This should be the ultimate reason to go through a well-informed process for school selection. A school should prepare a student for standardized tests, college applications, and scholarship opportunities, and is the clearest cost to benefit factor to consider.

A new way to determine a student's path

In order to decide the best fit for a student it is time to discontinue the age-old practice of selecting an education based on rankings and subjective labels. It is time to usher in a new innovative approach that takes a look at the personality, values, interests, skills, and goals of a student and the various elements that make them unique.

At Firat Education, we run qualitative and quantitative assessments on students which are scenario-based and are used to identify what drives them, what gets them to the next level, and what excites them. This information then allows us to use a weighted scoring system that, dependent on each student, helps quantify the factors that matter most such as college preparedness, academics, athletics, and social.

Additionally, we look at their changing habits whether it be consistency in their values, their interests, and academic strengths. From here, we put it all together to formulate personalized scores that help prioritize the best fit for that individual student.

Utilizing this developed and dynamic approach to choosing a school is the first step in revolutionizing the way we approach schooling and spearheading a new age of innovation in education.

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Ibrahim Firat, is the chief educational consultant and co-founder of Houston-based Firat Education.

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Houston legacy planning platform secures $2.5M investment, adds to board

fresh funding

Houston-based Paige, a comprehensive life planning and succession software company, has secured a $2.5 million investment to expand the AI-driven tools on its platform.

The funding comes from Alabama-based 22nd State Banking Company, according to a news release. Paige says it will use the funding to expand automation, AI-driven onboarding and self-service tools, as well as add to its sales and customer success teams.

The company was originally founded by CEO Emily Cisek in 2020 as The Postage and rebranded to Paige last year. It helps users navigate and organize end-of-life planning with features like document storage and organization, password management, and funeral and last wishes planning.

“Too many families are left trying to piece together important information during some of the hardest moments of their lives,” Cisek said in the news release. “This investment allows us to accelerate the next phase of growth for Paige by improving the product and expanding support for our members, our financial institution partners and the communities they serve,”

In addition to the funding news, the company also announced that 22nd State Banking CEO and President Steve Smith will join Paige's board of directors.

“We believe banking should be grounded in relationships and built around the real needs of the people and communities we serve. Paige brings something deeply relevant to that mission," Smith added in the release. "It helps families prepare for the future in a practical and meaningful way, and it gives the banking community new pathways to support customers through important life transitions.”

Paige estimates that $124 trillion in assets will change hands through 2048. Yet about 56 percent of Americans do not have an estate plan.

Read more on the topic from Cisek in a recent op-ed here; or listen to InnovationMap's 2021 interview with her here.

Houston digital health platform Koda lands strategic investment

money moves

Houston-based advance care planning platform Koda Health has added another investor to the lineup.

The company secured a strategic investment for an undisclosed amount from UPMC Enterprises, the commercialization arm of the University of Pittsburgh Medical Center. The funding is part of Koda's oversubscribed series A funding round that closed in October, according to a release.

"UPMC Enterprises’ investment is a meaningful signal, not just to Koda, but to the broader market," Dr. Desh Mohan, chief medical officer and co-founder of Koda Health, said in the news release. "It validates that health systems are ready to invest in infrastructure that makes advance care planning work the way it should: proactively, at scale, and with the human support that these conversations require. Having UPMC Enterprises as a strategic investor puts us in a unique position to prove what's possible."

Koda has raised $14 million to date, according to a representative from the company. Its series A round was led by Evidenced, with participation from Mudita Venture Partners, Techstars and the Texas Medical Center last year. At the time, the company said the funding would allow it to scale operations and expand engineering, clinical strategy and customer success. The company described the round as a "pivotal moment," as it had secured investments from influential leaders in the healthcare and venture capital space.

Koda Health, which was born out of the TMC's Biodesign Fellowship in 2020, saw major growth last year, as well, and now supports more than 1 million patients nationwide through partnerships with Cigna Healthcare, Privia Health, Guidehealth, Sentara, UPMC and Memorial Hermann Health System.

The company integrated its end-of-life care planning platform with Dallas-based Guidehealth in April 2025 and with Epic Systems in July 2025. It also won the 2025 Houston Innovation Award in the Health Tech Business category. Read more here.