Pick Your Free
Nearly everyone's energy usage has changed during the COVID-19 pandemic, but not everyone's needs are the same. That's a big reason why Reliant retooled its "Pick Your Free" offerings this year, providing three different plans with free energy as part of the draw.
The fact that Reliant is the only retail electric provider in Texas to have three free time-of-use options isn't a surprise. The Houston-based company is known for leading innovation in the retail electricity space, and its latest plans only showcase that commitment — all while offering convenience for customers and supporting clean, renewable energy.
"Texas is predicted to be the leader in solar energy within the next five years," says Scott Burns, vice president of innovation and customer experience at Reliant. "We've been a leader in wind for a long time, but as demand for renewable energy grows, our latest product offerings allows consumers to support the growth of solar."
Make It Solar, which is normally a $6.99 monthly add-on to any Reliant plan, is now free with any new Pick Your Free plan sign-up. No solar panels are necessary, and 100 percent of a customer's electricity usage supports renewable energy in Texas and beyond through certified renewable energy certificates, or RECs.
"Younger generations are looking for ways to support cleaner energy and are conscious about who they do business with," says Burns. "We're committed to offering choices that appeal to our customers, so Make It Solar on the house just made sense."
The first offers free electricity for the two highest-usage days each week (up to eight days a month!). The second provides free electricity every weekend, from 8 pm Friday to 12 am Monday, and the third gives customers free electricity every night from 8 pm to 6 am.
"There is not a one-size-fits-all approach when it comes to any service, including electricity," says Burns. "With the changes the pandemic brought to our lifestyles, we're making it easier than ever for our customers and we're committed to meeting them where they are."
Burns also points out that solar has been slower to grow in Texas, mainly because of its cost. But while wind is generally produced at night, solar runs parallel to the demand for energy.
By offering their customers a free and easy way to experience solar, Reliant's electricity plans are creating more demand for the renewable resource, helping it become more prevalent.
Sign up for one of the Pick Your Free plans and be automatically upgraded to Make It Solar at no additional cost by visiting Reliant.com or calling 1-866-Reliant.