It's a solid ranking for the Bayou City. Photo via Getty Images

Houston is earning high praise for its prosperity, lovability, and livability in a prestigious new report by Canada-based real estate and tourism marketing advisors Resonance Consultancy.

The annual "America's Best Cities" report ranks the relative qualities of place, cultural diversity, and economic prosperity for America's principal cities with metropolitan populations of 500,000 or more. These top 100 cities are "the engines of their regional and national economies and, importantly, the global economy," according to the report.

Houston ranked No. 10 on the list, with New York City (No. 1), Chicago (No. 2), and Los Angeles (No. 3) claiming the coveted top three spots.

Resonance refers to its 2023 report of the "World's Best Cities" when describing Houston's achievements, specifically reiterating how the city appears as an underdog among Texas' major cities, specifically Austin.

"Austin may get the attention, but the promise of the Lone Star State drawing Californians and New Yorkers is quietly being fulfilled in Houston," the report restated.

Houston's reputation as Space City, combined with its vibrant culture (driven by major events like the WorldFest-Houston International Film Festival and the various Juneteenth celebrations) are two standout qualities in the report.

Of course, you can't forget about Houston's strong economic ties with the oil and gas industry, where over a dozen major employers were recently listed among the best companies to work for by U.S. News and World Report.

"While hometown companies like ConocoPhillips, ExxonMobil andPhillips 66 have ensured that 40 percent of Houston’s economy is tied directly or indirectly to oil and gas, the energy talent in the city has made it an unlikely green power destination," the report said. "According to a recent McKinsey report, investment of up to $250 billion may be headed Houston’s way by 2040 to leverage the skilled workforce and existing infrastructure."

Moreover, Houston's dining scene ranked No. 4 in the report's restaurants subcategory, above renowned foodie cities like San Fransisco, Las Vegas, and Miami. Resonance described the city's "underappreciated" culinary field as a three-way amalgamation of "Southern Soul," barbecue, and Mexican influences "that's then seasoned with global cuisine."

For locals and Newstonians looking for restaurant recommendations, the report gives only one: The newly opened Late August, in Midtown, whose talented executive chef Sergio Hidalgo and sommelier/general manager Danny Davis mix "southern Mexican cuisine with West African magic."

Elsewhere in Texas, Austin (No. 15) and Dallas (No. 16) ranked among the top 20 best U.S. cities, with San Antonio coming in at No. 32 nationally. Landing outside the top 50 in the report were El Paso (No. 83) and McAllen (No. 88).

The top 10 best American cities, according to Resonance Consultancy, are:

  • No. 1 – New York, New York
  • No. 2 – Chicago, Illinois
  • No. 3 – Los Angeles, California
  • No. 4 – Miami, Florida
  • No. 5 – Las Vegas, Nevada
  • No. 6 – San Francisco, California
  • No. 7 – Boston, Massachusetts
  • No. 8 – Washington, D.C.
  • No. 9 – Seattle, Washington
  • No. 10 – Houston, Texas

The full list of cities and the report's methodology can be found on worldsbestcities.com.

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This article originally ran on CultureMap.

Houston tied with Dallas-Fort Worth to produce the highest number of top-rated employers in Texas. Photo by Thaddious Thomas on Unsplash

16 Houston-based companies hailed best places to work by U.S. News

the standouts

More than a dozen Houston-based companies are sharing the spotlight in U.S. News and World Report's collection of the "Best Companies to Work For" in 2024-2025.

The annual report examines publicly-traded companies around the world to determine the best employers based on six metrics including work-life balance and flexibility; quality of pay and benefits; job and company stability; career opportunities and professional development; and more. The companies were not ranked, but included based on reader surveys and publicly available data about each workplace.

New for the 2024-2025 report, U.S. News analyzed549 companies across 29 different lists, including the overall best companies list — which includes the best 300 companies across the U.S., the United Kingdom, Ireland, Switzerland, Luxembourg, and Bermuda — 24 industry-specific lists, and four regional lists.

There were 16 total companies based around Houston that made the lists, with the majority being based in the city, while one each were located in Spring and The Woodlands.

Leading the pack in Houston is construction company Comfort Systems USA, which provides HVAC, plumbing, and electrical services. Comfort Systems employs 15,800 people, brings in $5.57 billion in annual revenue, and has a market cap of $11.21 billion. The company earned high ratings for its job stability, "belongingness," and professional development opportunities, according to U.S. News.

Comfort Systems also made appearances on U.S. News' industry-specific "Best in Construction" list, and the "Best Companies in the South" list.

Independent energy company Marathon Oil was another top-rated Houston employer, with nearly 1,700 employees, an annual revenue stream of $6.38 billion, and a $15.4 billion market cap. The company was specifically highlighted with a "Top Quality of Pay" label, but also boasts high ratings for its employees' work-life balance, job stability, and belongingness.

In addition to being included in the overall "Best Companies" list, Marathon Oil earned recognition in the industry-specific "Best in Energy" list and the "Best Companies in the South" list.

A second Houston-based energy company earning a spot among the top employers is Occidental (also known as Oxy). The petroleum corporation, which has been in operation since 1920, has nearly 12,600 employees and brings in $27,43 billion in revenue every year.

According to U.S. News, Occidental offers many financial, health and wellness, and workplace benefits including 401k matching, tuition assistance, an employee assistance program, flexible work arrangements, and much more. The company was also given a "Top Quality of Pay" designation.

Occidental appeared in U.S. News' "Best in Mining and Raw Materials," the overall "Best Companies," and "Best Companies in the South" lists.

Other top companies to work for in Houston include:

  • Insperity, Kingwood – Best in Professional Services; Best Companies (overall); Best Companies in the South
  • Southwestern Energy Company, Spring – Best in Energy; Best Companies (overall); Best Companies in the South
  • PROS – Best in IT, Software and Services; Best Companies (overall); Best Companies in the South
  • Powell Industries – Best in Manufacturing; Best Companies (overall); Best Companies in the South
  • Stewart – Best in Insurance; Best Companies (overall); Best Companies in the South
  • ConocoPhillips – Best in Energy, Best Companies in the South
  • LGI Homes, The Woodlands – Best in Construction; Best Companies in the South
  • Service Corporation International – Best in Consumer Products and Services; Best Companies in the South
  • Skyward Specialty Insurance – Best Companies in the South
  • Camden Property Trust – Best in Real Estate; Best Companies in the South
  • Cheniere – Best in Energy
  • EOG Resources – Best in Energy
  • Murphy Oil Corporation – Best in Energy

"Prospective and current employees understand the significant impact their employer has on their quality of life," said Carly Chase, vice president of careers at U.S. News and World Report, in a release. "Whether a new grad seeking a company to launch their career, an established professional looking for a change or an HR professional researching the strengths of their company and others, Best Companies to Work For provides a central space to see which companies are meeting their employees' needs best.

Top workplaces around Texas
In all, 42 different employers headquartered in the Lone Star State made it onto U.S. News' 2024-2025 "Best Places to Work For" lists. The Houston metro area tied with Dallas-Fort Worth with the highest number of top-rated employers, at 16 each. Only one company from West Texas made it onto the list: Diamondback Energy in Midland.

The top companies to work for in Austin are:

  • Cirrus Logic
  • CrowdStrike
  • Digital Realty
  • Silicon Labs
  • E2open
  • Q2

The top companies to work for in San Antonio are:

  • Frost Bank
  • iHeartMedia
  • Rush Enterprises, Inc., New Braunfels

The best places to work for across Dallas-Fort Worth are:

  • Thryv Holdings, Inc., Dallas
  • Comerica, Dallas
  • Veritex Community Bank, Dallas
  • Charles Schwab, Westlake
  • Southwest Airlines, Dallas
  • CMC, Irving
  • Sabre, Southlake
  • Texas Instrument, Dallas
  • Omnicell, Fort Worth
  • Enhabit, Dallas
  • Builders FirstSource, Irving
  • Invitation Homes, Dallas
  • Celanese, Irving
  • Atmos Energy, Dallas
  • Lennox, Richardson
  • Caterpillar, Irving
The full list of the best companies to work for can be found at usnews.com

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This article originally ran on CultureMap.

Everything is better in Texas, including the state economy. Photo by via Getty Images

Texas profits from 4th best state economy in the U.S., report finds

report

Despite growing sentiments that the U.S. is on a path towards a recession, Texas is pulling a lot of weight as one of the best state economies in the nation, according to a new annual report from WalletHub.

Texas' strong state economy ranked No. 4, with Washington (No. 1), Utah (No. 2), and Massachusetts (No. 3) claiming the top three spots.

The study analyzed all 50 states and the District of Columbia based on 28 metrics to determine the "Best & Worst State Economies" in 2024. Each state was ranked across three major categories: Economic activity, economic health, and innovation potential.

The Lone Star State earned a score of 60.08 out of 100 possible points, nipping at the heels of Massachusetts, which earned 61.52 points. For comparison, Washington claimed its No. 1 title with a score of 71.10.

Here's how Texas performed within the three major categories in the study:

  • No. 2 – Economic activity
  • No. 7 – Economic health
  • No. 24 – Innovation potential

Most notably, Texas tied with Louisiana for the No. 1 most exports per capita nationwide, according to the report's findings. Texas also had the second-highest change in GDP (gross domestic product) from 2022 to 2023.

Texas has the 10th highest amount of "startup activity," which WalletHub calculated as the rate of newly established firms. Texas also scored No. 10 in the country for its annual median household income of $75,647.

Nonfarm payrolls – defined as the number of workers employed in the U.S. (excluding those the farming, nonprofit, active military, and private household sectors) – is another indicator for measuring each state's economy. Texas had the third-highest change in nonfarm payrolls from 2022 to 2023, according to WalletHub, behind Nevada and Florida.

Although the overall state of Texas' economy may be strong, that doesn't guarantee all Texans will reap the benefits from that success. WalletHub analyst Cassandra Happe explained there's more to improving state residents' financial success than just relying on the economy.

"Factors like a low unemployment rate and high average income help residents purchase property, pay down debt and save for the future," Happe said. "The best state economies also encourage growth by being friendly to new businesses and investing in new technology that will help the state deal with future challenges and become more efficient."

On the other end of the economic scale, Hawaii and Mississippi flopped with the worst state economies in the U.S. in 2024, ranking No. 50 and No. 51, respectively.

The top 10 states with the best economies are:

  • No. 1 – Washington
  • No. 2 – Utah
  • No. 3 – Massachusetts
  • No. 4 – Texas
  • No. 5 – California
  • No. 6 – Colorado
  • No. 7 – Florida
  • No. 8 – North Carolina
  • No. 9 – District of Columbia
  • No. 10 – Arizona
The full report can be found on wallethub.com

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This article originally ran on CultureMap.

Houston could have ranked higher on a global report of top cities in the world if it had a bit more business diversification. Photo via Getty Images

Report ranks Houston as a top global city — with one thing holding it back

take note

A new analysis positions the Energy Capital of the World as an economic dynamo, albeit a flawed one.

The recently released Oxford Economics Global Cities Index, which assesses the strengths and weaknesses of the world’s 1,000 largest cities, puts Houston at No. 25.

Houston ranks well for economics (No. 15) and human capital (No. 18), but ranks poorly for governance (No. 184), environment (No. 271), and quality of life (No. 298).

New York City appears at No. 1 on the index, followed by London; San Jose, California; Tokyo; and Paris. Dallas lands at No. 18 and Austin at No. 39.

In its Global Cities Index report, Oxford Economics says Houston’s status as “an international and vertically integrated hub for the oil and gas sector makes it an economic powerhouse. Most aspects of the industry — downstream, midstream, and upstream — are managed from here, including the major fuel refining and petrochemicals sectors.”

“And although the city has notable aerospace and logistics sectors and has diversified into other areas such as biomedical research and tech, its fortunes remain very much tied to oil and gas,” the report adds. “As such, its economic stability and growth lag other leading cities in the index.”

The report points out that Houston ranks highly in the human capital category thanks to the large number of corporate headquarters in the region. The Houston area is home to the headquarters of 26 Fortune 500 companies, including ExxonMobil, Hewlett Packard Enterprise, and Sysco.

Another contributor to Houston’s human capital ranking, the report says, is the presence of Rice University, the University of Houston and the Texas Medical Center.

“Despite this,” says the report, “it lacks the number of world-leading universities that other cities have, and only performs moderately in terms of the educational attainment of its residents.”

Slower-than-expected population growth and an aging population weaken Houston’s human capital score, the report says.

Meanwhile, Houston’s score for quality is life is hurt by a high level of income inequality, along with a low life expectancy compared with nearly half the 1,000 cities on the list, says the report.

Also in the quality-of-life bucket, the report underscores the region’s variety of arts, cultural, and recreational activities. But that’s offset by urban sprawl, traffic congestion, an underdeveloped public transportation system, decreased air quality, and high carbon emissions.

Furthermore, the report downgrades Houston’s environmental stature due to the risks of hurricanes and flooding.

“Undoubtedly, Houston is a leading business [center] that plays a key role in supporting the U.S. economy,” says the report, “but given its shortcomings in other categories, it will need to follow the path of some of its more well-rounded peers in order to move up in the rankings.”

Texas continued its year-over-year improvement on an annual report of most innovative states. Photo via Getty Images

Texas again improves on annual ranking of most innovative states

making progress

It's another year of slow but steady progress for the Lone Star State on an annual report on the top states for innovation.

Texas ranked No. 14 with a score of 48.43 points on personal finance site WalletHub's Most and Least Innovative States in 2024 ranking. Last year, Texas ranked No. 15. The state has steadily inched up the list — Texas was No.16 on the list in 2022 and No. 17 in 2021.

According to the report, Texas had the following ranking across the following categories:

  • No. 19 – Share of STEM Professionals
  • No. 16 – Projected STEM-Job Demand by 2030
  • No. 25 – Eighth-Grade Math & Science Performance
  • No. 19 – Share of Science & Engineering Graduates Aged 25+
  • No. 13 – Share of Technology Companies
  • No. 31 – R&D Spending per Capita
  • No. 15 – Venture-Capital Funding per Capita
Source: WalletHub

The report analyzed the 50 states and the District of Columbia and how each performed across 25 key metrics and across two key dimensions, “Human Capital” and “Innovation Environment," per the report. The data was pulled from the U.S. Census Bureau, Bureau of Labor Statistics, National Science Foundation, National Center for Education Statistics, United States Patent and Trademark Office, and other records.

“The most innovative states are especially attractive to people who have majored in science, technology, engineering and math, or STEM, as they offer abundant career opportunities and investment dollars, both for jobs at existing companies and for startups," says Cassandra Happe, a WalletHub analyst in the report. "These states also instill young students with the skills they need to succeed in the current workforce, skills which are useful whether or not they pursue a STEM career.”

The report's top 10 included:

  1. District of Columbia with a score of 71.65
  2. Massachusetts with a score of 69.93
  3. Washington with a score of 66.36
  4. California with a score of 65.63
  5. Colorado with a score of 63.93
  6. Maryland with a score of 62.41
  7. Virginia with a score of 59.86
  8. Delaware with a score of 54.58
  9. Utah with a score of 53.66
  10. New Jersey with a score of 53.2
This is a Houston resident's sign to launch that small business they've been dreaming of. Photo by Mickey Dziwulski on Unsplash

Houston ranks among best U.S. metros to start a small business, per report

by the numbers

Houstonians whose New Year's resolution is to start their own small business will be happy to learn they're in the right city to do it. Houston-The Woodlands-Sugar Land has been ranked among the 25 best metropolitan areas to start a small business in a new report.

The report by personal finance website The Credit Review placed Houston in the No. 22 spot, touting the city's rapid growth, its diverse economy, and its ever-expanding population as several attractive reasons for its rank.

Small business owners in Houston specifically thrive in the arts, entertainment, and recreation sectors, the report found. Houston has proved its big on business, as several major employers have invested in the city while earning high recognition for their efforts in improving the workplace atmosphere for employees.

With the shift to remote work, it's now much easier for Houston residents to launch their business than ever before, the report claims. But in order to ensure longevity with a small business, the study suggests launching the venture in a place with the right number of resources and connections.

"The more resources a small business owner has, the better chances they have to succeed," the report says. "This is why, despite the overall shift to a remote-centric world, geographic location matters more than ever for a small business’s long-term success."

Austin-Round Rock-Georgetown earned the gold medal as the No. 1 metro for starting a small business. The Central Texas region is also the No. 1 hotspot for businesses in the information services sector, and the arts, entertainment, and recreation industry.

Another thriving Texas metro that earned a spot in the top 10 is Dallas-Fort Worth-Arlington, claiming the No. 8 spot. Elsewhere in Texas, San Antonio-New Braunfels ranked below Houston as No. 32.

The top 10 U.S. metros for starting a small business are:

  • No. 1 – Austin-Round Rock-Georgetown, Texas
  • No. 2 – Provo-Orem, Utah
  • No. 3 – Raleigh-Cary, North Carolina
  • No. 4 – Salt Lake City, Utah
  • No. 5 – Boise, Idaho
  • No. 6 – Nashville-Davidson-Murfreesboro-Franklin, Tennessee
  • No. 7 – Jacksonville, Florida
  • No. 8 – Dallas-Fort Worth-Arlington, Texas
  • No. 9 – Charlotte-Concord-Gastonia, North Carolina-South Carolina
  • No. 10 – North Port-Sarasota-Bradenton, Florida

The report analyzed the top 100 U.S. metro regions across 10 factors to determine the rankings, including unemployment rates, growth rates, new business success rates, and more.

The full report can be found on thecreditreview.com.

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This article originally ran on CultureMap.

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Houston-based equitable entrepreneurship tech platform expands programs

coming soon

Fresh off of celebrating the dismissal of a lawsuit from former Trump Administration officials, Hello Alice is expanding some of its offerings for entrepreneurs.

In partnership with top organizations — like Progressive, Antares Capital, Wells Fargo, and FedEx — Hello Alice has added new offerings for its 2024 Boost Camp programs, a mix of skill-building support and grant opportunities.

“We are fortunate to continue working with great enterprise partners who share our commitment to supporting Main Street through crucial grants and mentorship programs,” Carolyn Rodz, CEO and co-founder of Hello Alice, says in a news release. “Small businesses drive our economy, yet often lack the necessary financing and resources. By partnering with major companies, Hello Alice is ensuring that small businesses have access to the tools and opportunities they need to thrive and create jobs in their local communities. Together, we are building a robust support system that fosters innovation and growth for small businesses across the country.”

This year's programs, according to Hello Alice, are as follows:

  • Antares Capital REACH Cohort: The Antares REACH Grant Program provides $20,000 grants to small businesses. Grant recipients will also take part in Antares’ Growth Track Boost Camp program, a digital community which will be home to monthly business coaching workshops, mentorship, networking, and more. Applications are open until June 28, and the program begins August 8.
  • Progressive Driving Small Business Forward Grant & Booster Camp Program: Progressive is dedicating $1 million to award 20 deserving businesses with a $50,000 grant each. Grant recipients will be invited to attend an exclusive 12-week virtual Boost Camp coaching program. Applications have closed for the program beginning September 10.
  • Wells Fargo: Wells Fargo is supporting four virtual accelerator programs over the next 18 months, designed to support up to 500 participants for each program, with a focus on business health and credit-building practices. Applications will be announced this summer for the program, which will begin in early fall.
  • FedEx: The FedEx Entrepreneur Fund supports entrepreneurs in the United States by providing them with the necessary funding, resources, and networks to enhance the success of their businesses, including the Boost Camp coaching program.
  • Applications will be announced this fall for the program, which will begin in the winter.

More information and application access is available online.

Last year's Boost programs benefitted 100 small businesses, according to Hello Alice, which reported that the 2023 Antares REACH Cohort resulted in 60 percent of participants seeing an increase in their Business Health Score and 93 percent felt better equipped to confront challenges and capitalize on opportunities. In the end, 85 percent of participants feeling more optimistic about their business growth prospects.

"Hello Alice is proud to partner with high-level enterprise companies to empower small businesses and foster their success," Natalie Diamond, vice president of business development at Hello Alice, adds. "Together, we are creating unparalleled opportunities for entrepreneurs to achieve brand success, drive financial fitness, and thrive in today's competitive market. Our joint endeavors not only offer access to capital and resources but also provide tailored guidance and mentorship, arming small business owners with the insights and support necessary to navigate challenges and seize growth opportunities.”

Houston company's sustainable oil product reaches milestone production capacity 5 years early

overachieving

Houston-based biotech company Cemvita has achieved a key production goal five years ahead of schedule.

Thanks to technology advancements, Cemvita is now capable of generating 500 barrels per day of sustainable oil from carbon waste at its first commercial plant. As a result, Cemvita has quadrupled output at the Houston plant. The company had planned to reach this milestone in 2029.

Cemvita, founded in 2017, says this achievement paves the way for increased production capacity, improved operational efficiency, and an elevated advantage in the sustainable oil market.

“What’s so amazing about synthetic biology is that humans are just scratching the surface of what’s possible,” says Moji Karimi, co-founder and CEO of Cemvita. “Our focus on the first principles has allowed us to design and create new biotech more cheaply and faster than ever before.”

The production achievement follows Cemvita’s recent breakthrough in development of a solvent-free extraction bioprocess.

In 2023, United Airlines agreed to buy up to one billion gallons of sustainable aviation fuel from Cemvita’s first full-scale plant over the course of 20 years.

Cemvita’s investors include the UAV Sustainable Flight Fund, an investment arm of Chicago-based United; Oxy Low Carbon Ventures, an investment arm of Houston-based energy company Occidental Petroleum; and Japanese equipment and machinery manufacturer Mitsubishi Heavy Industries.

Tech disruptions sparked by Texas co.'s update highlight the fragility of globally connected technology

Airlines, banks, hospitals and other risk-averse organizations around the world chose cybersecurity company CrowdStrike to protect their computer systems from hackers and data breaches.

But all it took was one faulty CrowdStrike software update to cause global disruptions Friday that grounded flights, knocked banks and media outlets offline, and disrupted hospitals, retailers and other services.

“This is a function of the very homogenous technology that goes into the backbone of all of our IT infrastructure,” said Gregory Falco, an assistant professor of engineering at Cornell University. “What really causes this mess is that we rely on very few companies, and everybody uses the same folks, so everyone goes down at the same time.”

The trouble with the update issued by CrowdStrike and affecting computers running Microsoft's Windows operating system was not a hacking incident or cyberattack, according to CrowdStrike, which apologized and said a fix was on the way.

But it wasn't an easy fix. It required “boots on the ground” to remediate, said Gartner analyst Eric Grenier.

“The fix is working, it’s just a very manual process and there’s no magic key to unlock it,” Grenier said. “I think that is probably what companies are struggling with the most here.”

While not everyone is a client of CrowdStrike and its platform known as Falcon, it is one of the leading cybersecurity providers, particularly in transportation, healthcare, banking and other sectors that have a lot at stake in keeping their computer systems working.

“They’re usually risk-averse organizations that don’t want something that’s crazy innovative, but that can work and also cover their butts when something goes wrong. That’s what CrowdStrike is,” Falco said. “And they’re looking around at their colleagues in other sectors and saying, ‘Oh, you know, this company also uses that, so I’m gonna need them, too.’”

Worrying about the fragility of a globally connected technology ecosystem is nothing new. It's what drove fears in the 1990s of a technical glitch that could cause chaos at the turn of the millennium.

“This is basically what we were all worried about with Y2K, except it’s actually happened this time,” wrote Australian cybersecurity consultant Troy Hunt on the social platform X.

Across the world Friday, affected computers were showing the “blue screen of death” — a sign that something went wrong with Microsoft's Windows operating system.

But what's different now is “that these companies are even more entrenched,” Falco said. "We like to think that we have a lot of players available. But at the end of the day, the biggest companies use all the same stuff.”

Founded in 2011 and publicly traded since 2019, CrowdStrike describes itself in its annual report to financial regulators as having “reinvented cybersecurity for the cloud era and transformed the way cybersecurity is delivered and experienced by customers.” It emphasizes its use of artificial intelligence in helping to keep pace with adversaries. It reported having 29,000 subscribing customers at the start of the year.

The Austin, Texas-based firm is one of the more visible cybersecurity companies in the world and spends heavily on marketing, including Super Bowl ads. At cybersecurity conferences, it's known for large booths displaying massive action-figure statues representing different state-sponsored hacking groups that CrowdStrike technology promises to defend against.

CrowdStrike CEO George Kurtz is among the most highly compensated in the world, recording more than $230 million in total compensation in the last three years. Kurtz is also a driver for a CrowdStrike-sponsored car racing team.

After his initial statement about the problem was criticized for lack of contrition, Kurtz apologized in a later social media post Friday and on NBC's “Today Show.”

“We understand the gravity of the situation and are deeply sorry for the inconvenience and disruption,” he said on X.

Richard Stiennon, a cybersecurity industry analyst, said this was a historic mistake by CrowdStrike.

“This is easily the worst faux pas, technical faux pas or glitch of any security software provider ever,” said Stiennon, who has tracked the cybersecurity industry for 24 years.

While the problem is an easy technical fix, he said, it’s impact could be long-lasting for some organizations because of the hands-on work needed to fix each affected computer. “It’s really, really difficult to touch millions of machines. And people are on vacation right now, so, you know, the CEO will be coming back from his trip to the Bahamas in a couple of weeks and he won’t be able to use his computers.”

Stiennon said he did not think the outage revealed a bigger problem with the cybersecurity industry or CrowdStrike as a company.

“The markets are going to forgive them, the customers are going to forgive them, and this will blow over,” he said.

Forrester analyst Allie Mellen credited CrowdStrike for clearly telling customers what they need to do to fix the problem. But to restore trust, she said there will need to be a deeper look at what occurred and what changes can be made to prevent it from happening again.

“A lot of this is likely to come down to the testing and software development process and the work that they’ve put into testing these kinds of updates before deployment,” Mellen said. “But until we see the complete retrospective, we won’t know for sure what the failure was.”