Photo courtesy of Isolcork

As temperatures continue to rise and electricity costs follow suit, companies and homeowners are keen on finding ways to cut costs while improving their energy efficiency.

That's where Isolcork comes in. This top-of-the-line, multi-purpose, cork-based finish is sustainable, aesthetically pleasing, insulating, and durable, both for maintenance and new construction projects.

And the best part is that it's applied to the exterior only, meaning there's no need to pause or rearrange what's happening inside — whether that's manufacturing or everyday life — while the building's envelope is improved.

Isolcork has specialized in sustainable cork for the construction, operational, and maintenance industry since 2010, and is now available for residential use as well. Its products have been commercialized in 14 countries in both Europe and Latin America and used on more than 10,000 projects worldwide, including 25-plus in Arizona and Texas. All Isolcork lab tests have been conducted in U.S. labs under ASTM.

There are two options:

  • Spray cork: A blend of premium granulated cork particles combined with high-grade water-based resins, mineral fillers, stabilizers, and additives. (This video demonstration goes into more detail.)
  • Rubber top: Sprayable waterproofing membrane with rubber and nanoparticles for corrosion protection.

“We have a high standard of quality control for our products, and we manufacture a premium coating solution," says Isolcork manufacturer Pablo Palma. "We buy the best cork from the best producer of cork in the world, which is in the country of Portugal, and we use a unique grain size that we process manually in our manufacturing facility. I can certainly say that making spray cork is like being a master chef with a Michelin-starred restaurant. We are proud of our product, and we will keep it that way for our clients.”

American commercial buildings, especially warehouses, manufacturing, and healthcare facilities, that add Isolcork and meet certain government requirements can also qualify for a tax deduction of up to $5 per square foot, according to Section 179D.

Isolcork maintains a trusted partnership with a specialized tax firm that can build and certify the energy models for commercial buildings under Section 179D tax deduction incentives.

The global green construction is estimated to reach $774 billion by 2030, with a significant compound annual growth rate (CAGR) of 11.8 percent from 2022 to 2032.Texas is the second-largest market in the U.S. for these type of products.

“Our success is due to three worldwide trends in the construction industry," says Isolcork's Mario Palma. "First, environmental entities are looking for natural component materials due to environmental requirements. Second, younger generations who care more about the environment are getting into decision-making positions across industries and they prefer natural products. Third, building owners, no matter what view they have, are looking to save energy and money due to the energy cost increase. Our products are 100 percent aligned with these worldwide trends.”

Companies around the world have been discovering the benefits of Isolcork — one recent example is a large manufacturing facility in Dallas. The estimated energy cost savings in heating and cooling will be between 15 and 20 percent for a standard product solution, plus the estimated tax deduction according to estimation could be equivalent to 70 percent of the total cost of the envelope improvement work.

Isolcork has proven so successful that it even holds the honor of being the first Latin American startup to be part of the Center for Innovation Program at the University of Arizona.

“With the estimated North America demand for Isolcork products being so large, the company is looking for locations and financial support of $10 million to build two manufacturing facilities in Texas and Arizona," says Isolcork USA & Canada country manager Emilio R. Armstrong.

Whether you're looking to invest in Isolcork or simply add it to your structure, the benefits of the sustainable product are immense. Learn more about Isolcork here.

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Houston’s 10 most valuable startups revealed in new report

by the numbers

The Greater Houston Partnership has released its list of the 10 most valuable startups that are fueling the city’s growth and entrepreneurial energy, including industry giants like Axiom Space and Fervo Energy.

Currently, Houston hosts more than 1,300 startups in industries such as energy, life sciences, manufacturing and aerospace, according to the GHP. The list ranks its top 10 startups by valuation based on the company’s last private funding round, reflected in Pitchbook data, as of Oct. 20 of this year.

The top 10 list includes:

10. NXTClean Fuels

Valuation: $530 million

NXTClean Fuels builds biofuel refineries that produce renewable fuel by using feedstocks like cooking oil and recycled organic materials.

9. Homebase

Valuation: $660 million

HR tech company Homebase provides employee management software that helps manage and optimize timesheets, payroll and more, with over over 100,000 small businesses and 2 million hourly workers using its product.

8. Zolve

Valuation: $800 million

Zolve is a banking platform that provides customers with access to financial products that aim to be accessible, flexible, and affordable than other financial platforms.

7. Stramsen Biotech

Valuation: $807 million

Stramsen Biotech develops plant-based drug therapies that target both infectious and noninfectious diseases, which include cancer, diabetes, HIV, kidney disease and neurological issues.

6. Octagos

Valuation: $843 million

Healthtech company Octagos has developed a remote cardiac monitoring software driven by AI that helps consolidate patient data in real-time, assisting healthcare professionals in providing quicker, easier and more accurate care.

5. Fervo Energy

Valuation: $1.4 billion

Pioneering geothermal company Fervo Energy combines horizontal drilling and fiber-optic sensing to produce electricity. The company is developing its flagship Cape Station geothermal power project in Utah. The first phase of the project will supply 100 megawatts of power beginning in 2026

4.Cart.com

Valuation: $1.7 billion

Cart.com is an e-commerce giant and logistics solutions provider that was founded in 2020 and obtained unicorn status within just three years.

3. Axiom Space

Valuation: $2.1 billion

Axiom Space is one of the anchor tenants at the Houston Spaceport, and has completed four missions of sending commercial astronauts to the ISS since 2022. In 2027, the company expects to see the first section of its private space station, Axiom Station, launched into low-earth orbit.

2. Solugen

Valuation: $2.175 billion

Solugen replaces petroleum-based products with plant-derived substitutes through its Bioforge manufacturing platform.

1. HighRadius

Valuation: $3.2 billion

HighRadius uses advanced technology to automate and manage accounts receivable processes for businesses worldwide.

The GHP also released its State of Houston’s Tech and Innovation Landscape, which mapped Houston’s digital and innovation sectors. Read the full report here.

Photos: Highlights from the 2025 Houston Innovation Awards

Innovation Awards Recap

The 2025 Houston Innovation Awards season came to a close on Nov. 13 at InnovationMap's annual awards program and networking event.

The fifth annual Houston Innovation Awards celebrated more than 40 innovative finalists and crowned 10 winners across prestigious categories. In the weeks leading up to the event, finalists were profiled in our editorial series spotlights. Read all about this year's winners here.

Finalists, judges, and special guests connected during an exclusive VIP reception before the doors officially opened for the evening. A full house of attendees then gathered to celebrate the best and brightest in Houston innovation right now. The night culminated in an awards program, emceed this year by Lawson Gow, Greentown Labs Head of Houston.

Scroll through the photos below for scenes from the event, including the winners, the guests, and more highlights from the program.

Special thanks to this year's sponsors for an unforgettable evening honoring Houston innovation: Houston City College Northwest, Houston Powder Coaters, FLIGHT by Yuengling, William Price Distilling, and Citizens Catering.

2025 Houston Innovation Awards Winners:

Energy Transition Business of the Year: Eclipse Energy. Photo by Emily Jaschke
2025 Houston Innovation Awards Winners:

2025 Houston Innovation Awards Winners, Continued

Minority-founded Business of the Year: Mars Materials. Photo by Emily Jaschke

2025 Houston Innovation Awards Guests 

Photo by Emily Jaschke

More 2025 Houston Innovation Awards Highlights

Photo by Emily Jaschke

Texas ranks among 10 best states to find a job, says new report

jobs report

If you’re hunting for a job in Texas amid a tough employment market, you stand a better chance of landing it here than you might in other states.

A new ranking by personal finance website WalletHub of the best states for jobs puts Texas at No. 7. The Lone Star State lands at No. 2 in the economic environment category and No. 18 in the job market category.

Massachusetts tops the list, and West Virginia appears at the bottom.

To determine the most attractive states for employment, WalletHub compared the 50 states across 34 key indicators of economic health and job market strength. Ranking factors included employment growth, median annual income, and average commute time.

“Living in one of the best states for jobs can provide stable conditions for the long term, helping you ride out the fluctuations that the economy will experience in the future,” WalletHub analyst Chip Lupo says.

In September, Gov. Greg Abbott announced Texas led the U.S. in job creation with the addition of 195,600 jobs over the past 12 months.

“Texas is America’s jobs leader,” Abbott says. “With the best business climate in the nation and a skilled and growing labor force, Texas is where businesses invest, jobs grow, and families thrive. Texas will continue to cut red tape and invest in businesses large and small to spur the economic growth of communities across our great state.”

While Abbott proclaims Texas is “America’s jobs leader,” the state’s level of job creation has recently slowed. In June, the Federal Reserve Bank of Dallas noted that the state’s year-to-date job growth rate had dipped to 1.8 percent, and that even slower job growth was expected in the second half of this year.

The August unemployment rate in Texas stood at 4.1 percent, according to the Texas Workforce Commission. Throughout 2025, the monthly rate in Texas has been either four percent or 4.1 percent.

By comparison, the U.S. unemployment rate in August was 4.3 percent, according to the U.S. Bureau of Labor Statistics. In 2025, the monthly rate for the U.S. has ranged from 4 percent to 4.3 percent.

Here’s a rundown of the August unemployment rates in Texas’ four biggest metro areas:

  • Austin — 3.9 percent
  • Dallas-Fort Worth — 4.4 percent
  • Houston — 5 percent
  • San Antonio — 4.4 percent

Unemployment rates have remained steady this year despite layoffs and hiring freezes driven by economic uncertainty. However, the number of U.S. workers who’ve been without a job for at least 27 weeks has risen by 385,000 this year, the Bureau of Labor Statistics reported in August. That month, long-term unemployed workers accounted for about one-fourth of all unemployed workers.

An August survey by the Federal Reserve Bank of New York showed a record-low 44.9 percent of Americans were confident about finding a job if they lost their current one.