How adding Isolcork to your building could save you thousands — or even millions

Cutting Costs

Photo courtesy of Isolcork

As temperatures continue to rise and electricity costs follow suit, companies and homeowners are keen on finding ways to cut costs while improving their energy efficiency.

That's whereIsolcork comes in. This top-of-the-line, multi-purpose, cork-based finish is sustainable, aesthetically pleasing, insulating, and durable, both for maintenance and new construction projects.

And the best part is that it's applied to the exterior only, meaning there's no need to pause or rearrange what's happening inside — whether that's manufacturing or everyday life — while the building's envelope is improved.

Isolcork has specialized in sustainable cork for the construction, operational, and maintenance industry since 2010, and is now available for residential use as well. Its products have been commercialized in 14 countries in both Europe and Latin America and used on more than 10,000 projects worldwide, including 25-plus in Arizona and Texas. All Isolcork lab tests have been conducted in U.S. labs under ASTM.

There are two options:

  • Spray cork: A blend of premium granulated cork particles combined with high-grade water-based resins, mineral fillers, stabilizers, and additives. (This video demonstration goes into more detail.)
  • Rubber top: Sprayable waterproofing membrane with rubber and nanoparticles for corrosion protection.

“We have a high standard of quality control for our products, and we manufacture a premium coating solution," says Isolcork manufacturer Pablo Palma. "We buy the best cork from the best producer of cork in the world, which is in the country of Portugal, and we use a unique grain size that we process manually in our manufacturing facility. I can certainly say that making spray cork is like being a master chef with a Michelin-starred restaurant. We are proud of our product, and we will keep it that way for our clients.”

American commercial buildings, especially warehouses, manufacturing, and healthcare facilities, that add Isolcork and meet certain government requirements can also qualify for a tax deduction of up to $5 per square foot, according to Section 179D.

Isolcork maintains a trusted partnership with a specialized tax firm that can build and certify the energy models for commercial buildings under Section 179D tax deduction incentives.

The global green construction is estimated to reach $774 billion by 2030, with a significant compound annual growth rate (CAGR) of 11.8 percent from 2022 to 2032.Texas is the second-largest market in the U.S. for these type of products.

“Our success is due to three worldwide trends in the construction industry," says Isolcork's Mario Palma. "First, environmental entities are looking for natural component materials due to environmental requirements. Second, younger generations who care more about the environment are getting into decision-making positions across industries and they prefer natural products. Third, building owners, no matter what view they have, are looking to save energy and money due to the energy cost increase. Our products are 100 percent aligned with these worldwide trends.”

Companies around the world have been discovering the benefits of Isolcork — one recent example is a large manufacturing facility in Dallas. The estimated energy cost savings in heating and cooling will be between 15 and 20 percent for a standard product solution, plus the estimated tax deduction according to estimation could be equivalent to 70 percent of the total cost of the envelope improvement work.

Isolcork has proven so successful that it even holds the honor of being the first Latin American startup to be part of the Center for Innovation Program at the University of Arizona.

“With the estimated North America demand for Isolcork products being so large, the company is looking for locations and financial support of $10 million to build two manufacturing facilities in Texas and Arizona," says Isolcork USA & Canada country manager Emilio R. Armstrong.

Whether you're looking to invest in Isolcork or simply add it to your structure, the benefits of the sustainable product are immense. Learn more about Isolcork here.

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Houston investment firm names tech exec as new partner

new hire

Houston tech executive Robert Kester has joined Houston-based Veriten, an energy-focused research, investment and strategy firm, as technology and innovation partner.

Kester most recently served as chief technology officer for emissions solutions at Honeywell Process Solutions, where he worked for five years. Honeywell International acquired Houston-based oil and gas technology company Rebellion Photonics, where Kester was co-founder and CEO, in 2019.

Honeywell Process Solutions shares offices in Houston with the global headquarters of Honeywell Performance Materials and Technologies. Honeywell, a Fortune 100 conglomerate, employs more than 850 people in Houston.

“We are thrilled to welcome Robert to the Veriten team,” founder and CEO Maynard Holt said in a statement, “and are confident that his technical expertise and skills will make a big contribution to Veriten’s partner and investor community. He will [oversee] every aspect of what we do, with the use case for AI in energy high on the 2025 priority list.”

Kester earned a doctoral degree in bioengineering from Rice University, a master’s degree in optical sciences from the University of Arizona and a bachelor’s degree in laser optical engineering technology from the Oregon Institute of Technology. He holds 25 patents and has more than 25 patents pending.

Veriten celebrated its third anniversary on January 10, the day that the hiring of Kester was announced. The startup launched with seven employees.

“With the addition of Dr. Kester, we are a 26-person team and are as enthusiastic as ever about improving the energy dialogue and researching the future paths for energy,” Holt added.

Kester spoke on the Houston Innovators Podcast in 2021. Listen here

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Startup funding, sportstech win and more trending innovation news for January

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Editor's note: The new year has started off with big news in the Houston innovation sector. The five most-read InnovationMap stories for the first half of January 2025 include a roundup of fresh funding for 14 startups, a Houston sportstech company's recent win, and a NASA initiative. Get the details below.

14 Houston startups start 2025 with fresh funding

Fourteen Houston startups ended 2024 with a round of investment. Photo via Getty Images

Houston startups wrapped up the last few months of 2024 with big funding news — from several seeds and series As to series C rounds and extensions. Here are 14 Houston startups that secured funding in the the last four months of last year, according to reporting by InnovationMap. Continue reading.

10+ can't-miss Houston business and innovation events for January

Don't miss these January events — from meetups to scale ups. Photo via Getty Images

From networking meetups to tech talks, January is filled with opportunities for Houston innovators. Here's a roundup of events you won't want to miss out on, so mark your calendars and register accordingly. Continue reading.

Houston tech company tapped by NASA for near space initiative

Intuitive Machines is among four companies awarded contracts for NASA’s Near Space Network. Photo via intuitivemachines.com

Houston-based space exploration, infrastructure, and services company Intuitive Machines has nailed down a NASA deal to expand the agency’s communications network for spacecraft. Continue reading.

Houston sportstech startup shoots, scores in Pharrell Williams competition

GRIND won second place in Pharrell Williams' Black Ambition Prize. Photo via grindbasketball.com

Anyone who's witnessed even just a minute of basketball knows how important accuracy is in sinking shots on the court. One Houston startup is getting wide attention for the device it developed to help practice make perfect in a game. Continue reading.

What to know about the new emission inspection to register your car in Texas

An inspection is no longer required to renew registration, but an emission evaluation is. Photo by Tim Leviston/Getty Images

Texas vehicle owners no longer need to obtain a safety inspection prior to vehicle registration. House Bill 3297, which went into effect January 1 and passed during the 88th Legislature in 2023, eliminates the safety inspection program for non-commercial vehicles. But there are new requirements. Continue reading.

SpaceX loses mega rocket in latest thrilling Starship test flight

Testing

SpaceX launched its Starship rocket on its latest test flight Thursday, but the spacecraft was destroyed following a thrilling booster catch back at the pad.

Elon Musk’s company said Starship broke apart — what it called a “rapid unscheduled disassembly." The spacecraft's six engines appeared to shut down one by one during ascent, with contact lost just 8 1/2 minutes into the flight.

The spacecraft — a new and upgraded model making its debut — was supposed to soar across the Gulf of Mexico from Texas on a near loop around the world similar to previous test flights. SpaceX had packed it with 10 dummy satellites for practice at releasing them.

A minute before the loss, SpaceX used the launch tower's giant mechanical arms to catch the returning booster, a feat achieved only once before. The descending booster hovered over the launch pad before being gripped by the pair of arms dubbed chopsticks.

The thrill of the catch quickly turned into disappointment for not only the company, but the crowds gathered along the southern tip of Texas.

“It was great to see a booster come down, but we are obviously bummed out about [the] ship,” said SpaceX spokesman Dan Huot. “It’s a flight test. It’s an experimental vehicle," he stressed.

The last data received from the spacecraft indicated an altitude of 90 miles and a velocity of 13,245 mph.

Musk said a preliminary analysis suggests leaking fuel may have built up pressure in a cavity above the engine firewall. Fire suppression will be added to the area, with increased venting and double-checking for leaks, he said via X.

The 400-foot rocket had thundered away in late afternoon from Boca Chica Beach near the Mexican border. The late hour ensured a daylight entry halfway around the world in the Indian Ocean. But the shiny retro-looking spacecraft never got nearly that far.

SpaceX had made improvements to the spacecraft for the latest demo and added a fleet of satellite mockups. The test satellites were the same size as SpaceX’s Starlink internet satellites and, like the spacecraft, were meant to be destroyed upon entry.

Musk plans to launch actual Starlinks on Starships before moving on to other satellites and, eventually, crews.

It was the seventh test flight for the world’s biggest and most powerful rocket. NASA has reserved a pair of Starships to land astronauts on the moon later this decade. Musk’s goal is Mars.

Hours earlier in Florida, another billionaire’s rocket company — Jeff Bezos’ Blue Origin — launched the newest supersized rocket, New Glenn. The rocket reached orbit on its first flight, successfully placing an experimental satellite thousands of miles above Earth. But the first-stage booster was destroyed, missing its targeted landing on a floating platform in the Atlantic.

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