Houston expert: 2020 was 'hugely disruptive — but hugely beneficial' for the energy transition

HOUSTON INNOVATORS PODCAST EPISODE 69

Deanna Zhang of Tudor, Pickering, Holt & Co. joined the Houston Innovators Podcast to discuss 2020's effect on the energy transition — and what that meant for startups. Photo courtesy of TPH

In 2020, the economy was hit with a double whammy of sorts — from a devastating pandemic to an unprecedented drop in oil prices — and that has meant that the energy transition is happening at a faster pace than ever.

Deeana Zhang, director of energy technology at Tudor, Pickering, Holt & Co., joined the Houston Innovators Podcast this week to discuss what she observed throughout the year as she worked closely with energy tech businesses.

"Because it was such a disruptive year, everyone — from the commercial and business side to the consumer side — has rethought how they are using and thinking about energy," she says on the show. "It was the first time that you saw such a mass disruption of energy demand, and that rolls through the entire ecosystem."

The effect touched all four corners of the industry in some way, and it forced all major energy players to be more intentional with their business strategy — especially when it comes to the role they play within the energy transition.

"The energy transition saw a huge uptick in 2020 — and there's a lot of implications of that from what pilots are getting commercialized and what companies are getting more funding," says Zhang. "All around it was hugely disruptive — but hugely beneficial I think to the energy transition."

Environmental, social and corporate governance, which has been growing in importance to investors and company leadership for several years now, also got a spur from 2020. ESG has been propelled by activism and consumer choice, Zhang says, but now investors are now forced to be more cognizant than ever.

"What's the investor responsibility to society as a whole? It's going beyond economics — what's your social and environmental responsibility? I think a lot of that expansion of responsibility is what's driving ESG," she says. "That's going to trickle down corporations and companies as they think about what is their expanded responsibility."

Zhang, who works closely with energy startups, also observed a profound effect when it came to capital and new business.

"A lot of companies say numbers go down in 2020, but the exceptions to that were companies that had a strong energy transition angle. Those companies were able to reposition themselves to ... counteract what was going on in the market in general," Zhang says. "From a capital raising standpoint, it was also really challenging. A lot of funds put a hold on investing in new companies and even some to their existing portfolio."

Investment came back toward the second half of the year, but there was a new level of caution, she says, and this is something startups saw happening across the country.

Zhang discusses more about what she saw happen last year for energy technology — as well as what that means for 2021 — on the episode. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

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Hardtech startup adviser on mentorship, Houston's past and future as an innovation hub

HOUSTON INNOVATORS PODCAST EPISODE 211

To Wogbe Ofori, the definition of entrepreneurship is simple: "To be more opportunity centric than risk averse." And Houston, as he says, has be entrepreneurial for a very long time — despite it being considered the specialty of a certain coastal region.

"Silicon Valley has hijacked the concept of innovation and entrepreneurship, and this city has been filled with entrepreneurs long before the concept of 'tech entrepreneurs,'" Ofori says on this week's episode of the Houston Innovators Podcast.

Ofori, the founder and chief strategist of WRX Companies, has developed a keen eye for entrepreneurship and innovation activity in Houston and shares his observations on the show. An adviser to Nauticus Robotics and strategist to Intuitive Machines and Jacobs, he's also served as a mentor across the local innovation community.

In fact, on the episode, he explains what makes a good mentor for founders in tech. Ofori says he specializes in helping entrepreneurs see around corners and think things through, make wise decisions, and get things done.

"It starts with an ability to listen," Ofori says of advisers and mentors. "One of the keys to my advisory practice is to not only listen but reframe and ask a lot of questions."

"What differentiates this from therapy — and sometimes the line can be fine," he continues, "is that as a mentor or adviser in the context of commerce, is you're always thinking about it toward a transaction in the marketplace."

As he's spent a lot of time working with hardtech founders, Ofori has observed a momentum within energy transition innovation — specifically Houston's role in it.

"It's difficult for an incumbent to disrupt itself. We’ve been positioning ourselves as moving from the energy capital of the world to the energy transition capital," he says. "Now we are just at the place where we're really going to start to see the difference between those who were caught up in the excitement of the energy transition, and those who really have the faith to see this thing through."

Houston universities rack up rankings in reports on top schools for entrepreneurship

5 years running

Rice University and the University of Houston have once again scooped up accolades for their entrepreneurship programs.

For the fifth consecutive year, Rice’s Jones Graduate School of Business has been ranked the No. 1 graduate entrepreneurship program by The Princeton Review, a provider of education services, and Entrepreneur magazine.

“Our close ties to Houston as well as national startup ecosystems give our students unique opportunities to pitch to and connect with angel investors, venture capitalists and corporations,” Brad Burke, managing director of the Rice Alliance, says in a news release. “These connections allow for mentorship, as well as launch points for new ideas, not only for our students but also for the city and surrounding communities.”

The list identifies 50 undergraduate and 50 graduate programs that boast the best entrepreneurship offerings based on factors such as coursework, experiential learning opportunities, and career outcomes. The ranking measures more than 40 data points about the schools’ entrepreneurship programs, faculties, students, and alumni.

Also for the fifth consecutive year, the University of Houston’s Cyvia and Melvyn Wolff Center for Entrepreneurship in the C.T. Bauer College of Business has been named the No. 1 undergraduate entrepreneurship program by The Princeton Review and Entrepreneur magazine.

“We believe in entrepreneurship, we believe in free enterprise, and we’re in the number one city for entrepreneurship,” Dave Cook, executive director of the Wolff Center, says in a news release.

“When we put students into this entrepreneurial mix,” he adds, “and we introduce and reinforce free enterprise values, our intent is to change students’ lives and to create the next generation of business leaders with the highest integrity who are going to go out and create their own cultures, their own companies and their own futures.”

The University of Texas at Austin is the only other school in the state to make the top 10 of either the graduate ranking or undergraduate ranking. UT captures the No. 6 spot on the graduate list and No. 2 spot on the undergraduate list.

Aside from The Princeton Review and Entrepreneur honor, Rice climbed four spots in Poets&Quants’ annual ranking of the world’s best MBA programs for entrepreneurship.

Last year, Rice’s graduate school for business landed at No. 7 on the list. This year, it rose to No. 3, behind the first-ranked Olin School of Business at Washington University in St. Louis and second-ranked ESTM Berlin.

This is the fifth annual ranking of MBA programs for entrepreneurship from Poets&Quants, a website that focuses on graduate-level business education.

“MBA programs are increasingly sought after in today’s environment, and our focus on entrepreneurship sets us apart,” Peter Rodriguez, business dean at Rice, says in a news release. “The entrepreneurship classes emphasize a combination of mindset and skill set and focus on multiple stages of the entrepreneurial process, preparing our students for any industry and climate.”

Poets&Quants relies on 16 data points collected through an annual survey to come up with its ranking. Among those data points are:

  • Average percentage of MBA students launching businesses during their program or within three months of graduation between 2018 and 2022.
  • Percentage of MBA elective courses with all of the curriculum focused on entrepreneurship or innovation during the 2022-23 academic year.
  • Percentage of MBA students active in the business school’s main student-run entrepreneurship club during the 2022-23 academic year.
  • Square footage of incubator or accelerator space available to MBA students during the 2022-23 academic year.

America's labor shortage crisis: Local Houston company’s solution for a thriving future

A Brighter Future

The labor shortage crisis gripping America is not isolated to a particular region; it's a challenge that reverberates from coast to coast.

CNN Business projects that this issue could cost the nation a staggering $1 trillion, while the Manufacturing Institute predicts that 2.1 million jobs will go unfilled. To address this pressing concern, a local Houston company called Innovapptive and its connected workforce platform stands as a beacon of hope to improve productivity and capacity, while also upskilling the digital native worker.

Innovapptive is a provider of a “mobile first '' AI-connected workforce SaaS solution to help companies manage labor shortage by empowering front-line workers with digital tools to boost productivity.

The platform’s integrated suite of apps for both the front-line workers and back-office staff closes the loop between people and assets to eliminate inefficiencies. By connecting the front-line workers and back-office with critical information in real time, and harnessing the potential of generative AI and cutting-edge AI/ML technology trends, Innovapptive is enhancing productivity and upskilling workers for some of the world’s largest brands.

Solving the labor shortage by focusing on productivity

The labor shortage crisis has left industries scrambling for solutions. Rather than simply trying to fill the void with more labor, the focus should be on optimizing the existing workforce.

By enhancing the productivity of front-line workers, companies can not only meet the demands of the market but also reduce the need for additional labor. A connected workforce platform can improve the productivity of the front-line workers by 10% to 20% to help companies do more with less.

Empowering front-line workers with real-time connectivity

Innovapptive's connected workforce platform brings front-line workers, back-office, and assets together by providing them with the right information at the right time.

Operators can simply execute their inspections, rounds, and raise issues. These issues automatically convert into an ERP notification and get pushed to a maintenance technician to close out the open compliance issue, while keeping the operator in the loop in real-time. At the same time, the warehouse is alerted in real-time on the work order priorities and criticality to ensure spare part kits are ready for the technician’s pick up.

This effective communication and collaboration between operators, maintenance, and warehouses is a game-changer for asset intensive companies nationwide. Workers can access essential data and insights instantly, leading to smarter decision-making, quicker problem-solving, and improved operational efficiency.

Recently, Sabert, a sustainable packaging company, launched Innovapptive’s solution and is seeing dramatic improvement in productivity. Click here to watch the video.

Harnessing generative AI and cutting-edge AI/ML technology trends to upskill workers

To achieve dramatic productivity improvements upwards of 20%, companies need to leverage the power of generative AI and AI/ML technology trends.

Innovapptive's platform has launched a beta version of its generative AI capabilities, automating the creation of paper-based inspections, SOPs, and work instructions. Furthermore, the company recently launched a computer vision-based AI/ML inspection solution in partnership with Deloitte.

The solution allows an operator or an inspector to simply take an inspection image and the image is instantly analyzed to predict the condition of the equipment, criticality, and use generative AI to describe the problem to their maintenance teams. By converging technology trends such as cloud, mobile, generative AI, and AI/ML, Innovapptive is streamlining processes and eliminating bottlenecks, resulting in substantial productivity gains.

Furthermore, Innovapptive is expected to launch a video AI/ML technology in FY-24 to rapidly upskill workers. This trend allows employees to access on-demand training materials and instructional videos, reducing the learning curve and increasing proficiency. By facilitating continuous learning and development, companies can adapt to changing demands more effectively.

A brighter future for asset-intensive industries

The labor shortage is a nationwide concern that requires a unified approach. Rather than relying solely on more labor, companies can take advantage of Innovapptive's connected workforce platform to empower front-line workers, connect them in real time, capture critical information efficiently, and harness the power of generative AI and cutting-edge AI/ML technology trends.

This holistic approach not only dramatically improves productivity by 10% to 20% but also reduces the need for additional labor. By embracing video AI/ML technology, businesses can rapidly upskill their workers, ensuring they remain agile and adaptable in the face of evolving challenges. Together, we can build a brighter future for American industries and address the labor shortage crisis more effectively.

Some of the world's largest brands rely on Innovapptive's technology, platforms and software, including:

  • Shell Oil
  • Hess
  • Chevron Phillips Chemical
  • Dominion Energy
  • Jemena
  • Loudoun Water
  • Newmont Mining
  • AkzoNobel
  • Pluspetrol
  • EDF Renewables
  • Sabert
  • LiftOne
  • Par Pacific

Innovapptive is headquartered in Houston with offices across the globe in India, Europe, and Asia-Pacific. To learn more and see what Innovapptive can do for your company, visit here.

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