Usually, research takes time and patience — here are some tips for cultivating patience. Graphic by Miguel Tovar/University of Houston

Aristotle, one of the most famous philosophers and scientists of all time, once said, "Patience is bitter, but its fruit is sweet."

What the phrase conveys is all too familiar to those in the scientific community. Patience needs to be cultivated by researchers who wait for the outcome of their studies. History is full of success stories of the science community showing both patience and persistence.

Quitters never prosper

Patience is essentially the ability to stay relatively unruffled in the face of adversity. Earning a Ph.D. takes time, writing grants and getting funding takes time, and experiments – some of them never yield results or take a long time to do so.

For example, there is the story of the two scientists who discovered the HPV virology, which eventually led to routine tests that check for cervical cancer in women. They were studying and researching the bacteria that causes the HPV virus for nearly 13 years before their findings were accepted. "In January 1928, Dr. George N. Papanicolaou first announced his findings at the Third Race Betterment Conference in Battle Creek, Michigan, but these were met with skepticism and resistance from the scientific community. This rejection did not deter Dr. Papanicolaou from continuing his research in this field in 1939, until eventually his findings were published on March 11, 1941," wrote Ioannis N. Mammas and Demetrios A. Spandidos in Experimental and Therapeutic Medicine.

This is by no means the only example – many researchers face setbacks and long experimentation periods that seemingly go nowhere, making any outcome at all even more sacred.

A marshmallow now…

A new study by Adrianna Jenkins, a UC Berkeley postdoctoral researcher, and Ming Hsu, an associate professor of marketing and neuroscience at UC Berkeley's Haas School of Business, is making headway in determining whether willpower is actually the way one overcomes adversity or if patience is born of something else. We know the famous marshmallow test, where young children were told they could have one marshmallow right away or two marshmallows if they waited a short time. Thirty years later, the children with better impulse control were more successful than their counterparts who had little self-control.

The newer study works like this: "The actual reward outcomes were identical, but the way they were framed differed. For example, under an "independent" frame, a participant could receive $100 tomorrow or $120 in 30 days. Under a "sequence" frame, a participant had to decide whether to receive $100 tomorrow and no money in 30 days or no money tomorrow and $120 in 30 days." More on this later.

As one might guess, the ones who showed delayed gratification were the ones using their imaginations the most: "Participants in the sequence frame reported imagining the consequences of their choices more than those in the independent frame. One participant wrote, 'It would be nice to have the $100 now, but $20 more at the end of the month is probably worth it because this is like one week's gas money.''

Willing yourself patient?

So how does willpower play into the equation? "Whereas willpower might enable people to override impulses, imagining the consequences of their choices might change the impulses," Jenkins says. "People tend to pay attention to what is in their immediate vicinity, but there are benefits to imagining the possible consequences of their choices."

Researchers may not think of themselves as particularly creative, but an imagination is definitely needed to frame hypotheses and conduct experiments, so one could argue that scientists are perhaps some of the most creative, imaginative people around.

The Big Idea

Waiting is still a drag, right?

In The Greater Good, a University of California – Berkeley science magazine, there were three concrete steps to help your research become even more fulfilling and make you more patient as an investigator: mindfulness, reframing the situation and being grateful.

First, mindfulness. Mindfulness techniques include things as simple as acknowledging you are overwhelmed or frustrated with a co-PI. It lets you deal better and leads to the second step, which is reframing the situation in a positive light. And, remember the $120 scenario? Those who were grateful for the amount of money they were receiving did better at delaying gratification, according to the study.

So, when you're working on your latest research, don't forget to practice patience. The fruits will taste even sweeter once the obstacles are endured, one by one.

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This article originally appeared on the University of Houston's The Big Idea. Sarah Hill, the author of this piece, is the communications manager for the UH Division of Research.

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5+ must-know application deadlines for Houston innovators

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Editor's note: As 2026 ramps up, the Houston innovation scene is looking for the latest groups of innovative startups that'll make an impact. A number of accelerators and competitions have opened applications. Read below to see which might be a good fit for you or your venture. And take careful note of the deadlines. Please note: this article may be updated to include additional information and programs.

Did we miss an accelerator or competition accepting applications? Email innoeditor@innovationmap.com for editorial consideration.

2026 HCC Business Plan Competition

Deadline: Jan. 26

Details: HCC’s annual Business Plan Competition (BPC) is an opportunity for proposed, startup and existing entrepreneurs to develop focused plans to start or grow their businesses. Accepted teams will be announced and training will begin in late February and run through early June, with six free, three-hour training sessions. Advising will be provided to each accepted team. Applicants can apply as a team of up to five persons. Finalists will present to to gudges on May 27, 2026. Last year, $26,000 was awarded in seed money to the top five teams. In-kind prizes were also awarded to all graduating teams including free products, services and memberships, with an estimated in-kind value totaling $147,000. Find more information here.

University of Houston Technology Bridge Innov8 Hub (Spring 2026)

Deadline: Jan . 30

Details: UHTB Innov8 Hub’s immersive, 12-week startup acceleration program designed to help early-stage founders launch and scale their technology startups. Selected participants will gain access to expert mentors and advisors, collaborate with a cohort of peers, and compete for cash prizes during our final pitch event. The cohort begins Feb. 16, 2026. The program culminates in Pitch Day, where participants present their ventures to an audience of investors and partners from across the UH innovation ecosystem. Find more information here.

Rice Business Plan Competition 2026

Deadline: Jan. 31

Details: The Rice Business Plan Competition, hosted by the Rice Alliance for Technology and Entrepreneurship, gives collegiate entrepreneurs real-world experience to pitch their startups, enhance their business strategy and learn what it takes to launch a successful company. Forty-two teams will compete for more than $1 million in cash, investments and prizes on April 9-11, 2026. Find more information here.

Rice Veterans Business Battle 2026

Deadline: Jan. 31

Details: The Rice Veterans Business Battle is one of the nation’s largest pitch competitions for veteran-led startups, providing founders with mentorship, exposure to investors and the opportunity to compete for non-dilutive cash prizes. The event has led to more than $10 million of investments since it began in 2015. Teams will compete April 8-9, 2026. Find more information here.

TEX-E Fellows Application 2026-2027

Deadline: Feb. 10

Details: The TEX‑E Fellowship is a hands-on program designed for students interested in energy, climate, and entrepreneurship across Texas. It connects participants with industry mentors, startup founders, investors and academic leaders while providing practical, "real-world" experience in customer discovery, business modeling, and energy-transition innovation. Fellows gain access to workshops, real-world projects, and a statewide network shaping the future of energy and climate solutions. Participants must be a student at PVAMU, UH, UT Austin, Rice University, MIT or Texas A&M. Find more information here.

Greentown Go Make 2026

Deadline: March 10

Details: Greentown Go Make 2026 is an open-innovation program with Shell and Technip Energies. The six-month program is advancing industrial decarbonization by accelerating catalytic innovations. Selected startups will gain access to a structured platform to engage leadership from Shell and Technip Energies and explore potential partnership outcomes, including pilots and demonstrations. They’ll also receive networking opportunities, partnership-focused programming, and marketing visibility throughout the program. The cohort will be selected in May. Find more information here.

Houston startups closed $1.75 billion in 2025 VC funding, says report

by the numbers

Going against national trends, Houston-area startups raised 7 percent less venture capital last year than they did in 2024, according to the new PitchBook-NVCA Venture Monitor report.

The report shows local startups collected $1.75 billion in venture capital in 2025, down from $1.89 billion the previous year.

Houston-based geothermal energy company Fervo Energy received a big chunk of the region’s VC funding last year. Altogether, the startup snagged $562 million in investments, as well as a $60 million extension of an existing loan and $45.6 million in debt financing. The bulk of the 2025 haul was a $462 million Series E round.

In the fourth quarter of last year, Houston-area VC funding totaled $627.68 million. That was a 22 percent drop from $765.03 million during the same period in 2024. Still, the Q4 total was the biggest quarterly total in 2025.

Across the country, startups picked up $339.4 trillion in VC funding last year, a 59 percent increase from $213.2 trillion in 2024, according to the report. Over the last 10 years, only the VC total in 2021 ($358.2 trillion) surpassed the total from 2025.

Nationwide, startups in the artificial intelligence and machine learning sector accounted for the biggest share of VC funding (65.4 percent) in 2025, followed by software-as-a-service (SaaS), big data, manufacturing, life sciences and healthtech, according to the report.

“Despite an overall lack of new fundraising and a liquidity market that did not shape up as hoped in 2025, deal activity has begun a phase of regrowth, with deal count estimates showing increases at each stage, and deal value, though concentrated in a small number of deals, falling just [8 percent] short of the 2021 figure,” the report reads.

Sandbox VR brings new gaming center to Houston's tech-savvy population

Get In The Game

Sandbox VR, a futuristic, full-body virtual reality gaming experience, has announced it will enter the Houston market this month, opening its first local gaming center on January 23.

"Houston's reputation as a hub for innovation and technology makes it a perfect fit for Sandbox VR," said Steve Zhao, CEO and founder of Sandbox VR, in a statement. "The city's diverse, tech-savvy population and strong entertainment culture create an ideal environment for our immersive VR experiences. LOL Entertainment continues to exceed our expectations as a partner, and we're excited to bring our cutting-edge virtual reality gaming to Texas's largest city."

The new gaming center opens Friday, January 23 at 797 Sorella Court in CityCentre.

One of the games that stands out is the Stranger Things: Catalyst game, based on the blockbuster Netflix television series. Groups of one to six players will be dropped into the sinister Hawkins Lab and the mysterious Upside Down to fight Demogorgons and other monsters. The game features Matthew Modine reprising his role as Dr. Martin "Papa" Brenner, who imbues players with psychic powers.

Other games include the supernatural pirate title The Curse of Davy Jones and other Netflix tie-ins based on Zack Snyder's Rebel Moon and Squid Game. Sandbox VR offers fully-immersive group play activities that range from combat to puzzle solving for a variety of age groups.

The opening of Sandbox VR is another part of the expansion of LOL Entertainment, who touts itself as one of the pre-eminent hosts of immersive and gaming experiences in the U.S. Sandbox VR will be their first entry into the Houston market, with another immersive group adventure game, Time Mission, set to open at the the Marq'E Entertainment District later this year.

“Bringing Sandbox VR to CityCentre Houston is a big milestone for LOL Entertainment, for Sandbox VR, and for this market,” said Rob Cooper, CEO of LOL Entertainment. “Houston is a fast-growing, experience-driven city, and we’re excited to give locals and visitors a truly immersive, social gaming destination that you can’t replicate anywhere.”

Presale tickets for the grand opening of Sandbox VR are available here. Standard pricing is $55-$65 per event, but Sandbox VR is running a special for 30 percent off with code OPEN30 for those who purchase before Thursday, January 22. Presale buyers are also entered into a drawing for free Sandbox VR for one year.

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This article originally appeared on CultureMap.com.