Here's what companies are in the running for Houston's startup of the year

you decide

Get to know the startups in the running for the Houston Innovation Awards People's Choice award. Photos courtesy

There's one category at the 2023 Houston Innovation Awards that's yet to be decided — and that's because the decision is up to you.

The People's Choice: Startup of the Year category will honor the fan favorite of this year's awards. Seven companies will be showcasing their unique technologies at the event, and attendees get to decide their fate.

Click here to secure your tickets to the November 8 event where you get to help choose the winner of this exciting category.

Here are the seven companies, selected by this year's judges, who are up for the honor.

Blue People, helping bring ideas to life through software development expertise.

Enrique Carro, CEO of Blue People. Photo courtesy of Blue People

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

At our company, culture isn't just a buzzword; it's the heart of who we are. We have this fun concept called the "Blue Tags" where everyone picks a cool, sometimes hilarious, nickname—it's our way of saying, "Hey, we love your uniqueness!" And guess what? Fridays are special because we gather employees for a celebratory meeting where tequila shots are allowed that we call Viernes De Shots (Friday's Shots). However, it's not just about the shots; it's about building connections and recognizing our achievements as a team. Furthermore, our "Blue Principles", or what other companies call core values, guide us every day, woven into everything we do. As we grow, keeping this inclusive vibe alive is at the top of our to-do list! Cheers to a unique and awesome workplace!

How would you describe your leadership style in three words?

Adaptive, inspirational, and empowering

How has your company given back to the community in the past year or so?

In the past year, our company has been deeply committed to giving back to the community through various initiatives. We actively engaged in the Tejano Tech Summit and fostered dialogue with Tech & Tequila talks. Moreover, we dedicated our time as judges in the Young Inventors competition, encouraging and supporting young talent. Our CTO played a pivotal role by mentoring students in software engineering projects, emphasizing cloud technology, modern stack, and agile methodologies. We also proudly emerged as winners in the 50 cent G-Unity Business Lab Pitch competition and actively participated in programs like gener8tor gBeta accelerator and Codelaunch. Additionally, we extended our outreach to the academic realm, coaching and mentoring participants in events such as the Sam Houston State University Innovation Pitch Competition, where we achieved 1st place, and collaborating with Latin Venture Studio as partners. As a testament to our commitment to community engagement, we are part of the DevOpsDays Houston organization committee, contributing to a series of technical conferences. Furthermore, we play a role in The Houston Tech Rodeo, showcasing the best of the Houston startup community through conferences and friendly competitions, reinforcing our dedication to the growth and development of the community we are part of.

DrySee, innovative waterproof dressing with liquid intrusion technology.

Robert Bradley Greer is the CEO of DrySee. Photo via LinkedIn

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

DrySee has an adaptive environment with open communication and transparency. Our leadership is available to receive and provide regular feedback, and values the spirit of entrepreneurship. DrySee feels that the imaginative and engaged atmosphere is important to our growth and success.

How would you describe your leadership style in three words?

Inclusive, team-oriented, and consensus-driven.

How has your company given back to the community in the past year or so?

We donated thousands of DrySee bandages to the medical efforts in Ukraine.

Eden Grow Systems, next generation farming technologies.

Leo Barton Womack Jr is the CEO of Eden Grow Systems. Photo courtesy of Eden Grow

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

We are on a mission to bring food sovereignty to the people. Our vision is that our world is A Garden OF Eden, and we are here to serve it.

How would you describe your leadership style in three words?

Service, example, and commitment.

How has your company given back to the community in the past year or so?

We are deploying our systems into food desserts, schools, Ukraine, and around the world helping underserved communities begin their journey to food independence.

Feelit Technologies, nanotechnology for preventive maintenance to eliminate leaks, fires and explosions, increase safety and reduce downtime.

Shoshi Kaganovsky, president of North America at Feelit Technologies. Photo courtesy of Feelit

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

Culture is people-oriented. We are focusing on building a team that lasts. Diversity is key. Giving chances and creating opportunities is what will advance our world further. We believe that the human asset is the most important asset we have. It's a huge priority for us to maintain this is make sure that as we grow, our culture leads the way for us, with respect, dedication and innovation.

How would you describe your leadership style in three words?

Lead by example.

How has your company given back to the community in the past year or so?

School supplies, mentorship programs for children, sponsorship and hiring people from war zones/conflicted territories.

Fervo Energy, leveraging proven oil and gas drilling technology to deliver 24/7 carbon-free geothermal energy.

Tim Latimer, CEO and co-founder of Fervo Energy. Photo via LinkedIn

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

Fervo's culture revolves around four core values: build things that last; innovate through collaboration; do what we say we're going to do; stop and smell the roses. Taken together, these values create a highly creative, collaborative, and optimistic culture in which employees are encouraged to be open-minded, honest, and supportive. Maintaining this culture as Fervo's scales is one of the executive team's highest priorities.

How would you describe your leadership style in three words?

Visionary, determined, and collaborative.

How has your company given back to the community in the past year or so?

Fervo has joined the Real Energy Alliance of Houston and the Greater Houston Partnership to contribute to the broader Houston business and environmental community. Fervo also sponsored a class at Rice University to provide undergrads with clean energy mentorship and experiential learning opportunities. Fervo also recruited summer interns from the University of Houston Bauer College of Business.

Rhythm Energy, 100 percent renewable electricity service for residential customers in Texas.

P.J. Popovic, CEO of Houston-based Rhythm Energy. Photo courtesy of Rhythm

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

At Rhythm Energy, our company culture is defined by several key aspects: Passionate: Our team is genuinely passionate about renewable energy and our mission to make a positive impact on the planet. Collaborative: Collaboration is at the heart of our culture. We encourage cross-functional teamwork and open communication. Encouraging: We foster an environment that encourages innovation and supports employees in pursuing their ideas and initiatives. Flexibility: Our employees appreciate the flexibility we offer, allowing them to balance work and life effectively. Impact: Everyone at Rhythm Energy understands the meaningful impact our work has on the environment and society. Maintaining this culture is a top priority for us as we grow. We take proactive steps, such as quarterly surveys and team discussions, to gather feedback and implement positive changes. Our commitment to preserving this culture remains unwavering.

How would you describe your leadership style in three words?

Visionary, resilient, and approachable.

How has your company given back to the community in the past year or so?

Rhythm gives back to the community in a variety of ways. First, we have a very sustainable approach to our work environment, which promotes a remote first work culture, recycles, composts, and uses sustainable office supplies. Second, we actively participate in community service projects, whether volunteering at the Houston Food Bank, doing park clean up at Buffalo Bayou Park or planting trees at Memorial Park. Last, but not least, we partner with many local organizations, such as elementary school PTOs, youth sports clubs and performing arts education programs like Theatre Under the Stars, and really focus on giving back and educating the youth in the community, as they are the future and most impacted by our sustainable decisions today.

The Postage, a comprehensive life planning and succession software platform for families and small businesses.

Emily Cisek, CEO and co-founder of The Postage. Photo courtesy of The Postage

What's the company culture like at your company? How big of a priority is maintaining it as the company grows?

At The Postage, our company culture is all about understanding, supporting, and empowering each other. We're like a team of sailors, believing that when we lift one boat, we lift all. We value empathy, making sure we put ourselves in our customers' shoes, understanding their needs, and building solutions that truly matter. Everyone is encouraged to go that extra mile, take initiative, and embrace challenges as opportunities to learn and grow. We believe in transparency, keeping communication open, honest, and straightforward. As we grow, keeping this culture alive and thriving is a big deal for us. It's what makes us who we are, and we'll keep nurturing it because it's key to our success and how we want to make a positive mark in the world.

How would you describe your leadership style in three words?

Empathetic, transparent, and empowering.

How has your company given back to the community in the past year or so?

At The Postage, we're all about giving back and spreading kindness in the community. For the past three years, we've been honored to partner with the Smilin Rylen Foundation, a cause that truly hits home for us. Rylen's spirit is a big inspiration for us. He's a driving force behind our dedication to making a positive impact every day. So, to celebrate his life we encourage acts of kindness within our team and community. Small gestures, like helping out or sharing a kind word, mean a lot to us and embody the positivity Rylen always shared. Our commitment doesn't stop there. We proudly support the Smilin Rylen Foundation, not only financially but by getting involved in their events. We believe in spreading kindness and compassion, just as they do. At The Postage, we're all about making a positive mark, and Houston is our hub to make that happen. We're committed to uplifting our diverse and vibrant community, embracing the opportunity to lead the way. Even though we're a young company, our goal of creating a positive impact on people's lives remains strong, and we're thrilled about the future and the potential to keep making a meaningful difference, right here in Houston and beyond.

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This week's roundup of Houston innovators includes Remington Tonar of Cart.com, Joey Sanchez of The Ion, and P.J. Popovic of Rhythm. Courtesy photos

3 Houston innovators to know this week

who's who

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from e-commerce to energy — recently making headlines in Houston innovation.

Remington Tonar, chief commercial officer of Cart.com

With $150M in VC raise, this Houston company is re-envisioning the future of e-commerce operationsRemington Tonar of Cart.com joins the Houston Innovators Podcast this week. Photo via Cart.com

In a world where Amazon dominated the e-commerce world, Cart.com is offering merchants but an alternative and a supplemental tool.

As Remington Tonar, chief commercial officer of Cart.com, explains on the most recent episode of the Houston Innovators Podcast, Cart.com connects the dots for e-commerce companies, and, in fact, works alongside Amazon, too. While Cart.com clients can use the suite of software services to create their own shop, ship out of Cart.com's distribution centers, etc., they can also list their products on Amazon too.

"I like to view Amazon as co-op-etition. We can coexist with Amazon," Tonar says on the show. "We're not antithetical to Amazon. We're not mutually exclusive. We can work with folks who are selling on Amazon to build their direct-to-consumer business, and we are doing that today." Click here to read more and stream the episode.

Joey Sanchez, senior director of ecosystems at The Ion

Joey Sanchez is now the senior director of ecosystems at The Ion. Photo via HX.com

Joey Sanchez, who's worked in corporate partnerships for Houston Exponential for a few years, has hopped over and into a new role at The Ion.

In his new role, he will work with the Houston early-stage investing and startup community, including founders, early-stage startups, scaled startups, early-stage angel investors, venture capital investors, and corporate partners, to grow the Ion's presence in Houston.

"Houston and Texas are seeing unprecedented growth in tech and innovation. I am excited for the opportunity to continue building and supporting the Houston innovation ecosystem," says Sanchez the release. "An ecosystem needs harmony among all aspects involved, and I have always enjoyed connecting people. The overarching goal remains to build a vibrant ecosystem that supports a high frequency of connections between critical stakeholders to realize outsized success." Click here to read more.

​P.J. Popovic, CEO of Houston-based Rhythm

P.J. Popovic, CEO of Houston-based Rhythm, explains Renewable Energy Certificates work and their impact on Texas. Photo courtesy of Rhythm

What are RECs and what difference do they make? P.J. Popovic, CEO of Houston-based Rhythm, shares his expertise on Renewable Energy Certificates in a guest column for InnovationMap.

"Through PPAs, various risks, credit needs, and long-term commitments create challenges for many organizations to meet their sustainability goals. So, while RECs do not provide as material of a market signal as PPAs, with the recent changes in market prices, RECs can now be considered a meaningful, profitable market signal for renewable projects." Click here to read the article.

P.J. Popovic, CEO of Houston-based Rhythm, explains Renewable Energy Certificates work and their impact on Texas. Photo courtesy of Rhythm

Houston expert: Why higher REC prices are good for the future of renewables

guest column

We all know what renewable energy is — wind, solar, biomass, geothermal, hydropower — but how do you purchase it? It's invisible. Not to mention when energy from any source enters the electricity grid, there's no way to track all those electrons.

Renewable Energy Certificates have made it possible

Renewable Energy Certificates, or RECs, allow us to track your clean energy. Each individual REC represents one megawatt-hour of clean energy generated. And while a REC isn't technically electricity, it represents the clean energy going into the electricity grid—meaning homes and businesses claim their commitment to renewable energy if their electricity is supported by RECs.

It's also important to understand what a renewable energy certificate is not: an offset. An offset represents a metric ton of emissions avoided and a REC represents 1 MWh of clean energy generated. While each have similar goals, they are not quite the same thing.

Not all RECs are created equally

The market for RECs is fluid. Due to the growth of the renewable energy market, RECs have been oversupplied for years. This has created low prices and little-to-no financial advantage for the facilities that generate clean electricity (e.g., wind facilities, solar farms, hydro plants).

In Texas, the retail electricity market is inundated with renewable electricity claims said to be supported by RECs. The energy plan you sign up for might come from solar, wind, biomass, or even trash incineration, but the renewable energy facilities likely are coming from outside Texas, located in places like California, Canada, or elsewhere. While there's no wrong way to switch to renewable energy, supporting renewable energy sources inside Texas helps Texans move closer to being a more sustainable state.

Choosing Texas renewable energy plans and your actions do have a true, real-world impact more than ever before

Some critics have argued that REC-supported renewable energy plans don't meet the highest standard of sustainability arguing RECs are not foundational to the existence of renewable energy assets. In other words, they argue that RECs don't provide a material revenue source for renewable projects because they don't incentivize new developments of renewable facilities to be built.

When RECs were trading for less than a dollar, this was a valid argument. But that was then, and this is now.

In the last year alone, voluntary renewable energy certificate prices have skyrocketed and are now between $7 and $10 per MWh. This means RECs can now contribute up to 30 percent of a renewable facility's revenue. Naturally, this encourages more and more clean-energy facilities and clean-energy jobs to be created. A win-win.

What about Power Purchase Agreements?

A Power Purchase Agreement, or PPA, is a tad different than a REC. In a PPA, the developer of a renewable project (solar arrays at a solar farm, or turbines at a wind farm) can sell the actual energy it produces over a 10-to-20-year contract.

While the sale of this renewable energy still contributes to a larger portion of project revenues, the revenue mix has clearly shifted, and RECs cannot be considered an immaterial incentive anymore. Sure, PPAs are a stronger market signal for renewable project development, but only a couple of hundred organizations globally utilize PPAs. This makes them very challenging for businesses to access.

Through PPAs, various risks, credit needs, and long-term commitments create challenges for many organizations to meet their sustainability goals. So, while RECs do not provide as material of a market signal as PPAs, with the recent changes in market prices, RECs can now be considered a meaningful, profitable market signal for renewable projects.

Making the future of renewable energy in Texas even brighter.

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P.J. Popovic is the CEO of Houston-based Rhythm.

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Tech giant Apple doubles down on Houston with new production facility

coming soon

Tech giant Apple announced that it will double the size of its Houston manufacturing footprint as it brings production of its Mac mini to the U.S. for the first time.

The company plans to begin production of its compact desktop computer at a new factory at Apple’s Houston manufacturing site later this year. The move is expected to create thousands of jobs in the Houston area, according to Apple.

Last year, the Cupertino, California-based company announced it would open a 250,000-square-foot factory to produce servers for its data centers in the Houston area. The facility was originally slated to open in 2026, but Apple reports it began production ahead of schedule in 2025.

The addition of the Mac mini operations at the site will bring the footprint to about 500,000 square feet, the Houston Chronicle reports. The New York Times previously reported that Taiwanese electronics manufacturer Foxconn would be involved in the Houston factory.

Apple also announced plans to open a 20,000-square-foot Advanced Manufacturing Center in Houston later this year. The project is currently under construction and will "provide hands-on training in advanced manufacturing techniques to students, supplier employees, and American businesses of all sizes," according to the announcement. Apple opened a similar Apple Manufacturing Academy in Detroit last year.

Apple doubles down on Houston with new production facility, training center Photo courtesy Apple.

“Apple is deeply committed to the future of American manufacturing, and we’re proud to significantly expand our footprint in Houston with the production of Mac mini starting later this year,” Tim Cook, Apple’s CEO, said in the news release. “We began shipping advanced AI servers from Houston ahead of schedule, and we’re excited to accelerate that work even further.”

Apple's Houston expansion is part of a $600 billion commitment the company made to the U.S. in 2025.

Houston energy trailblazer Fervo taps into hottest reservoir to date

Heating Up

Things are heating up at Houston-based geothermal power company Fervo Energy.

Fervo recently drilled its hottest well so far at a new geothermal site in western Utah. Fewer than 11 days of drilling more than 11,000 feet deep at Project Blanford showed temperatures above 555 degrees Fahrenheit, which exceeds requirements for commercial viability. Fervo used proprietary AI-driven analytics for the test.

Hotter geothermal reservoirs produce more energy and improve what’s known as energy conversion efficiency, which is the ratio of useful energy output to total energy input.

“Fervo’s exploration strategy has always been underpinned by the seamless integration of cutting-edge data acquisition and advanced analytics,” Jack Norbeck, Fervo’s co-founder and chief technology officer, said in a news release. “This latest ultra-high temperature discovery highlights our team’s ability to detect and develop EGS sweet spots using AI-enhanced geophysical techniques.”

Fervo says an independent review confirms the site’s multigigawatt potential.

The company has increasingly tapped into hotter and hotter geothermal reservoirs, going from 365 degrees at Project Red to 400 degrees at Cape Station and now more than 555 degrees at Blanford.

The new site expands Fervo’s geologic footprint. The Blanford reservoir consists of sedimentary formations such as sandstones, claystones and carbonates, which can be drilled more easily and cost-effectively than more commonly targeted granite formations.

Fervo ranks among the top-funded startups in the Houston area. Since its founding in 2017, the company has raised about $1.5 billion. In January, Fervo filed for an IPO that would value the company at $2 billion to $3 billion, according to

Axios Pro.

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This article originally appeared on EnergyCapitalHTX.com.

11 Houston researchers named to Rice innovation cohort

top of class

The Liu Idea Lab for Innovation and Entrepreneurship (Lilie) has named 11 students and researchers with breakthrough ideas to its 2026 Rice Innovation Fellows cohort.

The program, first launched in 2022, aims to support Rice Ph.D. students and postdocs in turning their research into real-world ventures. Participants receive $10,000 in translational research funding, co-working space and personalized mentorship.

The eleven 2026 Innovation Fellows are:

Ehsan Aalaei, Bioengineering, Ph.D. 2027

Professor Michael King Laboratory

Aalaei is developing new therapies to prevent the spread of cancer.

Matt Lee, Bioengineering, Ph.D. 2027

Professor Caleb Bashor Laboratory

Lee’s work uses AI to design the genetic instructions for more effective therapies.

Thomas Howlett, Bioengineering, Postdoctoral 2028

Professor Kelsey Swingle Laboratory

Howlett is developing a self-administered, nonhormonal treatment for heavy menstrual bleeding.

Jonathan Montes, Bioengineering, Ph.D. 2025

Professor Jessica Butts Laboratory

Montes and his team are developing a fast-acting, long-lasting nasal spray to relieve chronic and acute anxiety.

Siliang Li, BioSciences, Postdoctoral 2025

Professor Caroline Ajo-Franklin Laboratory

Li is developing noninvasive devices that can quickly monitor gut health signals.

Gina Pizzo, Statistics, Lecturer

Pizzo’s research uses data modeling to forecast crop performance and soil health.

Alex Sadamune, Bioengineering, Ph.D. 2027

Professor Chong Xie Laboratory

Sadamune is working to scale the production of high-precision neural implants.

Jaeho Shin, Chemistry, Postdoctoral 2027

Professor James M. Tour Laboratory

Shin is developing next-generation semiconductor and memory technologies to advance computing and AI.

Will Schmid, Electrical and Computer Engineering, Postdoctoral 2025

Professor Alessandro Alabastri Laboratory

Schmid is developing scalable technologies to recover critical minerals from high-salinity resources.

Khadija Zanna, Electrical and Computer Engineering, Ph.D. 2026

Professor Akane Sano Laboratory

Zanna is building machine learning tools to help companies deploy advanced AI in compliance with complex global regulations.

Ava Zoba, Materials Science and Nano Engineering, Ph.D. 2029

Professor Christina Tringides Laboratory

Zoba is designing implantable devices to improve the monitoring of brain function following tumor-removal surgery.

According to Rice, its Innovation Fellows have gone on to raise over $30 million and join top programs, including The Activate Fellowship, Chain Reaction Innovations Fellowship, the Texas Medical Center’s Cancer Therapeutics Accelerator and the Rice Biotech Launch Pad. Past participants include ventures like Helix Earth Technologies and HEXASpec.

“These fellows aren’t just advancing science — they’re building the future of industry here at Rice,” Kyle Judah, Lilie’s executive director, said in a news release. “Alongside their faculty members, they’re stepping into the uncertainty of turning research into real-world solutions. That commitment is rare, and it’s exactly why Lilie and Rice are proud to stand shoulder-to-shoulder with them and nurture their ambition to take on civilization-scale problems that truly matter.”

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