Houston e-commerce company raises another $40M round to support growth

money moves

P97 Networks has again raised $40 million to support its growth. Photo via Getty Images

For the second time in just over a year, a Houston business that provides mobile commerce and digital marketing to the mobility and fuel industries has raised $40 million.

P97 Networks, which has developed a cloud-based mobile commerce platform that helps brands securely do business with customers, announced that it has closed its series C round at $40 million. The equity financing round was led by Portage and included participation from existing investors. The fresh funding will go to support growth strategy.

"In this highly connected world, retail brands are looking for new ways to increase consumer engagement — the power of network effects in the digital world will be a key contributor to revenue growth and margins," says Donald Frieden, CEO of P97 Networks, in a news release. "With consumers of all ages further adopting mobile payment solutions, we are proud to have built the leading connected commerce and digital marketing platform for the convenience retail, energy marketing, and transportation industry."

In January of 2022, P97 raised $40 million, and, according to Crunchbase, the company has secured a total of $109 million in funding since its founding in 2012.

The company's unique platform is used by a majority of the retail fuel market in North America, per the release, with the intention of expanding further into the fleet, connected car, and EV charging markets. The technology also enables engagement and secure transactions, using tokenized payments and personalization.

"P97 has quickly established itself as a dominant mobile commerce solution for the North American retail convenience and fuel market," says Dan Ballen, partner and co-head of Portage Capital Solutions, in the release. "The company will continue to benefit from accelerating consumer adoption of mobile payments, while also leveraging its best-in-class technology to capitalize on compelling opportunities in adjacent verticals."

Toronto-based Portage is focused on the fintech and financial services sectors, and its investment derives from the recently launched Portage Capital Solutions strategy.

"We are thrilled to partner with P97 on our first Portage Capital Solutions investment and look forward to helping Don and the team drive their long-term vision," says Adam Felesky, CEO of Portage, in the release.

Houston-based P97 has a mobile payment technology in over 20,000 retail fuel locations. Getty Images

Accenture invests in and partners with Houston-based company

Joining forces

Accenture — through its investment arm, Accenture Ventures — has entered into an alliance with a Houston-based company following an investment.

P97 Networks Inc., a leading cloud-based, mobile commerce company that provides in-vehicle payments and digital marketing solutions for fuel retail and vehicle-manufacturing industries, received an undisclosed amount from Accenture Ventures.

"Accenture's end-to-end digital services make the company an ideal partner for P97," says Donald Frieden, founder and CEO of P97, in a release. "We have a long history of firsts in our markets and look forward to many more working with Accenture — including connected car services, voice-enabled payments, fuel retail innovations and blockchain technology — as we pursue our goal of serving more than half of the U.S. fuel market by 2020."

The alliance establishes Accenture as "a preferred implementation partner," according to the release. Accenture will be able to use P97's PetroZone® platform — that allows users to make digital payments at the pumps, for instance —for solutions for its clients.

"We are tremendously excited about advancing our relationship with P97," says Andrew Smart, a senior managing director at Accenture who leads its energy industry group, in the release. "Working together, we will help our clients take advantage of more connected customer experiences."

P97 was founded in 2012 in Houston. Its patented technology uses Microsoft Azure Cloud Services and has been utilized at over 20,000 retail fuels locations in the United States.

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Houston innovation hub announces first cohort for energy-focused accelerator

Powering Up

Energytech Nexus, a Houston-based hub for energy startups, has named its inaugural cohort of 14 companies for the new COPILOT accelerator.

COPILOT partners with Browning the Green Space, a nonprofit that promotes diversity, equity and inclusion (DEI) in the clean energy and climatech sectors. The Wells Fargo Innovation Incubator (IN²) at the National Renewable Energy Laboratory backs the COPILOT accelerator.

The eight-month COPILOT program offers mentorship, training and networking for startups. Program participants will be tasked with developing pilot projects for their innovations.

Two Houston startups are members of the first COPILOT class:

  • GeoFuels, housed at Houston’s Greentown Labs, has come up with a novel approach to hydrogen production that relies on geothermal power and methane decomposition.
  • PolyQor, which converts plastic waste into eco-friendly construction materials. Its flagship EcoGrete product is an additive for concrete that enhances its properties while reducing carbon emissions. PolyQor’s headquarters is at Houston’s Greentown Labs.

Other members of the COPILOT cohort are:

  • Birmingham, Alabama-based Accelerate Wind, developer of a wind turbine for commercial buildings.
  • Ann Arbor, Michigan-based Aquora Biosystems, which specializes in organic waste biorefineries.
  • Phoenix-based EarthEn Energy, a developer of technology for thermo-mechanical energy storage.
  • New York City-based Electromaim, which installs small hydro-generators in buildings’ water systems.
  • Chandler, Arizona-based EnKoat, an advanced materials company whose flagship product, the IntelliKoat System, is a patented two-layer thermal and weather barrier roof coating for flat and low-slope commercial buildings.
  • Calgary, Canada-based Harber Coatings, which manufactures electroless nickel coating and electroless nickel plating.
  • Dallas-based Janta Power, which designs and makes 3D solar towers.
  • Miami-based NanoSieve, a developer of gas remediation technology.
  • Palo Alto, California-based Popper Power, which has developed a platform that turns streetlight networks into resilient, maintenance-free distributed charging infrastructure.
  • Buffalo, New York-based Siva Powers America, developer of small wind turbines for farms, utility companies and others with annual energy needs of 300,000 to 2 million kilowatt-hours.
  • Los Angeles-based Thermoshade, which specializes in cooling panels for outdoor environments.
  • Waukesha, Wisconsin-based V-Glass, Inc., developer of a vacuum-insulated glass for affordable high-efficiency windows.

“These startups reflect the future of energy access and resilience innovation,” said Juliana Garaizar, founding partner of Energytech Nexus. “By connecting them directly with partners through COPILOT, we’re helping them overcome the ‘pilot gap’ to build solutions that scale.”

The startups will run pilot projects along the Gulf Coast for their inventions.

Rice University's top innovation exec leaving for new role at UVA

moving on

Paul Cherukuri, Rice University's top innovation executive, responsible for some of Rice’s major innovative projects like the Rice BioTech LaunchPad and Rice Nexus, will leave the university next month to accept a position at the University of Virginia.

Cherukuri, Rice’s first vice president for innovation and chief innovation officer, will become the University of Virginia’s Donna and Richard Tadler University Professor of Entrepreneurship and the school's first chief innovation officer, according to a release from Rice. Cherukuri, who has served for more than 10 years at Rice, plans to depart his current position on Sept. 30.

Adrian Trömel, associate vice president for innovation strategy and investments at Rice, will serve as interim vice president for innovation and chief innovation officer after Cherukuri departs, and as the university starts an international search for his replacement.

“We appointed Paul to build an ambitious and high-functioning innovation operation, and he has succeeded remarkably in short order,” Rice President Reginald DesRoches said in the release. “In every area, from technology translation and startup creation to commercialization and entrepreneurship training, he has led the effort to vastly improve our structure, operations and relationships. He has contributed immensely both to our strategies and their implementation across numerous areas, and we’ll miss him greatly.”

Cherukuri is a physicist, chemist and medical technology entrepreneur, and has been a member of DesRoches’ leadership team since 2022. Cherukuri served as executive director of Rice’s Institute of Biosciences and Bioengineering from 2016 to 2022, where he helped in the development of interdisciplinary translational research partnerships with federal and corporate agencies. His work helped earn nearly $37 million in funding for accelerating the development of new technologies into commercial products. In the energy transition field, Cherukuri led a $12.5 million partnership with Woodside Energy to transform greenhouse gases into advanced nanomaterials for next-generation batteries and transistors.

Initiatives the Rice Biotech Launch Pad, an accelerator focused on expediting the translation of the university’s health and medical technology; RBL LLC, a biotech venture studio in the Texas Medical Center’s Helix Park dedicated to commercializing lifesaving medical technologies from the Launch Pad; and Rice Nexus, an AI-focused "innovation factory" at the Ion; were all launched under Cherukuri’s leadership. With his work at the Ion, Cherukuri also led the announcement of a partnership with North America’s largest climate tech incubator, Greentown Labs.

“I am proud of the relentless innovative spirit we have built for Rice in Houston and around the world,” Cherukuri said in the release. “I look forward to bringing new energy and vision to UVA’s efforts in this critical space for our country, its success and future.”

UH scientists develop new flood scale for Houston weather resource

Weather Warning

One of the selling points of Houston's Space City Weather (SCW) blog and app has always been its hype-free forecasts. Meteorologists Matt Lanza and Eric Berger inform and soothe the 5 million annual visitors to the site in search of information about the latest weather events around Houston — without hyperbole.

But when severe weather alerts happen, how can SCW reach people in the Greater Houston area in such a way that they know it is time to take action and seek shelter? And when they do, will people understand the best actions to take?

To communicate information with the proper sense of urgency, SCW partnered with University of Houston Professor of Psychology Steven Paul Woods and doctoral student Natalie C. Ridgely to test out the effectiveness of messaging and a new flood scale.



“My lab does work on how people access, understand, and use health information, so I thought we could adapt some of that ongoing work and our expertise in psychological science to answer questions about weather communication, and help keep Houstonians informed and safe,” said Woods.

Woods, Ridgely, and their team recruited 100 Gulf Coast residents for a study and then presented them with weather forecasts that ranged in severity. One group reviewed the previous flood scale model used by Space City Weather that Lanza and Berger felt wasn't conveying enough urgency and information, and another reviewed a new enhanced scale that focused on predictive consumer behavior.

By framing the flood scale in terms of what people should expect to do (fuel vehicles, identify safety routes, etc.), they noticed users were more likely to actually perform preparations.

"People in the weather-protective cue group did a better job of planning for the storms,” said Woods. “We were able to improve flood-protective plans for the people who were at greatest risk of being unprepared.”

SCW has already implemented the new scale on its site as Houston moves further into Atlantic hurricane season. This change will hopefully fulfill SCW's goal of giving residents access to clear information to help them make safety decisions regarding the weather. Each entry on the 1-5 scale offers a simple checklist of safety behaviors, from encouraging the monitoring of emergency frequencies to preparing to move to higher ground. It's simple, but in disastrous situations, sometimes people need to be reminded clearly of simple tasks.

“Frankly, it feels great to be able to expand the Space City Weather Flood Scale to help people take action,” said Lanza.

“One of my biggest concerns about the scale was that we came up with it ourselves, which is fine in a vacuum. But as a scientist, I wanted us to make sure we were pushing out something that was adding value to storm prep, not adding confusion. Does it pass the test of being meaningful and scientifically sound? And who better to help solidify that than an expert in psychology?”

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A version of this article originally appeared on CultureMap.com.

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