"We are no longer limited by the laws of physics." Photo via Getty Images

The year is 2012. It’s your first day of a new job. You wake up extra early to get ready and drive to the office – which takes you another half hour with Houston traffic. Once you arrive, you wait in the lobby for someone to help you with badging, sit in the same room for hours while numerous facilitators click through slides, and find out your laptop won’t be available for another week or two. Not the warmest welcome or greatest impression, right?

Fast-forward to year 2022. It’s a week before you’re set to start a new job. You receive an exciting package in the mail and unbox your new joiner start kit, complete with a virtual reality headset and other company swag. You onboard completely in the metaverse, meeting and collaborating with teammates from around the world – all from the comfort of… wherever.

Especially in a time where being physically together may not be an option, extended reality has made people feel closer than ever before.

To level set, XR is the umbrella term encompassing any immersive technology that blends digital content with the real world. It covers the full spectrum of experiences ranging from augmented reality, where digital content is superimposed and simple instructions appear directly on your phone or smart glasses, to an entirely virtual world where people, places and things co-exist and interact with one another in new, computer-generated environments – also known as the metaverse.

Although XR has been around for decades, the lack of devices and standard software platforms made implementation a challenge. Now that both are widely available and affordable, the doors for innovation have been thrown wide open.

There’s been plenty of key drivers that led to XR being a hot topic right now, including:

  • The need for digitization of our lives, accelerated by the global pandemic.
  • The recent global focus on sustainability and responsible business.
  • The cross-industry commitment to customer journey, optimized employee performance, and creating new content and services.
  • The convergence of powerful advancements in technology, such as 5G, cloud, AI and blockchain.
  • The recent investment in the metaverse by companies like Microsoft and Meta, formerly known as Facebook.

Now is the time for XR.

Every industry can benefit from using immersive technology to enhance both the enterprise and consumer experience, from retail, finance and automotive to tourism, entertainment, and real estate. XR has a proven track record of increasing revenue, collaboration, and productivity and decreasing costs, safety incidents, and our carbon footprint.

By 2027 the VR gaming market size alone is projected to reach $92.31 billion, and we’re now starting to really blur the lines between gaming and training. Compared to in-person training, VR results in a 96 percent reduction in training time, 76 percent increase in learning effectiveness, 70 percent increase in productivity, and 30 to 70 percent decrease in costs.

Engineers can leverage digital twins of manufacturing facilities for product development, performance improvement and predictive maintenance.

Science classes can teleport to outer space and use haptics to feel the ice and rock that make up the rings of Saturn.

Surgeons and patients can take a three-dimensional tour of the brain before surgery, leading to better preparation, decreased operative time and reduced risk of complications.

Those suffering from dementia can recover certain motor skills or tap into old memories to trigger positive mental stimulation, aiding in both assessment and rehabilitation.

As the new fabric of life is unfolding, the metaverse is showing promise beyond its gaming roots to offer people and brands a new place to interact, create, consume and earn.

Despite spending an average of $1,300 per employee annually on training, research proves that learners forget 70 percent of the content within 24 hours and nearly 90 percent in a month. By extending reality, we engage learners with interactive, hands-on, experiences that transform one-way training into deeper learning with heightened retention.

When high-fidelity design is mixed with low latency technology enablers, XR environments intuitively engage our senses, capturing the experience as an actual memory in our brain versus something we simply read or watched.

The future is immersive technology – not only for how we work and learn but also how we exercise and have fun. XR will touch all aspects of our lives. That’s why at Accenture, we have launched a grand experiment to make enterprise virtual reality a… well, a reality. We’re currently amid the world’s largest VR deployment in history. We are deploying over 60,000 VR headsets to our people to experiment, innovate, and learn with VR.

We as a company have over 650,000 employees and have over 200,000 new joiners annually. About one third of those people joined the company during the pandemic – over 50,000 this past quarter alone. That means a good portion of our people have never set foot in our offices, let alone met any of their teammates in person.

Through the power of VR, we now have a consistent and scalable new joiner experience that inspires our people, aligns with our purpose, and equips them to learn, live and love Accenture from day one. VR gives us the opportunity to make meaningful connections and share a sense of belonging. Our people can now head to the “Nth Floor” to meet new people from all over the world and have those natural water cooler moments – even while working remotely.

In a time where live events are facing a standstill, platforms like AltspaceVR are hosting live events for everything from Burning Man and Diplo concerts to church and AA meetings. The spatial recognition offered by VR makes it a great medium to have one-to-one, one-to-many, or many-to-many interactions.

Accessibility is key too. That’s why many applications offer experiences in both VR headset and 2D on PCs.

We are no longer limited by the laws of physics.

Extended reality creates a powerful sense of presence that we as a collective society have been missing these past two years. If we’ve learned anything from this pandemic, it’s that human connection is key to mental wellness and innovation.

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Krista L. Taylor is the immersive learning lead at Accenture.

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What to expect from the inaugural TiECon Texas event this week

where to be

Innovators and entrepreneurs will gather in Houston this week to show off their latest advancements in automation during the first-ever TiECon Texas conference at the Ion District.

“Automation is not simply changing how we work. It is redefining how value is created across every industry,” Somesh Singh, president of TiE Houston, said in a release. “Texas has the talent, the infrastructure, and the entrepreneurial spirit to lead this transformation. TiEcon Texas 2026 is where the people building that future will come together to shape it."

The Indus Entrepreneurs (TiE) started in Silicon Valley in 1994 as a two-day seminar, but has grown into a worldwide network of events celebrating technological advancement. TiECon in Houston is a merger of the TiE networks across Texas for one large-scale event taking place at the Ion on Wednesday, October 28, and Thursday, October 29. Tickets are available here.

The event includes a partnership with Hatch Pitch, a founder-first startup showcase that has raised over $20 billion in funding for new companies in the tech industry. Participants will come from industries like space exploration, healthcare, energy, and the AI sector to present their ideas in front of an investor network for possible development.

“Over 80 percent of the teams we have coached have gone on to receive funding,” Greg Wright, founder of Hatch Pitch, added in a release.

In addition, there will be forums and talks on a variety of automation subjects, everything from robotic surgery to automation in government. Educators from Baylor College of Medicine, UTHealth Houston, and the University of Houston plan to discuss the raising of children in a world with extensive artificial intelligence integrated into so many areas. Steven Kean, President and CEO of the Greater Houston Partnership, will give the keynote speech on the Bayou City’s place in these emerging technological spheres.

Singh highlighted how the large-scale disruptions in the technological status quo by the rise of AI could be a sign of potential growth and innovation. The entrepreneurs presenting at TiECon may be the ones to harness the sometimes unsteady AI industry for good causes.

“History shows that periods of technological disruption create extraordinary opportunities for those prepared to act,” he said. “TiEcon Texas is designed to help founders, investors, and enterprises understand where the automation economy is headed and how to participate in building it."

Here are the 10 startups pitching during the TiE Hatch Pitch competition:

Houston startup makes Time's list of the best inventions of 2026

Innovation Station

One of the year's most buzzworthy innovations comes from a Houston-based leader in the energy transition. Utility Global's H2Gen recently made Time magazine’s list of the 300 best inventions of 2026.

The H2Gen is an innovative system that produces low-cost clean hydrogen from water and industrial off-gases. The company says the process doesn’t require electricity, a notable claim since hydrogen production typically consumes a lot of power.

"Using a tubular electrochemical cell containing a proprietary electrolyte and water, the company can turn industrial off-gases into hydrogen at scale—no extra electricity required," writes Time. "Bonus: the process also pulls out carbon dioxide as a separate stream, where it can be captured and kept out of the atmosphere.

CEO Parker Meeks tells Time, it's “a practical pathway to decarbonize existing industrial assets."

The startup is on a roll. It has raised $100 million so far in an ongoing Series D round to offer its decarbonization technology at industrial scale around the world.

H2Gen is joined by 10 other inventions with Texas connections onTime's list, as well as one "special mention."

In North Texas, they are:

Samsung
Plano-based Samsung Electronics America pulled off a hat trick this year, with three products making Time’s list. First up is the Galaxy S26 Ultra smartphone. It packs a more powerful camera, Galaxy AI features, and pro-level content creation tools. But Time singled out its new built-in privacy display as the phone’s “biggest selling point.”

Samsung’s Bespoke AI Family Hub refrigerator also got smarter. When AI first came to the Family Hub in 2024, it could recognize some fresh foods, but you still had to log packaged items by hand, Time noted. Now, with Google Gemini built in, the fridge can identify more than 2,000 packaged foods, read handwritten labels, and warn you when food is about to expire. It then uses what’s inside to build grocery lists and suggest recipes.

And for gamers, there’s the Odyssey G8 monitor. Its 6K resolution leapfrogs the 4K standard, delivering what Samsung calls “exceptional visual clarity and detail” on a screen big enough for gaming and multitasking.

OxeFit
Plano-based OxeFit’s XS1 Peak is about the size of a treadmill but works like an entire gym. It can be set up for strength training, simulated skiing or kayaking, Pilates, or rowing. What makes it stand out is a built-in virtual spotter. According to Time, the machine “uses AI, computer vision and sensors to correct the user’s form, change resistance in the middle of a rep and reduce the weight when the user is struggling, much like a human spotter.”

EssilorLuxottica
EssilorLuxottica, the French eyewear giant whose U.S. headquarters is in Farmers Branch, makes Essilor Stellest lenses. The lenses correct nearsightedness while also slowing the eye growth that makes it worse over time. Stellest is the first and only eyeglass lens authorized by the U.S. Food and Drug Administration to control myopia, Time said. The lenses look like regular glasses but contain 1,021 tiny lenslets. In a U.S. trial of kids ages 6-12, myopia progression slowed by an average of 71 percent over two years compared with standard lenses.

Helpany
Helpany, a startup based in Phoenix that manufactures its devices in DFW, makes Paul, a ceiling-mounted gadget that uses radar and AI to spot subtle changes in how residents move and flag those at higher risk of falling. Helpany says the technology can cut falls by as much as 72 percent.

Aurora Innovation
Aurora, based in Pittsburgh with a corporate and operations hub in Coppell, rolled out its second-generation Driver 2 system in July. By September, Driver 2 trucks had logged more than 500,000 driverless miles without a single at-fault crash, Time reported, and the company expects 200 of them on the road by the end of 2026.

Colossal Biosciences
Dallas-based Colossal Biosciences built an artificial egg by placing an ultra-thin, transparent silicone membrane inside a rigid 3D-printed cup, letting scientists watch the embryo develop. Twenty-six chickens have already been hatched.

In Austin, they are:
Cedar Park-based Hyliion landed on Time’s list with its Karno Power Module, a modular generator designed to produce power wherever it’s needed. The Karno represents a big pivot for the company. Hyliion got its start building electrified powertrains for 18-wheelers before shifting into power generation after acquiring the Karno generator technology from GE Aerospace. Founded in Pittsburgh in 2015, the company relocated to Cedar Park in 2018.

The other Austin-associated honoree is Moment Energy. As more electric vehicles hit the road, a growing number of their batteries are nearing retirement, while demand for power keeps climbing. Moment Energy found a way to tackle both problems at once. The company’s Megafactory 1, which opened in Vancouver, Canada, in June, turns old EV batteries into modular energy storage systems for hospitals, factories, data centers, and other big power users. “Our goal is to make sure these batteries don’t end up in landfills,” founder Edward Chiang told Time.

In the “Special Mentions” category, Austin-based Renzoe Box gained notice for its refillable custom makeup palette for on-the-go people. Licensed architect René Graham designed the box. She graduated from Houston's Rice University, and was born and raised in Dallas.

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A version of this article first appeared on CultureMap.com.

4 Houston health tech startups advancing medical innovation

meet the finalists

Houston has been driving medical innovation for decades. And thanks to leading hospitals, cutting-edge research and breakthrough technologies, the region’s healthcare ecosystem continues to improve how patients are diagnosed, treated and cared for.

The Health Tech Business category in our 2025 Houston Innovation Awards will honor an innovative startup within the health and medical technology sectors.

Four forward-thinking businesses have been named finalists for the 2026 award. This year's finalists, selected by our esteemed panel of judges, range from a startup developing miniaturized medical technologies for space to a company using AI to help develop cancer treatment plans.

Read more about these businesses, their innovative founders, and how they're shaping the future of health care below.. The 2026 winners will be announced on InnovationMap.com in mid-November.

Bairitone Health

Bairitone Health is bringing anatomy imaging for sleep apnea to the home environment. The company's platform maps users' anatomy during natural sleep using a facial patch to determine the root cause of airway obstruction. It then offers effective therapies for each patient.

The company was founded in 2022 in the Texas Medical Center's Biodesign program by CEO Meagan Pitcher, CTO Onur Kilic and chief medical officer Britt Cross. It was a member of Activate Houston's inaugural cohort and has participated in numerous accelerators and incubators. The company raised an oversubscribed seed round for $2.4 million earlier this year and received Breakthrough Device Designation from the Food and Drug Administration in April.

InformAI Inc.

InformAI Inc. develops fit-to-purpose AI solutions for the clinical setting. Its RadOncAI product recently received FDA 510(k) clearance. The product uses AI to create a first-pass radiation therapy dose plan for complex head and neck cancers in an effort to eliminate bottlenecks in radiation planning and ultimately cancer treatment. The company has also developed AI products for sinus disease detection and 3D organ reconstruction.

CEO Jim Havelka founded the company in 2017. It is participating in the Mayo Clinic Accelerate Platform. It has raised about $4 million in seed funding and has received numerous non-dilutive grants from the National Science Foundation, the National Institutes of Health and the Cancer Prevention and Research Institute of Texas. The company shared in its application that it plans to launch a Series A fundraising round and submit an FDA 510K application for its organ reconstruction product, Voluquant, by the end of 2026.

Prana Surgical

Prana Surgical is developing a minimally invasive surgical platform for small, hard-to-reach lung nodules that may be cancerous. The company's Prana System cleared U.S. Food and Drug Administration (FDA) approval earlier this year.

Prana Surgical was originally founded as Prana Thoracic in 2022. It has participated in numerous accelerators, including the Texas Medical Center Innovation Accelerator in 2023 and the IGNITE Health accelerator in 2022. It raised $6 million in Series A funding rounds in 2023 and 2024 , with a Series B currently ongoing. The company said in its application that it is currently moving into the next stage of clinical validation and revenue generation in the U.S., in addition to preparing its manufacturing and commercial infrastructure for broader use.

Skybound MedTech

Skybound MedTech develops technologies that aim to address the health risks of long-duration spaceflight. Its compact, miniaturized medical technologies can deliver complex therapies without a physician.

CEO Matthew Kuhn, who previously founded Taurus Vascular, founded Skybound last year. The company emerged from stealth in January after raising a $1.25 million Series A round. It plans to advance its lead dual-use platform into critical preclinical validation in November, the company shared in its application. It is currently raising a $25 million Series A round and is pursuing federal research partnerships with DARPA and ARPA-H.