Looking back: Top 5 most-read Houston sports tech stories of 2024

year in review

Fan engagement, big partnerships, and cohorts announced — these were the top sports tech news articles this year. Photo via Getty Images

Editor's note: As the year comes to a close, InnovationMap is looking back at the year's top stories in Houston innovation. Houston is a city primed for sports tech innovation — with its collection of major sports teams, vibrant population, and tech workforce. Here are five sports tech news stories that stood out to readers this year — be sure to click through to read the full story.

10 sports tech startups named to Houston-based hybrid accelerator

Introducing the 10 startups participating in the Spring 2024 cohort of the DivInc Sports Tech Accelerator, a hybrid program based in the Ion. Photo via DivInc.com

DivInc has named its latest sports tech-focused cohort of its hybrid accelerator that is housed out of the Ion.

The Sports Tech Accelerator has selected the 10 companies — with technology across human performance, fan experience, and more — for its 13th cohort to participate in the 12-week hybrid program this month and through July.

The program receives support from underdog venture team, Women In Sports Tech, The Collectiv, and HTX Sports Tech, with partners Bank of America, J.P. Morgan Chase & Co., Gunderson Dettmer, Brown Advisory, Ion, and Mercury. Continue reading.

High-tech virtual racing experience to rev up in Houston

Houston is getting 16 racing simulators, each equipped with full motion systems and immersive, 180-degree panoramic displays. Photo by Dylan McEwan

Come next year, some high-speed and high-tech race simulators will be added to one of Houston's growing districts.

Velocity - Sim Racing Lounge, described in press materials as Houston’s first premium simulation racing experience, is slated to open in early 2025 at 2110 Edwards St.Velocity will bring sim racing to Houston through 16 racing simulators, each equipped with full motion systems and immersive, 180-degree panoramic displays. The goal is provide customers with a truly authentic, virtual driving experience.

Customers will have the ability to virtually drive sports cars from iconic brands like Porsche and Lamborghini and race on world famous tracks, including the Circuit of the Americas, Laguna Seca, and the Silverstone Circuit. Classic roads, such as California’s Pacific Coast Highway, provide a more leisurely alternative to driving flat out. Continue reading.

Rice University announces partnership with Houston sports tech startup to enhance student athletics

Rice University's athletic programs will be supported by Houston startup BeOne Sports' technology. Photo courtesy of Rice University

Rice University — in an effort to enhance athletics and research-driven innovation — has formed a partnership with a startup founded by its alumni.

BeOne Sports, a sports performance technology company developed a platform for mobile motion-capture AI and advanced data analytics, will integrate its technology within Rice's sports medicine and rehabilitation programs.

“This partnership aligns perfectly with Rice University’s mission to harness innovation for the betterment of our community,” Rice President Reginald DesRoches says in a news release. “By integrating cutting-edge technology from BeOne Sports with our already world-class athletic and academic programs, we are providing our student athletes with the tools they need to excel both on the field and in life. This collaboration is a testament to Rice’s commitment to leading through innovation and offering unparalleled opportunities for our students.” Continue reading.

Diversity-focused sports tech accelerator opens applications to Houston innovators for the first time

Calling all sports tech startups founded by Black or Hispanic innovators. Photo via Getty Images

A global organization has announced it's opening applications to its equity-focused sports tech accelerator to Houston founders for the first time.

Thanks to a collaboration with Impact Hub and Black Ambition, the adidas Community Lab has expanded its footprint and is now accepting applicants from new markets, including Houston, Toronto, Los Angeles, Atlanta, and New York, for its 2024-2025 cohort.

The initiative, which has been running for three years, has a goal of supporting Black and Latino/a/e founders with mentorship, pitch training, event programming, and networking. The eight-month program also has $75,000 in grant funding to dole out to participants as well. Continue reading.

Houston sports tech startup aims to optimize unsold resale ticket market with new platform

Looking to score the best deal on your next game ticket? A new Houston-founded app promises to revolutionize the resale market. Photo via Getty Images

Online platforms have long simplified the process of buying, selling, and trading event tickets. But what happens when your tickets don’t sell or when you’re stuck with costly season tickets you can’t use? You might end up giving them away or leaving them unused, leading to a financial loss either way.

This is the challenge that Houstonian Jerin Varkey is willing to address with Offer Approved, a new platform that empowers sellers and buyers, guaranteeing that no seat goes unused.

The idea took root around two years ago when Varkey, a passionate sports fan and season ticket holder, faced a new challenge. After becoming a parent, he found himself unable to attend every game. Frustrated with traditional resale platforms, he quickly realized that high fees and limited time made it difficult to sell all his tickets, causing him to lose money each time. Continue reading.

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Calling all sports tech startups founded by Black or Hispanic innovators. Photo via Getty Images

Diversity-focused sports tech accelerator opens applications to Houston innovators for the first time

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A global organization has announced it's opening applications to its equity-focused sports tech accelerator to Houston founders for the first time.

“As Community Lab enters its third year, we are thrilled to cultivate a larger cohort of social entrepreneurs who share our vision of removing barriers to accessing sport for the communities we collectively serve,” Ayesha Martin, senior director of adidas Purpose, says in a news release.

Both the global organization of Impact Hub and the local group, Impact Hub Houston, are involved in the collaboration.

“Impact Hub is thrilled to partner and support this third iteration of adidas Community Lab, empowering visionary leaders who are advancing SDG3 —Good Health and Wellbeing — and SDG10 — Reduced Inequalities," Michelle Avalos, co-founder of Impact Hub Houston, adds. Together, we’re helping entrepreneurs create equitable access to sports and foster healthier, more inclusive communities for all."

Applications are open online now until September 23.

Founded by Pharrell Williams, Black Ambition will also collaborate with the program this year on key programing sessions. The organization invests funding and resources into Black and Hispanic entrepreneur-founded startups.

"Black Ambition was founded to create the space, bespoke opportunities and relationships needed for underrepresented founders to excel, uninterrupted. We are excited to partner with adidas Purpose to extend elements of our renowned, global founder support model to social impact entrepreneurs positively transforming their communities through sports and wellness," says Jermeen Sherman, managing director at Black Ambition.

The $2.5 million in NSF funding will allow Rice to increase the number of students in the Rice Emerging Scholars Program. Photo via rice.edu

Houston university lands $2.5M grant to expand STEM scholarship program for underserved communities

evolving inclusivity

Rice University will expand its Rice Emerging Scholars Program (RESP) over the next two years thanks to a recent grant from the National Science Foundation.

The $2.5 million in NSF funding will allow Rice to increase the number of scholars the RESP offers from 40 to 50 students this summer and to 60 students in 2025. The program works to address disparities among first-year students and to "assist students in adapting to the challenging pace, depth and rigor of the STEM curricula at Rice" through a six-week summer bridge program and ongoing mentorship, according to a statement from the university. Summer tuition scholarships, housing subsidies and research stipends are also provided.

Rice estimates that roughly 20 percent of its undergraduate population comes from families with limited financial resources, and 12 percent of students are the first in their families to attend college.

“Low-income students, especially those who are first-generation, face unique obstructions to pursuing college STEM degrees,” said Senior associate provost Matthew Taylor, a co-principal investigator on the grant. “RESP and Rice University are committed to eliminating these obstructions and ensuring that all students have the opportunity to thrive and achieve their academic and professional aspirations.”

Taylor created the program with Professor Emeritus of Mathematics Mike Wolf in 2012. It has since worked with more than 400 RESP scholars, according to the program's website. Most (about 79 percent) graduate with STEM degrees and an overwhelming 90 percent of RESP scholars graduate in four years, according to recent data.

“Rice recognizes the challenges faced by students from low-income backgrounds,” Angel Martí, chair and professor of chemistry, faculty director of RESP and principal investigator of the grant, said in a statement. “RESP aims to empower these students to achieve their academic and professional aspirations as future scientists and engineers.”

Earlier this year, the NSF also awarded Rice assistant professor Amanda Marciel $670,406 through its highly competitive CAREER Awards to continue her research in designing branch elastomers.

Marciel was also named to the 2024 cohort of Rice Innovation Fellows through the university's Office of Innovation and The Liu Idea Lab for Innovation and Entrepreneurship (or Lilie). The group includes 10 Ph.D. and postdoctoral students who aim to translate research into real-world startups.

The Greater Houston Partnership announced a new mentorship-focused initiative in the region. Photo via Houston.org

Houston organizations team up to provide mentorship, address gaps in the workforce

future of Hou

A mix of corporate and university organizations have teamed up with the Greater Houston Partnership for a new program that enables mentorship for local college students.

The GHP announced PartnerUp Houston, a new regional mentorship initiative, this week. Ten companies — including Calpine, Boston Consulting Group, and HP — have agreed to provide professional mentors and a handful of universities will offer the mentorship opportunity to students. The local universities that are signed on include Houston Christian University, Rice University, Sam Houston State University, University of Houston, and University of St. Thomas.

“Since 2017, the Partnership has facilitated collaboration between higher education leaders and the business community to strengthen the region’s talent pipeline and ensure more opportunity for Houstonians,” says Partnership Chair Thad Hill, who serves as president and CEO of Calpine, in a news release. “We believe a robust, regional mentorship program like PartnerUp will help accelerate career outcomes for students and help Houston area employers identify and cultivate great talent.”

The program is still seeking individuals and corporate partners for mentors. Those interested have until January 20 to opt in and can head online to learn more.

The program is a collaboration between the GHP and Mentor Collective, which has organized more than 250,000 successful mentorship matches since its founding in 2016.

“The United States increasingly lags behind the developed world in economic mobility," says Jackson Boyar, co-founder and CEO of Mentor Collective, in the release. "Proactively bridging these equity and skills gaps requires local employers and post-secondary institutions to collaborate on initiatives that allow students to acquire professional experiences and skills.”

“Institutions enrolling and graduating a diverse class with strong employment outcomes are those implementing holistic student support, including career mentorship," he continues. "Mentor Collective is proud to play a role in the PartnerUp Houston initiative and offer the technology needed to scale high-impact practices that drive student and economic success.”

When Myrtle Jones was rising through the ranks of an energy company, she didn't have a female mentor to look up to. Now, she hopes help connect young women with mentors digitally. Courtesy of Myrtle Jones

This Houston energy executive is helping to create more women mentors in business

Featured Innovator

If you're a young woman in business, you're probably familiar with the struggle of finding a woman in business to be mentor. Here's some good news for those women: There's an app that's looking to change that, and there's a good chance you've already downloaded it on your phone.

In 2017, Austin-based Bumble, the dating and social mobile application, launched Bumble Bizz, an application that seeks to connect industry professionals and foster networking and mentoring opportunities. As of 2019, users have the option to see only women on the app, too, in order to foster their professional network of women.

Myrtle Jones, senior vice president at Houston-based Halliburton, knows a thing or two about the importance of mentorship, in large part because she went without it for much of her career. Jones, who's participating in Bumble Bizz's launch efforts, has become known as one of Houston's most influential and inspiring women in business. She spoke with InnovationMap about the importance of mentorship, how she wound up in the energy industry, and how interested professionals can become mentors to the next generation of professionals.

InnovationMap: What role did mentorship play in your career?

Myrtle Jones: I think people fail to realize that I came up in the industry before mentorship was really a thing. I started working in the energy business in the early '80s, and women were new to the industry. We were somewhat getting ourselves established in the business world – there was no such thing as someone saying, "We're going to get you linked up with mentors," so you had to find role models. I always had role models, and I always looked at the fact that women should have an equal opportunity in the workforce, and that we belonged in the workforce.

I was going to make my way in corporate America, and my motivation was believing that we had just as much right to be out here as men did.

IM: Did you have a mentor in your earlier days in the professional world?

MJ: A very wonderful sponsor came in as a treasurer when I was at GlobalSantaFe [now Transocean], and he was eventually promoted to CFO. He was someone who picked me out of the crowd and noticed I brought a lot of value. He brought me to executive meetings and board meeting and gave me an opportunity to show what I could do.

IM: How'd you get involved in the energy industry?

MJ: It wasn't that I was looking to go into energy. At the time I got out of school, the hottest job market was Houston, Texas, and it was the energy business. I went to Mississippi State, and the oil and gas companies were expanding their search outside of Texas and attracting people to move to Texas. So, that's how I ended up in the business. Other than the energy business, the economy was a bit slow around the rest of the country.

IM: What are some of the professional obstacles and adversities that you've faced as a female, especially in a stereotypically male-dominated industry?

MJ: First off, it was men getting used to seeing women in this industry, and just having to build those relationships and build mutual trust. A lot of it was just building trust, and overcoming a lot of prior stereotypes and beliefs that people had about the role [of women] in the workplace.

IM: Tell me about the role of technology and innovation at Halliburton.

MJ: There's so much technology development at Halliburton. A lot of people don't realize that Halliburton is a technology company. We have a fully fledged research and development center and we file hundreds of patents each year. The technology that Halliburton has developed has led to significant improvements in terms of oilfield services.

IM: What's your advice for folks reading this who are interested in mentoring, but aren't sure how to get started?

MJ: Make yourself open to it. When I'm in networking situations, and I'm meeting someone who's committed to their career, and they're looking for ways to talk to me, I open myself to that opportunity. I have a number of people who I mentor at Halliburton. For people who want to be mentors, it's really not that hard. [Mentees] are looking for that sounding board, and for someone who's "been there, done that."

So, even without having a formal organization to go through, people can become a mentor through their own network, or seek out organizations that have formal mentoring programs.

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Portions of this interview have been edited.

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Houston claims 19% of Texas’ new live-work-play growth

by the numbers

In Texas, Houston is a big player in the live-work-play real estate movement.

A new 21-city analysis from coworking marketplace CoworkingCafe shows the Houston area added five live-work-play projects—mixed-use developments with residential, office and recreational components—over the past decade.

From 2016 to 2025, Houston accounted for 19 percent of Texas’ new live-work-play inventory, the analysis shows. Among the new local developments were Arrive Upper Kirby, St. Andrie, and The Laura:

Arrive Upper Kirby, which was sold in 2021 for $182 million, offers more than 61,000 square feet of retail and restaurant space adjacent to apartments and offices. The 13-story, 265,000-square-foot project was completed in 2017.
St. Andrie, a 32-acre, mixed-use community, was completed in 2019. The apartment-anchored development includes an H-E-B grocery store and 37,000 square feet of office space.
The Laura, spanning 110,000 square feet, was completed in 2023. Among the apartment complex’s amenities is a coworking space.

According to Northspyre, a software provider for real estate developers, live-work-play projects enable people to meet their needs, such as housing, workplaces, stores, restaurants, and recreation facilities, in a single place.

A total of 542 live-work-play developments opened between 2016 and 2025 in the 21 cities, with another 69 in the pipeline for 2026, CoworkingCafe says. Among major markets, New York City made up the largest share (119) of new live-work-play developments from 2016 to 2025.

The Houston area’s five projects were built in 2018, 2019, 2020, 2024, and 2025, CoworkingCafe data indicates, with another project scheduled for completion next year. The Greater Houston Partnership recently highlighted four mixed-use projects taking shape in the region, but only one of them is scheduled to be finished in 2027. It can take two to five years or more to complete a mixed-use development.

Of the five Houston developments finished in the past decade, 56 percent of the space went toward multifamily units, 29 percent toward offices, and 16 percent toward retail, CoworkingCafe says.

As noted by the Houston-Galveston Area Council, economic development in the 21st century “is about cultivating quality live-work-play environments that attract, retain, and grow a diverse and skilled population. Employers and businesses are increasingly choosing to make long-term investments in places that connect and engage people to strengthen economic competitiveness and promote innovation.”

With eight completed projects, Austin led construction of live-work-play developments in Texas from 2016 to 2025, according to CoworkingCafe. Dallas, which welcomed five live-work-play developments during that period, tied with Houston. San Antonio data wasn’t available.

Rice Business Plan Competition awards $1.4M to 2026 student teams

winner, winners

Editor's note: This article has been updated to correct the total amount of investment and cash prizes awarded at the RBPC and with additional information from Rice.

Another team from the Great Lakes State took home top honors and investments at this year's Rice Business Plan Competition.

BRCĒ, a material-tech startup from Michigan State University, took home the top-place finish and the largest investment total at the annual Houston event. It has developed Lattice-Grip technology to create utility-based polymers that can replace traditional fabric. The materials are stronger, fire-resistant and more stable than traditional textiles, according to the company. Last year, the University of Michigan's Intero Biosystems won first-place finish and the largest investment total of $902,000.

In total, the RBPC doled out more than $1.4 million in investment and cash prizes, according to Rice. Over the three-day event, held April 9-11, the 42 competing startups presented their business plans to 300 angel, venture capital and corporate investors. Seven finalists were selected.

Three Texas teams, including one from Houston, were named among the finalists. Here's who won big this year, with their investment totals and some of their awards listed below.

BRCĒ, Michigan State University — $611,500

The recent Shark Tank alum finished in first place for its utility-based polymers technology.

$200,000 Goose Capital Investment Grand Prize
$100,000 The OWL Investment Prize
$100,000 Houston Angel Network Investment Prize
$75,000 The Indus Entrepreneurs (TiE) Texas Angels Investment Prize
$50,000 nCourage Investment Network’s Courageous Women Entrepreneur Investment Prize
$25,000 New Climate Ventures Sustainable Investment Prize
$20,000 Aramco Innovator Cash Prize
$1,000 Anbarci Family Company Showcase Prize
$500 Mercury Fund Elevator Pitch Competition Prize – Consumer Hard Tech

Legion Platforms, Arizona State University — $535,500

The startup won second place for its multiplayer gaming platform that can be accessed with slow internet speeds.

$100,000 Anderson Family Fund & Finger Interests Second Place Investment Prize
$200,000 Goose Capital Investment Prize
$100,000 The OWL Investment Prize
$25,000 Pearland EDC Spirit of Entrepreneurship Cash Prize
$500 Mercury Fund Elevator Pitch Competition Prize – Consumer

Imagine Devices, University of Texas at Austin — $111,000

The pediatric medical device company won third place for its multifunction neonatal feeding tube, known as Trinity Tube

$50,000 Anderson Family Fund & Finger Interests Third Place Investment Prize
$25,000 Pearland EDC Spirit of Entrepreneurship Cash Prize
$25,000 The Eagle Investors Investment Prize
$1,000 Anbarci Family Company Showcase Prize

Altaris MedTech, University of Arkansas – $16,000

The startup won fourth place for its pain-free strep test.

$5,000 Norton Rose Fulbright Fourth Place Prize
$1,000 Mercury Fund Elevator Pitch Competition Prize — Overall Winner

Routora, University of Notre Dame & University of Texas at Austin – $15,500

The team won fifth place for its route optimization app that works to reduce fuel costs, travel time and carbon emissions

$5,000 Chevron Fifth Place Prize
$500 Mercury Fund Elevator Pitch Competition Prizes — Digital

DialySafe, Rice University — $15,500

The startup won sixth place for its technology that aims to make at-home peritoneal dialysis simpler and safer.

$5,000 ExxonMobil Sixth Place Prize
$500 Mercury Fund Elevator Pitch Competition Prizes — Life Science

Arrow Analytics, Texas A&M University – $16,000

The startup won seventh place for its AI-powered sizing system for carry-on baggage.

$5,000 Shell Ventures Seventh Place Prize
$1,000 Anbarci Family Company Showcase Prizes

Other significant prizes included:

BiliRoo, University of Michigan – $26,000

$25,000 Southwest National Pediatric Device Consortium Pediatric Device Cash Prize
$1,000 Anbarci Family Company Showcase Prizes

BeamFeed, City University of New York – $25,000

$25,000 Amentum and WRX Companies Rising Stars Space Technology and Commercial Aerospace Cash Prize

Grapheon, University of Pittsburgh — $20,000

$20,000 Aramco Innovator Cash Prize

A total of $75,000 in in-kind legal services was awarded to all finalists. The grand prize winner, BRCĒ, also received a chief financial officer consulting prize worth $40,000. Each competing startup received at least $950 in prizes for placement in the competition.

“The Rice Business Plan Competition has grown into far more than a competition—it’s a proving ground for founders and a catalyst for real company formation, as well as a catalyst for building the Houston entrepreneurial ecosystem,” Brad Burke, associate vice president of Rice Innovation and executive director of Rice Alliance, said in a news release. This year's event was Burke’s final RBPC after nearly 25 years of leadership.

Last year, the Rice Business Plan Competition facilitated over $2 million in investment and cash prizes. According to Rice, more than 910 startups have raised more than $6.9 billion in capital through the competition over the last 25 years.

See a full list of this year's winners and stream rounds from the competition here.

Here's the income it takes to live comfortably in Houston in 2026

Money Talk

2026 report analyzing how much it costs to live "in sustainable comfort" in the biggest U.S. cities has found Houston residents have the 11th lowest salary requirement to live a comfortable life in 2026.

SmartAsset's annual report found single adult residents in Houston need to make $89,981 a year to qualify as "financially stable." Compared to last year, single Houstonians needed to make $83 more to live comfortably in the city.

Families with two working parents and two children need to make a household income of $204,672 to have a financially stable life in Houston, the report found. That's almost $2,000 less than what families needed to make last year.

To determine the rankings, SmartAsset's analysts examined 100 of the largest U.S. cities and used the latest cost of living data – such as the costs for housing, food, transportation, and income taxes where applicable – from the MIT Living Wage Calculator for childless individuals and for two working adults with two children.

For the purpose of the study, the 50/30/20 budgeting strategy was used to determine "comfortable lifestyle" costs for both individuals and families: 50 percent of income to cover needs and living expenses, 30 percent for "wants," and 20 percent for savings or paying down debt.

Here's breakdown of a Houston resident's comfortable lifestyle based on SmartAsset's findings:

$44,991 dedicated to needs and living expenses
$26,994 dedicated to wants
$17,996 dedicated to savings or debt repayment

This is SmartAsset's interpretation of a comfortable lifestyle for families of four:

$102,336 dedicated to needs and living expenses
$61,402 dedicated to wants
$40,934 dedicated to savings or debt repayment

SmartAsset said single individuals and families should compare the fluctuating local cost of living and their long-term goals to fully "understand the context" of their respective household incomes. But it's worth pointing out that a financially stable life in Houston isn't quite attainable for many residents: The city had a median household income of $64,361 in 2024, according to the U.S. Census Bureau.

Comfortable salaries in other Texas cities

Elsewhere in Texas, the report found that families in the Dallas-Fort Worth suburbs Frisco and McKinney "are closest to a comfortable salary."

"In Frisco, the median household earns $145,444 – substantially higher than the national median of $83,730," the report's author wrote. "This figure also accounts for 63.1 percent of the $230,464 income a family of four in Frisco needs to live comfortably. In McKinney, TX, the $124,177 median household income accounts for 53.9 percent of the $230,464 needed."

Both cities also tied with Plano for the 29th highest salary needed nationally to live comfortably in 2026. Single adults living in these cities need to make $109,242 a year to live a financially stable life this year.

On the opposite end, San Antonio has the lowest salaries needed to live comfortably in the U.S. Single adults only need to make $83,242 a year, and $192,608 for families of four.

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