Houston nonprofit news outlet will shut down after only 2 years

In the News

Houston Landing, a nonprofit news organization, will cease operations next month. Photo via Getty Images

Amid financial challenges, the nonprofit Houston Landing online news outlet plans to shut down by mid-May.

In an April 15 announcement posted on its website, Houston Landing says that although it launched in 2023 with more than $20 million in seed funding, the outlet failed to attract enough revenue to continue operating. The announcement followed a vote by the organization’s board of directors to close the nonprofit newsroom. All 43 employees will be laid off, the Columbia Journalism Reviewreports.

“We are proud of the Landing’s coverage of Greater Houston and continue to believe deeply in the need for more free, independent journalism in our region,” Ann B. Stern, board chair of Houston Landing as well as president and CEO of the Houston Endowment, says in the announcement. “This decision was difficult but necessary. Houston Landing’s reporting has made a meaningful impact in the community, but it struggled to find its long-term financial footing.”

According to the announcement, the Landing’s board is exploring a partnership with the Austin-based Texas Tribune, a pioneer in nonprofit journalism, to potentially establish a local news initiative in Houston. Later this year, the Texas Tribune plans to open a locally focused newsroom in Waco. A similar newsroom is in the works in Austin.

“We have great respect for Houston Landing’s work in delivering high-quality, nonpartisan journalism to its readers,” says Sonal Shah, CEO of the Texas Tribune. “We also understand the profound challenges facing local newsrooms today — journalism is a public service and needs a strong ecosystem to thrive. We look forward to exploring how we can learn from what the Landing started and create a sustainable model that serves the Houston community. We will take time to explore the right path forward to ensure sustainability.”

Houston Landing was launched after a two-year study led by the American Journalism Project found many Houstonians were disappointed about a lack of trustworthy, deeply reported local news. Financial backers of the Landing include the American Journalism Project, the Houston Endowment, Arnold Ventures, the Kinder Foundation, and the John S. and James L. Knight Foundation.

Despite the high-profile support, the site struggled to find an audience. CJR notes that the Landing had approximately 13,000 newsletter subscribers and only generated about $80,000 in subscription revenue. In the article, executive editor Sewell Chan identifies a number of other issues, including a lack of editorial focus and changes in leadership. “But in the end, the gap between board and staff, between management and labor, and between runway and revenue was just too large to bridge,” he writes.

“While it’s with a heavy heart that we announce the closure of our newsroom, I want to express my deepest gratitude to the dedicated journalists and staff members who poured their passion into our mission every single day,” Houston Landing CEO Peter Bhatia says.

“Houston Landing demonstrates how a commitment to truth and accountability can transform communities and improve lives,” he adds. “I’m thankful to those who believed in us, supported us, and stood with us as we connected with each other through stories that inspired positive change.”

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This article originally appeared on our sister site, CultureMap.com.

Ashley Small, founder and CEO of Medley Inc., joins the Houston Innovators Podcast this week to discuss COVID-19's affect on her business and fostering diversity at startups. Photo courtesy of Medley Inc.

Houston founder calls for business leaders to 'make room for diverse voices'

HOUSTON INNOVATORS PODCAST EPISODE 70

Last year was one of quick pivots and tech solutions for Ashley Small and her company's clients. Small — the CEO and founder of Medley Inc., a Houston-based branding and public relations firm — works with both for-profit and nonprofit entities to tell their stories, and of course 2020 had its challenges in doing so. But they weren't anything Small, her team, and technology couldn't overcome.

Small founded Medley over 12 years ago, and for the past three of those years, her team has been completely virtual. She shares on the Houston Innovators podcast that this give her team a headstart on being able to find and quickly adopt quick tech solutions — but last year's shutdown also meant navigating this for all her clients.

"The biggest obstacle we had to overcome was figuring out what the best technology was for each client," Small says. "Where the learning curve has been is understanding all the available resources out there and understanding how offline experiences can help audiences connect online."

Founded in Houston, Medley has grown to the Los Angeles and Chicago markets over the years — and Small says that was intentional. An Oklahoma native, Small fell in love with Houston's diversity when she attended Texas Southern University, and sought out other diverse markets to expand her business. And, as a Black female founder, she fosters an inclusive community at her company — and wants to remind her fellow business owners how imperative it is to running an innovative company.

"Innovation is actually impossible without diversity," Small says, adding that when you bring different people to the table, you get new ways of thinking. "A part of this is also being really open minded to the fact that you are going to hear ideas that sound and look different. Be open to that, because that is 100 percent the point."

Small knows early-stage companies aren't always able to hire a bunch of people from diverse backgrounds right from the start, but there are other ways to surround yourself with diverse ideas.

"Make room for diverse voices -- and you may have to be a bit creative," Small says.

Medley's team also realizes that not every startup can afford to bring on an in-house or third-party PR team, but the company has a few options for startups, such as a three-month retainer to start as well as a series of workshops available online for as low as $19.

Small discusses more about how she's honoring Black History Month with her team and the evolution the PR and media industries have seen over the past decade on the episode. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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