Bevy co-founders and working moms Carissa Janeway (left) and Lynda Attaway wanted to create a service for helping busy families keep things moving smoothly. Photo courtesy of Bevy

So much to do and so little time? We feel you. In a 2018 Pew Research Center survey, 60 percent of U.S. adults said they sometimes felt too busy to enjoy life. Bevy, an organization company serving greater Houston, is helping the overwhelmed and active do it all.

"Bevy was actually born from our-real life experiences," explains Lynda Attaway, co-founder and CEO of Bevy.

As the former co-founder and chief strategy officer of Sunnova Energy, she led a complex schedule until the demands of doing it all got to her. While climbing the corporate ladder for 18 years, she would "do whatever it took and stay as late as it took," to succeed.

While trying to raise her three children and balance a large role, she soon realized that many of her male colleagues had a stay-at-home wife who managed the at-home projects that can take so much time.

"I finally came to the realization that I could not be everything to everybody, which is a very common kind of syndrome that we tend to have as women," she shares. "Something needed to change."

The power of an extra set of hands

Attaway's former employee, now Bevy co-founder and COO, Carissa Janeway, had a seven-month-old and another child on the way when she made a plan to leave their energy company. That's when Attaway approached her with the idea of becoming her at-home project manager.

Janeway spent 15 to 20 hours a week helping Attaway with tasks like project managing a bathroom renovation, organizing the children's wardrobe, sending flowers to her mother-in-law, and making sure the nanny got paid. The two women realized how much people could benefit from having an extra set of hands, and Attaway quit her corporate job in 2017. Together, they co-founded Bevy in 2019, an organizational service for individuals and families that specializes in project management.

"It started from ourselves, and not being able to see something out there that was scalable and had that community, local touch that could really help women and families enjoy the time that they have," says Attaway.

Unlike a virtual assistant or personal assisting service, the women feel Bevy offers a more sophisticated approach.

"We're able to provide an elevated white-glove service, almost like a concierge service, where we can completely absorb the entire project and the managing aspects of it because of the level of experience that we have," says Janeway.

The team at Bevy prizes itself as your go-to home project manager. From decluttering your children's playroom to taking on simple errands that never leave your to-do list — Attaway and Janeway pride themselves on a full suite of services. The company's offerings include home organization, planning family events, project management, room renovation, and packing for a move.

While some projects can be completed remotely, Attaway stresses that they are very much a "local" company serving the greater Houston-area.

COVID-19 demands have disproportionately impacted women in the workplace, and more than 2.2 million women had dropped out of the workforce as of October. According to the Washington Post, the percentage of women working in the U.S. is the lowest it's been since 1988. When the school year began, 865,000 women dropped out of the labor force, compared with 216,000 men. With many schools maintaining virtual learning, the brunt of education is continuing to fall on mothers.

Things like contacting the plumber, setting up your at-home office, virtual schooling, and planning your child's Zoom-accessible birthday party can stack up quickly in a global pandemic.

"How are you able to have the mental capacity to do that? [Even] before the pandemic, this service was needed," emphasizes Janeway.

During the summer, Bevy worked with one family to compile a curriculum of summer fun to entertain active children at a time where summer camps were closed.

"We put together activity kits for the kids. We were able to get them through a whole month of activities that were very family-friendly," explains Janeway. The kits included daily activities like a neighborhood scavenger hunt, rock painting, and baking bread as a family. The parents didn't have to do the "legwork" of planning or buying the items, she shares.

Something for everyone

Maybe you're not a parent or a woman to use Bevy. Maybe you're a busy startup founder, a hard-working CFO, or a healthcare worker on the frontlines of the coronavirus pandemic.

"You don't have to have kids to have our service. You don't have to be married. Everybody needs a hand," Janeway explains.

Attaway, who is currently teaming up with several HR departments on ways to incorporate Bevy in benefit packages, says companies for years have supported employees with offer gym memberships and massages — why not give them time?

"Bevy is the gift of time... We're told to delegate at work. We're told that's how you get better and how you become managers, that you need to learn to delegate. Then, we're told to go home and do it all yourself," says Attaway. "This is a service where you can actually delegate at home, and on a broader base so that we can take on the complexity of it," she continues.

The team of project managers and assistants, called "Bevs," do home visits and phone consultations. Bevy features long-term subscriptions, where clientele would have a set number of hours to work with the Bevy team, as well as project-based options. Attaway and Janeway offer free consultations to assess the project needs and what the client is most looking for from their services.

When onboarding a new client, the Bevs call it a "deep dive," where they can do a virtual meeting or a socially-distanced, masked-on meeting. The team does "a lot of listening" before making a full list of things that need to happen for the client based on what they hear.

"We just start pouring out all the things that need to be done... we pull more and will encourage them to explore other areas," explains Attaway. As they tour client homes, they might point to areas where they feel the client may need some extra help. "We help them pull all the things that are kind of lying on their shoulders, and you start watching them kind of lift up," she says, regarding clients' demeanor.

The business of giving time

Trust is at the core of Bevy's client relationships, as the co-founders work out the best plan for each project.

"We're here to take care of you, [and] to help you. You deserve to have this taken care of for you," says Janeway. "We make sure they know that they're not alone — and they've felt so alone. Society has put so many expectations on our shoulders."

After the consultation, Bevy compiles a list of all the needs communicated and priorities to share with the client for their feedback. From there, they compose different package options for consideration. Clients can also set their own pace based on how quickly they need a project completed. At last, the Attaway and Janeway will assign a Bev from their team — or in some cases, themselves — to a client.

While the Bevs take on tasks like research and execution, they present clients with options for each project they take one. "Our goal is that our clients are in the decision-making seat," says Attaway.

When it comes to design and renovation, Janeway and Attaway both use their personal expertise to work on major home projects. Janeway, passionate about interior design, has loved providing her keen eye to a family's home to find solutions for making a room aesthetically-pleasing and purposeful. Attaway grew up in a hands-on family and has grown a savvy knowledge of construction.

One satisfaction of the job is watching clients' stress melt away. During a recent home visit, Attaway was faced with an overwhelmed client. As she broke down what tasks Bevy would take off her shoulders, the customer said she felt so much better being able to relay the tasks to her team. The stress was "falling off of her," she says, "that's why we do this."

"We do this because it changes people's lives," says Janeway, emphatically, as she recalls some of her favorite Bevy projects.

Packages at four hours of service at $360, but Bevy offers various discounts for the subscription service and larger package offerings.

The company that once ran on word-of-mouth is now venturing into Facebook advertisements and other forms of traditional marketing as they continue to build its customer base. In the future, Attaway and Janeway plan to create a digital platform and scale Bevy to cities across the country.

"We have a mission to help society and blow open the doors of how families manage homes," says Janeway.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Texas voters OK $3 billion for new dementia research institute

state funding

Texas voters on Nov. 4 overwhelmingly approved a ballot measure that provides $3 billion in state funding over a 10-year span for the newly established Dementia Prevention and Research Institute of Texas (DPRIT).

Thanks to the passage of Proposition 14, Texas now boasts the country’s largest state-funded initiative dedicated to dementia research and prevention, according to the Alzheimer’s Association. Up to $300 million in grants will be awarded during the 10-year funding period.

“This is a transformative moment for Texas and for the fight against Alzheimer’s and all other dementia,” said Joanne Pike, president and CEO of the Alzheimer’s Association. “Texans have chosen to invest in hope, innovation, and solutions for the millions of families affected by these devastating diseases. With the passage of Proposition 14, Texas is now poised to lead the nation in dementia research and prevention.”

The association says DPRIT will drive scientific breakthroughs, attract top-notch dementia researchers to Texas, and generate thousands of jobs statewide.

An estimated 460,000 Texans are living with dementia, the association says, and more than one million caregivers support them.

DPRIT is modeled after the Cancer Prevention and Research Institute of Texas (CPRIT). Since 2008, the state agency has awarded nearly $4 billion in grants to research organizations for cancer-related academic research, prevention programs, and product development.

An analysis by the McKinsey Health Institute found that investing in brain health initiatives like DPRIT could boost Texas’ GDP by $260 billion. Much of that GDP bump could benefit the Houston area, which is home to dementia-focused organizations such as UTHealth Houston Neurosciences, Baylor College of Medicine’s Center for Alzheimer’s and Neurodegenerative Diseases, the University of Texas Medical Branch at Galveston’s Collaborative Alzheimer’s Disease and Memory Disorders Program, and the Houston Methodist Research Institute’s John M. O’Quinn Foundation Neurodegenerative Disorders Laboratory.

The Greater Houston Partnership says DPRIT holds the potential “to elevate Texas — particularly Houston — as a hub for brain health research.”

State Sen. Joan Huffman, a Houston Republican, is one of DPRIT’s champions. She sponsored legislation this year to create the institute and ask Texas voters to approve the $3 billion in funding.

“By establishing the Dementia Prevention and Research Institute of Texas, we are positioning our state to lead the charge against one of the most devastating health challenges of our time,” Huffman said in May. “With $3 billion in funding over the next decade, we will drive critical research, develop new strategies for prevention and treatment, and support our health care community.”

Get your tickets to the 2025 Houston Innovation Awards today

Ticket Time

We're just one week away from the 2025 Houston Innovation Awards, and it's time to secure your seat for the annual event.

Join us on Nov. 13 at Greentown Labs for an intimate evening of networking and celebrating Houston's extensive innovation community. We'll honor the trailblazers and visionaries who are shaping the future of our city, and you'll connect with like-minded individuals, industry leaders, investors, and entrepreneurs.

From burgeoning startups to fast-growing scaleups, we'll celebrate outstanding nominees across 10 prestigious categories and unveil this year's winners during our live awards ceremony. Be in the room to see who is named 2025 Startup of the Year, 2025 Mentor of the Year, and more.

Individual tickets are available for $45 and include complimentary light bites, drinks, and non-reserved seating. A limited number of Founder Tickets are available for startup founders at a special discounted price of $35.

Bringing a group? Corporate 10-packs include light bites and drinks, as well as a full row of reserved seating for 10 guests, complete with company branding.

The event is just a week away, so secure your seats today. Then, get to know the finalists in each category via our editorial spotlights.

---

The Houston Innovation Awards program is sponsored by Houston City College Northwest, Houston Powder Coaters, FLIGHT by Yuengling, and more to be announced soon. For sponsorship opportunities, please contact sales@innovationmap.com.

Houston Innovation Awards to honor Wade Pinder as 2025 Trailblazer

And the award goes to...

On Nov. 13, we'll gather for the 2025 Houston Innovation Awards to celebrate the best and brightest in Houston innovation right now. And, as is tradition with the annual program, we'll honor one longstanding Houston innovator with the Trailblazer Award.

The award was established to recognize an individual who has left a profound impact on Houston's business and innovation ecosystem and is dedicated to continuing to support Houston and its entrepreneurs. The recipient is selected by our esteemed panel of judges from a pool of internal and external recommendations.

The 2025 Trailblazer Award recipient is Wade Pinder of Product Houston. A familiar face to those active in Houston's innovation sector, Pinder identifies as an "Ecosystem Wayseeker" and is the founder of Product Houston.

Pinder, a former product manager at Blinds.com, arrived in Houston in 2008 and has been deeply engaged in Houston’s startup and innovation scene since 2012. Over the years, he has supported hundreds of founders, product leaders, and community builders across the Houston area.

In 2023, he was honored as Mentor of the Year in the Houston Innovation Awards. Today, he fosters collaboration, clarity, and connection through his work at Product Houston, and he helps innovators find their place in the local sector via his monthly "Houston Ecosystem Mapping" sessions.

Read below for Pinder's insightful takes on the Houston innovation scene and what it means to blaze a new trail. Then, join us as we celebrate Pinder and all of our nominees and winners at the 2025 Houston Innovation Awards on Nov. 13 at Greentown Labs. Tickets are available now.

InnovationMap: Describe the growth of the Houston innovation ecosystem from your arrival in 2008 to now.

Wade Pinder: When I first arrived in Houston in 2008, the innovation ecosystem was more fragmented than it is today. Connecting with other innovators often meant attending a lot of hit-or-miss events. Over the years, it’s been incredible to see the network take shape and grow into a true community. I’ve had the privilege of being involved with several coworking spaces and accelerator programs along the way, and it’s been especially exciting to see Station Houston evolve into what is now the Ion District. What makes the Ion unique is how it blends openness and opportunity… ideas spill into and out of the space, and anyone can walk in, participate in programming, and find themselves in proximity to people who might help them take the next steps.

Additionally, the expansion of spaces like Texas Medical Center Innovation, Helix Park, The Cannon, and many others, have broadened Houston’s innovation landscape in powerful ways.

Today, when someone new moves to Houston and wants to plug into the startup and innovation scene, it’s much easier for them to find their way than when I moved here in 2008. I think that’s something Houston can really be proud of.

IM: As someone who engages with the broader Houston innovation community on a regular basis, what are the shared characteristics and traits that you see among its members?

WP: One of the things that makes Houston’s innovation community unique is how deeply it’s rooted in industry. So many of the innovators I meet come from within Houston’s major sectors, and they’ve seen firsthand where opportunities lie, which gives their innovation a certain practicality. They’re developing solutions that solve real, often complex, business and industry problems, not chasing trends or trying to create the next flashy consumer app.

What I admire most is that this community is growing in its understanding of the value of collaboration. They work with the systems and expertise that already exist, and find better ways to make them work together. Another shared trait I see across Houston’s innovators is a deep sense of curiosity and a drive to question the status quo while looking for better ways to build, improve, and solve.

IM: You’ve said, "Houston has Houston problems, and Houston needs Houston solutions." How do you see this taking shape in the innovation sector right now?

WP: When I first started getting connected to Houston’s startup and innovation scene in 2012, I noticed folks had a tendency to look at other cities and ask, "How can we do what they did?" Back then, we saw phrases like "Silicon Bayou" pop up, and while that enthusiasm was hopeful, it often discounted the things that make Houston unique. Over time, I’ve come to believe that the better question is: "What are we already great at, and how can we innovate from there?" The flip side of that question is to reflect on the things that hold us back as an ecosystem… identifying the friction points and finding practical ways to smooth them out.

From my time wandering around our ecosystem, I’ve come to understand Houston is great at infrastructure at scale, solving life-and-death challenges in the global spotlight, and "boldly going where no one’s gone before." These three things, in my opinion, capture the essence of Houston does best: We do hard things here.

What excites me today is that we’re applying innovation to those core strengths in ways that feel authentically Houston. One area I’m especially excited about is the emergence of the “New Space Economy,” captured beautifully in Wogbe Ofori’s thought piece “The Astropreneur’s Startup Journey Map.” It's a great example of how the next wave of space-related innovation might connect to Houston’s long-standing strengths in manufacturing, logistics, and problem-solving at scale.

Another challenge Houston faces is what I call a "proximity problem." Even when events are only a few miles apart, traffic can make it difficult for people to stay connected across the city. That’s why I’m so encouraged by the rise of what I think of as "intent-based gatherings" around the city: events designed with purpose, where people know they’ll find real connection and value once they arrive.

IM: Finally, what does being a "Trailblazer" mean to you?
WP: To me, trailblazing in the Houston innovation ecosystem means being willing to wander through the many different corners of the community and look for value in places we often overlook. It’s about showing up at events, community meetings, and pitch competitions — not just to participate, but to notice how each of these "nodes" in the ecosystem connects and adds value to the others.

Sometimes the trailblazer only walks a trail once: as they are discovering it. If you can help others see a newfound trail’s purpose and potential, it becomes a path others can follow more easily in the future. That’s the real work of a trailblazer: mapping connections, framing their value, and helping people recognize how those pathways strengthen the ecosystem as a whole.

In a broader sense, trailblazing is about seeing things not just as they are, but as they could be. Then taking the steps, however small, that make that vision real.

---

The Houston Innovation Awards program is sponsored by Houston City College Northwest, Houston Powder Coaters, FLIGHT by Yuengling, and more to be announced soon. For sponsorship opportunities, please contact sales@innovationmap.com.