Using a patented magnetic closure, Babynetic's bibs are designed to snap and stay secured while holding up to four pounds of food. Photo courtesy of Babynetic

Ashley Gooch has taken her entrepreneurial spirit from the fitness studio to the finger foods.

The Houston-based founder of high-end cycling studio RYDE and mom of three has launched a new baby gear brand, Babynetic. The company debuted its first product this month: the Babynetic bib.

Using a patented magnetic closure, the colorful platinum-grade silicone bibs are designed to snap and stay secured while holding up to four pounds of food. The snap is intended to be easy for parents to use, but more difficult for messy little hands to remove without assistance.

Thanks to their magnetic snap, the bibs can also be stored or hung on the fridge or dishwasher for easy access for busy parents and caregivers. The smooth silicone (free of BPA, BPS, phthalate and PVC) is intended to be easy to wipe down and clean and comes in a variety of bold fruit-inspired colors.

The product was born out of necessity for Gooch and her Austin-based business partner and fellow mom Jennifer Zimmer. The duo met while attending Texas A&M University. Zimmer currently works full-time as a customer success manager for the Central South region at California-based software development firm Workday, according to her LinkedIn.

“As busy moms ourselves juggling careers and with five kids between us, we needed baby gear we could rely on,” Gooch said in a statement.

“All of our kids could pull of their bibs at mealtime,” Zimmer added.

Gooch and Zimmer worked with product Los Angeles-based full-stack produce development company Mvnifest to prototype and build the line. Mvnifest was launched by Samantha Rose, founder and CEO of Sorry Robots, who got her start designing a silicone kitchen spatula, eventually growing into a full line of kitchen tools known as the brand GIR.

Babynetic is currently taking orders for the Babynetic bibs on its website, and shipping began last week on April 24. By Spring 2025, the team aims to release baby onesies that feature their patented magnetic closure.

“We wanted people to use Babynetic products and think, ‘This is so much better,’” Gooch said.

Ashley Gooch (right) co-founded the company with Austin-based business partner and fellow mom Jennifer Zimmer. Photo courtesy of Babynetic

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TMC launches new biotech partnership with Republic of Korea

international collaboration

Houston's Texas Medical Center has launched its new TMC Republic of Korea BioBridge.

The new partnership brings together the TMC with the Osong Medical Innovation Foundation, or KBIOHealth. The Biobridge aims to support the commercialization of Korean biotech and life science startups in the U.S., foster clinical research, and boost collaboration in the public, private and academic sectors.

Through the partnership, TMC will also develop a Global Innovators Launch Pad to foster U.S. market entry for international health care companies. Founders will be selected to participate in the 10-week program at the TMC Innovation Factory in Houston.

“Gene and cell therapies are driving biotech innovation, opening possibilities for treating diseases once thought untreatable," William McKeon, president and CEO of the Texas Medical Center, said in a news release. "Expanding biomanufacturing capacity is essential to delivering the next wave of these therapies, and partnerships with leading innovators will strengthen our efforts in Houston and internationally.”

McKeon officially signed the TMC Korea BioBridge Memorandum of Understanding with Myoung Su Lee, chairman of KBIOHealth, in South Korea in October.

"This collaboration marks a significant milestone for Korea’s biohealth ecosystem, creating a powerful bridge between Osong and Houston," Lee added in the release. "By combining KBIOHealth’s strength in research infrastructure and Korea’s biotech talent with TMC’s global network and accelerator platform, we aim to accelerate innovation and bring transformative solutions to patients worldwide.”

This is the seventh international strategic partnership for the TMC. It launched its first BioBridge with the Health Informatics Society of Australia in 2016. It launched its TMC Japan BioBridge, focused on advancing cancer treatments, last year. It also has BioBridge partnerships with the Netherlands, Ireland, Denmark and the United Kingdom.