How this UH pharmacologist tapped into humanities to improve health outcomes in her study. Graphic by Miguel Tovar/University of Houston

The humanities, encompassing language, literature, arts, and history, are often seen as separate from scientific research in universities.

However, they hold the potential to contribute to improved health outcomes by fostering empathy, understanding of cultural context, and enhancing human connections. Meghana Trivedi, an associate professor of Pharmacy Practice and Translational Research at the University of Houston, has embarked on a research project to explore this transformative potential.

Using media to improve medicine adherence

Trivedi, a pharmacologist focusing on developing new drugs for breast cancer treatment, noticed a common issue among breast cancer patients — non-adherence to medication instructions, particularly among minority patients with low socioeconomic status. This non-adherence increases the risk of recurrence and poses a significant national problem.

Trivedi sought to understand the reasons behind this non-adherence and discovered that traditional educational pamphlets were ineffective in improving medication adherence. Instead, she decided to explore a theater-based approach.

Trivedi’s research involves developing a culturally sensitive educational video for breast cancer patients, written by a local African American playwright in collaboration with the clinical team and input from African American survivors. Additionally, her team is testing the effectiveness of motivational interviewing, where pharmacy students personally engage with patients to address barriers to adherence and suggest solutions. Trivedi believes that these approaches, rooted in the humanities, will demonstrate their impact on health outcomes.

The role of humanities in team science

Recognizing the value of interdisciplinary collaboration, Trivedi incorporated the arts and humanities into her research by partnering with professors from the School of Theatre and Dance and the Valenti School of Communication at UH. This collaboration has highlighted the importance of incorporating arts into STEM fields, leading Trivedi to advocate for STEAM (Science, Technology, Engineering, Arts, and Mathematics).

Trivedi emphasizes that effective team science requires shared interest in the project, transparency, and honesty among team members. “We are a very efficient team working to achieve a common and important goal – to improve treatment outcomes and survival in patients.”

The Big Idea

Trivedi’s research underscores the role of social and cultural factors in medication adherence among specific patient groups. By posing her research question outside of her discipline, Trivedi engaged new collaborators who became invested in — and contributed directly to — positive health outcomes. This interdisciplinary approach, combining the insights of the humanities and the collaborative nature of team science, facilitated the development of novel solutions to enhance medication adherence.

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This article originally appeared on the University of Houston's The Big Idea. Cory Thaxton, the author of this piece, is the communications coordinator for The Division of Research.

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Mark Cuban calls AI ‘the greater democratizer’ for young entrepreneurs

eyes on AI

Texas billionaire Mark Cuban—whose investment portfolio includes Houston-based Holliball, a startup that makes and sells large inflatable holiday ornaments—believes AI is leveling the playing field for budding low-income entrepreneurs.

At the recent Clover x Shark Tank Summit in Las Vegas, the Shark Tank alum called AI “the greater democratizer.”

Cuban told Axios that free and low-cost AI tools enable disadvantaged teenagers to compete with seasoned professionals.

“Right now, if you’re a 14- to 18-year-old and you’re in not-so-good circumstances, you have access to the best professors and the best consultants,” Cuban said. “It allows people who otherwise would not have access to any resources to have access to the best resources in real time. You can compete with anybody.”

While Cuban believes AI is “the great democratizer” for low-income young people, low-income workers still face hurdles in navigating the AI landscape, according to Public Works Partners, an urban planning and consulting firm. The firm says access to AI among low-income workers may be limited due to cost, insufficient digital literacy and infrastructure gaps.

“Without adequate resources and training, these workers may struggle to adapt to AI-driven workplaces or access the educational opportunities necessary to acquire new skills,” Public Works Partners said.

Texas 2036, a public policy organization focused on the state’s future, reported in January AI jobs in Texas are projected to grow 27 percent over the next decade. The number 2036 refers to the year when Texas will celebrate its bicentennial.

As for the current state of AI, Cuban said he doesn’t think the economy is witnessing an AI bubble comparable to the dot-com bubble, which lasted from 1998 to 2000.

“The difference is, the improvement in technology basically slowed to a trickle,” Cuban said of the dot-com era. “We’re nowhere near the improvement in technology slowing to a trickle in AI.”

CPRIT hires MD Anderson official as chief cancer prevention officer

new hire

The Austin-based Cancer Prevention and Research Institute of Texas, which provides funding for cancer research across the state, has hired Ruth Rechis as its chief prevention officer. She comes to CPRIT from Houston’s University of Texas MD Anderson Cancer Center, where she led the Cancer Prevention and Control Platform.

Before joining MD Anderson, Rechis was a member of the executive leadership team at the Livestrong Foundation, an Austin-based nonprofit that supports people affected by cancer.

“Ruth has widespread connections throughout the cancer prevention community, both in Texas and across the nation,” CPRIT CEO Kristen Doyle said in a news release. “She is a long-term passionate supporter of CPRIT, and she is very familiar with our process, programs, and commitment to transparency. Ruth is a terrific addition to the team here at CPRIT.”

Rechis said that by collaborating with researchers, policymakers, public health leaders and community partners, CPRIT “can continue to drive forward proven prevention strategies that improve health outcomes, lower long-term costs, and create healthier futures for all.”

At MD Anderson, Rechis and her team worked with more than 100 organizations in Texas to bolster cancer prevention initiatives at clinics and community-based organizations.

Rechis is a longtime survivor of Hodgkin lymphoma, a type of cancer that affects the lymph nodes, which are part of a person’s immune system.