Millennials have brought in new, game-changing technologies into the housing market — for better or for worse. Photo courtesy of HAR

It's official – Millennials have arrived in the housing market, and they're expected to take it by storm. After spending the earlier part of the decade preferring to rent in hip urban areas, the entry of older Millennials now in their 30s is already impacting how tech and the real estate market coexist.

Like many industries that are traditionally people-facing, real estate has been slowly digitizing for many years. Most of the general public has used a variety of apps that help them search for available properties to buy or rent without talking to an agent. However, within the real estate industry itself, technology has expanded like wildfire in the past few years.

We see these changes most acutely in the services that influence our day-to-day operations:

  • Digital applications
  • Electronic documentation
  • Online income verification
  • Automated notaries
  • iBuyer
  • VR / AR home tours
  • Smart security services

These digital transformations have altered the way agents, title companies, and lenders conduct business. Real estate professionals have varying sentiments regarding the efficacy and role of technology in our industry. Recognizing the importance of erring on the side of caution is key, especially with the rise of wire fraud targeting the real estate sector, robo-signing, and the creation of questionable title transfers.

But these new technologies aren't going away. It's important to choose to focus your energy on recognizing and implementing key precautions regarding how technology is used, especially with the new buyer's processes.

For example, when it comes to wire fraud, we deploy simulated phishing tests to ensure that our employees are alert and aware to the new nefarious activities targeting our sector. Additionally, title agents hold the singular obligation to discover and evaluate faulty proceedings before a closing. This is why we take our duties seriously and meticulously research any unclear title issues that need resolution.

Millennials + Technology = Game-Changing Access to Knowledge

In the past, the title industry has operated mostly for realtors, lenders, and other real estate specialists. In fact, traditional homebuyers were unaware of the importance of their title insurance and property/ownership rights. However, the real estate industry has shifted with millennials entering the housing market. These consumers are more engaged with the ins and outs of the homebuying process because they're using technology as an opportunity to learn.

Thanks to these new plugged-in homebuyers, title agents must use technology to communicate with, educate, and simply keep up with their clients. The current state of the closing process is a cross between electronic and wet signatures. However, as homebuyers demand more digitization and states pass bills permitting cyber notarizations, title agents must actively adapt by building the groundwork to address those tech needs.

Millennials in the marketplace also demand more of the life-simplifying tech they use in the rest of their lives. While technology does streamline the process and allow clients access to more information (and on their terms), it should not take the "personal touch" out of the equation. This is why title agents and other members of the real estate community must pursue the happy medium between digitalization and personalization.

For most millennials, this is their first time buying a house, and many of them want someone by their side to walk them through the process. At Patten Title, our goal is to make the process clear, transparent, and convenient for people making one of the biggest financial decisions of their life.

The short-sighted among us will claim that technology will definitely sap that "personal touch" from the real estate relationship. We believe the opposite is true. Technology enhances the entire homebuying experience because it gives people-first agents the power to build strong relationships with truly engaged buyers.

The experienced title professionals at Patten Title couldn't be more excited by the promise of 2020. We are big fans of facing challenges head-on, from housing rates to technology, property developments, and more. This is a time when a forward-thinking real estate agent will thrive: by combining their willingness to adapt to change while ensuring standards are still met, they can strike the right balance of products, services, and skills that are both personable and tech-centric.

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Eric Fontanot is president at Houston-based Patten Title Co.

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New innovative dining club connects Houston young professionals to deals

Join the club

Houstonians love to dine out. And they love being part of something, especially if it's something that gives them something. Houstonians, meet EaterPass.

It's the brainchild of Courtney Steinfeld, who describes it as "a hip, fun, local membership community." While her target audience is millennial young women, ages 24-34, membership is open to all. For an $8 monthly fee, EaterPass members get "Insider Pricing" at a host of participating restaurants, which translates to 20 percent off the total bill, including drinks.

"The Insider Pricing is available any time with the exception of happy hour or special events," said Steinfeld. "And we also offer Insider Perks. These are time-specific perks with even more value than 20 percent off. The best part is, members can choose Insider Pricing or Perks.

Some of the current perks include EaterPass members receiving happy hour pricing on drinks any time they visit the Original Ninfa's Uptown, or getting $5 pricing on a Field and Tides burger, a dozen oysters, draft beer or house Champagne at Field and Tides.

EaterPass is a month-to-month membership, and Steinfeld estimates that if members spend $40 at a partner restaurant, the membership essentially pays for itself.

She's curated a list of some of Houston's top restaurants, including BCK Kitchen, Blackbird Izakaya, Brennan's Houston, Bungalow Heights, Field & Tides, Helen Greek Heights, Helen Greek Rice Village, Kanaloa, Moxie's, the Original Ninfa's Uptown, On the Kirb, Poitin, Sweet Paris Highland Village, Shun, Tikila's, and Wicklow Heights. Also new to the mix are 8th Wonder Brewery, 8th Wonder Distillery, and La Grange.

Those who want to join can pay their membership fee online and get instructions on how to download the electronic membership card, which they show when they dine at participating restaurants.

"Our Partner list serves as an easy go-to guide," said Steinfeld. "So, we have to be choosy about who we invite in. My focus has been to grow the bar segment with recent additions such as Tikila's and La Grange, which will be available in early March. Now I am shifting back to expanding our food offerings. Barbecue and Italian options are my next focus."

Occasionally, Steinfeld says, EaterPass will host meetups at its partner restaurants, but the majority of the community's social engagement happens on Instagram.

"Members can find our latest news posted via our Instagram Stories," said Steinfeld, who also uses the platform for share news with members about announcements, gift card giveaways, and member features and tips.

Steinfeld has been passionate about growing the business and ensuring good food and drink fits for her clients.

She's also got a special one-month free deal for CultureMap readers. Use code VIP20 to sign up.

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This article originally ran on CultureMap.

Houstonians rev engines and fulfill fantasies at private racetrack

In the Driver's Seat

An enthusiastic crowd packed Life HTX event center on February 20 to celebrate a new era for Motor Speedway Resort (MSR), the 383-acre private racetrack for motor enthusiasts.

Ever wanted to drive a car with no speed limit, or find a safe, secure garage for your exotic vehicle? How about just have a second-home escape where you can connect with other motor enthusiasts? MSR, located 35 minutes from downtown Houston, is a rare personal playground that combines fantasy, freedom, and play.

At the event, the buzz was palpable. Developers Fabio Covarrubias and Gabriel Haddad announced an exciting new vision to add luxury garage villas, car showrooms, a new health spa, and high-end garages.

Guests browsed dozens of exotic cars, including the only Tramontana supercar in America. Also featured were several Ducati bikes, Lamborghinis, Ferraris, and more. Master of ceremonies John Granato, a radio show host on ESPN 97.5FM, fired up guests with a description and pictures of MSR's exciting future.

"For over 14 years, MSR has been a James Bond fantasyland, uniting motorsport enthusiasts," he said. "It was created as a place where you can drive as fast as you want, laws — and common sense — be damned. It's an exciting destination to bring your dream car for a spin."

And the new plans stirred the fervor. The development includes 800 luxury garages, 10 showrooms, and 245 single-family lots. Granato announced that the first showroom "will be signed today by Carlos Lascale from V1 Moto Ducati."

And motor enthusiasts need not leave their families behind, as the plans will include a state-of-the-art spa with a beautiful pool, workout center, and health treatments.

MSR is a dream for motorists of all types. The track welcomes amateurs who race for fun, professionals who use the track for training, collectors who like a place to show off their cars, and families that can use the facilities to practice and play together.

Just as we know many communities built around golf courses, MSR will become the ultimate community for motor enthusiasts.

A glimpse at the luxury garage villa's interior. Rendering courtesy of Motor Speedway Resort