From idea to innovation

After a trip to Israel, Tsuru met two best friends — an Israeli woman and Palestinian woman — who teamed up to help at a local women's center. After touring the space and witnessing the collaboration, she left inspired.

"I was so blown away by what was happening in the center," she muses, "I knew I had to have a space for women."

She partnered with her daughter-in-law, Katie, who has assumed the role of CFO. She compares their relationship to the "Old Masters and Young Geniuses" model, first written about by David Galenson. While Tsuru brings the "life experience and wisdom," her daughter-in-law is the young innovator.

"She just looks at the world a little bit fresher," she admits, "This is the perfect combination."

For women, by women

Browse through architectural renderings and you'll find a chic industrial space with pops of color at every turn. An energizing palette of green, pink, orange and yellow effervescently leap from the walls. The space is donned with graphic patterns and motivational virtues that preach collaboration and empowerment. Behind every piece of drywall and design is the work of a woman.

"I started enlisting the best and the brightest females I could find. Now there's a team of about 23 women that have all come together in their various domains to put this together," she explains. From the architect to the drywall company, the soon-to-open space is entirely built by women-led companies.

Finding women in some industries was no easy feat for Tsuru, who was committed to her mission of empowering and collaborating with women for SheSpace's production. From the IT networking to the construction manager, every external and internal working of the company is female.

"I set out doing this not having any idea how hard it is to find women in some of these areas," she explains, "We are so proud to say that it's all women."

Intentionality in design

Female intentionality doesn't mean an all-pink space—it's designs focused on women to help excel their productivity. From a lactation room to the artwork, women are at the center of the design.

According to the Office on Women's Health, no employer is required to have a lactation room, which is an issue that can plague working moms. From bathrooms to storage closets, women in some companies have had to be creative while the workforce catches up to design needs.

SheSpace created a lactation room, designed with a lock for privacy and individual, portable fridges available for nursing women to store breast milk.

"It's the prettiest room, it's beautiful, calming it's very serene. Women can go in there and just kind of catch their breath and use their breast pump," says Tsuru.

Personal and professional branding has become a central role in business ownership. The influencer space is 77 percent women, and continues to grow with the emergence of platforms like TikTok. SheSpace is equipped with a professional podcast recording room as well as an influencer nook.

The space also exhibits the talents of women by incorporating an book niche featuring all-female authors as well as a "SheShop," a pop-up shop where female-business owners can showcase and sell their products.

The power of female collaboration

Coworking spaces have been on the rise in Houston over the last several years. From popular global brands like WeWork to small startups, the trend has consistently been on the rise.

Rather than compete with to co-ed spaces, Tsuru has kept women in mind from the beginning. "Women tend to dream smaller than men. While we strenuously support small businesses, the trend we see is women often do not aim high enough. When networking with women in positions of power we see a measurable shift in goals," she explains.

The comradery of women working alongside each other is a huge asset in Tsuru's eyes.

"Women understand women. There is an implicit understanding that already exists that you don't have to explain," she explains, noting that shared experienced bring women together.

There's also an understanding that women can be themselves without having to face the judgment of their male peers.

"It's also a comfort level that women can be themselves, that they can act [like] themselves. They don't have to talk a certain way. They don't have to sit a certain way. They find their voice when they're surrounded by women," shares Tsuru.

Tapping into collaboration, Tsuru is most excited for the educational workshops and networking opportunities that will come to the space. From public speaking to organizing finances, the space has an agenda planned for its upcoming launch.

"It's all about building confidence and you're in a nice supported environment. It's the perfect place to do that," explains Tsuru. "With that comes everything else, the networking and the flow of ideas...it's a huge resource center. No matter who you're looking for, we have a resource directory," she continues.

Transitioning amid COVID-19

One of the benefits of being built during a pandemic, is the ability to keep new social distancing rules and considerations in mind. While Tsuru and her team have been able to anticipate life in a COVID-19 world, they've adjusted the space to include features like a lock on the lactation room door and individualized amenities.

As SheSpace has transitioned, so are women going through the pandemic and other phases of their lives. "There are all these women that are now office-less. They couldn't afford the overhead of the big office and where were they going to go?" says Tsuru. Women who want a space outside of their home five days a week can also utilize the vibrant, collaborative space and make it their own.

Above all, Tsuru hopes the space can be an aid to the women of Houston. "We're just in a moment of interruption, just the entire nation. I do think this is going to be a big place of healing for women," she shares.

SheSpace will be located at 2799 Katy Freeway in the Lower Heights district. Follow SheSpace to stay updated on the details of its launch.