It's time to devote more attention and focus on closing the gender gap in STEM, according to this University of Houston expert. Graphic by Miguel Tovar/University of Houston

Researchers and scientists can give girls a ‘leg up’.

According to Allison Master, assistant professor of psychological, health and learning sciences at the University of Houston: “Stereotypes that STEM [science, technology, engineering and math] is for boys begin in grade school, and by the time they reach high school, many girls have made their decision not to pursue degrees in computer science and engineering because they feel they don’t belong.”

Stats for STEM

The statistics are not encouraging. According to the U.S. Census: “Women made gains – from 8 percent of STEM workers in 1970 to 27 percent in 2019 – but men still dominated the field. Men made up 52 percent of all U.S. workers but 73 percent of all STEM workers.”

“But there are huge disparities between STEM fields in the representation of women,” said Master, whose new paper looks at the emergence of gender gaps among children and adolescents. “Fields like computer science (25 percent of computer jobs are held by women) and engineering (15 percent of engineering jobs are held by women) have some of the lowest percentages of women among STEM fields. On the other hand, women are overrepresented in health fields (74 percent of health-related jobs are held by women).”

Her research specifically looked at computer science and engineering fields. “We wanted to gain a better understanding of why there is such wide variation among STEM fields, and what we can do earlier in the pipeline to encourage more young girls to enter these fields.”

Off to an unfortunate start

“We find that children start to believe that boys are more interested than girls in engineering by age six (first grade), and that children start to believe that boys are more interested than girls in computer science by age eight (third grade). The more that young girls believe those stereotypes, the less interested they are in those fields,” said Master. “If girls believe they won’t belong in fields like computer science and engineering because those are fields ‘for boys,’ then they may miss out on opportunities to try those kinds of activities.”

Master decided to conduct a study on stereotyping gender roles.

“In one study, we told eight and nine year-old children about two computer science activities. When we told them that ‘girls are much less interested than boys’ in one of the activities, we found that girls became much less interested and less willing to try that activity (compared to another activity for which we told them ‘girls and boys are equally interested.’) These stereotypes can shape that choices that young girls make, opening or closing doors to different career pathways,” said Master.

Narrowing the gender gap

How do we turn this around? Mentoring elementary-age students is one way we can increase the percentage of girls who are ushered into STEM fields.

Stem Like a Girl is an initiative that aims to encourage young women to enter the STEM fields. Their website states: “We believe girls need to see strong women in STEM fields to feel supported in pursuing their own science and engineering interests.” An IBM initiative in India has a similar aim. There are lots of terrific organizations working to connect women in STEM as role models for younger girls (e.g., Society of Women Engineers, Black Girls Code, National Girls Collaborative Project, etc.),” Master adds.

Many higher education institutions hold STEM camps for girls exclusively. For instance, University of California-Davis has a program called STEM For Girls – which boasts a student demographic of 79 percent ethnic minorities. The University of Houston Hewlett Packard Enterprise Data Science Institute holds a summer camp each year called the Middle School Girls Coding Academy. This program is focused on middle school girls (rising 6th–8th graders) who learn Scratch, HTML, Game Design, and Python programming. The Academy runs another camp for high school-aged girls.

The big idea

It’s January – time for New Year’s resolutions. How about becoming a mentor or volunteering to give a presentation or teach a camp for young girls in STEM? Master goes on to say that even men in STEM should mentor young women.

“Role models are important because they help girls believe, ‘People like me can succeed,’ and ‘People like me belong here.’ But the most important thing that all role models can do (women and men, because men can also be very effective role models for girls in STEM) is to be relatable and make their work seem interesting and meaningful,” Master says.

So, does your institution have a program in robotics or coding just for girls? Or if you feel like you could benefit from a mentorship program yourself, you can apply at organizations like Harvard Women In Technology +. Harvard WIT+ helps to connect women early in their STEM careers with seasoned mentors.

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This article originally appeared on the University of Houston's The Big Idea. Sarah Hill, the author of this piece, is the communications manager for the UH Division of Research.

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The Ion names new coworking partner for Houston innovation hub

Where to Work

Rice University subsidiary Rice Real Estate Co. has tapped coworking company Industrious as the new operator of the Ion’s 86,000-square-foot coworking space in Midtown. Industrious replaces WeWork-owned Common Desk in that role.

The Ion, owned by Rice Real Estate and located at 4201 Main St., is a 266,000-square-foot office building and innovation hub in the 16-acre Ion District.

Features of the coworking space include private suites and offices, dedicated desks, phone booths and conference rooms. In 2022, Common Desk said it was expanding the space by 28,000 square feet, bringing it to the current size.

“(Industrious’) unparalleled expertise in delivering quality, hospitality-driven workspaces complements our vision of creating a world-class ecosystem where entrepreneurs, corporations, and academia converge to drive innovation forward,” Ken Jett, president of Rice Real Estate, said in a statement.

Natalie Levine, senior manager of real estate at Industrious, says her company will work with Rice Real Estate “to continue to position the Ion as an invaluable contributor to the growth of Houston’s innovation community.”

Dallas-based commercial real estate services company CBRE said Jan. 14 that it had agreed to acquire Industrious in a deal valued at $400 million.

The Ion is Industrious’ second location in Houston. The company’s other local coworking space is at 1301 McKinney St.

Office tenants at the Ion include Occidental Petroleum, Fathom Fund, Activate, Nauticus Robotics, and Carbon Clean.

Texas ranks among the 5 best states to start a business in 2025

Best for Biz

As one of the largest states in the U.S., it's no surprise Texas is big on business and entrepreneurship. Now the state is earning new praise among WalletHub's 2025 list of "Best & Worst States to Start a Business."

The Lone Star State claimed the No. 4 spot in the report's rankings, proving that Texas is in a much better business shape than it was last year when it earned No. 8 in WalletHub's annual report.

The study compared all 50 states across 25 metrics to determine the best places to start, grow, and find success with a new business. Factors that were considered include the number of startups per capita, job growth rates, financing accessibility measures, labor costs and corporate tax rates.

The three states to outperform Texas in the 2025 report are Florida (No. 1), Georgia (No. 2), and Utah (No. 3). Idaho rounded out the top five.

Across the study's three main categories, Texas performed the best in the "business environment" category, earning No. 1 nationally. This section compares the states based on five-year business survival rates, average business revenues growth and more.

Texas ranked No. 12 in the nationwide comparison of "access to resources" – which covers working age population growth, venture investment amounts per capita and other means – and earned a fair No. 34 in the report's "business costs" ranking.

But Texas can still do better with its business friendliness to reclaim a top-three overall ranking, which the state last earned in 2023.

WalletHub analyst Chip Lupo said in the report that it is imperative for potential new business owners to establish their enterprise in a place that can maximize their ability to succeed.

"Around half of all new businesses don’t survive five years, so the idea of becoming a business owner can be daunting, especially with the current high cost of living," Lupo said. "The best states have low corporate tax rates, strong economies, an abundance of reliable workers, easy access to financing and affordable real estate. On top of that, you’ll need to make sure you start in a place with an engaged customer base, if you’re operating locally."

Houston has also proven to be at the top of the destination list for entrepreneurs who are looking for their next venture.

The top 10 best states to start a new business in 2025 are:

  • No. 1 – Florida
  • No. 2 – Georgia
  • No. 3 – Utah
  • No. 4 – Texas
  • No. 5 – Idaho
  • No. 6 – Oklahoma
  • No. 7 – Nevada
  • No. 8 – Colorado
  • No. 9 – Arizona
  • No. 10 – Kentucky
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This story originally appeared on our sister site, CultureMap.

Play it back: Why this Houston geothermal innovator's company is set for a hot year of growth

houston innovators podcast Episode 271

Last year was one full of big wins for Fervo Energy and its CEO and co-founder, Tim Latimer. The company secured around $600 million in investment and financing across a few deals and is aiming for a 2026 delivery date of its next project.

Fervo Energy, which is built off of a unique horizontal well drilling technology, is currently scaling at around a 100x pace, as Latimer explained in May on the Houston Innovators Podcast, thanks to its latest project, Project Cape, located in Southwest Utah, that will include around 100 wells with significantly reduced drilling cost and an estimated 2026 delivery. Latimer says there are a dozen other projects like Project Cape that are in the works.

"It's a huge ramp up in our drilling, construction, and powerplant programs from our pilot project, but we've already had tremendous success there," Latimer says of Project Cape. "We think our technology has a really bright future."

Revisit the podcast episode below where Latimer talks about Fervo's fast growth and promising future.

Latimer has been bullish on geothermal as a clean energy source since he quit his job as a drilling engineer in oil and gas to pursue a dual degree program — MBA and master's in earth sciences — at Stanford University. He had decided that, with the reluctance of incumbent energy companies to try new technologies, he was going to figure out how to start his own company. Through the Stanford program and Activate, a nonprofit hardtech program that funded two years of Fervo's research and development, Latimer did just that.

"Every overnight success is a decade in the making, and I think Fervo, fortunately — and geothermal as a whole — has become much more high profile recently as people realize that it can be a tremendous solution to the challenges that our energy sector and climate are facing," he says on the Houston Innovators Podcast.

And the bet has more than paid off. In December, Fervo raised $255 million in new funding and capital availability. A $135 million corporate equity round was led by Capricorn’s Technology Impact Fund II and a $120 million letter of credit and term loan facility was granted by Mercuria, an independent energy and commodity group that previously invested in the company. Read more about the round.

In addition to the raise, Fervo also announced other exciting news since the episode aired, including being named among Time Magazine's top inventions of the year and expanding its partnership with Meta.