An expert from the U.S. Small Business Administration shares in an op-ed how critical women-owned businesses are to small business exports in Texas. Photo via Getty Images

Everything is bigger in Texas, including its small business ecosystem. There are over three million small businesses in the state, which represent 99.8 percent of all Texas businesses. However, according to the latest official U.S. Census Bureau data on small business exporters (2020), only 35,124 Texas-based companies exported goods abroad.

During my time in the Administration, I have had the opportunity to visit Texas on several occasions, including trips to Houston, San Antonio, and El Paso. Like most everything in Texas, the entrepreneurial ecosystem is sizable and a rich source of opportunity and ideas. But with over a thousand miles of shared border with Mexico, and considerable trade infrastructure like the Port of Houston, you can’t tell me that just 1 percent of Texas small businesses are exporting their products or services. This data, which mirrors the published trend for small business exporters nationwide, seemed severely undercounted. So, we endeavored to dig into what was going on.

As a result, the Office of International Trade (OIT) commissioned a study to determine the total addressable market (TAM) of small business exporters. The research dug deep into available public data and private surveys, which better accounted for smaller shipment values and growth in service exports. Among the key findings from the study is new data that places the actual number of exporting small businesses at 1.3 million – an almost fivefold increase over the estimates previously published by the Federal Government. Interestingly, minority, women-owned firms were found to over-index in selling abroad. The research also revealed a high concentration of certain tradeable sectors ranging from consumer, industrial, and other manufactured goods to services businesses in software, architectural, and engineering sectors. Ultimately, the study estimated the potential market size, or total addressable market, at over 2.6 million small businesses.

With the proliferation of digital commerce tools and with over 95 percent of the world’s consumers living outside the United States, international sales represent a rich growth opportunity for small businesses. Indeed, businesses that export are more resilient, expand faster, and create higher paying jobs for Americans.

My colleague, District Director Tim Jeffcoat agrees. With his finger on the local pulse of the Houston-area economic market, he knows that exporting can be both an enormous growth opportunity, but at the same time filled with a daunting set of challenges to navigate. In his

Houston area network alone, they have over 200 advisors, mentors, and counselors that can guide you to develop a robust exporting plan, connect you with capital to fund your overseas expansion, and can even help you pursue a competitive grant to kick-start international sales.

This is exactly the case for Pat Hartmann, founder of Hartmann’s Inc., an Abilene, TX-based woman-owned small business. As a manufacturer of high-quality parts from state-of-the-art metal fabrication and welding departments, Hartmann has leveraged international sales to grow her company over three generations. In her words: “exporting has allowed us to become competitive in multiple markets throughout the entire world. It has diversified our knowledge base allowing us to work in manufacturing situations that span multiple types of standards including European and Japanese. Exporting now makes up 20 percent of our sales.”

As a result, Regional Administrator Ted James and I are among the many Administration officials who are pleased to recognize Pat Hartmann of Hartmann’s Inc. as the 2023 South Central Regional Exporter of the Year. She has established herself as a personal and professional role model due to their expansion and contributions to the community. We are confident that small businesses like these, as well as those identified in our Total Addressable Market study, can start and continue to leverage SBA resources to scale their business and access international opportunities, just as Hartmann did.

Pat Hartmann is one of the more than 11 million female founders the SBA is recognizing during Women’s History Month this March. While the post-pandemic recovery has complicated the economic landscape, we continue to better understand the important role women-owned small businesses play in our entrepreneurial ecosystem. They continue to contribute substantially to the national economy, showcasing innovative solutions and trailblazing techniques to lead the way forward.

If you are a current or future entrepreneur looking for assistance in how to get started or grow internationally, contact the SBA’s Office of International Trade or our network of 68 district offices which offer access to counseling, access to contracts, and access to capital.

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Gabriel Esparza is the associate administrator for the Office of International Trade at the U.S. Small Business Administration.

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CPRIT hires MD Anderson official as chief cancer prevention officer

new hire

The Austin-based Cancer Prevention and Research Institute of Texas, which provides funding for cancer research across the state, has hired Ruth Rechis as its chief prevention officer. She comes to CPRIT from Houston’s University of Texas MD Anderson Cancer Center, where she led the Cancer Prevention and Control Platform.

Before joining MD Anderson, Rechis was a member of the executive leadership team at the Livestrong Foundation, an Austin-based nonprofit that supports people affected by cancer.

“Ruth has widespread connections throughout the cancer prevention community, both in Texas and across the nation,” CPRIT CEO Kristen Doyle said in a news release. “She is a long-term passionate supporter of CPRIT, and she is very familiar with our process, programs, and commitment to transparency. Ruth is a terrific addition to the team here at CPRIT.”

Rechis said that by collaborating with researchers, policymakers, public health leaders and community partners, CPRIT “can continue to drive forward proven prevention strategies that improve health outcomes, lower long-term costs, and create healthier futures for all.”

At MD Anderson, Rechis and her team worked with more than 100 organizations in Texas to bolster cancer prevention initiatives at clinics and community-based organizations.

Rechis is a longtime survivor of Hodgkin lymphoma, a type of cancer that affects the lymph nodes, which are part of a person’s immune system.

6 female-founded startups shaping the Houston innovation ecosystem

meet the finalists

Female-founded businesses reached a new milestone last year. According to payroll company Gusto, female founders launched 49 percent of new businesses in 2024, reaching near parity with male-founded businesses for the first time.

And though they still face challenges, with access to VC funding at the top of the list, those women-led companies are driving major impact in the startup and innovation ecosystem.

The fifth-annual Houston Innovation Awards will honor six women-led startups that are shaping Houston innovation in our Female-founded Businesses category.

The finalists for the 2025 award, selected by our esteemed panel of judges, range from a company developing natural carbon-free fuel to another launching at-home sleep apnea technology.

Read more about these innovative startups and the visionary female founders behind them below. Then join us at the Houston Innovation Awards on Nov. 13 at Greentown Labs, when the winner will be unveiled at our live awards ceremony.

Tickets are now on sale for this exclusive event celebrating all things Houston innovation.

Anning Corporation

Clean energy company Anning Corporation is working to develop geologic hydrogen, a natural carbon-free fuel, using its proprietary stimulation approaches and advanced exploration modeling. The company said that geologic hydrogen has the potential to be the lowest-cost source of reliable baseload electricity in the U.S.

The company was founded by CEO Sophie Broun in 2024 and is a member of Greentown Labs. Last month, it also announced that it was chosen to participate in Breakthrough Energy’s prestigious Fellows Program. Anning raised a pre-seed round this year and is currently raising a $6 million seed round.

Bairitone Health

Bairitone Health is bringing anatomy imaging for sleep apnea to the home environment. The company's platform maps users' anatomy during natural sleep using a facial patch to determine the root cause of airway obstruction. It then offers effective therapies for each patient. The system is currently in the research and development phase and is being used in clinical trials and studies.

The company was founded in 2022 in the Texas Medical Center's Biodesign program by CEO Meagan Pitcher, CTO Onur Kilic and chief medical officer Britt Cross. It was a member of Activate Houston's inaugural cohort and has participated in numerous accelerators and incubators. It raised a pre-seed round last year of $435,000.

Brain Haven

Founded at the University of Houston, Brain Haven is developing neuroscience-based, clinically validated protocols that use sensory stimulation through smell and sound to offer a natural and non-invasive way to activate the brain and preserve neuroplasticity. The company aims to deliver an accessible and affordable way for the aging population to preserve memory, delay cognitive decline and improve quality of life.

The company was co-founded by Gail Aflalo, a graduate student in the University of Houston College of Optometry, and Jokūbas Žiburkus, an associate professor in the department of biology and biochemistry at UH. It was selected to participate in the 2024 Innov8 Cohort, where it won the cohort's Startup Pitch Day, and was included in Class 13 of UH RED Labs. Brain Haven was awarded $70,000 in seed funding from UH in June 2025 to support a year-long research initiative in adults aged 50 and above.

FlowCare

Sugar Land-based FlowCare is developing a period health platform that integrates smart dispensers, education and healthcare into one system to make free, high-quality organic period products more accessible.

The company was founded by CEO Tanu Jain, a registered nurse and product management executive, in 2024. It participated in the TiE Women Program and the Houston Community College Business Plan Competition, placing in the top five in both pitch competitions.

March Biosciences

Houston cell therapy company March Biosciences aims to treat unaddressed challenging cancers, with its MB-105, a CD5-targeted CAR-T cell therapy for patients with relapsed or refractory CD5-positive T-cell lymphoma, currently in Phase 2 clinical trials.

The company was founded in 2021 by CEO Sarah Hein, Max Mamonkin and Malcolm Brenner and was born out of the TMC Accelerator for Cancer Therapeutics. The company completed a $29.6 million series A last year and also raised a $4.2 million seed round.

TrialClinIQ

Houston-based TrialClinIQ is an AI-powered clinical trial recruitment platform that helps identify, qualify and enroll eligible patients in appropriate trials faster and more accurately.

The company was founded in 2025 by CEO Jontel Pierce and Janette Obi.

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The Houston Innovation Awards program is sponsored by Houston Community College, Houston Powder Coaters, FLIGHT by Yuengling, and more to be announced soon. For sponsorship opportunities, please contact sales@innovationmap.com.

Former NASA astronaut, official joins Venus Aerospace board

astronaut appointment

Retired Air Force colonel and former NASA astronaut Pamela Melroy, who previously served as deputy administrator of NASA, recently joined the board of directors at Houston-based Venus Aerospace.

Venus Aerospace, a startup founded in 2020, develops rocket engine technology, including rotating rocket detonation engines for hypersonic flights. These engines promise higher power, greater fuel efficiency and lower emissions than conventional rocket engines or jet engines, according to the Interesting Engineering website. The global rocket propulsion market is expected to grow from $9.5 billion in 2025 to $29.9 billion by 2034, according to a forecast by ResearchAndMarkets.com.

“Advanced rocket propulsion has been of interest to me for over a decade, and Venus Aerospace’s recent achievements in demonstrating the stability of rotating detonation rocket engines represent a significant development,” says Melroy, who left NASA earlier this year and is now a self-employed consultant living in Arlington, Virginia.

Melroy, a member of the United States Astronaut Hall of Fame, has built an illustrious career in the aerospace sector. Aside from being a NASA official, she was:

  • One of only two female astronauts to command a space shuttle mission
  • Deputy program manager of Orion space exploration initiatives at aerospace and defense contractor Lockheed Martin
  • Senior technical adviser and director of field operations for the Federal Aviation Administration’s Office of Commercial Space Transportation, where she came up with the first safety guidelines for commercial human spaceflight
  • Deputy director of the Tactical Technology Office at the Defense Advanced Research Projects Agency (DARPA).
  • An adviser for the establishment of the Australian Space Agency

Venus Aerospace said in a news release that as a leader at three federal agencies, “Melroy shaped America’s strategy in space, accelerated commercial space partnerships, and deepened space exploration.”

Sassie Duggleby, co-founder and CEO of Venus Aerospace, called Melroy “a preeminent leader in the world of aerospace.”

In May, Venus Aerospace completed the inaugural test flight of its rotating detonation rocket engine. The startup, whose headquarters is at the Houston Spaceport, says it’s the only company in the world that has manufactured a flight-proven, high-thrust rotating detonation rocket engine.

On the horizon for Venus Aerospace is production of Stargazer M4, a high-speed aircraft capable of two-hour global travel.

Venus Aerospace’s investors include Airbus Ventures, America’s Frontier Fund, Trousdale Ventures, and Prime Movers Lab. The startup also gets support from the Air Force Research Laboratory (AFWERX), the Air Force, NASA and DARPA.

Jordan Blashek, co-founder and managing partner of America’s Frontier Fund, which backs startups creating breakthrough technologies, said his firm’s investment in Venus Aerospace “underscores our focus on supporting American companies that are revolutionizing industries of the future.”

“With recent hypersonic advancements from China and Russia, safeguarding American innovation and securing our industrial base has never been more urgent,” Blashek added. “Venus Aerospace is poised to redefine hypersonic flight and ensure America’s continued leadership in aerospace innovation.”

Since its founding, Venus Aerospace has raised $78.3 million in investments, according to PitchBook data.