In a guest column, Jan E. Odegard of The Ion Houston, discusses the ways COVID-19 has affected the workforce permanently. Getty Images

When the Houston-area was faced with the COVID-19 pandemic and instituting a shelter-in-place to keep residents safe, The Ion's mission to build a world-leading innovation hub didn't change, but the way we advocate and engage with learners has.

At a programmatic level, we're bringing our networking events to a virtual platform, convening our high school STEAM Innovation Challenge program via online meetings, and moving the Ion Smart and Resilient City Accelerator, which incubates technology to support the City, coursework, counseling, and mentoring online.

At a philosophical level, we're exploring and evaluating how current sociological and economic conditions will change and drive the way we'll provide programming and resources. We're not entirely sure what changes we'll institute, what programming we'll need to tweak, since this is a global "experiment" that has not yet played out, but ideas, technology, and offerings are being explored and developed. It's in the Ion's name to keep the ever-forward motion of discovery.

As senior director of Academic Programming, my job will be to implement those ideas and move new programs forward. To do this, the team is developing and pivoting programs we had on the drawing board and are engaging in conversations with academic stakeholders, workforce development programs and executives with innovation-driven hiring needs.

Through the course of the conversations and self-observations, one thing is very clear: we may never work and learn the same again. This is why.

The digital transformation has accelerated exponentially

Universities moved thousands of courses online in a matter of a week, if not a few days. In an era where consumers can order goods or purchase a book with the tap of a button, this may not seem to be a big deal, but for campus centric academic institutions and employers, it is.

To put the technological infrastructure in place and equip students and employees with the tools necessary is momentous. While many organizations were well equipped, some never needed to, and others just had a handful of offerings online, they are now 100 percent online. This rocks the core of their operation and many of the lessons learned during COVID-19 will transcend past COVID-19 and transform these institutions.

What we do not know yet is what the impact of this will be on the student, delivering education and training material online is only half the problem, how students access and learn remains to be seen.

Soft skills matter

Soft skills, or interpersonal (people) skills, are not only harder to define but to evaluate and build, especially from home. Soft skills include communication skills, listening skills, and empathy. When you're alone with three screens up, you're inherently more distracted and maybe more concerned with what's going on there than with the outside world. Working from home not only requires discipline, but also requires you create boundaries.

While Slack channels, video meetings, and online mentorship are critical avenues during a time like this, we must make an extra effort to feel the dynamics of a mentor, mentee or teammate, and to ask the right questions. Probing deeper where needed and recognizing when backing off is the better path forward.

As we look at performance and work habits, changing or tweaking online behavior is different from modifying in person behavior. Critical thinking skills and clear communication and expectations are imperative (most of us have sent what we thought was the "perfect" email, that was not only misunderstood but misinterpreted), as is not losing sight of the person. Refining soft skills can do this, and now we need to do that online.

While developing and practicing soft skills one-on-one or in small groups can be done, the question is how to scale this to larger groups and courses. One way we're seeing this done more successfully is in the format of flipped classrooms. While instruction is often based on completing assigned reading before live class lecture; online recording gives new opportunities. Instead, the time allotted for live lectures, students will watch pre-recorded lectures followed by instructor supported small group Q&A and problem-working sessions.

Learners of all age groups can spend time problem solving or presenting an assignment rather than the material itself (practice and teach what you learned). This format not only offers opportunities for more personalized engagement, but also opens opportunities for more senior students to participate and practice leadership and mentorship by supporting these sessions.

The death of the 9-to-5 work schedule

It's very clear. We're all scrambling. Scrambling to get fresh air when there aren't too many people out. Scrambling to procure food. And for many, scrambling to watch our kids, manage their education, and get our job done.

Work is shifted to the early morning or bleeding into the evening. Without the confinement of going into the office and leaving at a certain time, personal bookends are further moved. In some countries it's frowned upon to send emails outside of work hours — in the U.S. it is a lifeblood.

COVID-19 forced us to work from a home model, and corporations and employees are now co-creating rules of meaningful engagement for accountability and developing the right framework for success and trust to get the job done. Daily video/call check-ins with staff members, as many are doing right now, is suddenly not abnormal (or intrusive) but now an integral part of working together and, helps create a shared purpose. While the job might just be done after the kids fall asleep, or that afternoon stroll, these calls ensure we are connected.

At the Ion, these daily check-ins are not just about what work you did and will be doing, but about building and supporting the individual, the team, and a shared purpose. The lessons learned from COVID-19 will make corporations and organizations more open to working from home moving forward, because we learned how to do it, and lessons learned will survive COVID-19.

Physical connections will be back

I am an introvert that must act as an extravert to do my job. Well, after 4 weeks working from home, I do miss the social engagement offered by the office.

While I can work with the team, and schedule virtual coffee and cocktail hours, it is not conducive to impromptu water-cooler talk. So, while I believe we now have the skills and methods to work from home, we have reinforced the importance of a physical space to convene.

There has been a long discussion about roles of traditional, work and school campuses, and whether or not it is outdated. I disagree, and if there is one thing that stands out it is that physical campuses serve a critical role, even if we tweak how learning will be delivered and work will be performed. Going back to a collaborative setting such as an office, lab or classroom will give us an opportunity to see, create, and build to scale. Physical connection is also imperative for building the soft skills we mention.

Engaging in a conversation on a video call from your bedroom isn't the same or as meaningful as reacting to a question or conflict in-person. If you are a student in an aeronautical engineering course you can simulate something until the wrong button is pushed. But you need to see and feel it "blow up" to react and internalize. Online reaction is still different than in-person reaction.

Holistically, it's also imperative for our health. Loneliness, which can be brought on by the isolation we're experiencing, is associated with physical isolation. Together, in a workplace setting we're sharper mentally, and simply better together.

As a career academic, now in my second act, and deeply embedded in operations and strategic partnerships, these observations give me great excitement. With a city keen on innovation, and partners willing to stand shoulder to shoulder with learners and entrepreneurs, I know Houston will play a part in changing how we learn. I hope the next time you're reading something from me it's about just that.

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Jan E. Odegard is the senior director of Academic and Industry Partnerships at The Ion.

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With boost from Houston, Texas is the No. 1 state for economic development

governor's cup

Texas is on a 14-year winning streak as the top state for attracting job-creating business location and expansion projects.

Once again, Texas has claimed Site Selection magazine’s Governor’s Cup. This year’s honor recognizes the state with the highest number of economic development projects in 2025. Texas landed more than 1,400 projects last year.

Ron Starner, executive vice president of Site Selection, calls Texas “a dynasty in economic development.”

Among metro areas, Houston lands at No. 2 for the most economic development projects secured last year (590), behind No. 1 Chicago and ahead of No. 3 Dallas-Fort Worth.

In praising Houston as a project magnet, Gov. Greg Abbott cites the November announcement by pharmaceutical giant Lilly that it’s building a $6.5 billion manufacturing plant at Houston’s Generation Park.

“Growth in the Greater Houston region is a great benefit to our state’s economy, a major location for foreign direct investment and key industry sectors like energy, aerospace, advanced manufacturing, and life sciences,” Abbott tells Site Selection. “Houston is also home to one of the largest concentrations of U.S. headquarters for companies from around the world.”

In 2025, Fortune ranked Houston as the U.S. city with the third-highest number of Fortune 500 headquarters (26).

Texas retained the Governor’s Cup by gaining over 1,400 business location and expansion projects last year, representing more than $75 billion in capital investments and producing more than 42,000 new jobs.

Site Selection says Texas’ project count for 2025 handily beat second-place Illinois (680 projects) and third-place Ohio (467 projects). Texas’ number for 2025 represented 18% of all qualifying U.S. projects tracked by Site Selection.

“You can see that we are on a trajectory to ensure our economic diversification is going to inoculate us in good times, as well as bad times, to ensure our economy is still going to grow, still create new jobs, prosperity, and opportunities for Texans going forward,” Abbott says.

Houston e-commerce giant Cart.com raises $180M, surpasses $1B in funding

fresh funding

Editor's note: This article has been updated to clarify information about Cart.com's investors.

Houston-based commerce and logistics platform Cart.com has raised $180 million in growth capital from private equity firm Springcoast Partners, pushing the startup past the $1 billion funding mark since its founding in 2020.

Cart.com says it will use the capital to scale its logistics network, expand AI capabilities and develop workflow automation tools.

“This investment will strengthen our balance sheet and provide us with the flexibility to accelerate our strategic priorities,” Omair Tariq, CEO of Cart.com, said in a news release. “We’ve built a platform that combines commerce software with a scaled logistics network, and we’re just getting started.”

In conjunction with the funding, Springcoast executive-in-residence Russell Klein has been appointed to Cart.com’s board of directors. Before joining Springcoast, he was chief commercial officer at Austin-based Commerce.com (Nasdaq: CMRC). Klein co-led Commerce.com’s IPO, led the company’s mergers-and-acquisitions strategy and played a key role in several funding rounds.

“The team at Cart.com has demonstrated excellence in their ability to scale efficiently while continuing to innovate,” Klein said. “I’m excited to join the board and support the company as it expands its AI-driven capabilities, deepens enterprise relationships, and further strengthens its position as a category-defining commerce and fulfillment platform.”

Before this funding round, Cart.com had raised $872 million in venture capital and reached a valuation of about $1.6 billion, according to CB Insights. With the new funding, the startup has collected over $1 billion in just six years.

This is the income required to be a middle class earner in Houston in 2026

Cashing In

A new study tracking the upper and lower thresholds for middle class households across the nation's largest cities has revealed Houstonians need to make at least a grand more than last year to maintain their middle class status this year.

According to SmartAsset's just-released annual report, "What It Takes to Be Middle Class in America – 2026 Study," Houston households need to make anywhere from $42,907 to $128,722 to qualify as middle class earners this year.

Compared to 2025, Houstonians need to make $1,153 more per year to meet the minimum threshold for a middle class status, whereas the upper bound has stretched $3,448 higher. The median income for a Houston household in 2024 was $64,361, the study added.

SmartAsset's experts used 2024 Census Bureau median household income data for the 100 biggest U.S. cities and all 50 states and determined middle class income ranges by using a variation of Pew Research's definition of a middle class household, stating the salary range is "two-thirds to double the median U.S. salary."

In the report's ranking of the U.S. cities with the highest household incomes needed to maintain a middle class status, Houston ranked No. 80.

In the report's state-by-state comparison, Texas has the 24th highest middle class income range. Overall, Texas households need to make between $53,147 and $159,442 to be labeled "middle class" in 2026. For additional context, the median income for a Texas household in 2024 came out to $79,721.

"Often, the expectations that come with the term 'middle class' include reaching home ownership, raising kids, the comfort of modest emergency funds and retirement savings, and the occasional splurge or vacation," the report said. "And as the median household income varies widely across the U.S. depending on the local job market, housing market, infrastructure and other factors, so does swing the bounds on what constitutes a middle class income in America."

What it takes to be middle class elsewhere around Texas

Two Dallas-Fort Worth suburbs – Frisco and Plano – have some of the highest middle class income ranges in the country for 2026, SmartAsset found.

Frisco households need to make between $96,963 and $290,888 to qualify as middle class this year, which is the third-highest middle class income range nationwide.

Plano's middle class income range is the eighth highest nationally, with households needing to make between $77,267 and $231,802 for the designation.

Salary range needed to be a middle class earner in other Texas cities:

  • No. 28 – Austin: between $60,287 and $180,860
  • No. 40 – Irving: between $56,566 and $169,698
  • No. 44 – Fort Worth: between $55,002 and $165,006
  • No. 57 – Garland: between $50,531 and $151,594
  • No. 60 – Arlington: between $49,592 and $148,77
  • No. 61 – Dallas: between $49,549 and $148,646
  • No. 73 – Corpus Christi: between $44,645 and $133,934
  • No. 77 – San Antonio: between $44,117 and $132,352
  • No. 83 – Lubbock: between $41,573 and $124,720
  • No. 84 – Laredo: between $41,013 and $123,038
  • No. 89 – El Paso: between $39,955 and $119,864
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This article originally appeared on CultureMap.com.