Faculty in academia shouldn't be hesitant to follow their entrepreneurial goals just because it may be difficult to balance the two worlds. Graphic by Miguel Tovar/University of Houston

Finding balance in your professional life and your dreams can be hard for anyone. Faculty in academia, hoping to become entrepreneur and start their own companies, find this especially difficult. Finding this balance is essential to having success both professionally and in entrepreneurial endeavors.

Amy J. Ko, a professor at the University of Washington Information School and Co-Founder of AnswerDash, said in a post on her Bits and Behavior blog that she found parallels between being an entrepreneur and being a professor that helped her start her technology company.

Here are four parallels between startup life and faculty life that Ko found striking.

1. Fundraising.

"I spend a significant amount of my time seeking funding, carefully articulating problems with the status quo and how my ideas will solve these problems. The surface features of the work are different—in business, we pitch these ideas in slide decks, elevators, whereas in academia, we pitch them as NSF proposals and DARPA white papers—but the essence of the work is the same: it requires understanding the nature of a problem well enough that you can persuade someone to provide you resources to understand it more deeply and ultimately address it."

2. Experimentation.

"Research requires a high degree of iteration and experimentation, driven by carefully formed hypotheses. Startups are no different. We are constantly generating hypotheses about our customers, our end users, our business plan, our value, and our technology, and conducting experiments to verify whether the choice we've made is a positive or negative one."

3. Learning.

"Both academia and startups require a high degree of learning. As a professor, I'm constantly reading and learning about new discoveries and new technologies that will change the way I do my own research. As a founder, and particularly as a CTO, I find myself engaging in the same degree of constant learning, in an effort to perfect our product and our understanding of the value it provides."

4. Teaching.

"The teaching I do as a CTO is comparable to the teaching I do as a Ph.D. advisor in that the skills I'm teaching are less about specific technologies or processes, and more about ways of thinking about and approaching problems."

Ko also mentions the distinct differences between the two are the pace, the outcomes, and the consequences.

Finding Balance as a Professor and Entrepreneur

Alaina G. Levine, an award-winning entrepreneur, science journalist, and STEM careers consultant said in a Science Mag blog post that the key to success is to find ways to balance the two worlds.

"Issues of intellectual property ownership, human resources protocols, and time management, as well as the challenge of keeping a delineated barrier between professorial and business activities can be difficult to manage, but these concerns shouldn't prevent academics from seeking to create a startup company," Levine said in the blog post.

How to Balance Entrepreneurship and Faculty Responsibilities

According to Levine, these are a few things to consider before perusing entrepreneurship in order to successfully balance professorial and entrepreneurial activities:

1. Know your priorities

"If you are a professor who ponders whether your research can be developed into a technology that can be commercialized, your initial step should be to ponder your priorities. Do you want to stay in academia? Do you desire a career in industry? Deciding these choices early on, even before the lawyers and university representatives get involved, is crucial to forging a balance and a satisfying career."

2. Figuring out what path to take

"To wrangle the options and make it through the multiverse of marketing and manufacturing without sacrificing professorial duties, an academic's initial stop should be their institution's office of technology transfer (OTT). The OTT can assist faculty with understanding how much time they can spend on outside endeavors and how it must be structured. Technology transfer professionals also provide insight into patent law and can help professors navigate intellectual property (IP) issues."

3. Managing potential conflicts of interest

"Once you engage in entrepreneurship, you must create a distinct separation between your university lab and your company's facilities. IP can't flow freely between the two, and neither can labor—your grad students cannot work for you in your group and intern at your company at the same time. Safeguards that prevent mingling are necessary for legal purposes, say experts, as well as to synthesize a balance between being in academia and being in business."

4. Getting a Return on Investment on the faculty side

"Even with a targeted separation of academic and business endeavors, pursuing commercialization can actually enhance your skills in education. The connections that faculty make not only help the students but benefit the department and university as a whole as well."

What's The Big Idea?

Faculty in academia shouldn't be hesitant to follow their entrepreneurial goals just because it may be difficult to balance the two worlds. Take what you already know as a professor and apply it to your new venture as an entrepreneur. Also, know where your priorities lie, what path you're taking, watch out for conflicts of interest and make sure you, your students and university are all getting something out of it.

According to both writers, universities and research go hand in hand and both are "of critical importance" to the advancement of our society. So, is your research impactful? If the answer is yes, go for it.

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This article originally appeared on the University of Houston's The Big Idea. Cory Thaxton is the communications coordinator for The Division of Research.

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Astros and Rockets launch new streaming service for Houston sports fans

Sports Talk

Houston sports fans now have a way to watch their favorite teams without a cable or satellite subscription. Launched December 3, the Space City Home Network’s SCHN+ service allows consumers to watch the Houston Astros and Houston Rockets via iOS, Apple TV, Android, Amazon Fire TV, or web browser.

A subscription to SCHN+ allows sports fans to watch all Astros and Rockets games, as well as behind-the-scenes features and other on-demand content. It’s priced at $19.99 per month or $199.99 annually (plus tax). People who watch Space City Network Network via their existing cable or satellite service will be able to access SCHN+ at no additional charge.

As the Houston Chronicle notes, the Astros and Rockets were the only MLB and NBA teams not to offer a direct-to-consumer streaming option.

“We’re thrilled to offer another great option to ensure fans have access to watch games, and the SCHN+ streaming app makes it easier than ever to cheer on the Rockets,” Rockets alternate governor Patrick Fertitta said in a statement.

“Providing fans with a convenient way to watch their favorite teams, along with our network’s award-winning programming, was an essential addition. This season feels special, and we’re committed to exploring new ways to elevate our broadcasts for Rockets fans to enjoy.”

Astros owner Jim Crane echoed Feritta’s comments, adding, “Providing fans options on how they view our games is important as we continue to grow the game – we want to make it accessible to as large an audience as possible. We are looking forward to the 2026 season and more Astros fans watching our players compete for another championship.”

SCHN+ is available to customers in Texas; Louisiana; Arkansas; Oklahoma; and the following counties in New Mexico: Dona Ana, Eddy, Lea, Chaves, Roosevelt, Curry, Quay, Union, and Debaca. Fans outside these areas will need to subscribe to the NBA and MLB out-of-market services.

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This article originally appeared on CultureMap.com.

Rice University researchers unveil new model that could sharpen MRI scans

MRI innovation

Researchers at Rice University, in collaboration with Oak Ridge National Laboratory, have developed a new model that could lead to sharper imaging and safer diagnostics using magnetic resonance imaging, or MRI.

In a study recently published in The Journal of Chemical Physics, the team of researchers showed how they used the Fokker-Planck equation to better understand how water molecules respond to contrast agents in a process known as “relaxation.” Previous models only approximated how water molecules relaxed around contrasting agents. However, through this new model, known as the NMR eigenmodes framework, the research team has uncovered the “full physical equations” to explain the process.

“The concept is similar to how a musical chord consists of many notes,” Thiago Pinheiro, the study’s first author, a Rice doctoral graduate in chemical and biomolecular engineering and postdoctoral researcher in the chemical sciences division at Oak Ridge National Laboratory, said in a news release. “Previous models only captured one or two notes, while ours picks up the full harmony.”

According to Rice, the findings could lead to the development and application of new contrast agents for clearer MRIs in medicine and materials science. Beyond MRIs, the NMR relaxation method could also be applied to other areas like battery design and subsurface fluid flow.

“In the present paper, we developed a comprehensive theory to interpret those previous molecular dynamics simulations and experimental findings,” Dilipkumar Asthagiri, a senior computational biomedical scientist in the National Center for Computational Sciences at Oak Ridge National Laboratory, said in the release. ”The theory, however, is general and can be used to understand NMR relaxation in liquids broadly.”

The team has also made its code available as open source to encourage its adoption and further development by the broader scientific community.

“By better modeling the physics of nuclear magnetic resonance relaxation in liquids, we gain a tool that doesn’t just predict but also explains the phenomenon,” Walter Chapman, a professor of chemical and biomolecular engineering at Rice, added in the release. “That is crucial when lives and technologies depend on accurate scientific understanding.”

The study was backed by The Ken Kennedy Institute, Rice Creative Ventures Fund, Robert A. Welch Foundation and Oak Ridge Leadership Computing Facility at Oak Ridge National Laboratory.

Luxury transportation startup connects Houston with Austin and San Antonio

On The Road Again

Houston business and leisure travelers have a luxe new way to hop between Texas cities. Transportation startup Shutto has launched luxury van service connecting San Antonio, Austin, and Houston, offering travelers a comfortable alternative to flying or long-haul rideshare.

Bookings are now available Monday through Saturday with departure times in the morning and evening. One-way fares range from $47-$87, putting Shutto in a similar lane to Dallas-based Vonlane, which also offers routes from Houston to Austin and San Antonio.

Shutto enters the market at a time when highway congestion is a hotter topic than ever. With high-speed rail still years in the future, its model aims to provide fast, predictable service at commuter prices.

The startup touts an on-time departure guarantee and a relaxed, intimate ride. Only 12 passengers fit inside each Mercedes Sprinter van, equipped with Wi-Fi and leather seating. And each route includes a pit stop at roadside favorite Buc-ee's.

In announcing the launch, founder and CEO Alberto Salcedo called the company a new category in Texas mobility.

“We are bringing true disruptive mobility to Texas: faster and more convenient than flying (no security lines, no delays), more comfortable and exclusive than the bus or train, and up to 70 percent cheaper than private transfers or Uber Black,” Salcedo said in a release.

“Whether you’re commuting for business, visiting family, exploring Texas wineries, or doing a taco tour in San Antonio, Shutto makes traveling between these cities as easy and affordable as riding inside the city."

Beyond the scheduled routes, Shutto offers private, customizable trips anywhere in the country, a service it expects will appeal to corporate retreat planners, party planners, and tourists alike.

In Houston, the service picks up and drops off near the Galleria at the Foam Coffee & Kitchen parking lot, 5819 Richmond Ave.. In San Antonio, it is located at La Panadería Bakery’s parking lot at 8305 Broadway. In Austin, the location is the Pershing East Café parking lot at 2501 E. Fifth St.

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This article originally appeared on CultureMap.com.