Space City Weather released a new flood scale this summer. Photo courtesy of Kinder Institute

UH scientists develop new flood scale for Houston weather resource

Weather Warning

One of the selling points of Houston's Space City Weather (SCW) blog and app has always been its hype-free forecasts. Meteorologists Matt Lanza and Eric Berger inform and soothe the 5 million annual visitors to the site in search of information about the latest weather events around Houston — without hyperbole.

But when severe weather alerts happen, how can SCW reach people in the Greater Houston area in such a way that they know it is time to take action and seek shelter? And when they do, will people understand the best actions to take?

To communicate information with the proper sense of urgency, SCW partnered with University of Houston Professor of Psychology Steven Paul Woods and doctoral student Natalie C. Ridgely to test out the effectiveness of messaging and a new flood scale.



“My lab does work on how people access, understand, and use health information, so I thought we could adapt some of that ongoing work and our expertise in psychological science to answer questions about weather communication, and help keep Houstonians informed and safe,” said Woods.

Woods, Ridgely, and their team recruited 100 Gulf Coast residents for a study and then presented them with weather forecasts that ranged in severity. One group reviewed the previous flood scale model used by Space City Weather that Lanza and Berger felt wasn't conveying enough urgency and information, and another reviewed a new enhanced scale that focused on predictive consumer behavior.

By framing the flood scale in terms of what people should expect to do (fuel vehicles, identify safety routes, etc.), they noticed users were more likely to actually perform preparations.

"People in the weather-protective cue group did a better job of planning for the storms,” said Woods. “We were able to improve flood-protective plans for the people who were at greatest risk of being unprepared.”

SCW has already implemented the new scale on its site as Houston moves further into Atlantic hurricane season. This change will hopefully fulfill SCW's goal of giving residents access to clear information to help them make safety decisions regarding the weather. Each entry on the 1-5 scale offers a simple checklist of safety behaviors, from encouraging the monitoring of emergency frequencies to preparing to move to higher ground. It's simple, but in disastrous situations, sometimes people need to be reminded clearly of simple tasks.

“Frankly, it feels great to be able to expand the Space City Weather Flood Scale to help people take action,” said Lanza.

“One of my biggest concerns about the scale was that we came up with it ourselves, which is fine in a vacuum. But as a scientist, I wanted us to make sure we were pushing out something that was adding value to storm prep, not adding confusion. Does it pass the test of being meaningful and scientifically sound? And who better to help solidify that than an expert in psychology?”

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A version of this article originally appeared on CultureMap.com.

StormGeo, a Houston-based weather intelligence provider, has partnered with Norwegian company 7Analytics to create technology positioned to revolutionize planning for floods. Photo courtesy of Kinder Institute

Weather analytics platform with Houston HQ taps Norwegian biz to optimize tech

weatherproof tech

There’s no way around it: Houston floods. And with the deluge comes hurdles for businesses. The only real power we have in the face of such adversity is preparation.

StormGeo, a weather intelligence provider with its United States headquarters in Houston, has partnered with Norwegian company 7Analytics to create technology positioned to revolutionize planning for floods.

StormGeo debuted in Norway in 1997. In 2012, it acquired Houston company Impact Weather, says Bob Weinzapfel, a meteorologist and senior project manager of weather insights for StormGeo. Houston is one of 24 offices spread over 15 countries with more than 600 employees, Weinzapfel adds.

The team at 7Analytics, according to Weinzapfel, “Are a bunch of smart flood experts and machine learning experts.” Together, they are introducing a technology that Weinzapfel calls “a game changer” for Houston businesses.

7Analytics uses AI to give users an overview of Houston’s potential flooding based on a 72-hour forecast. “Any business like a grocery store or hospitals or even a refinery—any business with employees or customers, it’s important to know Are the roadways being flooded? Can my employees and customers get in?” says Weinzapfel.

StormGeo has long provided weather insights and guidance to businesses in Houston. Now, detailed maps provide real-time flood forecasting.

The maps forecast the probability of flash flooding in each subbasin, but perhaps more importantly, they can home in on clients’ buildings to show what inundation will look like in parking lots and nearby roads.

"Our product takes a real-time StormGeo weather forecast — for example, the risk of rainfall tomorrow—and translates it into actionable risk info, such as their site is at risk of up to a foot of flooding tomorrow with peak flood occurring at 2 p.m.," explains Jonas Toland, co-founder of 7Analytics.

Armed with such information, businesses can adjust operations ahead. For example, one client is a grocery store chain.

“They have business processes they have to get a jump on. The locations that have customers try to be the last to close and first to open,” Weinzapfel says.

That means that storm tracking can help with letting the store’s team know to purchase more emergency supplies to sell, schedule more employees to help sell them, and know when to close to keep those workers safe.

The Houston version of the solution is the first, but Weinzapfel says that the team is currently working to expand across greater Houston and then into Austin.

“We knew if we could do it here and do a really good job, we could do it anywhere using the same technology,” he adds.

There’s no question that flooding will continue to take place in Houston. But with StormGeo and 7Analytics’ Houston-area flood model, the people that serve us will be prepared.

A Rice University professor has developed a new early warning system and planning tool for the city of Houston. Photo courtesy of Kinder Institute

Rice University debuts new flood alert system for Houston

water feature

It's no secret: certain areas around Houston are at a high risk of flooding. And risks associated with such natural disasters become even more substantial in the middle of a pandemic.

"What if first responders have to go to a shelter, a nursing home, or another facility where there's COVID, right in the middle of a flood," Phil Bedient, director of Rice University's Severe Storm Prediction, Education and Evacuation from Disasters (SSPEED) Center, asks in a statement.

His solution? To develop a new early warning system and planning tool for the city of Houston to help hospitals and other critical facilities on the watersheds of Brays, Sims, Hunting and White Oak bayous respond.

"The idea is to provide a tool that can help emergency managers better deal with situations with multiple risks," he says.

Dubbed the Flood Information and Response System (FIRST), the tool is a radar-based flood assessment, mapping, and early-warning system based on more than 350 maps that simulate different combinations of rainfall over various areas of the watershed. The maps are compared to a weather radar and stream gauges on the bayous to alert users of likely scenarios during a weather event.

FIRST was derived from the Rice/Texas Medical Center Flood Alert System (FAS), which Bedient created 20 years ago. The latest iteration, FAS5, debuted in 2020. Since the product's creation it has accurately alerted users in more that 60 storms and has warned hospital officials in the TMC of the threat of rising water in the area more than two hours before it would eventually occur, according to a statement.

FIRST was funded by federal CARES Act dollars and commissioned by the Houston Health Department, following concerns that overflows at wastewater treatment plants could potentially expose communities to the COVID-19, Loren Hopkins, chief environmental science officer for the Houston Health Department and professor in the practice of statistics at Rice, says in a statement.

"The FIRST model assessed what areas and facilities are at highest risk of overflows that could spread SARS-CoV-2 and other pathogens during flooding and similar events," Hopkins added. "During a flood, the information gained through this system will inform the public health response to control the spread of pathogens that could make people sick."

CARES funds for FIRST's development were approved in the fall and Rice University undergraduates jumped at the opportunity to build out the product by the December 31 deadline, using hydrologic software and maps they had created with training from Bedient about a year prior.

"They performed herculean tasks," Bedient says. "Our deadline was hard and fast, and they helped us deliver the operational project and report on time."

FIRST was reported to have worked well during May's deluge, and will continue to be refined as more data, storms, and floodwaters arise. A demo is available to test online.

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Intuitive Machines secures $175M equity investment to fuel growth

space funding

Houston-based space infrastructure and services company Intuitive Machines has secured a $175 million equity investment from unidentified institutional investors. The investors received shares of Class A stock in exchange for their funding.

Publicly held Intuitive Machines (Nasdaq: LUNR) says it plans to use the capital to help build revenue and invest in technology, including communications and data-processing networks.

“We are building a scalable infrastructure platform from low-Earth orbit to the moon and into deep space,” Intuitive Machines CEO Steve Altemus said in a news release. “With this investment, we can accelerate the integration of the combined company’s collective capabilities to deliver next-generation data, communications, and space-based infrastructure services.”

Intuitive Machines says the $175 million investment will improve its ability to secure deals for satellite systems, the proposed Golden Dome missile defense system and the proposed Mars telecommunications orbiter.

As the company pursues those deals, it’s seeking partners to develop space-based data centers.

The $175 million equity stake comes on the heels of Intuitive Machines completing its $800 million cash-and-stock purchase of Lanteris Space Systems. Intuitive Machines bought the satellite manufacturer from private equity firm Advent International.

In the third quarter, which ended Sept. 30, Intuitive Machines posted a $10 million net loss on revenue of $52.4 million.

Houston startup debuts bio-based 'leather' fashion collection in Milan

sustainable fashion

Earlier this month, Houston-based Rheom Materials and India’s conscious design studio Econock unveiled a collaborative capsule collection that signaled more than just a product launch.

Hosted at Lineapelle—long considered the global epicenter of the world's premier leather supply chain—in the vaulted exhibition halls of Rho-Fiera Milano, the collection centered around Rheom’s 91 percent bio-based leather alternative, Shorai.

It was a bold move, one that shifted sustainability from a concept discussed in panel sessions to garments that buyers could touch and wear.

The collection featured a bomber-style jacket, an asymmetrical skirt and a suite of accessories—all fabricated from Shorai.

The standout piece, a sculptural jacket featuring a funnel neck and dual-zip closure, was designed for movement, challenging assumptions about performance limitations in bio-based materials. The design of the asymmetrical skirt was drawn from Indian armored warrior traditions, according to Rheom, with biodegradable corozo fasteners.

Built as a modular wardrobe rather than isolated pieces, the collection reflects a shared belief between Rheom and Econock in designing objects that adapt to daily life, according to the companies.

The collection was born out of a new partnership between Rheom and Econock, focused on bringing biobased materials to the market. According to Rheom, the partnership solves a problem that has stalled the adoption of many next-gen textiles: supply chain friction.

While Rheom focuses on engineering scalable bio-based materials, New Delhi-based Econock brings the complementary design and manufacturing ecosystem that integrates artisans, circular materials and production expertise to translate the innovative material into finished goods.

"This partnership removes one of the biggest barriers brands face when adopting next-generation materials,” Megan Beck, Rheom’s director of product, shared in a news release. “By reducing friction across the supply chain, Rheom can connect brands directly with manufacturers who already know how to work with Shorai, making the transition to more sustainable materials far more accessible.”

Sanyam Kapur, advisor of growth and impact at Econock, added: “Our partnership with Rheom Materials represents the benchmark of responsible design where next-gen materials meet craft, creativity, and real-world scalability.”

Rheom, formerly known as Bucha Bio, has developed Shorai, a sustainable leather alternative that can be used for apparel, accessories, car interiors and more; and Benree, an alternative to plastic without the carbon footprint. In 2025, Rheom was a finalist for Startup of the Year in the Houston Innovation Awards.

Shorai is already used by fashion lines like Wuxly and LuckyNelly, according to Rheom. The company scaled production of the sugar-based material last year and says it is now produced in rolls that brands can take to market with the right manufacturer.

Houston startup debuts leather alternative fashion collection in Milan