Houston expert: Rethinking priorities at educational institutions

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With a new year around the corner, students and parents will soon see school rankings released. But there's so much more to consider than what this data shows. Houston education expert shares his own innovative method. Photo via Getty Images

As a new year approaches, it is common to see various school rankings begin to appear in different studies and within various media outlets. Whether they're ranking colleges, high schools or even pre-k schools, these lists have long impacted the decisions families and students make.

That said, most school rankings are one-dimensional, therefore making them unreliable. The most common factor these classifications take into consideration is the rigor of academics and how they correlate to test scores and admissions. However, students are more than solely an academic statistic – they are artists, athletes and creative thinkers.

It is important, at any level, when considering a school to take into account nine key factors, not just one.

Navigating the selection process

There is a systemic issue with associating the quality of an educational experience to a school's name. Many rankings fuel this fire. Parents are often influenced to make decisions off of frivolous premises that deceive them into thinking one school is of better caliber than another. However, in reality, they are doing their child a disservice by not taking into consideration the many other factors that play into school selection.

Location

Distance to home or workplace is still a top factor in deciding which school to target. Although important to consider, many families tend to focus more on other factors aside from convenience alone.

Cost

The average private high school tuition in the Greater Houston area is $25,083 with annual increases on average of 4-6%. Tuition and financial aid play key factors when making the final decision and choosing which schools to add to a list. Final consideration for this is the cost vs benefit analysis.

Legacy

Studies suggest a "legacy" — you, a spouse or older child who previously attending a potential school — is one of the most popular reasons why schools get added to a target list. Although this is a legitimate approach, it is important to be cautious of not imposing a "legacy" onto a student.

Academics

The quality of education can be measured in rigor of classes, expertise of teachers, use of technology and class size. It is important to take into consideration if Honors, AP, and Dual Credit are offered, the percentage of teachers who have advanced degrees, the accessibility to laptops and smart learning devices, and smaller teacher to student ratios.

Athletics

If a student has an affinity for a sport and is genuinely considering playing the sport at a higher level, then it is important to find a balance between a school that has a strong program for that sport and the other factors on the list.

Social

There are three main social components at play in school choice: if students' friends are considering a school, or parents' own social circles influencing the decision, and the non-academic activities offered at a school. It is important to consider the clubs, organizations, leadership and volunteer opportunities offered as these help contribute to college applications down the road.

K-12 school v. 9-12 school

Some students must consider the adaptation curve for starting a high school in which other students had been attending since kindergarten. Due to this, families may consider 9-12 schools as the better option for their students since everyone starts from scratch.

Single-Gender v. Co-Educational

Deciding on the gender composition of a high school depends on a student's personality, confidence, personal preferences, and family values. Students can find success in both types of offerings, but girls especially may thrive in a single gender environment due to the empowering and confidence building structure of most all-girls schools.

College Preparedness

This should be the ultimate reason to go through a well-informed process for school selection. A school should prepare a student for standardized tests, college applications, and scholarship opportunities, and is the clearest cost to benefit factor to consider.

A new way to determine a student's path

In order to decide the best fit for a student it is time to discontinue the age-old practice of selecting an education based on rankings and subjective labels. It is time to usher in a new innovative approach that takes a look at the personality, values, interests, skills, and goals of a student and the various elements that make them unique.

At Firat Education, we run qualitative and quantitative assessments on students which are scenario-based and are used to identify what drives them, what gets them to the next level, and what excites them. This information then allows us to use a weighted scoring system that, dependent on each student, helps quantify the factors that matter most such as college preparedness, academics, athletics, and social.

Additionally, we look at their changing habits whether it be consistency in their values, their interests, and academic strengths. From here, we put it all together to formulate personalized scores that help prioritize the best fit for that individual student.

Utilizing this developed and dynamic approach to choosing a school is the first step in revolutionizing the way we approach schooling and spearheading a new age of innovation in education.

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Ibrahim Firat, is the chief educational consultant and co-founder of Houston-based Firat Education.

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Rice scientist earns $600K NSF award to study distractions in digital age

fresh funding

Rice University psychologist Kirsten Adam has received a $600,000 National Science Foundation CAREER Award to research how visual distractions like phone notifications, flashing alerts, crowded screens and busy workspaces can negatively impact focus—and how the brain works to try to regain it.

The highly competitive five-year NSF grants are given to career faculty members with the potential to serve as academic models and leaders in research and education. Adam’s work will aim to clarify how the brain refocuses in the age of screens, instant gratification and other lingering distractions. The funding will also be used to train graduate students in advanced cognitive neuroscience methods, expand access to electroencephalography (EEG) and for public data sharing.

“Kirsten is a valued member of the School of Social Sciences, and we are thrilled that she has been awarded the prestigious NSF CAREER,” Rachel Kimbro, dean of social sciences, said in a news release. “Because distractions continue to increase all around us, her research is timely and imperative to understanding their widespread impacts on the human brain.”

In Adam’s lab, participants complete simplified visual search tasks while their brain activity is recorded using EEG, allowing researchers to measure attention shifts in real time. This process then captures the moment attention is drawn from a goal and how much effort it takes to refocus.

According to Rice, Adam’s work will test long-standing theories about distraction. The research is meant to have real-world implications for jobs and aspects of everyday life where attention to detail is key, including medical imaging, airport security screening and even driving.

“At any given moment, there’s far more information in the world than our brains can process,” Adam added in the release. “Attention is what determines what reaches our awareness and what doesn’t.”

Additionally, the research could inform the design of new technologies that would support focus and decision-making, according to Rice.

“We’re not trying to make attention limitless,” Adam added. “We’re trying to understand how it actually works, so we can stop designing environments and expectations that fight against it.”

12 Houston climatetech startups join Greentown Labs' growing incubator

Startup Talk

More than 40 climatetech startups joined the Greentown Labs Houston community in the second half of 2025, 12 of which hail from the Bayou City.

The companies are among a group of nearly 70 total that joined the climatetech incubator, which is co-located in Houston and Boston, in Q3 and Q4.

The new companies that have joined the Houston incubator specialize in a variety of clean energy applications, from green hydrogen-producing water-splitting cycles to drones that service wind turbines.

The local startups that joined Greentown Houston include:

  • Houston-based Wise Energie, which delivers turnkey microgrids that blend vertical-axis wind, solar PV, and battery storage into a single, silent system.
  • The Woodlands-based Resollant, which is developing compact, zero-emissions hydrogen and carbon reactors to provide low-cost, scalable clean hydrogen and high-purity carbon for the energy and manufacturing sectors.
  • Houston-based ClarityCastle, which designs and manufactures modular, soundproof work pods that replace traditional drywall construction with reusable, low-waste alternatives made from recycled materials.
  • Houston-based WattSto Energy, which manufactures vanadium redox flow batteries to deliver long-duration storage for both grid-scale projects and off-grid microgrids.
  • Houston-based AMPeers, which delivers advanced, high-temperature superconductors in the U.S. at a fraction of traditional costs.
  • Houston-based Biosimo, which is developing bio-based platform chemicals, pioneering sustainable chemistry for a healthier planet and economy.
  • Houston-based Ententia, which offers purpose-built, generative AI for industry.
  • Houston-based GeoKiln Energy Innovation, which is developing a new way to produce clean hydrogen by accelerating natural geologic reactions in iron-rich rock formations using precision electrical heating.
  • Houston-based Timbergrove, which builds AI and IoT solutions that connect and optimize assets—boosting visibility, safety, and efficiency.
  • Houston-based dataVediK, which combines energy-domain expertise with advanced machine learning and intelligent automation to empower organizations to achieve operational excellence and accelerate their sustainability goals.
  • Houston-based Resonant Thermal Systems, which uses a resonant energy-transfer (RET) system to extract critical minerals from industrial and natural brines without using membranes or grid electricity.
  • Houston-based Torres Orbital Mining (TOM),which develops autonomous excavation systems for extreme environments on Earth and the moon, enabling safe, data-driven resource recovery and laying the groundwork for sustainable off-world industry.

Other startups from around the world joined the Houston incubator in the same time period, including:

More than 100 startups joined Greentown this year, according to an end-of-year reflection shared by Greentown CEO Georgina Campbell Flatter.

Flatter joined Greentown in the top leadership role in February 2025. She succeeded former CEO and president Kevin Knobloch, who stepped down in July 2024.

"I moved back to the United States in March 2025 after six years overseas—2,000 miles, three children, and one very patient husband later. Over these months, I’ve had the chance to hear from the entrepreneurs, industry leaders, investors, and partners who make this community thrive. What I’ve experienced has left me brimming with urgent optimism for the future we’re building together," she said in the release.

According to Flatter, Greentown alumni raised more than $2 billion this year and created more than 3,000 jobs.

"Greentown startups and ecosystem leaders—from Boston, Houston, and beyond—are showing that we can move further and faster together. That we don’t have to choose between more energy or lower emissions, or between increasing sustainability and boosting profit. I call this the power of 'and,'" Flatter added. "We’re working for energy and climate, innovation and scale, legacy industry and startups, prosperity for people and planet. The 'and' is where possibility expands."

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This article originally appeared on EnergyCaptialHTX.com.

Intuitive Machines forms partnership with Italian companies for lunar exploration services

to the moon

Houston-based space technology, infrastructure and services company Intuitive Machines has forged a partnership with two Italian companies to offer infrastructure, communication and navigation services for exploration of the moon.

Intuitive Machines’ agreement with the two companies, Leonardo and Telespazio, paves the way for collaboration on satellite services for NASA, a customer of Intuitive Machines, and the European Space Agency, a customer of Leonardo and Telespazio. Leonardo, an aerospace, defense and security company, is the majority owner of Telespazio, a provider of satellite technology and services.

“Resilient, secure, and scalable space infrastructure and space data networks are vital to customers who want to push farther on the lunar surface and beyond to Mars,” Steve Altemus, co-founder and CEO of Intuitive Machine, said in a news release.

Massimo Claudio Comparini, managing director of Leonardo’s space division, added that the partnership with Intuitive Machines is a big step toward enabling human and robotic missions from the U.S., Europe and other places “to access a robust communications network and high-precision navigation services while operating in the lunar environment.”

Intuitive Machines recently expanded its Houston Spaceport facilities to ramp up in-house production of satellites. The company’s first satellite will launch with its upcoming IM‑3 lunar mission.

Intuitive Machines says it ultimately wants to establish a “center of space excellence” at Houston Spaceport to support missions to the moon, Mars and the region between Earth and the moon.

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