With a new year around the corner, students and parents will soon see school rankings released. But there's so much more to consider than what this data shows. Houston education expert shares his own innovative method. Photo via Getty Images

As a new year approaches, it is common to see various school rankings begin to appear in different studies and within various media outlets. Whether they're ranking colleges, high schools or even pre-k schools, these lists have long impacted the decisions families and students make.

That said, most school rankings are one-dimensional, therefore making them unreliable. The most common factor these classifications take into consideration is the rigor of academics and how they correlate to test scores and admissions. However, students are more than solely an academic statistic – they are artists, athletes and creative thinkers.

It is important, at any level, when considering a school to take into account nine key factors, not just one.

Navigating the selection process

There is a systemic issue with associating the quality of an educational experience to a school's name. Many rankings fuel this fire. Parents are often influenced to make decisions off of frivolous premises that deceive them into thinking one school is of better caliber than another. However, in reality, they are doing their child a disservice by not taking into consideration the many other factors that play into school selection.

Location

Distance to home or workplace is still a top factor in deciding which school to target. Although important to consider, many families tend to focus more on other factors aside from convenience alone.

Cost

The average private high school tuition in the Greater Houston area is $25,083 with annual increases on average of 4-6%. Tuition and financial aid play key factors when making the final decision and choosing which schools to add to a list. Final consideration for this is the cost vs benefit analysis.

Legacy

Studies suggest a "legacy" — you, a spouse or older child who previously attending a potential school — is one of the most popular reasons why schools get added to a target list. Although this is a legitimate approach, it is important to be cautious of not imposing a "legacy" onto a student.

Academics

The quality of education can be measured in rigor of classes, expertise of teachers, use of technology and class size. It is important to take into consideration if Honors, AP, and Dual Credit are offered, the percentage of teachers who have advanced degrees, the accessibility to laptops and smart learning devices, and smaller teacher to student ratios.

Athletics

If a student has an affinity for a sport and is genuinely considering playing the sport at a higher level, then it is important to find a balance between a school that has a strong program for that sport and the other factors on the list.

Social

There are three main social components at play in school choice: if students' friends are considering a school, or parents' own social circles influencing the decision, and the non-academic activities offered at a school. It is important to consider the clubs, organizations, leadership and volunteer opportunities offered as these help contribute to college applications down the road.

K-12 school v. 9-12 school

Some students must consider the adaptation curve for starting a high school in which other students had been attending since kindergarten. Due to this, families may consider 9-12 schools as the better option for their students since everyone starts from scratch.

Single-Gender v. Co-Educational

Deciding on the gender composition of a high school depends on a student's personality, confidence, personal preferences, and family values. Students can find success in both types of offerings, but girls especially may thrive in a single gender environment due to the empowering and confidence building structure of most all-girls schools.

College Preparedness

This should be the ultimate reason to go through a well-informed process for school selection. A school should prepare a student for standardized tests, college applications, and scholarship opportunities, and is the clearest cost to benefit factor to consider.

A new way to determine a student's path

In order to decide the best fit for a student it is time to discontinue the age-old practice of selecting an education based on rankings and subjective labels. It is time to usher in a new innovative approach that takes a look at the personality, values, interests, skills, and goals of a student and the various elements that make them unique.

At Firat Education, we run qualitative and quantitative assessments on students which are scenario-based and are used to identify what drives them, what gets them to the next level, and what excites them. This information then allows us to use a weighted scoring system that, dependent on each student, helps quantify the factors that matter most such as college preparedness, academics, athletics, and social.

Additionally, we look at their changing habits whether it be consistency in their values, their interests, and academic strengths. From here, we put it all together to formulate personalized scores that help prioritize the best fit for that individual student.

Utilizing this developed and dynamic approach to choosing a school is the first step in revolutionizing the way we approach schooling and spearheading a new age of innovation in education.

------

Ibrahim Firat, is the chief educational consultant and co-founder of Houston-based Firat Education.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Texas female-founded companies raised more than $1 billion in 2024, VC data shows

by the numbers

Female-founded companies in Dallas-Fort Worth may rack up more funding deals and more money than those in Houston. However, Bayou City beats DFW in one key category — but just barely.

Data from PitchBook shows that in the past 16 years, female-founded companies in DFW collected $2.7 billion across 488 deals. By comparison, female-founded companies in the Houston area picked up $1.9 billion in VC through 343 deals.

Yet if you do a little math, you find that Houston ekes out an edge over DFW in per-deal values. During the period covered by the PitchBook data, the value of each of the DFW deals averaged $5.53 million. But at $5,54 million, Houston was just $6,572 ahead of DFW for average deal value.

Not surprisingly, the Austin area clobbered Houston and DFW.

During the period covered by the PitchBook data, female-founded companies in the Austin area hauled in $7.5 billion across 1,114 deals. The average value of an Austin deal: more than $6.7 million.

Historically, funding for female-established companies has lagged behind funding for male-established companies. In 2024, female-founded companies accounted for about one-fourth of all VC deals in the U.S., according to PitchBook.

PitchBook noted that in 2024, female-founded companies raised $38.8 billion, up 27 percent from the previous year, but deal count dropped 13.1 percent, meaning more VC for fewer startups. In Texas, female-founded companies brought in $1.3 billion last year via 151 deals. The total raised is the same as 2023, when Texas female founders got $1.3 billion in capital across 190 deals.

“The VC industry is still trying to find solid footing after its peak in 2021. While some progress was made for female founders in 2024, particularly in exit activity, female founders and investors still face an uphill climb,” says Annemarie Donegan, senior research analyst at PitchBook.

Here are 3 Houston innovators to know right now

Innovators to Know

Editor's note: These Houston innovators are making big strides in the fields of neurotechnology, neurodevelopmental diagnosis, and even improving the way we rest and recharge.

For our latest roundup of Innovators to Know, we meet a researcher who is working with teams in Houston and abroad to develop an innovative brain implant; a professor who has created an AI approach to diagnosis; and a local entrepreneur whose brand is poised for major expansion in the coming years.

Jacob Robinson, CEO of Motif Neurotech

Houston startup Motif Neurotech has been selected by the United Kingdom's Advanced Research + Invention Agency (ARIA) to participate in its inaugural Precision Neurotechnologies program. The program aims to develop advanced brain-interfacing technologies for cognitive and psychiatric conditions. Three Rice labs will collaborate with Motif Neurotech to develop Brain Mesh, which is a distributed network of minimally invasive implants that can stimulate neural circuits and stream neural data in real time. The project has been awarded approximately $5.9 million.

Motif Neurotech was spun out of the Rice lab of Jacob Robinson, a professor of electrical and computer engineering and bioengineering and CEO of Motif Neurotech.

Robinson will lead the system and network integration and encapsulation efforts for Mesh Points implants. According to Rice, these implants, about the size of a grain of rice, will track and modulate brain states and be embedded in the skull through relatively low-risk surgery. Learn more.

Dr. Ryan S. Dhindsa, Dhindsa Lab

Dr. Ryan S. Dhindsa, assistant professor of pathology and immunology at Baylor and principal investigator at the Jan and Dan Duncan Neurological Research Institute at Texas Children’s Hospital, and his team have developed an artificial intelligence-based approach that will help doctors to identify genes tied to neurodevelopmental disorders. Their research was recently published the American Journal of Human Genetics.

Dhindsa Lab uses “human genomics, human stem cell models, and computational biology to advance precision medicine.” The diagnoses that stem from the new computational tool could include specific types of autism spectrum disorder, epilepsy and developmental delay, disorders that often don’t come with a genetic diagnosis.

“Although researchers have made major strides identifying different genes associated with neurodevelopmental disorders, many patients with these conditions still do not receive a genetic diagnosis, indicating that there are many more genes waiting to be discovered,” Dhindsa says. Learn more.

Khaliah Guillory, Founder of Nap Bar

From nap research to diversity and inclusion, this entrepreneur is making Houston workers more productiveFrom opening Nap Bar and consulting corporations on diversity and inclusion to serving the city as an LGBT adviser, Khaliah Guillory is focused on productivity. Courtesy of Khaliah Guillory

Khalia Guillory launched her white-glove, eco-friendly rest sanctuary business, Nap Bar, in Houston in 2019 to offer a unique rest experience with artificial intelligence integration for working professionals, entrepreneurs and travelers who needed a place to rest, recharge and rejuvenate.

Now she is ready to take it to the next level, with a pivot to VR and plans to expand to 30 locations in three years.

Guillory says she’s now looking to scale the business by partnering with like-minded investors with experience in the wellness space. She envisions locations at national and international airports, which she says offer ripe scenarios for patrons needing to recharge. Additionally, Guillory wants to build on her initial partnership with UT Health by going onsite to curate rest experiences for patients, caregivers, faculty, staff, nurses and doctors. Colleges also offer an opportunity for growth. Learn more.

United breaks ground on $177 million facility and opens tech center at IAH

off the ground

United Airlines announced new infrastructure investments at George Bush Intercontinental Airport as part of the company’s ongoing $3.5 billion investment into IAH.

United broke ground on a new $177 million Ground Service Equipment (GSE) Maintenance Facility this week that will open in 2027.

The 140,000-square-foot GSE facility will support over 1,800 ground service vehicles and with expansive repair space, shop space and storage capacity. The GSE facility will also be targeted for LEED Silver certification. United believes this will provide more resources to assist with charging batteries, fabricating metal and monitoring electronic controls with improved infrastructure and modern workspaces.

Additionally, the company opened its new $16 million Technical Operations Training Center.

The center will include specialized areas for United's growing fleet, and advanced simulation technology that includes scenario-based engine maintenance and inspection training. By 2032, the Training Center will accept delivery of new planes. This 91,000-square-foot facility will include sheet metal and composite training shops as well.

The Training Center will also house a $6.3 million Move Team Facility, which is designed to centralize United's Super Tug operations. United’s IAH Move Team manages over 15 Super Tugs across the airfield, which assist with moving hundreds of aircraft to support flight departures, remote parking areas, and Technical Operations Hangars.

The company says it plans to introduce more than 500 new aircraft into its fleet, and increase the total number of available seats per domestic departure by nearly 30%. United also hopes to reduce carbon emissions per seat and create more unionized jobs by 2026.

"With these new facilities, Ground Service Equipment Maintenance Facility and the Technical Operations Training Center, we are enhancing our ability to maintain a world-class fleet while empowering our employees with cutting-edge tools and training,” Phil Griffith, United's Vice President of Airport Operations, said in a news release. “This investment reflects our long-term vision for Houston as a critical hub for United's operations and our commitment to sustainability, efficiency, and growth."