To be better leaders, the administration should engage its primary audience: the faculty. Graphic by Miguel Tovar/University of Houston

The world of academic research is tough. As institutional research offices juggle regulatory and financial challenges within a continually strained system, they still have to lead their respective enterprises and serve their research communities.

“Service before leadership,” said Amr Elnashai, vice president/vice chancellor for research and technology transfer at the University of Houston. “We cannot miss this very important fact – we have to serve the needs of our research communities, first, before they will trust us to lead.”

How can we better serve faculty while tackling the many challenges faced by research divisions?

Sara Bible, associate vice provost for research at Stanford University, says the best way is to continually engage faculty in the business of research.

Rule making within research

Let’s be honest – faculty don’t particularly enjoy the administrative overburden dished out by university research offices. Nor should they.

But involving faculty in the process is the quickest way to earn their cooperation.

“You will have good results if you put in the time,” said Bible. “It’s really important to be flexible with faculty and staff on campus.”

One way Bible has successfully engaged her research community is in policy development. Her office at Stanford implemented a research policy working group that spends months testing policy language and effectiveness with university faculty and staff before it is launched.

“We’ve had great results,” she said. “People want to engage and be part of the process, not just be expected to follow a rigid set of rules.”

The pre-deadline deadline

Another way to partner with faculty is to work with them to improve the proposal review cycle, for everyone knows the risks of pushing the magic button mere minutes before the deadline.

Melinda Cotton, assistant vice president for Sponsored Programs at the University of Alabama at Birmingham, recommends creating a pre-deadline deadline.

Her office worked with faculty, schools and departments to establish the submission of proposals a full seven days before their due dates. This gave the office time to strengthen merit of the research project and fix minor details that could disqualify a proposal.

“Within our School of Medicine, more than 80 percent of our proposals came in by our pre-deadline,” she said. “We work hard to communicate and advocate to faculty that we can serve them better by doing it this way, and it’s working for us.”

Ultimately, there are lots of processes university research offices have to put in place to do the business of research. But to be better leaders, the administration should engage its primary audience: the faculty.

Engagement in policy-making, for instance, gives insight into pain points and allows research offices to put the best processes in place to get the job done for everyone.

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This article originally appeared on the University of Houston's The Big Idea. Lindsay Lewis, the author of this piece, formerly served as the executive director of communications for the UH Division of Research.


Faculty in academia shouldn't be hesitant to follow their entrepreneurial goals just because it may be difficult to balance the two worlds. Graphic by Miguel Tovar/University of Houston

University of Houston: Tips for balancing faculty and founder life

Houston voices

Finding balance in your professional life and your dreams can be hard for anyone. Faculty in academia, hoping to become entrepreneur and start their own companies, find this especially difficult. Finding this balance is essential to having success both professionally and in entrepreneurial endeavors.

Amy J. Ko, a professor at the University of Washington Information School and Co-Founder of AnswerDash, said in a post on her Bits and Behavior blog that she found parallels between being an entrepreneur and being a professor that helped her start her technology company.

Here are four parallels between startup life and faculty life that Ko found striking.

1. Fundraising.

"I spend a significant amount of my time seeking funding, carefully articulating problems with the status quo and how my ideas will solve these problems. The surface features of the work are different—in business, we pitch these ideas in slide decks, elevators, whereas in academia, we pitch them as NSF proposals and DARPA white papers—but the essence of the work is the same: it requires understanding the nature of a problem well enough that you can persuade someone to provide you resources to understand it more deeply and ultimately address it."

2. Experimentation.

"Research requires a high degree of iteration and experimentation, driven by carefully formed hypotheses. Startups are no different. We are constantly generating hypotheses about our customers, our end users, our business plan, our value, and our technology, and conducting experiments to verify whether the choice we've made is a positive or negative one."

3. Learning.

"Both academia and startups require a high degree of learning. As a professor, I'm constantly reading and learning about new discoveries and new technologies that will change the way I do my own research. As a founder, and particularly as a CTO, I find myself engaging in the same degree of constant learning, in an effort to perfect our product and our understanding of the value it provides."

4. Teaching.

"The teaching I do as a CTO is comparable to the teaching I do as a Ph.D. advisor in that the skills I'm teaching are less about specific technologies or processes, and more about ways of thinking about and approaching problems."

Ko also mentions the distinct differences between the two are the pace, the outcomes, and the consequences.

Finding Balance as a Professor and Entrepreneur

Alaina G. Levine, an award-winning entrepreneur, science journalist, and STEM careers consultant said in a Science Mag blog post that the key to success is to find ways to balance the two worlds.

"Issues of intellectual property ownership, human resources protocols, and time management, as well as the challenge of keeping a delineated barrier between professorial and business activities can be difficult to manage, but these concerns shouldn't prevent academics from seeking to create a startup company," Levine said in the blog post.

How to Balance Entrepreneurship and Faculty Responsibilities

According to Levine, these are a few things to consider before perusing entrepreneurship in order to successfully balance professorial and entrepreneurial activities:

1. Know your priorities

"If you are a professor who ponders whether your research can be developed into a technology that can be commercialized, your initial step should be to ponder your priorities. Do you want to stay in academia? Do you desire a career in industry? Deciding these choices early on, even before the lawyers and university representatives get involved, is crucial to forging a balance and a satisfying career."

2. Figuring out what path to take

"To wrangle the options and make it through the multiverse of marketing and manufacturing without sacrificing professorial duties, an academic's initial stop should be their institution's office of technology transfer (OTT). The OTT can assist faculty with understanding how much time they can spend on outside endeavors and how it must be structured. Technology transfer professionals also provide insight into patent law and can help professors navigate intellectual property (IP) issues."

3. Managing potential conflicts of interest

"Once you engage in entrepreneurship, you must create a distinct separation between your university lab and your company's facilities. IP can't flow freely between the two, and neither can labor—your grad students cannot work for you in your group and intern at your company at the same time. Safeguards that prevent mingling are necessary for legal purposes, say experts, as well as to synthesize a balance between being in academia and being in business."

4. Getting a Return on Investment on the faculty side

"Even with a targeted separation of academic and business endeavors, pursuing commercialization can actually enhance your skills in education. The connections that faculty make not only help the students but benefit the department and university as a whole as well."

What's The Big Idea?

Faculty in academia shouldn't be hesitant to follow their entrepreneurial goals just because it may be difficult to balance the two worlds. Take what you already know as a professor and apply it to your new venture as an entrepreneur. Also, know where your priorities lie, what path you're taking, watch out for conflicts of interest and make sure you, your students and university are all getting something out of it.

According to both writers, universities and research go hand in hand and both are "of critical importance" to the advancement of our society. So, is your research impactful? If the answer is yes, go for it.

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This article originally appeared on the University of Houston's The Big Idea. Cory Thaxton is the communications coordinator for The Division of Research.

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Houston startup raises $6M to scale home-based healthcare platform

fresh funding

As healthcare systems race to expand care beyond hospitals and into the home, investors are placing bigger bets on the infrastructure needed to make that shift possible.

This month, Rosarium Health announced it has raised $6 million in seed funding led by Kalos Ventures, with participation from ResilienceVC, Rock Health Capital, Symphonic Capital, Black Tech Nations Ventures and others.

The investment will help the Houston-based startup continue to build its platform, which features a national network of 800-plus clinicians and 3,000-plus contractors to coordinate home accessibility upgrades and modifications for seniors and people living with disabilities.

For founder and CEO Cameron Carter, the company’s mission grew out of firsthand caregiving experiences.

“From my own personal caregiving experiences, I realized that the benefits exist on paper, but not in reality,” Carter said in a news release. “Families are being left to figure out the paperwork and installations all on their own, which shouldn’t be how this works.”

While Medicare Advantage and Medicaid plans have expanded coverage for home-based services and accessibility modifications, the logistics behind delivering those services often remain fragmented.

Rosarium’s platform coordinates the entire process, from clinical assessments and referrals to contractor management, documentation, reimbursement and installation.

“A clinician can document that a home isn’t safe and a plan can approve a benefit, but there’s no one that’s responsible for making sure the work actually gets done,” Carter says. “We built the missing piece.”

The company was founded in 2021 as Rose Health and was a 2023 participant in the Texas Medical Center’s Accelerator for HealthTech program. It has scaled quickly, building a network of more than 800 clinicians and 3,000 contractors across 34 states.

Rosarium is currently in-network for 1.2 million Medicare and Medicaid lives, with projected coverage expected to reach nearly 4 million by the end of the year, according to the release.

“We’re excited to back Cameron because he and the team at Rosarium are building the infrastructure healthcare needs right now to make the home a safe and comfortable place of care,” Kate Ballinger, investor at Kalos Ventures, added in the release.

As part of the recent investment, Ballinger will join Rosarium’s board of directors.

With eyes on the future, Rosarium plans to grow its partnerships with Medicaid and Medicare Advantage plans, including CalViva and Community Health Plan of Imperial Valley, strengthening its presence in California while expanding access to underserved communities.

Additionally, Carter predicts that home-based healthcare will be part of a broader transformation happening across the industry.

“There’s a growing recognition that health outcomes are shaped by what happens in the home,” he said in the release. “The future of healthcare isn’t just treating people after something goes wrong. It’s creating environments that help prevent those problems in the first place.”

Houston business mogul Tilman Fertitta acquires Caesars in $17.6B deal

Money Moves

Houston billionaire Tilman Fertitta may currently be serving as America’s ambassador to Italy, but his company is as busy as ever. Fresh off its move to revive the Houston Comets WNBA franchise, his company, Fertitta Entertainment, has announced a $17.6 billion deal to acquire Caesars Entertainment, Inc.

Speculation about the deal has been circulating since at least March, according to various media reports. The deal combines Fertitta’s well-known Golden Nugget casino brand with all of the properties in the Caesars’ portfolio, including Las Vegas hotels Caesars Palace, Harrah's, Paris Las Vegas, Planet Hollywood, Horseshoe, The LINQ Hotel, Flamingo, and The Cromwell.

Overall, the combined company will include 60 domestic casino resorts and gaming facilities; online gaming including sports betting, iCasino, and Caesar’s online poker platform; retail sports betting at over 200 third-party locations through the William Hill brand; and over 550 Fertitta Entertainment outlets, including more than 450 Landry's full-service restaurants across America. The companies will combine their loyalty programs, Caesars Rewards, Golden Nugget's 24 Karat Select Club, and Landry's Select Club.

The terms will see Caesars’ shareholders receive $31 per share. Fertitta Entertainment will also acquire approximately $11.9 billion of Caesars' outstanding debt.

The transaction will be financed through a combination of equity contributed by Fertitta Entertainment, assumed Caesars' debt, and new committed debt financing arranged by a group consisting of 10 banks. It is subject to approval by Caesars’ shareholders and government regulators.

Fertitta Entertainment is the Houston-based company behind a diverse array of hospitality businesses, including The Golden Nugget, The Post Oak Hotel, River Oaks District, the Kemah Boardwalk, and Houston’s Downtown Aquarium.

It also operates a number of prominent restaurant brands, including Mastro's Restaurants, Del Frisco's Double Eagle Steakhouse, Morton's The Steakhouse, The Palm, McCormick & Schmick's, Landry's Seafood House, The Oceanaire Seafood Room, and Saltgrass Steak House.

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This article first appeared on CultureMap.com.