New Houston co. transforms emergency response with geolocation, AI, and augmented reality tech

to the rescunomics

Rescunomics is designing technology to enhance responses to active shooter situations, fires, and rescues. Photo via Getty Images

A Houston startup is innovating on safety using its geolocation, artificial intelligence, and augmented reality technology.

Rescunomics is designing technology to enhance responses to active shooter situations, fires, and rescues.The company, which provides tiered pricing, is currently working on a platform exclusively for first-responders.

Founded by CEO Emmanuel Joel, a retired captain of the Houston Fire Department, Rescunomics is using a “mission driven” approach to safety that is fueled by leveraging technology. As a part of the HFD, Joel experienced the loss of his mentor and Captain at a house fire that inspired him to take future action.

“This dark period for me inspired a vision to find a solution to this problem that has claimed 1,000 firefighter lives in structural fires in the last three decades,” Joel says in a news release. ”Since my retirement, I have focused on the growth of Rescunomics as a solution provider of innovative solutions to global safety for emergency responders.”

The company uses geolocation technology that can enable first responders to pinpoint their positions within a building to a precise location. By collaborating with geolocation service company NextNav, Rescunomics can integrate a nationwide mesh network,which will ensure accurate Z-axis data in real-time. This can still occur even when GPS fails. Rescunomics’ partnership with T-Mobile uses their 5G low-band network to provide affordable geolocation services.

With a voice-activated Hērōs AI chatbot, Rescunomics can provide instant guidance in high-pressure situations. By using predictive analytics, users can optimize resource allocation during large-scale disasters by utilizing IoT connectivity and SMART analytics with the Hērōs platform. The platform also utilizes its Indoor Mapping Data Format (IMDF). The IMDF allows users access to customized indoor maps of venues like stadiums, airports, and campuses.

For active shooter situations, Rescunomics says its discreet SOS signaling system can enable individuals to alert law enforcement directly.Rescunomics says 60 percent of shooting events end before law enforcement arrives.

Going beyond training purposes, Rescunomics' AR lens technology can arm responders with thermal imaging and VR-enhanced visuals via helmet-mounted displays to help monitor live incident footage.

The Detroit Fire Department is just one of the departments in the U.S. using technology similar to this, as the department is in a pilot program using Safety Cloud by HAAS Alert.
The Aldine Independent School District is the first to employ a new technology focused on campus safety. Educational First Steps/Facebook

Houston-area school district to install first-of-its-kind safety technology

A+ in safety

Insight Enterprises has announced a collaboration with the city of Houston, Microsoft, and BeSafe to bring the ActiveShield concept to two Houston-area schools this summer. Aldine Independent School District was selected to be the first school district in the nation to implement an IoT platform like this, a representative says.

Safe Spaces a group of tools developed by Tempe, Arizona-based Insight, a Fortune 500 global systems integrator. The safety technology focuses on emergency situations, such as sound sensors, color-coded LED lighting, and real-time information sharing that can notify first responders with pertinent information as soon as possible.

"Knowledge is power, and our mission is to save lives by providing the right information to the right people at the right time," says Kevin Harrington, CEO of BeSafe Technologies, in a release. "What we see with Insight Safe Spaces is the ability to use IoT to build on our core capabilities to further improve public safety. This creates a communication hub that instantly connects on-site security with police, fire and other emergency responders, as well as building occupants."

The schools will be equipped with several of Safe Spaces' technologies, such as:

  • Cameras, sound and motion sensors, etc. that capture data that is then integrated with third-party security systems. (This allows for real-time information sharing and emergency response.)
  • Panic buttons for teachers or staff.
  • Color-coded smart lights that automatically warn of an emergency and indicate how close you are to danger or the school's safe zones.
  • Real-time communication to on-site security and emergency services, with different alerts or action plans based on the information being shared with the central system.
  • Direct lines of communication for people involved in the crisis via a navigation-based mobile app to provide updates and safety instructions in real time.

Together, Insight Safe Spaces and Microsoft Azure IoT solution accelerators combine technological forces to enable Raleigh, North Carolina-based BeSafe to open "new doors to enhanced public safety," says Stan Lequin, vice president and general manager, Insight Digital Innovation, in the release.

"Insight is helping BeSafe expand its foundation of advanced building information technology, transforming these capabilities into interactive action plans that give emergency responders a critical advantage when every second saved potentially means a life saved," Lequin adds.

BeSafe was founded in 1999 to enhance safety in schools by providing emergency response teams advance information about the school's layout, emergency exits, and more. Now, with the new age of technology, the organization is expanding its horizons, and AISD is the first to implement the collaboration of this technology.

"Student and staff safety are a top priority. The partnership with the city of Houston and Microsoft will take our efforts to the next level," says AISD's superintendent of schools, LaTonya M. Goffney, in the release.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

Autonomous truck company with Houston routes goes public

on a roll

Kodiak Robotics, a provider of AI-powered autonomous vehicle technology, has gone public through a SPAC merger and has rebranded as Kodiak AI. The company operates trucking routes to and from Houston, which has served as a launchpad for the business.

Privately held Kodiak, founded in 2018, merged with a special purpose acquisition company — publicly held Ares Acquisition Corp. II — to form Kodiak AI, whose stock now trades on the Nasdaq market.

In September, Mountain View, California-based Kodiak and New York City-based Ares disclosed a $145 million PIPE (private investment in public equity) investment from institutional investors to support the business combo. Since announcing the SPAC deal, more than $220 million has been raised for the new Kodiak.

“We believe these additional investments underscore our investors’ confidence in the value proposition of Kodiak’s safe and commercially deployed autonomous technology,” Don Burnette, founder and CEO of Kodiak, said in a news release.

“We look forward to leading the advancement of the commercial trucking and public sector industries,” he added, “and delivering on the exciting value creation opportunities ahead to the benefit of customers and shareholders.”

Last December, Kodiak debuted a facility near George Bush Intercontinental/Houston Airport for loading and loading driverless trucks. Transportation and logistics company Ryder operates the “truckport” for Ryder.

The facility serves freight routes to and from Houston, Dallas and Oklahoma City. Kodiak’s trucks currently operate with or without drivers. Kodiak’s inaugural route launched in 2024 between Houston and Dallas.

One of the companies using Kodiak’s technology is Austin-based Atlas Energy Solutions, which owns and operates four driverless trucks equipped with Kodiak’s driver-as-a-service technology. The trucks pick up fracking sand from Atlas’ Dune Express, a 42-mile conveyor system that carries sand from Atlas’ mine to sites near customers’ oil wells in the Permian Basin.

Altogether, Atlas has ordered 100 trucks that will run on Kodiak’s autonomous technology in an effort to automate Atlas’ supply chain.

Rice University scientists invent new algorithm to fight Alzheimer's

A Seismic Breakthrough

A new breakthrough from researchers at Rice University could unlock the genetic components that determine several human diseases such as Parkinson's and Alzheimer's.

Alzheimer's disease affected 57 million people worldwide in 2021, and cases in the United States are expected to double in the next couple of decades. Despite its prevalence and widespread attention of the condition, the full mechanisms are still poorly understood. One hurdle has been identifying which brain cells are linked to the disease.

For years, it was thought that the cells most linked with Alzheimer's pathology via DNA evidence were microglia, infection-fighting cells in the brain. However, this did not match with actual studies of Alzheimer's patients' brains. It's the memory-making cells in the human brain that are implicated in the pathology.

To prove this link, researchers at Rice, alongside Boston University, developed a computational algorithm called “Single-cell Expression Integration System for Mapping Genetically Implicated Cell Types," or SEISMIC. It allows researchers to zero in on specific neurons linked to Alzheimer's, the first of its kind. Qiliang Lai, a Rice doctoral student and the lead author of a paper on the discovery published in Nature Communications, believes that this is an important step in the fight against Alzheimer's.

“As we age, some brain cells naturally slow down, but in dementia — a memory-loss disease — specific brain cells actually die and can’t be replaced,” said Lai. “The fact that it is memory-making brain cells dying and not infection-fighting brain cells raises this confusing puzzle where DNA evidence and brain evidence don’t match up.”

Studying Alzheimer's has been hampered by the limitations of computational analysis. Genome-wide association studies (GWAS) and single-cell RNA sequencing (scRNA-seq) map small differences in the DNA of Alzheimer's patients. The genetic signal in these studies would often over-emphasize the presence of infection fighting cells, essentially making the activity of those cells too "loud" statistically to identify other factors. Combined with greater specificity in brain regional activity, SEISMIC reduces the data chatter to grant a clearer picture of the genetic component of Alzheimer's.

“We built our SEISMIC algorithm to analyze genetic information and match it precisely to specific types of brain cells,” Lai said. “This enables us to create a more detailed picture of which cell types are affected by which genetic programs.”

Though the algorithm is not in and of itself likely to lead to a cure or treatment for Alzheimer's any time soon, the researchers say that SEISMIC is already performing significantly better than existing tools at identifying important disease-relevant cellular signals more clearly.

“We think this work could help reconcile some contradicting patterns in the data pertaining to Alzheimer’s research,” said Vicky Yao, assistant professor of computer science and a member of the Ken Kennedy Institute at Rice. “Beyond that, the method will likely be broadly valuable to help us better understand which cell types are relevant in different complex diseases.”

---

This article originally appeared on CultureMap.com.

5 incubators and accelerators fueling the growth of Houston startups

meet the finalists

Houston is home to numerous accelerators and incubators that support founders in pushing their innovative startups and technologies forward.

As part of our 2025 Houston Innovation Awards, the new Incubator/Accelerator of the Year category honors a local incubator or accelerator that is championing and fueling the growth of Houston startups.

Five incubators and accelerators have been named finalists for the 2025 award. They support startups ranging from hard-tech companies to digital health startups.

Read more about these organizations below. Then join us at the Houston Innovation Awards on Nov. 13 at Greentown Labs, when the winner will be unveiled.

Get your tickets now on sale for this exclusive event celebrating Houston Innovation.

Activate

Hard tech incubator Activate supports scientists in "the outset of their entrepreneurial journey." The Houston hub was introduced last year, and joins others in Boston, New York, and Berkley, California—where Activate is headquartered. It named its second Houston cohort this summer.

This year, the incubator grew to include its largest number of concurrent supported fellows, with 88 companies currently being supported nationally. In total, Activate has supported 296 fellows who have created 236 companies. Those companies have raised over $4 billion in follow-on funding, according to Activate. In Houston, it has supported several Innovation Awards finalists, including Solidec, Bairitone Health and Deep Anchor Solutions. It is led locally by Houston Managing Director Jeremy Pitts.

EnergyTech Nexus

Cleantech startup hub EnergyTech Nexus' mission is to accelerate the energy transition by connecting founders, investors and industrial stakeholders and helping to develop transformative companies, known as "thunderlizards."

The hub was founded in 2023 by CEO Jason Ethier, Juliana Garaizar and Nada Ahmed. It has supported startups including Capwell Services, Resollant, Syzygy Plasmonics, Hertha Metals, EarthEn Energy and Solidec—many of which are current or past Innovation Awards finalists. This year Energy Tech Nexus launched its COPILOT Accelerator, powered by Wells Fargo Innovation Incubator (IN²) at the National Renewable Energy Laboratory (NREL). COPILOT partners with Browning the Green Space, a nonprofit that promotes diversity, equity and inclusion (DEI) in the clean energy and climatech sectors. Energy Tech Nexus also launched its Liftoff fundraising program, its Investor Program, and a "strategic ecosystem partnership" with Greentown Labs.

Greentown Labs

Climatetech incubator Greentown Labs offers its community resources and a network to climate and energy innovation startups looking to grow. The collaborative community offers members state-of-the-art prototyping labs, business resources and access to investors and corporate partners. The co-located incubator was first launched in Boston in 2011 before opening in Houston in 2021.

Greentown has seen major changes and activity this year. In February, Greentown announced Georgina Campbell Flatter as its new CEO, along with a new Board of Directors. In July, it announced Lawson Gow as its Head of Houston, a "dedicated role to champion the success of Greentown Houston’s startups and lead Greentown’s next chapter of impact in the region," according to Greentown. It has since announced numerous new partnerships, including those with Energy Tech Nexus, Los Angeles-based software development firm Nominal, to launch the new Industrial Center of Excellence; and Houston-based Shoreless, to launch an AI lab onsite. Greentown Houston has supported 175 startups since its launch in 2021, with 45 joining in the last two years. Those startups include the likes of Hertha Metals, RepAir Carbon, Solidec, Eclipse Energy (formerly GoldH2) and many others.

Healthtech Accelerator (TMCi)

The Healthtech Accelerator, formerly TMCx, focuses on clinical partnerships to improve healthcare delivery and outcomes. Emerging digital health and medical device startups that join the accelerator are connected with a network of TMC hospitals and seasoned advisors that will prepare them for clinical validation, funding and deployment.

The Healthtech Accelerator is part of Texas Medical Center Innovation, which also offers the TMCi Accelerator for Cancer Therapeutics. The Healthtech Accelerator named its 19th, and latest, cohort of 11 companies last month.

Impact Hub Houston

Impact Hub Houston supports early-stage ventures at various stages of development through innovative programs that address pressing societal issues. The nonprofit organization supports social impact startups through mentorship, connections and training opportunities.

There are more than 110 Impact Hubs globally with 24,000-plus members spanning 69 countries, making it one of the world’s largest communities for accelerating entrepreneurial solutions toward the United Nations' Sustainable Development Goals (SDGs).

---

The Houston Innovation Awards program is sponsored by Houston City College Northwest, Houston Powder Coaters, FLIGHT by Yuengling, and more to be announced soon. For sponsorship opportunities, please contact sales@innovationmap.com.



View All Listings