New Houston co. transforms emergency response with geolocation, AI, and augmented reality tech

to the rescunomics

Rescunomics is designing technology to enhance responses to active shooter situations, fires, and rescues. Photo via Getty Images

A Houston startup is innovating on safety using its geolocation, artificial intelligence, and augmented reality technology.

Rescunomics is designing technology to enhance responses to active shooter situations, fires, and rescues.The company, which provides tiered pricing, is currently working on a platform exclusively for first-responders.

Founded by CEO Emmanuel Joel, a retired captain of the Houston Fire Department, Rescunomics is using a “mission driven” approach to safety that is fueled by leveraging technology. As a part of the HFD, Joel experienced the loss of his mentor and Captain at a house fire that inspired him to take future action.

“This dark period for me inspired a vision to find a solution to this problem that has claimed 1,000 firefighter lives in structural fires in the last three decades,” Joel says in a news release. ”Since my retirement, I have focused on the growth of Rescunomics as a solution provider of innovative solutions to global safety for emergency responders.”

The company uses geolocation technology that can enable first responders to pinpoint their positions within a building to a precise location. By collaborating with geolocation service company NextNav, Rescunomics can integrate a nationwide mesh network,which will ensure accurate Z-axis data in real-time. This can still occur even when GPS fails. Rescunomics’ partnership with T-Mobile uses their 5G low-band network to provide affordable geolocation services.

With a voice-activated Hērōs AI chatbot, Rescunomics can provide instant guidance in high-pressure situations. By using predictive analytics, users can optimize resource allocation during large-scale disasters by utilizing IoT connectivity and SMART analytics with the Hērōs platform. The platform also utilizes its Indoor Mapping Data Format (IMDF). The IMDF allows users access to customized indoor maps of venues like stadiums, airports, and campuses.

For active shooter situations, Rescunomics says its discreet SOS signaling system can enable individuals to alert law enforcement directly.Rescunomics says 60 percent of shooting events end before law enforcement arrives.

Going beyond training purposes, Rescunomics' AR lens technology can arm responders with thermal imaging and VR-enhanced visuals via helmet-mounted displays to help monitor live incident footage.

The Detroit Fire Department is just one of the departments in the U.S. using technology similar to this, as the department is in a pilot program using Safety Cloud by HAAS Alert.
The Aldine Independent School District is the first to employ a new technology focused on campus safety. Educational First Steps/Facebook

Houston-area school district to install first-of-its-kind safety technology

A+ in safety

Insight Enterprises has announced a collaboration with the city of Houston, Microsoft, and BeSafe to bring the ActiveShield concept to two Houston-area schools this summer. Aldine Independent School District was selected to be the first school district in the nation to implement an IoT platform like this, a representative says.

Safe Spaces a group of tools developed by Tempe, Arizona-based Insight, a Fortune 500 global systems integrator. The safety technology focuses on emergency situations, such as sound sensors, color-coded LED lighting, and real-time information sharing that can notify first responders with pertinent information as soon as possible.

"Knowledge is power, and our mission is to save lives by providing the right information to the right people at the right time," says Kevin Harrington, CEO of BeSafe Technologies, in a release. "What we see with Insight Safe Spaces is the ability to use IoT to build on our core capabilities to further improve public safety. This creates a communication hub that instantly connects on-site security with police, fire and other emergency responders, as well as building occupants."

The schools will be equipped with several of Safe Spaces' technologies, such as:

  • Cameras, sound and motion sensors, etc. that capture data that is then integrated with third-party security systems. (This allows for real-time information sharing and emergency response.)
  • Panic buttons for teachers or staff.
  • Color-coded smart lights that automatically warn of an emergency and indicate how close you are to danger or the school's safe zones.
  • Real-time communication to on-site security and emergency services, with different alerts or action plans based on the information being shared with the central system.
  • Direct lines of communication for people involved in the crisis via a navigation-based mobile app to provide updates and safety instructions in real time.

Together, Insight Safe Spaces and Microsoft Azure IoT solution accelerators combine technological forces to enable Raleigh, North Carolina-based BeSafe to open "new doors to enhanced public safety," says Stan Lequin, vice president and general manager, Insight Digital Innovation, in the release.

"Insight is helping BeSafe expand its foundation of advanced building information technology, transforming these capabilities into interactive action plans that give emergency responders a critical advantage when every second saved potentially means a life saved," Lequin adds.

BeSafe was founded in 1999 to enhance safety in schools by providing emergency response teams advance information about the school's layout, emergency exits, and more. Now, with the new age of technology, the organization is expanding its horizons, and AISD is the first to implement the collaboration of this technology.

"Student and staff safety are a top priority. The partnership with the city of Houston and Microsoft will take our efforts to the next level," says AISD's superintendent of schools, LaTonya M. Goffney, in the release.

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CPRIT hires MD Anderson official as chief cancer prevention officer

new hire

The Austin-based Cancer Prevention and Research Institute of Texas, which provides funding for cancer research across the state, has hired Ruth Rechis as its chief prevention officer. She comes to CPRIT from Houston’s University of Texas MD Anderson Cancer Center, where she led the Cancer Prevention and Control Platform.

Before joining MD Anderson, Rechis was a member of the executive leadership team at the Livestrong Foundation, an Austin-based nonprofit that supports people affected by cancer.

“Ruth has widespread connections throughout the cancer prevention community, both in Texas and across the nation,” CPRIT CEO Kristen Doyle said in a news release. “She is a long-term passionate supporter of CPRIT, and she is very familiar with our process, programs, and commitment to transparency. Ruth is a terrific addition to the team here at CPRIT.”

Rechis said that by collaborating with researchers, policymakers, public health leaders and community partners, CPRIT “can continue to drive forward proven prevention strategies that improve health outcomes, lower long-term costs, and create healthier futures for all.”

At MD Anderson, Rechis and her team worked with more than 100 organizations in Texas to bolster cancer prevention initiatives at clinics and community-based organizations.

Rechis is a longtime survivor of Hodgkin lymphoma, a type of cancer that affects the lymph nodes, which are part of a person’s immune system.

6 female-founded startups shaping the Houston innovation ecosystem

meet the finalists

Female-founded businesses reached a new milestone last year. According to payroll company Gusto, female founders launched 49 percent of new businesses in 2024, reaching near parity with male-founded businesses for the first time.

And though they still face challenges, with access to VC funding at the top of the list, those women-led companies are driving major impact in the startup and innovation ecosystem.

The fifth-annual Houston Innovation Awards will honor six women-led startups that are shaping Houston innovation in our Female-founded Businesses category.

The finalists for the 2025 award, selected by our esteemed panel of judges, range from a company developing natural carbon-free fuel to another launching at-home sleep apnea technology.

Read more about these innovative startups and the visionary female founders behind them below. Then join us at the Houston Innovation Awards on Nov. 13 at Greentown Labs, when the winner will be unveiled at our live awards ceremony.

Tickets are now on sale for this exclusive event celebrating all things Houston innovation.

Anning Corporation

Clean energy company Anning Corporation is working to develop geologic hydrogen, a natural carbon-free fuel, using its proprietary stimulation approaches and advanced exploration modeling. The company said that geologic hydrogen has the potential to be the lowest-cost source of reliable baseload electricity in the U.S.

The company was founded by CEO Sophie Broun in 2024 and is a member of Greentown Labs. Last month, it also announced that it was chosen to participate in Breakthrough Energy’s prestigious Fellows Program. Anning raised a pre-seed round this year and is currently raising a $6 million seed round.

Bairitone Health

Bairitone Health is bringing anatomy imaging for sleep apnea to the home environment. The company's platform maps users' anatomy during natural sleep using a facial patch to determine the root cause of airway obstruction. It then offers effective therapies for each patient. The system is currently in the research and development phase and is being used in clinical trials and studies.

The company was founded in 2022 in the Texas Medical Center's Biodesign program by CEO Meagan Pitcher, CTO Onur Kilic and chief medical officer Britt Cross. It was a member of Activate Houston's inaugural cohort and has participated in numerous accelerators and incubators. It raised a pre-seed round last year of $435,000.

Brain Haven

Founded at the University of Houston, Brain Haven is developing neuroscience-based, clinically validated protocols that use sensory stimulation through smell and sound to offer a natural and non-invasive way to activate the brain and preserve neuroplasticity. The company aims to deliver an accessible and affordable way for the aging population to preserve memory, delay cognitive decline and improve quality of life.

The company was co-founded by Gail Aflalo, a graduate student in the University of Houston College of Optometry, and Jokūbas Žiburkus, an associate professor in the department of biology and biochemistry at UH. It was selected to participate in the 2024 Innov8 Cohort, where it won the cohort's Startup Pitch Day, and was included in Class 13 of UH RED Labs. Brain Haven was awarded $70,000 in seed funding from UH in June 2025 to support a year-long research initiative in adults aged 50 and above.

FlowCare

Sugar Land-based FlowCare is developing a period health platform that integrates smart dispensers, education and healthcare into one system to make free, high-quality organic period products more accessible.

The company was founded by CEO Tanu Jain, a registered nurse and product management executive, in 2024. It participated in the TiE Women Program and the Houston Community College Business Plan Competition, placing in the top five in both pitch competitions.

March Biosciences

Houston cell therapy company March Biosciences aims to treat unaddressed challenging cancers, with its MB-105, a CD5-targeted CAR-T cell therapy for patients with relapsed or refractory CD5-positive T-cell lymphoma, currently in Phase 2 clinical trials.

The company was founded in 2021 by CEO Sarah Hein, Max Mamonkin and Malcolm Brenner and was born out of the TMC Accelerator for Cancer Therapeutics. The company completed a $29.6 million series A last year and also raised a $4.2 million seed round.

TrialClinIQ

Houston-based TrialClinIQ is an AI-powered clinical trial recruitment platform that helps identify, qualify and enroll eligible patients in appropriate trials faster and more accurately.

The company was founded in 2025 by CEO Jontel Pierce and Janette Obi.

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The Houston Innovation Awards program is sponsored by Houston Community College, Houston Powder Coaters, FLIGHT by Yuengling, and more to be announced soon. For sponsorship opportunities, please contact sales@innovationmap.com.

Former NASA astronaut, official joins Venus Aerospace board

astronaut appointment

Retired Air Force colonel and former NASA astronaut Pamela Melroy, who previously served as deputy administrator of NASA, recently joined the board of directors at Houston-based Venus Aerospace.

Venus Aerospace, a startup founded in 2020, develops rocket engine technology, including rotating rocket detonation engines for hypersonic flights. These engines promise higher power, greater fuel efficiency and lower emissions than conventional rocket engines or jet engines, according to the Interesting Engineering website. The global rocket propulsion market is expected to grow from $9.5 billion in 2025 to $29.9 billion by 2034, according to a forecast by ResearchAndMarkets.com.

“Advanced rocket propulsion has been of interest to me for over a decade, and Venus Aerospace’s recent achievements in demonstrating the stability of rotating detonation rocket engines represent a significant development,” says Melroy, who left NASA earlier this year and is now a self-employed consultant living in Arlington, Virginia.

Melroy, a member of the United States Astronaut Hall of Fame, has built an illustrious career in the aerospace sector. Aside from being a NASA official, she was:

  • One of only two female astronauts to command a space shuttle mission
  • Deputy program manager of Orion space exploration initiatives at aerospace and defense contractor Lockheed Martin
  • Senior technical adviser and director of field operations for the Federal Aviation Administration’s Office of Commercial Space Transportation, where she came up with the first safety guidelines for commercial human spaceflight
  • Deputy director of the Tactical Technology Office at the Defense Advanced Research Projects Agency (DARPA).
  • An adviser for the establishment of the Australian Space Agency

Venus Aerospace said in a news release that as a leader at three federal agencies, “Melroy shaped America’s strategy in space, accelerated commercial space partnerships, and deepened space exploration.”

Sassie Duggleby, co-founder and CEO of Venus Aerospace, called Melroy “a preeminent leader in the world of aerospace.”

In May, Venus Aerospace completed the inaugural test flight of its rotating detonation rocket engine. The startup, whose headquarters is at the Houston Spaceport, says it’s the only company in the world that has manufactured a flight-proven, high-thrust rotating detonation rocket engine.

On the horizon for Venus Aerospace is production of Stargazer M4, a high-speed aircraft capable of two-hour global travel.

Venus Aerospace’s investors include Airbus Ventures, America’s Frontier Fund, Trousdale Ventures, and Prime Movers Lab. The startup also gets support from the Air Force Research Laboratory (AFWERX), the Air Force, NASA and DARPA.

Jordan Blashek, co-founder and managing partner of America’s Frontier Fund, which backs startups creating breakthrough technologies, said his firm’s investment in Venus Aerospace “underscores our focus on supporting American companies that are revolutionizing industries of the future.”

“With recent hypersonic advancements from China and Russia, safeguarding American innovation and securing our industrial base has never been more urgent,” Blashek added. “Venus Aerospace is poised to redefine hypersonic flight and ensure America’s continued leadership in aerospace innovation.”

Since its founding, Venus Aerospace has raised $78.3 million in investments, according to PitchBook data.

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