Throughout history, moments of crisis and uncertainty have galvanized new innovations and shifted views on what matters most to people.

The 1918 pandemic popularized the use of the telephone so much that the people-powered switch operators couldn't keep up. In the Cold War era, the rise of televisions in households directly influenced how people perceived conflict at a time when the Vietnam War became the world's "first televised war." And, more recently, as issues of climate change and gender equality took centerstage, people began to demand more from businesses.

Now, we are confronted with an amalgamation of uncertainty — and the world is collectively looking for answers. With an omnipresent pandemic, we had to find new ways to socialize in a world where social distancing quickly became the norm; work had to be redesigned so people could do their jobs safely and productively; grocery shopping, dining out, education, and medical treatment fundamentally changed. And, almost in parallel, as a reckoning of systemic racism came to a head, we were forced to reassess and reflect on our values and what it means to be human.

From people and businesses to governments, everyone needed to find new ways to navigate this new world — and this global marketing trends report from Deloitte was no different. How do you uncover and discuss the implications of global marketing trends at a time when the world has seemingly turned on its axis and still continues to change in unpredictable ways?

To seek an answer to this question, Deloitte set out on an all-encompassing journey to better understand how people and brands responded to the pandemic—and, most importantly, why some brands were able to flourish even during these turbulent times.

Continue reading this second annual trends report on Deloitte's website to hear how some of the leading companies in the world are harnessing customer passion, and learn the seven trends that can help executives break through this wall of uncertainty and take action.

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