Rice University edtech startup adds new partners

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A edtech startup that is lowering the cost of textbooks for students has added nine new partners. Image via openstax.org

Rice University's educational technology initiative has added nine technology partners that will supply everything from business simulation software to test preparation tools.

The initiative's OpenStax Ally program enhances OpenStax textbook content with low-cost learning technology. The nine new OpenStax Ally partners are:

  • Mumbai, India-based Hurix, a provider of e-learning software.
  • San Francisco-based LiveCarta, which digitizes books and other content.
  • San Mateo, California-based Market Games, which gamifies the learning experience for business students.
  • New York City-based Method Test Prep, which offers courses to help students improve their ACT and SAT scores.
  • A Coruña, Spain-based Netex, whose tools help users create digital content.
  • Chicago-based PowerNotes, which provides a tool for organizing online academic research.
  • Chicago-based Red Flag Mania, whose game-based experience is designed to enhance users' critical thinking and problem-solving skills.
  • Amsterdam, the Netherlands-based Sowiso, which offers a virtual teaching assistant for STEM education.
  • Farmington, Connecticut-based Stemify, whose technology helps boost the STEM capabilities of students and teachers.

These companies' platforms will be made available for global users of OpenStax — more than 36,000 instructors and 4 million students — in the spring 2022 semester.

Rice launched OpenStax in 2012. The initiative reported in August that it has saved students $1.2 billion through the publication of free, openly licensed textbooks. More than 60 percent of degree-granting schools in the U.S. use OpenStax textbooks.

"Expanding offerings through the OpenStax Ally program will allow us to provide our adopters and their students with a wide array of tools that can truly meet their unique needs," Daniel Williamson, managing director of OpenStax, says in a news release. "It's essential to provide educators with strong and vast technology options. They know their students and what will work best for them, and should have the ability to choose the right technology."

The nine new partners join 65 organizations that already offer OpenStax tools for purposes such as classroom engagement, content customization, simulations, and online homework.

"Working with OpenStax takes us closer to reimagining the business textbook," says Casey Nguyen, digital marketing manager at Market Games, whose business simulation technology is at aimed at first-year students. "We … can gamify the learning experience to make quality business education more accessible, realistic, and engaging."

Educational technology providers that want to sign up for the OpenStax Ally program can apply during one of two application periods each year. The next period will begin at the close of the spring 2022 semester.

Over 90 percent of students will work with a digital textbook at some point this year. Getty Images

Nearly 3 million students are using Rice University-published online textbooks this year

Uploading education

More and more students and educational institutions are opting out of physical textbooks each year. One company leading the digital textbook revolution is located right here in Houston.

OpenStax is a Rice University-based publisher of open educational resources. The company has been publishing its free resources since 2012, growing its presence to over 36 college and Advanced Placement courses, according to a news release from Rice.

This year, over 90 percent of students will log on to free textbooks digitally in some way — through a website, PDF, or on OpenStax, the release states, and OpenStax new app received almost 58,000 downloads in just a month.

"We are exceeding even our own expectations of growth and impact on a daily basis," says Daniel Williamson, managing director of OpenStax, in a release. "This tells us that people believe in what we've created and that we need to keep going."

The company, which focuses on access to textbooks for students, also provides print books at a lower cost, and OpenStax entered into a deal with Vretta Inc. to expand this print program to Canada earlier this year.

OpenStax itself is responsible for saving 9 million students over $830 million, per the release, not the mention the fact that digital resources is driving the cost of textbooks down in general.

"Until a few years ago the college textbook bubble had seen sustained growth — textbook prices had risen 800 percent over 50 years," says Mark Perry, a scholar at The American Enterprise Institute and professor of economics and finance at the University of Michigan, in the release. "In 2017, there was a market-wide drop in textbook prices, and I believe that free alternatives like OpenStax books are central to that disruption."

OpenStax has plans to continue its growth with the launch of Rover by OpenStax, which is a low-cost online math tool that incorporates a step-by-step feedback technology called Stepwise.

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5 Houston innovators who made headlines in July 2025

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Editor's note: Local innovators made headlines in July with a first-in-the-U.S. successful health procedure, the discovery of an ancient Mayan tomb, and new leadership roles that will shape Houston's future.

Here are five Houston innovators to know right now.

Dr. Kenneth Liao, Baylor College of Medicine

Dr. Kenneth Liao and a team at Baylor St. Luke’s Medical Center used a surgical robot to implant a new heart in a 45-year-old male patient. Photo courtesy Baylor College of Medicine.

A team at Baylor St. Luke’s Medical Center, led by Dr. Kenneth Liao, successfully performed the first fully robotic heart transplant in the United States earlier this year, the Houston hospital recently shared.

Liao, a professor and chief of cardiothoracic transplantation and circulatory support at Baylor College of Medicine and chief of cardiothoracic transplantation and mechanical circulatory support at Baylor St. Luke’s Medical Center, used a surgical robot to implant a new heart in a 45-year-old male patient through preperitoneal space in the abdomen by making small incisions. Learn more.

Arlen F. Chase and Diane Z. Chase, University of Houston

Arlen and Diane Chase, UH

The Chases. Courtesy of UH

Two University of Houston archaeologists have made scientific history with the discovery of a Mayan king's tomb in Belize.

The UH team led by husband and wife scientists Arlen F. Chase and Diane Z. Chase made the discovery at Caracol, the largest Mayan archeological site in Belize. Their work used airborne light detection and ranging technology to uncover previously hidden roadways and structures that have been reclaimed by the jungle. Learn more.

Lawson Gow, Greentown Labs

Lawson Gow, founder of The Cannon, will lead Greentown Houston. Photo courtesy Greentown Labs.

Greentown Labs has added a new leader to its Houston team, naming Lawson Gow as its first Head of Houston.

Gow is the founder of The Cannon, a coworking space with seven locations in the Houston area. He also recently served as managing partner at Houston-based investment and advisory firm Helium Capital. According to Greentown, Gow will "enhance the founder experience, cultivate strategic partnerships, and accelerate climatetech solutions" in his new role. Learn more.

Pothik Chatterjee, Digital Health Institute

Pothik Chatterjee was named executive director of Rice University's and Houston Methodist's Digital Health Institute, effective May 1. Photo courtesy Rice University.

The creation late last year of the Digital Health Institute was a major step into the future for both Rice University and Houston Methodist, for whom the institute is a joint venture. The latest news for the new institute is the appointment of Pothik Chatterjee to the role of executive director.

Chatterjee’s role is to help grow the collaboration between the institutions and find commercial opportunities within the research portfolio. Learn more.

Rice University MBA programs rank among top 5 in prestigious annual report

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Rice University’s Jones Graduate School of Business MBA programs have been ranked among the top five in the country again in The Princeton Review’s 2025 Best Business Schools rankings.

The university's MBA program in finance earned a No. 3 ranking, climbing up two spots from its 2024 ranking. Finance MBA programs at the University of Virginia's Darden Graduate School of Business and New York University's Leonard N. Stern School of Business were the only ones to outrank Rice, claiming No. 2 and No. 1 spots, respectively.

Rice's online MBA program was ranked No. 5, compared to No. 4 last year. Indiana University's Bloomington Kelley School of Business' online program claimed the top spot.

“These rankings reflect the commitment of our faculty and staff, the drive and talent of our students and the strong support of our alumni and partners,” Peter Rodriguez, dean of Rice Business, said in a news release. “They are exceptional honors but also reminders — not just of our top-tier programs and world-class faculty and students but of our broader impact on the future of business education.”

Rice also ranked at No. 6 for “greatest resources for minority students."

The Princeton Review’s 2025 business school rankings are based on data from surveys of administrators at 244 business schools as well as surveys of 22,800 students enrolled in the schools’ MBA programs during the previous three academic years.

"The schools that made our lists for 2025 share four characteristics that inform our criteria for designating them as 'best': excellent academics, robust experiential learning components, outstanding career services, and positive feedback about them from enrolled students we surveyed," Rob Franek, The Princeton Review's editor-in-chief, said in a press release. "No b-school is best overall or best for all students, but to all students considering earning an MBA, we highly recommend these b-schools and salute them for their impressive programs."

Rice's finance program has ranked in the top 10 for eight consecutive years, and its online MBA has ranked in the top five for four years.

Rice and the University of Houston also claimed top marks on the Princeton Review's entrepreneurship rankings. Rice ranks as No. 1 on the Top 50 Entrepreneurship: Grad list, and the University of Houston ranked No. 1 on Top 50 Entrepreneurship: Ugrad. Read more here.

Houston named ‘star’ metro for artificial intelligence in new report

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A new report declares Houston one of the country’s 28 “star” hubs for artificial intelligence.

The Houston metro area appears at No. 16 in the Brookings Institution’s ranking of metros that are AI “stars.” The metro areas earned star status based on data from three AI buckets: talent, innovation and adoption. Only two places, the San Francisco Bay Area and Silicon Valley, made Brookings’ “superstar” list.

According to Brookings, the Houston area had 11,369 job postings in 2024 that sought candidates with AI skills, 210 AI startups (based on Crunchbase data from 2014 to 2024), and 113 venture capital deals for AI startups (based on PitchBook data from 2023 to 2024).

A number of developments are boosting Houston’s AI profile, such as:

Brookings also named Texas’s three other major metros as AI stars:

  • No. 11 Austin
  • No. 13 Dallas-Fort Worth
  • No. 40 San Antonio

Brookings said star metros like Houston “are bridging the gap” between the two superstar regions and the rest of the country. In 2025, the 28 star metros made up 46 percent of the country’s metro-area employment but 54 percent of AI job postings. Across the 28 metros, the number of AI job postings soared 139 percent between 2018 and 2025, according to Brookings.

Around the country, dozens of metros fell into three other categories on Brookings’ AI list: “emerging centers” (14 metros), “focused movers” (29 metros) and “nascent adopters” (79 metros).

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