A edtech startup that is lowering the cost of textbooks for students has added nine new partners. Image via openstax.org

Rice University's educational technology initiative has added nine technology partners that will supply everything from business simulation software to test preparation tools.

The initiative's OpenStax Ally program enhances OpenStax textbook content with low-cost learning technology. The nine new OpenStax Ally partners are:

  • Mumbai, India-based Hurix, a provider of e-learning software.
  • San Francisco-based LiveCarta, which digitizes books and other content.
  • San Mateo, California-based Market Games, which gamifies the learning experience for business students.
  • New York City-based Method Test Prep, which offers courses to help students improve their ACT and SAT scores.
  • A Coruña, Spain-based Netex, whose tools help users create digital content.
  • Chicago-based PowerNotes, which provides a tool for organizing online academic research.
  • Chicago-based Red Flag Mania, whose game-based experience is designed to enhance users' critical thinking and problem-solving skills.
  • Amsterdam, the Netherlands-based Sowiso, which offers a virtual teaching assistant for STEM education.
  • Farmington, Connecticut-based Stemify, whose technology helps boost the STEM capabilities of students and teachers.

These companies' platforms will be made available for global users of OpenStax — more than 36,000 instructors and 4 million students — in the spring 2022 semester.

Rice launched OpenStax in 2012. The initiative reported in August that it has saved students $1.2 billion through the publication of free, openly licensed textbooks. More than 60 percent of degree-granting schools in the U.S. use OpenStax textbooks.

"Expanding offerings through the OpenStax Ally program will allow us to provide our adopters and their students with a wide array of tools that can truly meet their unique needs," Daniel Williamson, managing director of OpenStax, says in a news release. "It's essential to provide educators with strong and vast technology options. They know their students and what will work best for them, and should have the ability to choose the right technology."

The nine new partners join 65 organizations that already offer OpenStax tools for purposes such as classroom engagement, content customization, simulations, and online homework.

"Working with OpenStax takes us closer to reimagining the business textbook," says Casey Nguyen, digital marketing manager at Market Games, whose business simulation technology is at aimed at first-year students. "We … can gamify the learning experience to make quality business education more accessible, realistic, and engaging."

Educational technology providers that want to sign up for the OpenStax Ally program can apply during one of two application periods each year. The next period will begin at the close of the spring 2022 semester.

Over 90 percent of students will work with a digital textbook at some point this year. Getty Images

Nearly 3 million students are using Rice University-published online textbooks this year

Uploading education

More and more students and educational institutions are opting out of physical textbooks each year. One company leading the digital textbook revolution is located right here in Houston.

OpenStax is a Rice University-based publisher of open educational resources. The company has been publishing its free resources since 2012, growing its presence to over 36 college and Advanced Placement courses, according to a news release from Rice.

This year, over 90 percent of students will log on to free textbooks digitally in some way — through a website, PDF, or on OpenStax, the release states, and OpenStax new app received almost 58,000 downloads in just a month.

"We are exceeding even our own expectations of growth and impact on a daily basis," says Daniel Williamson, managing director of OpenStax, in a release. "This tells us that people believe in what we've created and that we need to keep going."

The company, which focuses on access to textbooks for students, also provides print books at a lower cost, and OpenStax entered into a deal with Vretta Inc. to expand this print program to Canada earlier this year.

OpenStax itself is responsible for saving 9 million students over $830 million, per the release, not the mention the fact that digital resources is driving the cost of textbooks down in general.

"Until a few years ago the college textbook bubble had seen sustained growth — textbook prices had risen 800 percent over 50 years," says Mark Perry, a scholar at The American Enterprise Institute and professor of economics and finance at the University of Michigan, in the release. "In 2017, there was a market-wide drop in textbook prices, and I believe that free alternatives like OpenStax books are central to that disruption."

OpenStax has plans to continue its growth with the launch of Rover by OpenStax, which is a low-cost online math tool that incorporates a step-by-step feedback technology called Stepwise.

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7 can't miss Houston business and innovation events for July

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Editor's note: While many Houstonians are flocking to vacation destinations, there are still plenty of opportunities to network and learn at tech and business events for those sticking close to home this month. From an inaugural biotech summit to the 12th edition of a local pitch showcase, here are the Houston business and innovation events you can't miss in July and how to register. Please note: this article might be updated to add more events.

July 10 - Out in Tech Mixer 

Out in Tech Houston provides an inclusive networking space for LGBTQ+ people and allies working in tech. Check out this relaxed, social-mixer event, hosted on the second Thursday of every month.

This event is Thursday, July 10, from 7 to 8:30 p.m. at Second Draught. Register here.

July 14 – Latinas in Tech Coworking Day 

Connect with fellow Latinas in the industry at Sesh Coworking. Network or work alongside peers, board members and community leaders in a shared office environment.

This event is Monday, July 14, from 9-11:30 a.m. at Sesh Coworking. Find more information here.

July 17 – UTMB Innovation VentureX Summit

Attend the inaugural UTMB Innovation VentureX Summit, where innovators, entrepreneurs, researchers and investors will dive into the future of biotech. Expect panel discussions, fireside chats, a technology showcase and networking opportunities.

This event is Thursday, July 17, from 7:30 a.m.-4 p.m. at The University of Texas Medical Branch at Galveston. Find more information here.

July 17 – Open Project Night 

Collaborate on solutions for some of Houston’s most pressing issues at this month’s Open Project Night at Impact Hub Houston. Hear from guest speakers and listen to open mic pitches. July’s theme is Decent Work & Economic Growth.

This event is Thursday, July 17, from 5:30-7:30 p.m at Impact Hub Houston. Register here.

July 24 – NASA Tech Talks

Every fourth Thursday of the month, NASA experts, including longtime engineer Montgomery Goforth, present on technology development challenges NASA’s Johnson Space Center and the larger aerospace community are facing and how they can be leveraged by Houston’s innovation community. Stick around after for drinks and networking at Second Draught.

This event is Thursday, July 24, from 6-7 p.m. at the Ion. Register here.

July 30 – Ion Bike Club

Join Bike Houston at the Ion for a 45-minute guided cruise through the Ion District and Midtown. Afterward, enjoy a complimentary beer and network with like-minded riders at Second Draught.

This event is Wednesday, July 30, from 5:30-7:30 p.m. at the Ion. Register here.

July 31 – Bayou Startup Showcase

Hear pitches from startups and small businesses from Rice University’s OwlSpark and the University of Houston’s RED Labs accelerators at the 12th annual Bayou Startup Showcase. Read more about this year’s teams here.

This event is Thursday, July 31, from 3:30-7 p.m. at the Ion. Register here.

Houston researchers: Here's what it takes to spot a great new idea

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Having a “promotion focus” really does create a mental lens through which new ideas are more visible.

Key findings:

  • New ideas can be crucially important to businesses, driving innovation and preventing stagnation.
  • Recognizing those ideas, though, isn’t always easy.
  • Nurturing what is known as “promotion focus” can help managers spot fresh ideas.

Whenever the late surgeon Michael DeBakey opened a human chest, he drew on a lifetime of resources: the conviction that heart surgery could and should be vastly improved, the skill to venture beyond medicine’s known horizons and the vision to recognize new ideas in everyone around him, no matter how little formal training they had.

Appreciating new ideas is the heartbeat of business as well as medicine. But innovation is surprisingly hard to recognize. In a pioneering 2017 article, Rice Business Professor Jing Zhou and her colleagues published their findings on the first-ever study of the traits and environments that allow leaders to recognize new ideas.

Recent decades have produced a surge of research looking at how and when employees generate fresh ideas. But almost nothing has been written on another crucial part of workplace creativity: a leader’s ability to appreciate new thinking when she sees it.

Novelty, after all, is what drives company differentiation and competitiveness. Work that springs from new concepts sparks more investigation than work based on worn, already established thought. Companies invest millions to recruit and pay star creatives.

Yet not every leader can spot a fresh idea, and not every workplace brings out that kind of discernment. In four separate studies, Zhou and her coauthors examined exactly what it takes to see a glittering new idea wherever it appears. Their work sets the stage for an entirely new field of future research.

First, though, the team had to define their key terms. “Novelty recognition” is the ability to spot a new idea when someone else presents it. “Promotion focus,” previous research has shown, is a comfort level with new experiences that evokes feelings of adventure and excitement. “Prevention focus” is the opposite trait: the tendency to associate new ideas with danger, and respond to them with caution.

But does having “promotion focus” as opposed to “prevention focus” color the ability to see novelty? To find out, Zhou’s team came up with an ingenious test, artificially inducing these two perspectives through a series of exercises. First, they told 92 undergraduate participants that they would be asked to perform a set of unrelated tasks. Then the subjects guided a fictional mouse through two pencil and paper maze exercises.

While one exercise showed a piece of cheese awaiting the mouse at the end of the maze (the promise of a reward), the other maze depicted a menacing owl nearby (motivation to flee).

Once the participants had traced their way through the mazes with pencils, they were asked to rate the novelty of 33 pictures — nine drawings of space aliens and 24 unrelated images. The students who were prepped to feel an adventurous promotion focus by seeking a reward were much better at spotting the new or different details among these images than the students who’d been cued to have a prevention focus by fleeing a threat.

The conclusion: a promotion focus really does create a mental lens through which new ideas are more visible.

Zhou’s team followed this study with three additional studies, including one that surveyed 44 human resource managers from a variety of companies. For this study, independent coders rated the mission statements of each firm, assessing their cultures as “innovative” or “not innovative.” The HR managers then evaluated a set of written practices — three that had been in use for years, and three new ones that relied on recent technology. The managers from the innovative companies were much better at rating the new HR practices for novelty and creativity. To recognize novelty, in other words, both interior and external environments make a difference.

The implications of the research are groundbreaking. The first ever done on this subject, it opens up a completely new research field with profound questions. Can promotion focus be created? How much of this trait is genetic, and how much based on natural temperament, culture, environment and life experience? Should promotion focus be cultivated in education? If so, what would be the impact? After all, there are important uses for prevention focus, such as corporate security and compliance. Meanwhile, how can workplaces be organized to bring out the best in both kinds of focus?

Leaders eager to put Zhou’s findings to use right away, meanwhile, might look to the real-world model of Michael DeBakey. Practice viewing new ideas as adventures, seek workplaces that actively push innovation and, above all, cultivate the view that every coworker, high or low, is a potential source of glittering new ideas.

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This article originally appeared on Rice Business Wisdom.

Jing Zhou is the Mary Gibbs Jones Professor of Management and Psychology in Organizational Behavior at the Jones Graduate School of Business of Rice University. Zhou, J., Wang, X., Song, J., & Wu, J. (2017). "Is it new? Personal and contextual influences on perceptions of novelty and creativity." Journal of Applied Psychology, 102(2): 180-202.