Affluent Houston enclave is the richest small town in Texas for 2024

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Bunker Hill Village is a coveted address in the Houston area. Photo courtesy of Compass

An upscale Houston community is home to the richest residents in Texas: Bunker Hill Village, a historically affluent Memorial neighborhood, was crowned the richest small town in Texas in a 2024 report.

The analysis, by loan provider TitleMax, determined the richest small towns in all 50 states using median household income data from the U.S. Census Bureau. In Bunker Hill Village, the median household income is about $250,000, the report says.

In addition to being the wealthiest town in the Lone Star State, Bunker Hill Village ranked as the No. 8 wealthiest small town in America.

Of course, "small town" is a bit of a misnomer for Bunker Hill Village. Situated 13 miles west of downtown Houston, Bunker Hill joins five other communities – Hunters Creek, HiIlshire, Hedwig, Piney Point, and Spring Valley – to make up Houston's iconic Memorial Villages. In 2023, Bunker Hill was ranked the third-most expensive Houston neighborhood, with homes on the market for upwards of $2.7 million.

Notably, the area is home to Houston's only Frank Lloyd Wright-designed house.

"We are very proud of our quiet, wooded environment, and as a community, we work hard to preserve it for future generations," the city's website says.

The study found that more than half (56.5 percent) of the 1,250-home community make over $200,000 a year, while the enclave's median household income amounts to $247,188.

To put that into perspective, TitleMax revealed that the national median household income is $67,521. The Census Bureau's 2023 American Community Survey estimates the median income of a household in Texas came out to $75,780 in 2023.

Bunker Hill joins the likes of Houston's Bellaire and West University Place as some of the most affluent suburbs in America.

The San Jose, California suburb of Monte Sereno took the No. 1 spot in the ranking for the wealthiest small town in America. Monte Sereno's median household income is more than $250,000, according to the report.

"While many people consider cities to be the epicenters of the rich, many retreat to small towns that offer safety, beauty, and privacy," the report's author wrote.

These are the top 10 wealthiest small towns in America, with their median household incomes:

  • No. 1 – Monte Sereno, California ($250,000-plus)
  • No. 2 – Cherry Hills Village, Colorado ($250,000-plus)
  • No. 3 – Mission Hills, Kansas ($250,000-plus)
  • No. 4 – Short Hills, New Jersey ($250,000-plus)
  • No. 5 – Scarsdale, New York ($250,000-plus)
  • No. 6 – Belle Meade, Tennessee ($250,000-plus)
  • No. 7 – Glencoe, Illinois ($248,851)
  • No. 8 – Bunker Hill Village, Texas ($247,188)
  • No. 9 – Clyde Hill, Washington ($238,958)
  • No. 10 – Chevy Chase Village, Maryland ($238,333)
The full report can be found on titlemax.com.

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This article originally ran on CultureMap.

The Ivy League of the South has done it once again. Photo via Rice University

Houston's Rice University tops new 2025 list of best colleges in Texas

report

The most prestigious higher education institution in Houston has done it again: Rice University has topped WalletHub's 2025 list of the best colleges and universities in Texas for 2025.

The just-released list analyzed more than 800 colleges and universities in the United States using 30 metrics to determine their rankings.

Rice claimed the No. 1 spot in Texas and in WalletHub's regional category of best universities in the South. The school also ranked as the No. 6 best college nationwide.

Rice earned first place in the category for the "best" (or lowest) on-campus crime rates, and ranked 13th for its gender and racial diversity. The school ranked No. 24 in the category for net cost. According to U.S. News and World Report, tuition and fees at Rice cost $60,709 per year. Rice also has an acceptance rate of eight percent, earning the university No. 27 in the category for admission rates.

Here's how WalletHub broke down the rest of Rice's ranking, where No. 1 is the best and No. 49 is the worst:

  • No. 26 – Student-faculty ratio
  • No. 43 – Graduation rate
  • No. 47 – Post-attendance median salary
Rice's recent accolades add to an ongoing winning streak of high rankings. In September, the private university ranked as the No. 1 best Texas college for 2025 by U.S. News, and ranked No. 18 nationally. Education information and review platform Niche also recently ranked Rice the 15th best college in the country and the No. 1 best in Texas for 2025. And Forbes named Rice No. 9 in its 2024-25 list of top U.S. colleges.In the spring, Rice's Jesse H. Jones Graduate School of Business ranked No. 2 in the national publication's ranking of the best graduate schools in Texas.

The only other Houston university to earn a spot in WalletHub's report was the University of Houston, earning No. 12 in Texas and No. 288 nationally.

The top five universities that outranked Rice in the national rankings were Princeton University (No. 1), Yale University (No. 2), Harvard University (No. 3), Massachusetts Institute of Technology (No. 4), and Dartmouth College (No. 5).

The top 10 colleges and universities in Texas are:

  • No. 1 – Rice University
  • No. 2 – The University of Texas at Austin
  • No. 3 – Trinity University
  • No. 4 – Texas A&M University-College Station
  • No. 5 – Southwestern University
  • No. 6 – Texas Christian University
  • No. 7 – Austin College
  • No. 8 – Texas A&M International University
  • No. 9 – University of Dallas
  • No. 10 – Southern Methodist University
The full report can be found on wallethub.com

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This article originally ran on CultureMap.

Texas has the 29th best public school system in the U.S., according to WalletHub. Photo via Pexels

Texas flunks out in new ranking of America's best school systems

report card

Texans may think everything here is bigger and better, but the Lone Star State has fallen behind many other states in America when it comes to ensuring the academic success of its children, according to a new report by personal finance website WalletHub.

Texas landed a middling rank as No. 29 in WalletHub's annual "States with the Best and Worst School Systems (2024)" report, earning a score of 49.86 out of 100 total possible points.

The report examined all 50 states and the District of Columbia to determine the quality and safety of each state's public school system. Thirty-two metrics were considered in the study, including school graduation/dropout rates, standardized test scores, SAT/ACT scores, the number of school shootings, youth incarceration rates, and more.

Massachusetts is home to the No. 1 best public school system in the nation, earning a score of 74.36 points.

According to the study's findings, Texas has the sixth highest rate of bullying, and the eighth highest dropout rate in the nation. The state ranked No. 34 for its median ACT scores, and No. 40 in the nationwide ranking of median SAT scores.

Here's how WalletHub broke down Texas' ranking in other educational categories:

  • No. 1 – Existence of Digital Learning Plan
  • No. 18 – Math test scores
  • No. 29 – Percentage of licensed/certified public K-12 teachers
  • No. 31 – Pupil-teacher ratio
  • No. 40 – Percentage of threatened/injured high school students
  • No. 42 – Reading test scores
Moreover, Texas ranked No. 46 nationally for its spending on its public school system, the sixth lowest out of all 50 states and the District of Columbia. For context, New York spends the most on its public schools, and the state ranked No. 8 in the overall ranking of best public school systems.Source: WalletHub


While securing enough public school funding is important for students' education, WalletHub analyst Cassandra Happe warns that "simply having more money doesn’t guarantee success." What school districts do with that money is what matters.

"How funds are applied also plays a big role in how good a school system is, as does the quality of educators, other professionals and the curriculum," Happe said in the report. "In addition, schools need to focus not just on test scores but also on making sure that students feel safe, comfortable and cared for.”

Despite Texas' bleak state ranking, two distinguished Houston high schools were ranked among the best high schools in the country earlier in 2024. Twenty-two other Houston schools were included on the list of top 100 schools in Texas.

The top 10 states with the best public school systems are:

  • No. 1 – Massachusetts
  • No. 2 – Connecticut
  • No. 3 – Maryland
  • No. 4 – New Jersey
  • No. 5 – Wisconsin
  • No. 6 – New Hampshire
  • No. 7 – Nebraska
  • No. 8 – New York
  • No. 9 – Virginia
  • No. 10 – North Dakota
The full report and its methodology can be found on wallethub.com.

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This article originally ran on CultureMap.

Missouri City is the No. 4 most livable small city in Texas, and ranked No. 77 nationwide. Photo Courtesy Missouri City

Houston neighbor ranks as one of America's most livable small cities

mo city

Some Houston suburbs stick out from the rest thanks to their affluent residents, and now Missouri City is getting time in the spotlight, thanks to its new ranking as the No. 77 most livable small city in the country.

The tiny but mighty Houston neighbor, located less than 20 miles southwest of Houston, was among six Texas cities that earned a top-100 ranking in SmartAsset's 2024 " Most Livable Small Cities" report. It compared 281 U.S. cities with populations between 65,000 and 100,000 residents across eight metrics, such as a resident's housing costs as a percentage of household income, the city's average commute times, and the proportions of entertainment, food service, and healthcare establishments.

According to the U.S. Census Bureau, Missouri City has an estimated population of over 76,000 residents, whose median household income comes out to $97,211. SmartAsset calculated that a Missouri City household's annual housing costs only take up 19.4 percent of that household's income. Additionally, the study found only six percent of the town's population live below the poverty level.

Here's how Missouri City performed in two other metrics in the study:

  • 1.4 percent – The proportion of arts, entertainment, and recreation businesses as a percentage of all businesses
  • 29.9 minutes – Worker's average commute time

But income and housing aren't the only things that make Missouri City one of the most livable small cities in Texas. Residents benefit from its proximity from central Houston, but the town mainly prides itself on its spacious park system, playgrounds, and other recreational activities.

Missouri City, Texas

Missouri City residents have plenty of parkland to enjoy. www.missouricitytx.gov

The Missouri City Parks and Recreation Departmen meticulously maintains 21 parks spanning just over 515 acres of land, an additional 500 acres of undeveloped parkland, and 14.4 miles of trails throughout the town, according to the city's website."Small cities may offer cost benefits for residents looking to stretch their income while enjoying a comfortable – and more spacious – lifestyle," the report's author wrote. "While livability is a subjective concept that may take on different definitions for different people, some elements of a community can come close to being universally beneficial."

Missouri City is also home to Fort Bend Town Square, a massive mixed-use development at the intersection of TX 6 and the Fort Bend Parkway. It offers apartments, shopping, and restaurants, including a rumored location of Trill Burgers.

Other Houston-area cities that earned a spot in the report include

Spring (No. 227) and Baytown (No. 254).The five remaining Texas cities that were among the top 100 most livable small cities in the U.S. include Flower Mound (No. 29), Leander (No. 60), Mansfield (No. 69), Pflugerville (No. 78), and Cedar Park (No. 85).

The top 10 most livable small cities in the U.S. are:

  • No. 1 – Troy, Michigan
  • No. 2 – Rochester Hills, Michigan
  • No. 3 – Eau Claire, Wisconsin
  • No. 4 – Franklin, Tennessee
  • No. 5 – Redmond, Washington
  • No. 6 – Appleton, Wisconsin
  • No. 7 – Apex, North Carolina
  • No. 8 – Plymouth, Minnesota
  • No. 9 – Livonia, Michigan
  • No. 10 – Oshkosh, Wisconsin

The report examined data from the U.S. Census Bureau's 2022 1-year American Community Survey and the 2021 County Business Patterns Survey to determine its rankings.The report and its methodology can be found on

smartasset.com

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Chick-fil-A has partnered with Faction, a California-based company that develops autonomous fleets. Photo courtesy of Faction

Houston's busiest Chick-fil-A flies solo with new driverless delivery

This article was written by CultureMap Columnist Ken Hoffman and originally appeared on CultureMap's Hoffman's Houston editorial series.

Next time you order “curbside delivery” from the Chick-fil-A on Kirby Drive and the Southwest Freeway, one of the top performing Chick-fil-A’s in the country, don’t be surprised if your Spicy Chicken Sandwich and waffle fries are delivered by a driverless three-wheeled electric vehicle that looks like a cross between a Big Wheels kiddie car and the Mars Rover.

It’s a first in Houston. Chick-fil-A has partnered with Faction, a California-based company that develops autonomous (driverless) fleets. Earlier this week I met with Ain McKendrick, the founder and CEO of Faction, who explained how Chick-fil-A’s futuristic curbside delivery system works.

The key word is curbside. Unlike popular food deliverers like DoorDash and UberEats, Faction’s robotic vehicles don’t involve a human driver who will bring the food to your door, with the expectation of receiving a tip.

When a Faction vehicle delivers your food, you will get a text that the vehicle has arrived, and you’ll walk to the curb and pick up your food from the car that’s parked in front of your house. Throw some clothes on, please. The neighbors may see you.

When you order from the Kirby/Southwest Chick-fil-A on the Chick-fil-A app, and click on delivery, you’ll be given a choice of how you want your food brought to your house. You can still request DoorDash or another service. If you choose “curbside delivery,” watch for a Faction vehicle pulling up in front of your house. You’ll pop open the storage door, open the separate boxes that keep your sandwiches and fries toasty and your soft drinks cold, and run back into your house to dig in.

Right now, the Kirby/Southwest Freeway Chick-fil-A is using two Faction vehicles to supplement the regular delivery cars during crush time. Faction promises (they couch the claim by saying “estimates”) you’ll get your food within 30 minutes. Currently human “supervisors” are doing ride-alongs while the vehicles are mapping out the restaurant’s four-mile delivery area. Faction follows its vehicles’ progress on a video board at home base making sure each delivery goes right.

The electric vehicles are licensed and insured and can do 75 miles-per-hour on highways. But because of Houston’s notorious traffic, Faction has programmed the vehicles to stay on surface streets and below the speed limit. That’s how I get around, too. I got tired of that inexplicable traffic jam on the Southwest Freeway when it bends toward downtown.

McKendrick said the driverless vehicles will have memorized Houston streets well enough by August to operate without human supervisors.

Will customers be OK with their Chick-fil-A food delivered by driverless vehicles? So far it’s not a problem. In fact, McKendrick said some customers wait outside with their phone cameras ready so they can share photos of the delivery. Sharing their waffle fries is a different story.

I’m a skeptic when it comes to electric and driverless vehicles. I asked McKendrick …

What happens if a dog runs in front of a Faction vehicle? He said it will automatically stop for the pooch.

What if there’s a children’s birthday party on my block and there’s no parking space in front of my house? He said the vehicle will pull to the side and flash warning lights until the customer picks up their food.

So what’s in it for Chick-fil-A to partner with Faction? Kirby/Southwest Freeway Chick-fil-A owner Jesse Chaluh said it’s a more efficient way of offering delivery service to his customers. He thinks that his restaurant eventually will require five or more Faction vehicles to handle the demand.

While each vehicle currently delivers one order to one customer per run, eventually the technology will improve where each vehicle will be able to make several deliveries with each foray onto the streets of Houston.

The Woodlands ranked No. 24 out of 343 U.S. cities. Photo via thewoodlands.com

Houston suburb clocks in among best job markets in America

by the numbers

In a surprising turn of events, it's not Houston proper that's earning recognition for its job market, but The Woodlands. The north Houston suburb boasts the No. 24 best job market in the nation, according to a new report by SmartAsset.

The study examined 343 U.S. cities across six main data points from 2021 and 2022, for which the most recent data is available: A city's unemployment rates; median income to housing payment ratio, commute times, the percentage of remote workers, the percentage of employed residents with health insurance, and income growth between 2019-2022.

The report discovered that The Woodlands has a 4.8 percent unemployment rate, and its residents' median earnings landed at $73,079 annually. The average housing costs in The Woodlands make up 28.7 percent of an individual's yearly income, which can be estimated at about $1,750 per month.

Remote-work flexibility was another major consideration in the study. Working from home means no real commute time, as long as you don't count the time it takes to get out of bed and walk into the home office. Unfortunately for The Woodlands, a majority of workers are commuting to their jobs, and only 24.5 percent of employees work remotely.

For those who do need to drive to-and-from work, a separate SmartAsset study on remote workforces discovered the average commute time in The Woodlands is about 27 minutes long.

Houston fell far behind in the report, landing at No. 272 out of 343 total U.S. cities. The city's unemployment rate is only 5.9 percent, but its residents' median earnings barely tip over $38,000 a year. Only 11.5 percent of Houstonians work from home, and their housing costs account for 39.4 percent of their total income.

Houston ranked outside the top 20 best cities for tech workers earlier in 2024, further highlighting a significant downward shift in the employment atmosphere for the region.

"With costs of living skyrocketing in recent years and the demand for different skill sets changing, job seekers must be resourceful to find opportunities that best suit them," the report said. "This could mean relocating for higher income, an improved work-life balance, growth potential or benefits."

Other Houston-area cities that made it in the top 200 in the report are:

  • No. 99 – Sugar Land
  • No. 113 – Pearland
  • No. 172 – League City
The full report and its methodology can be found on smartasset.com.

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This article originally ran on CultureMap.

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Artemis II makes historic call to space station with help from Houston Mission Control

History in the making

Still aglow from their triumphant lunar flyby, the Artemis II astronauts made more history Tuesday, April 7: calling their friends aboard the International Space Station hundreds of thousands of miles away as they headed home from the moon.

It was the first moonship-to-spaceship radio linkup ever. NASA's Apollo crews had no off-the-planet company back in the 1960s and 1970s, the last time humanity set sail for deep space.

"We have been waiting for this like you can’t imagine,” Artemis II commander Reid Wiseman called out.

For Christina Koch on Artemis II and Jessica Meir aboard the space station, it marked a joyous space reunion despite being 230,000 miles (370,000 kilometers) apart. The two teamed up for the world's first all-female spacewalk in 2019 outside the orbiting lab.

Koch told her “astro-sister” that she'd hoped to meet up with her again in space “but I never thought it would be like this — it's amazing.”

“I'm so happy that we are back in space together,” Meir replied, “even if we are a few miles apart.”

Houston's Mission Control arranged the cosmic chitchat between the four lunar travelers and the space station's three NASA and one French residents.

Koch described being awe-struck by not just the beauty of Earth, “but how much blackness there was around it.”

“It just made it even more special. It truly emphasized how alike we are, how the same thing keeps every single person on planet Earth alive,” she told the space station crew. “The specialness and preciousness of that really is emphasized” when viewing the home planet from the moon.

By late Tuesday afternoon, the Artemis II astronauts had beamed back more than 50 gigabytes' worth of pictures and other data from the previous day's lunar rendezvous, which set a new distance record for humanity. The highlight: an Earthset photo reminiscent of Apollo 8's Earthrise shot from 1968.

"While they are inspirational and, I think, allow all of us to really feel a little bit of what they were feeling, there's also a lot of science hidden inside of those images," said Mission Control's lead lunar scientist Kelsey Young. “The conversations and the science lessons learned are just beginning."

During a debriefing with Young, the astronauts recounted how they spotted a cascade of pinpricks of light on the lunar surface from impacting cosmic debris. The flashes lasted mere milliseconds and coincided by chance with Monday evening's total solar eclipse.

Young said it was too soon to know whether the crew witnessed an actual meteor shower or more random, run-of-the-mill micrometeoroid hits. Either way, there were “audible screams of delight” in the science operations center, she said.

Koch described being awe-struck by not just the beauty of Earth, “but how much blackness there was around it.”

“It just made it even more special. It truly emphasized how alike we are, how the same thing keeps every single person on planet Earth alive,” she told the space station crew. “The specialness and preciousness of that really is emphasized” when viewing the home planet from the moon.

The first lunar explorers since Apollo 17 in 1972, Wiseman and his crew are aiming for a splashdown off the San Diego coast on Friday to wrap up the nearly 10-day test flight. The recovery ship USS John P. Murtha left port Tuesday for the target zone.

It sets the stage for next year's Artemis III, a lunar lander docking demo in orbit around Earth. Artemis IV will follow in 2028 with two astronauts attempting to land near the lunar south pole.

As for the Orion capsule’s pesky potty, Mission Control assured the astronauts that no maintenance was required Tuesday. The toilet has been on-and-off limits to the crew ever since last week’s launch, prompting them to rely on a backup bag-and-funnel system for urinating.

NASA Administrator Jared Isaacman told the crew following the lunar flyby Monday night: “We definitely have to fix some of the plumbing” ahead of the next Artemis mission. Engineers suspect a clogged filter in the overboard flushing system.

Aside from the toilet and other relatively minor matters, the mission has gone well, Isaacman noted at a news conference Tuesday, “but I'll breathe easier when we get through reentry and everybody's under chutes and in the water.”

AI-powered Houston startup helps restaurants boost customer loyalty

order up

It’s no secret that restaurant trends move fast and margins run thin. And with the proliferation of platforms like Uber Eats, DoorDash and Easy Cater, customer loyalty is fleeting.

The solution?

How about an AI-powered restaurant technology platform that helps restaurant brands cut back on third-party platforms in favor of driving direct discovery, conversion and loyalty?

Enter Saivory. Founded in 2025 by Stephen Klein, a software investor, and Fajita Pete’s restaurateur Hugh Guill, the Houston-based startup aims to help eateries better understand and activate guest behavior across digital channels as AI increasingly reshapes how consumers discover and engage with brands.

In less than a year, Saivory has partnered with Shipley Do-Nuts and Fajita Pete’s to bring AI-powered ordering to life.

“With Saivory, we were able to answer the question of, ‘what if the ordering process could be reduced to a single step, where customers simply tell us what they want and AI takes care of the rest?’” Klein tells InnovationMap.

The Houston-based startup made such an immediate impact that it was selected as a semi-finalist during Start-Up Alley at MURTEC, the restaurant industry’s leading technology conference, which took place last month in Las Vegas.

“Houston is a great hub for technology innovation, and we were proud to represent the city at MURTEC this year,” says Klein. “We didn’t win, but we were able to talk about some of the work that we have existing in the market for clients right now and a little bit about what we’re working on in the future.”

In the current restaurant technology ecosystem, the third-party aggregators own the customer attention that brings volume to restaurants, while also taking big commissions and having control over the end relationships with the customer.

That can often make it difficult for restaurants to grow loyalty and repeat business from customers. Saivory aims to level the playing field for restaurants, helping them stay more connected to their customers.

Take Saivory’s recent application with Shipley’s Do-Nuts, for example.

Saivory powered the donut giant’s AI-ordering and launched Shipley's website and mobile app to support its over 300 locations in Texas alone.

Shipley’s new AI-powered assistant helps users create personalized order recommendations based on individual or group preferences. And unlike standard chatbox features, the new assistant makes custom recommendations based on multiple customer factors, including budgetary habits, individual flavor preferences and order size. It can also be used for large catering orders.

“They're seeing more traffic to the site and they're seeing when customers use our AI-enabled flows,” Klein says. “And they're seeing higher basket sizes, bigger tickets, by about 25 percent.”

Klein says Saivory’s technology helps strengthen first-party digital relationships, reduce friction and cart abandonment, improve average order value, and delivers personalized, efficient experiences.

“It’s a win-win: the customer gets the right order quickly, while the restaurant gets a bigger margin,” he adds.

Additionally, the technology makes it easier for restaurants to share rewards, loyalty and discounts, ultimately growing more direct traffic and making restaurants less reliant on third-party delivery apps.

Next up for Saivory is adding new components to its platform to enhance the relationship between restaurant and customer, as well as technology around making it easier for restaurants to get found on Google.

“A lot of people are still searching for the best donuts near me,” Klein says. “Or what’s the best Mexican food near me? Customers will increasingly move to AI, where they’re going to ask where they should eat dinner and expect it to just order them dinner. They will eventually expect the technology to know how to do that. So that’s what we’re driving at.”

Houston leads U.S. in population growth for 2025, Census says

Boomtown

Imagine that the Houston metro area swallowed a city the size of Pearland in just one year. That’s essentially what happened from 2024 to 2025, with the Houston metro ranking first in the U.S. for population growth based on the number of people.

New estimates from the U.S. Census Bureau show the 10-county Houston metro added 126,720 residents from July 1, 2024, to July 1, 2025. That’s just shy of Pearland’s roughly 133,000-resident tally.

To calculate population, the Census Bureau counts births, deaths, new residents, and moved-away residents.

Region’s population approaches 8 million

On July 1, 2025, the Houston metro’s population hovered slightly above 7.9 million, up 1.6 percent from the same time in 2024. In the very near future, the region’s population should break the eight million mark.

This follows massive growth in the past 20 years. From 2005 to 2025, the region’s population soared by 39 percent. By comparison, the growth rate from 2021 to 2025 sat at nine percent.

A forecast from the Texas Demographics Center indicates that under a middle-of-the-road scenario, the Houston metro’s population will reach nearly 8.5 million in mid-2030 and more than 9.5 million in mid-2040.

Dan Potter, director of Rice University’s Houston Population Research Center, attributes much of the region’s population surge to people moving to the area from outside the U.S. In Harris County, this means a combination of military personnel returning home, people living or working overseas coming back to the U.S., and immigrants relocating to the U.S., he tells CultureMap.

But Harris County fell short from 2024 to 2025 when it comes to people moving here from elsewhere in the U.S., according to Potter. Counties surrounding Harris County benefited from that trend, drawing new residents who preferred to settle in the suburbs.

“The incredible pull and attraction of the Houston area is its economy, its people, and its affordability, and the significant growth that was observed in 2024 and again in 2025 speaks to the magnetism of the region,” Potter says. “That pull to Houston is too strong to be turned off overnight.”

Cooling economy and immigration shifts slow down growth

Whether looking at urban or suburban places, population growth in the Houston area slowed in 2025 and appears to be slowing even more this year, Potter says.

“A cooling economy and changes to immigration policy are a one-two combination that could knock out the region’s population growth,” says Potter, citing the region’s addition of a less-than-expected 14,800 jobs in 2025 as an example.

Weaker population growth may not be felt evenly across the metro area, according to Potter.

A continuing influx of people from Houston to outlying counties such as Brazoria, Fort Bend, Liberty, Montgomery, and Waller could curb growth in Harris County, Potter said. Why? If the number of people arriving from other other countries flattens or even drops, then there could be “doughnut-style population growth for the next few years, where Harris County and Houston see declines while the suburban counties see an increase.”

Harris County represents 40 percent of region’s population lift

Houston-anchored Harris County accounted for almost 40 percent of the region’s population spike from 2024 to 2025. In one year, Harris County grew by 48,695 residents, or 1 percent, pushing its population past five million. That increase put Harris County in first place for numeric growth (rather than percentage growth) among all U.S. counties.

From 2020 to 2025, Harris County’s growth rate was 6.6 percent. It remains the country’s third largest county based on population, behind Southern California’s Los Angeles County and Illinois’ Chicago-anchored Cook County.

Harris County is on track to surpass Cook County in size in the near future. As of July 1, 2025, a nearly 150,000-resident gap separated population-losing Cook County and fast-growing Harris County.

The Texas Demographics Center predicts Harris County’s population will be 5.37 million in mid-2030 and just short of six million in mid-2040.

Suburban counties see significant population gains

Harris County isn’t the only county in the area that experienced a growth spurt from 2024 to 2025:

  • Waller County’s population climbed 5.69 percent, winding up at 69,858. Its growth rate ranked second among U.S. counties.
  • Liberty County’s population rose 4.4 percent to 121,364, putting its growth rate in eighth place among U.S. counties.
  • Montgomery County gained 30,011 residents, with its population landing at 781,194. That placed it at No. 4 among U.S. counties for numeric growth.
  • Fort Bend County picked up 24,163 residents, arriving at a total of 975,191 and positioning it at No. 8 among U.S. counties for numeric growth. Fort Bend County, the region’s second largest county based on population, is projected to break the one million-resident mark by July 2030, according to the Texas Demographics Center.

“Lower mortgage rates from 2009 to 2022 and the rise of remote work have made suburban housing more attractive, especially for families seeking affordability,” Pramod Sambidi, the Houston-Galveston Area Council’s assistant director of data analytics and research, said last year. “Additionally, suburban areas are seeing more multifamily developments than before the pandemic.”

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This article originally appeared on CultureMap.com.

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