Houston expert: Now is the time to support BIPOC-owned small businesses

Guest column

Companies with resources to spare should step up to help support small and minority-owned businesses. Photo via Getty Images

It's clear that the pandemic continues to negatively impact many businesses, and chief among them small, minority-owned businesses. In fact, a study from late last year revealed that minority-owned organizations have been hit disproportionately hard – Black business owners experienced a 41 percent drop in business activity, while Latinx business activity dropped by 35 percent and Asian business activity dropped 26 percent.

Of course, COVID-19 is not the only obstacle that small and minority-owned businesses face. They are also contending with systemic social and economic injustices, civil and social unrest, as well as environmental events. In fact, the pandemic has further spotlighted these ongoing inequities in our communities.

In Houston, nearly 30 percent of startup companies are minority-owned, and studies indicate that Black neighborhoods have driven the majority of start-up growth during the pandemic. These small businesses and their owners have been in survival mode, using their skills, creativity, resources and capacities to keep their doors open and their businesses profitable — but this heavy burden should not fall on them alone.

After all, small businesses are the backbone of our economy. When they don't make it, our nation as a whole suffers: skyrocketing unemployment rates, reduced consumer spending and less optimistic long-term forecasts for all businesses, among other effects. But when they succeed, we all succeed.

Companies with resources to spare should step up to help support small and minority-owned businesses — and that's why last year Comcast created its initiative, Comcast RISE, to help these businesses resolve their challenges and find long-term success.

As part of the first wave of RISE — which stands for "Representation, Investment, Strength and Empowerment" — we gave eligible minority-owned small businesses located in Houston (and in four other U.S. cities severely impacted by COVID-19) the chance to apply for direct grants of $10,000. More than 700 small businesses received these grants, including more than 200 businesses based in the Houston area. Now, the second round of applications for RISE grants is open, and 100 lucky applicants will be chosen to each receive $10,000.

Two local businesses have already experienced the positive impact that these grants can provide. Ashley Gomez, 132 Design partner – a brand and web design company for small businesses – used their business' RISE grant to invest in technology and professional development for the staff. Since then, 132 Design has seen a 30 percent increase in revenue. Meanwhile, Cori Xiong, owner of the Houston-area staple Mala Sichuan Bistro, was able to pay off her extra business expenses associated with the pandemic, as well as invest in publicity and marketing efforts for her storefronts.

Here's what you need to know if you're a small business owner interested in applying for a grant. If your minority-owned business is eligible — that is, at least 51 percent minority-owned, independently owned and operated, registered as a business in the U.S., in operation for more than a year, and located in Harris or Fort Bend county— simply fill out the form on the Comcast RISE website between October 1 and 14, 2021.

We, at Comcast, are deeply committed to helping drive change and bolster the process of correcting social and economic injustices. The Comcast RISE program helps meaningfully impact and support the small businesses that are shaping our communities. At the end of the day, our economy's success is just part of the equation. It's on all of us to ensure equity, diversity, and inclusion for our communities.

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Vince Margiotta is the vice president at Comcast Business.

Here's your latest roundup of innovation news you may have missed. Shobeir Ansari/Getty Images

Google grants Houston founders funds, The Ion looks for artists, and more local innovation news

short stories

The Houston innovation ecosystem is bursting at the seams with news, and for this reason, local startup and tech updates may have fallen through some of the cracks.

In this roundup of short stories within Houston innovation, the Comcast RISE program expands to grant more funds, Google names Houston-area recipients from its Black Founder Fund, The Ion is looking for artists to participate in a new initiative, and more.

Google cohort awards Black founders $100,000 each

Google has granted funds to two Houston companies. Photo via Pexels

DOSS and SOTAOG, two Houston-based startups, have received $100,000 each as a part of the second cohort of the Google for Startups Black Founders Fund, a $10 million initiative for Black founders. Originally reported to be a part of Google's accelerator early this summer, DOSS is a digital brokerage that uses tech to make homeownership more affordable, and SOTAOG is an enterprise solutions provider within the oil and gas and heavy industrial industries.

"The Google for Startups Black Founders Fund embodies our mission of helping underrepresented founders grow their businesses. We are excited to continue the fund and contribute funding to Black founders, with no strings attached. Black founders currently receive less than 1 percent of total VC funding," says Jewel Burks Solomon, head of Google for Startups US, in a news release. "We heard loud and clear from the 2020 fund recipients that Google for Startups and Goodie Nation have been crucial to their success not only through funding, but through community, mentorship, network connections and technical expertise."

Last year, Google for Startups awarded 76 Black-led startups up to $100,000 in non-dilutive funding, as well as technical support from tools and teams across Google, including as much as $120,000 in donated search Ads from Google.org and up to $100,000 in Google Cloud credits, according to the release.

In addition to the two companies from Houston, eight companies from Austin and Dallas were also chosen for the second program.

The Ion calls for local artists

The Ion is looking for local artists to create innovative window displays. Photo courtesy of The Ion

The Ion, a Midtown innovation hub that's owned and operated by Rice Management Company, is looking for local artists to work on two prominent display windows at the front of the newly renovated historic Sears building.

"As a nexus for creativity of many different kinds, The Ion welcomes Houston's talented artists to tap into their unique skill sets and diverse backgrounds to submit inventive proposals that will ultimately comprise two different art installations. Each installation will contribute to Houston's innovation ecosystem by inspiring the growing community of creators who will see the building's display windows on a daily basis," says Artistic Consultant Piper Faust in a news release.

The two art installations will reside for six months — from February to August of next year. The submissions will be evaluated by a team of experts identified by Rice Management Co. and Piper Faust. The budget for each project will be $20,000.

According to the release, the submissions are open to Houston-area artists and should be in line with The Ion's "vision and mission of accelerating innovation, connecting communities and facilitating partnerships to create growth and opportunity in Houston."

Artists can apply online until October 1 at 5 pm.

Comcast RISE announces additional $1 million for Houston founders

Comcast to dole out $1M in grants to BIPOC-owned small businesses in Houston

The Comcast RISE program will give out another batch of $10,000 grants to BIPOC-owned small businesses in Houston. Photo via Getty Images

The Comcast RISE Investment Fund, which announced funding for 100 small businesses in Houston earlier this year, has expanded to provide an additional $1 million in support. The program is focused on BIPOC-owned small businesses in Harris and Fort Bend Counties that have been in business for three or more years with 1 to 25 employees.

Eligible businesses can apply online at ComcastRISE.com beginning October 1 through October 14 for one of the one hundred $10,000 grants.

Houston startup wins $25,000

Day Edwards, founder and CEO of Church Space

Day Edwards, founder and CEO of Church Space, won $25,000 for her company. Photo courtesy of Church Space

Dallas-based Impact Ventures, a nonprofit startup accelerator focused on empowering women and communities of color, hosted its bi-annual event, The Startup Showcase. A Houston-based company, Church Space, took the top prize of $25,000.

Billed as the "Netflix of churches," Church Space originally started as a way to allow groups to rent spaces for worship. But, in light of the pandemic, the company is pivoted to launch Church Space TV, a streaming program that allows churches and ministries to stream worship services for free.

"It felt like the perfect opportunity to give churches a way to reach more people during the pandemic," Day Edwards, founder and CEO of Church Space, previously told InnovationMap. "This would create more impact than anything we could possibly offer at this time."

The company is also one of MassChallenge Texas's 2021 cohort.

Houston health care leader receives prestigious award

Dr. Peter Hotez, a leader in the development of Texas Children's and Baylor's COVID-19 vaccine construct, has been named the recipient of a prestigious award. ​Photo courtesy of TCH

Dr. Peter Hotez, Texas Children's Hospital Chair in Tropical Pediatrics, has been awarded the 2021 David E. Rogers Award. Hotez is co-director of the Center for Vaccine Development at Texas Children's Hospital and Professor of Pediatrics and Molecular Virology and dean of the National School of Tropical Medicine at Baylor College of Medicine.

The annual award, presented by the Robert Wood Johnson Foundation and the Association of American Medical Colleges, "honors a medical school faculty member who has made major contributions to improving the health and health care of the American people," according to a news release.

"I am thrilled to be honored with the David E. Rogers Award," Hotez says in the release. "As we continue this fight against COVID-19, having the additional support from the AAMC will amplify our efforts to improve public health nationally and globally."

The award will be presented to Dr. Hotez at the 2021 AAMC Awards Recognition Event on Wednesday, October 27.

Hotez is leading the development of Texas Children's and Baylor's COVID-19 vaccine construct, according to the release, and he has dedicated much of his time to vaccine advocacy efforts, countering rising antivaccine and anti-science sentiments in the United States while promoting vaccine diplomacy efforts globally.

It's time for large corporations to step up to support small businesses founded by people of color. Photo via Getty Images

Houston expert: Corporations can help level the playing field for BIPOC-owned businesses

Guest column

There were times when I wasn't sure what to do next.

When I started Connect the Dots PR in 2012, I wrote out detailed business plans, saved startup dollars, and leaned heavily on people in the PR industry to guide me in terms of pricing and feedback. Of course, we had contingency plans for unexpected hardships, but you hope not to use them.

My contingency plans went out the window when we saw we were looking at more than a year of pandemic-related shutdowns and slowdowns. I didn't have time to wait it out or say let's see what happens. It was time to move strategically.

Like most businesses, we hit a snag. A big chunk of our client base was reeling with corporate layoffs, shutdowns and revamped budgets. We've held on, but at times, it was overwhelming. I remember when the pandemic initially shut everything down, my fear was what is going to happen to my business and those that depend on me, such as employees, vendors, clients and contractors? At the onset of the pandemic, an employee came to me and said if I needed to let them go they understood. It hurt to do so, but it was a mutual decision and he landed on his feet and relocated to another state.

For a business owner of color, the hurdles are higher. When building Connect the Dots PR, the most important driver was access to startup capital. But studies have shown that white entrepreneurs are able to contribute considerably more personal equity to their new businesses than entrepreneurs of color, because white American families have nearly 10 times as much wealth as Hispanic or Black American families.

While inequities existed before the pandemic, over the last year, they've gotten worse. Beyond the physical toll of COVID-19, which affected BIPOC (Black, Indigenous, People of Color) communities, which includes Hispanic and Asian American communities among others, more severely than white ones, BIPOC-owned businesses have had less of a safety net to fall back on, have been more likely to close, and have had a harder time getting Paycheck Protection Program loans. Studies last summer showed that the pandemic shuttered Black-owned businesses at more than double the rate of white-owned businesses. It all leads to the deeply unequal recovery that we're just now embarking upon.

The journey ahead can feel discouraging, but the good news is that now I have a much better idea of what it will take to build an equitable road back and get businesses like mine on even footing.

First and foremost, there needs to be an investment in people of color-owned businesses from the public, private and nonprofit sectors. Six months ago, I applied to the Comcast RISE program which, since late last year, has invested in 2,500 BIPOC-owned businesses nationwide with monetary grants, technology makeovers and marketing services. I received the Comcast RISE Investment Fund for Connect the Dots PR, which provided relief when it was most needed. With this grant, I have been able to focus on the business and invest in my brand.

We're not the only ones. Comcast RISE plans to name 13,000 recipients by 2022. Houston was also one of five cities selected to award a $10,000 grant to 100 local businesses from the Comcast RISE Investment Fund, which is the grant I received. We need similar commitments from other corporations to level the playing field for people of color business owners.

Federal, state and local recovery programs need to target minority entrepreneurs. Too many of the existing relief efforts have had limited application windows or been first-come-first-served, which disadvantages businesses that are already starting from behind. Local organizations like the Greater Houston Black Chamber of Commerce can be useful allies in reaching businesses owned by historically disadvantaged groups.

Finally, financial institutions need better guardrails to ensure that they don't discriminate against nonwhite business owners. When accessing startup capital, barriers still exist for minority entrepreneurs, and keeping checks and balances on those with the balance sheets is the only way to make sure all businesses are starting on equal footing.

That way, when the next crisis hits, you'll have fewer businesses starting from behind, and we'll all find our way to recovery much faster. For all of us, that's a business plan worth holding onto.

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Vanessa Wade, is the founder and owner of Houston-based PR firm Connect the Dots.

The Comcast RISE program will give $10,000 grants to 100 BIPOC-owned small businesses in Houston, and 150 other BIPOC entrepreneurs will receive technology and marketing assistance. Photo via Getty Images

Comcast to dole out $1M in grants to BIPOC-owned small businesses in Houston

fresh funding

Grants totaling $1 million are being given to 100 BIPOC-owned small businesses in the Houston area through the Comcast RISE program.

In addition, more than 150 BIPOC-owned small businesses in the region will receive technology and marketing assistance from Comcast RISE. BIPOC stands for Black, indigenous, and people of color.

"COVID-19 made a tough year of 2020. As a small business, what hurt most was being deemed nonessential and having to close our doors," Angelus McFarlane, owner of Houston's Ravlin Martial Arts, says in an April 27 news release from media, cable TV, and internet services giant Comcast. "I'm extremely excited that a business like Comcast has taken an interest to support small businesses. I believe that the technology resources from Comcast will help us, which will then bring more people back and help us grow."

Here's a sampling of recipients of the $10,000 grants in the Houston area:

  • Advantage Motorsports
  • Beyond Music Management
  • Candid Smiles Dentistry
  • Dumpling Haus
  • Hortiprocess
  • Million Cakes
  • OutSmart Media
  • Phuong My Music
  • Trinity Freight Services
  • True Image Orthodontics
  • Wonder Wall Wraps

Houston is among five places where small businesses are getting Comcast RISE grants of $10,000 each. The others are Atlanta, Chicago, Detroit, and Philadelphia.

To qualify for a Comcast RISE grant in Houston, a BIPOC-owned small business:

  • Must be located in either Harris County or Fort Bend County.
  • Must have been in business for at least three years.
  • Must employ no more than 25 people.

Overall, Comcast RISE is supporting 13,000 BIPOC-owned small businesses with monetary grants; a TV campaign, production of a TV commercial, or consulting services from Effectv; or computer equipment, internet, voice, or cybersecurity from Comcast Business.

In addition, Comcast RISE has teamed up with Ureeka, an online platform for entrepreneurs, to provide grant recipients with business coaching to help build their skills. The Ureeka platform also will offer access to education and expertise.

"Comcast RISE represents a holistic program that can help advance BIPOC entrepreneurs. The commitment to coaching, capital, and connections is critical for historically overlooked communities in achieving economic prosperity," says Melissa Bradley, co-founder of Ureeka.

Comcast RISE was formed in late 2020 to give BIPOC-owned small businesses various tools to survive and thrive. Among BIPOC-owned small businesses, those run by Black, Hispanic, and Asian entrepreneurs were hit especially hard by the COVID-19 pandemic.

"When we launched Comcast RISE, we knew a profound need existed in many of the communities we serve," says Ralph Martinez, Comcast's regional senior vice president in Houston. "We now see firsthand how the program's marketing and technology resources are benefiting Houston business owners, who are working to rise above 2020. We anticipate these awards will have a long-lasting, positive economic impact on these businesses and beyond."

RISE stands for representation, investment, strength, and empowerment.

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Houston lab explores how AI bots can help the elderly

AI for aging

The University of Houston’s Empathetic Lifespan AI & Robotics for Aging (ELARA) Lab is currently conducting research into how AI bots may be able to help the elderly live more social and independent lives through several ongoing initiatives.

The lab officially launched last month as part of the Gerald D. Hines College of Architecture & Design under the leadership of Assistant Professor Chorong Park. Part of the lab’s mission is tackling ongoing problems with aging, such as dealing with disabilities and social isolation. Researchers’ current work is focused on designing a new AI companion bot specifically tailored to the needs of older people.

“We need to take all the needs of older adults seriously,” Park said in a news release. “They won't use the robot if they don't feel at ease or if they feel they are being constantly watched.”

The field testing of new AI bots in this population hopes to overcome several traditional obstacles in technology use among the elderly. A study by Park shows that many older people have a fear of overt surveillance when using advanced AI. There is also ageism to consider. Most new technologies are designed with younger and employed buyers in mind, not retirees who may need help remembering daily tasks or accessing important information.

“The more older adults are excluded from technology development, the worse those technology gaps will become,” Park said. “AI and the majority of technologies are created for younger people, so my research method integrates older adults directly into the design process.”

ELARA recently collaborated with the Mamie George Community Center in Richmond, Texas, to track seniors’ response to desktop AI bots like Emo and Cupboo. Researchers also had participants use air-dry modeling clay to create their ideal robotic companion.

While the eventual AI bot may be able to help the elderly feel less isolated and more supported, there are concerns to consider. A study published in the Asian Journal of Psychology charted the development of delusional thinking in a 72-year-old woman who became convinced the empathic-response bot was in love with her. The rise of “AI psychosis” has the potential to exacerbate mental health problems, particularly in socially isolated people, which a quarter of Americans over the age of 65 are.

ELARA’s research is focused on creating “pet-like” AI models with enhanced trust cues. If it can overcome the dangers of socially isolated people relying on AI for companionship, it could be a big step forward for independent aging.

SpaceX IPO set to be biggest ever and could make Elon Musk a trillionaire

IPO News

SpaceX says it plans to raise up to $75 billion when it goes public this month, setting the stage for the largest-ever stock market debut and putting Elon Musk on course to becoming the world's first trillionaire.

The company, formally known as Space Exploration Technologies Corp., said Wednesday it will sell 555.6 million shares at $135 a piece in an initial public offering. The estimated proceeds would easily top the $26 billion raised by oil giant Saudi Aramco in 2019. The offering would also give SpaceX a market value of $1.77 trillion. Only six companies in the S&P 500 are currently worth more, with Nvidia tops at $5.2 trillion.

Besides the size of the offering and the expected proceeds, SpaceX's amended prospectus updates details about how much control of the company Musk will have. As SpaceX's CEO, chief technical officer and chairman, Musk's voting power will come primarily through his ownership of 5.22 billion Class B shares, which give the holder 10 votes for every share held. According to the filing, Musk would have 82.4% of the voting power in the company.

Forbes currently values Musk's net worth at $826 billion and his stake in SpaceX at $542 billion. The estimated value of his SpaceX holdings was based on an overall value for the company of $1.25 trillion. Based on those numbers, a $1.77 trillion valuation for SpaceX would boost Musk's net worth by $223 billion, making him a trillionaire. However, much of Musk's worth is in stock that he has yet to cash in.

Even as it makes a bid for a blockbuster market debut, SpaceX is currently losing billions of dollars a year. The filing shows that the company lost $2.6 billion from operations last year on $18.7 billion in revenue, and the losses kept piling up at the start of this year, too.

Fantastical plans

Time will tell how SpaceX fares on the market. Musk's plans for the company are as fantastical as the money he hopes raise in the sale.

Colorful, even frightening in parts, the IPO document strikes a contrast with the typically dry, technical prose in IPO documents, detailing plans to use proceeds from the sale to help put men on the moon again and perhaps even Mars. In one section, it talks of a need to build "a permanent human colony" on the red planet with "at least one million inhabitants" as existential threats loom that could consign man to "the same fate as the dinosaurs."

Musk has almost equally ambitious plans for his other publicly traded company, Tesla. His goal is to transform the maker of electric vehicles into a producer of robotaxis and humanoid robots. Dan Ives of Wedbush Securities wrote in a research note that he expects Tesla and SpaceX to merge next year.

AI plays a key role

Key to the success of both companies — and any merged entity — is artificial intelligence. In its IPO filing, SpaceX says it sees potential revenue from AI of up to $26.5 trillion. But that depends on another lofty Musk ambition — putting data centers in space, which is not technologically possible at the moment.

Transforming his space company into a primarily AI-focused company will be a challenge for Musk, who started xAI in 2023 with 11 other co-founders who have all since left. Some were recruited away by rivals.

Its main AI product, the chatbot Grok, is "less impressive than anything that we see from any other major player in the space, whether that's OpenAI, or Anthropic, or (Google's) Gemini," said IDC analyst Arnal Dayaratna.

Dayaratna said that doesn't mean SpaceX doesn't have potential as a major AI player, thanks in part to its computing partnership with Anthropic and Musk's recent deal that gave SpaceX the rights to buy AI coding tool Cursor for $60 billion later this year. Folding in Cursor's capabilities would give SpaceX access to the coveted business customers now using Anthropic's Claude or OpenAI's ChatGPT.

SpaceX plans to use the net proceeds from the IPO to fund the expansion of infrastructure for its AI and rocket businesses, and to beef up the constellation of satellites that power Starlink Mobile, among other investments.

The company plans to list on the Nasdaq under the symbol "SPCX" and could begin trading as soon as the end of next week.

And SpaceX isn't the only colossal market debut investors are now bracing for. Earlier this week, Anthropic submitted a confidential filing with the U.S. Securities and Exchange Commission to officially start its own IPO clock.

OpenAI has not yet reported filing the initial SEC paperwork, but an IPO from the ChatGPT maker is widely expected.

"This listing represents the first major test for public markets after years of muted IPO activity with SpaceX paving the way for AI giants Anthropic and OpenAI to follow soon after," Ives wrote.

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Associated Press Technology Writer Matt O'Brien contributed.

New UH survey reveals concerns over AI data center growth in Houston

data findings

A new report out of the University of Houston shows that area residents remain wary of the long-term effects of operating data centers.

The recent survey from the University of Houston’s latest SPACE City Panel, conducted by the Center for Public Policy at the Hobby School of Public Affairs, shows that while 85 percent of Houston-area residents use AI, nearly 63 percent oppose the construction of AI data centers within 1 mile of their homes.

Respondents’ concerns centered around data centers’ high energy demand and the area’s power grid reliability. According to the survey, 32 percent of residents who oppose local data center projects would be more likely to support the centers if they relied on renewable energy over fossil fuels.

“Respondents understand that AI can bring economic and educational benefits, but they are also concerned about the physical infrastructure needed to fuel AI, especially data centers,” Soran Mohtadi, post-doctoral fellow at the Hobby School and a researcher on the report, said in a news release. “This physical infrastructure demands more electricity and water, leading to environmental impacts.”

Experts estimate that 6.5 gigawatts of data center capacity will be added to the Texas grid by 2030. And Houston’s data center capacity is predicted to more than double by 2028.

The Electric Reliability Council of Texas also projects electricity demand could reach 218 gigawatts by 2031, which would be more than double the record peak set in August 2023. Data centers are expected to account for 86 gigawatts of that new demand.

Survey respondents also said they are concerned about the state's future water supply, given the large amounts of water that data centers need to stay cool.

In terms of who’s responsible for that issue, 57.6 percent of respondents said they put the onus on Texas lawmakers, while 31.5 percent say tech companies should be responsible.

Additionally, more than 75 percent of respondents believed that data center developers and technology companies—not residents—should bear the cost of infrastructure upgrades to support data centers.

“Every decision legislators make has implications on residents’ everyday lives and local infrastructure now and in the future,” Maria P. Perez Arguelles, lead researcher on the report and research assistant professor at the Hobby School, added in the news release. “This issue is going to become more important in years to come, so this is just the beginning.”

Read the full report here.

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