AI and ML have ceased to be distant dreams of the future, becoming accessible tools that can revolutionize the way startups and small businesses operate. Photo via Getty Images

In today's fast-paced and technologically driven world, artificial intelligence and machine learning have emerged as transformative technologies that hold immense potential for startups and small businesses. While AI was once perceived as the domain of large corporations, it has become increasingly accessible, enabling startups and small businesses to leverage its capabilities to drive growth, enhance efficiency, and gain a competitive edge.

To start, AI is computer software that mimics the ways humans think in order to perform complex tasks, such as analyzing. ML is a subset of AI that uses algorithms trained on data to produce models that can perform complex tasks. The terms are often interchangeable.

Let’s explore how startups and small businesses can tap into the power of AI and ML right now to make a tangible impact on their business operations.

1. Streamlining Operations with Intelligent Automation

One of the primary advantages of AI and ML is their ability to automate repetitive and time-consuming tasks. Startups and small businesses can employ AI-powered chatbots to handle customer inquiries, freeing up valuable human resources and improving response times. Using chatbots in the past has been associated with a negative customer experience but is now more personal due to natural language processing (NLP) and offers the quick, convenient experience customers are looking for. ML algorithms can also automate data entry, data analysis, and report generation, reducing errors and boosting productivity. If you’re a business with regular customer interaction, you can implement a chatbot service. There are many chatbot service providers to explore with different price points.

2. Personalized Customer Experiences

AI and ML algorithms excel at processing vast amounts of data and extracting meaningful insights. By leveraging customer data, startups and small businesses can employ AI-driven recommendation systems to deliver personalized product recommendations, tailored marketing campaigns, and customized user experiences. This level of personalization enhances customer satisfaction, engagement, and ultimately, loyalty. For businesses with large amounts of data, you can implement a machine learning model into a basic application such as Excel. Just like chatbot service providers, there are many ML applications to choose from.

3. Enhanced Decision-Making with Predictive Analytics

Startups and small businesses often face the challenge of making informed decisions amidst uncertainty. AI and ML models can analyze historical data, identify patterns, and generate accurate predictions for various business aspects, such as demand forecasting, sales projections, and inventory management. Armed with these insights, business owners can make data-driven decisions that optimize their operations, reduce costs, and maximize profitability. Similar to creating a personalized customer experience, businesses can use ML to sift through large amounts of data, providing insights into trends not just with text, but also intention.

4. Improving Marketing and Sales Strategies

AI and ML have revolutionized marketing and sales strategies, offering startups and small businesses the ability to target the right audience with precision. Natural language processing (NLP) enables sentiment analysis, allowing businesses to gauge customer opinions and adapt their strategies accordingly. AI-powered tools can also automate lead generation, lead scoring, and customer segmentation, enabling businesses to focus their efforts on high-potential leads and optimize conversion rates. Many common CRM platforms incorporate AI with price points for small businesses.

5. Enhanced Cybersecurity and Fraud Detection

Startups and small businesses are not immune to cyber threats and fraudulent activities. AI and ML can fortify their security measures by analyzing network traffic patterns, detecting anomalies, and identifying potential threats. ML algorithms can detect fraudulent transactions in real-time, safeguarding businesses from financial losses. By deploying AI-driven cybersecurity measures, startups and small businesses can protect their data and ensure the trust of their customers.

6. Efficient Supply Chain Management

For startups and small businesses that rely on efficient supply chain management, AI and ML offer significant benefits. These technologies can optimize inventory levels, anticipate supply chain disruptions, and streamline logistics. By analyzing historical data and real-time information, AI algorithms can identify optimal delivery routes, reduce transportation costs, and minimize delays. This level of efficiency contributes to better customer service and higher customer satisfaction.

AI and ML have ceased to be distant dreams of the future, becoming accessible tools that can revolutionize the way startups and small businesses operate. It is crucial to recognize that successful implementation of these technologies requires careful planning, data quality, and ongoing monitoring. Startups and small businesses that embrace AI and ML now will position themselves as industry leaders, driving growth, and securing a competitive advantage in the dynamic business landscape of today and tomorrow.

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Terence Low is the founder and CEO of Codistas IT Services.

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Houston students develop new device to prepare astronauts for outer space

space race

Rice University students from the George R. Brown School of Engineering and Computing designed a space exercise harness that is comfortable, responsive, and adaptable and has the potential to assist with complex and demanding spacewalks.

A group of students—Emily Yao, Nikhil Ashri, Jose Noriega, Ben Bridges and graduate student Jack Kalicak—mentored by assistant professor of mechanical engineering Vanessa Sanchez, modernized harnesses that astronauts use to perform rigorous exercises. The harnesses are particularly important in preparing astronauts for a reduced-gravity space environment, where human muscles and bones atrophy faster than they do on Earth. However, traditional versions of the harnesses had many limitations that included chafing and bruising.

The new harnesses include sensors for astronauts to customize their workouts by using real-time data and feedback. An additional two sensors measure astronauts’ comfort and exercise performance based on temperature and humidity changes during exercise and load distribution at common pressure points.

“Our student-led team addressed this issue by adding pneumatic padding that offers a customized fit, distributes pressure over a large surface area to reduce discomfort or injuries and also seamlessly adapts to load shifts — all of which together improved astronauts’ performance,” Sanchez said in a news release. “It was very fulfilling to watch these young engineers work together to find innovative and tangible solutions to real-world problems … This innovative adjustable exercise harness transforms how astronauts exercise in space and will significantly improve their health and safety during spaceflights.”

The project was developed in response to a challenge posted by the HumanWorks Lab and Life Science Labs at NASA and NASA Johnson Space Center for the 2025 Technology Collaboration Center’s (TCC) Wearables Workshop and University Challenge, where teams worked to solve problems for industry leaders.

Rice’s adaptive harness won the Best Challenge Response Award. It was funded by the National Science Foundation and Rice’s Office of Undergraduate Research and Inquiry.

“This challenge gave us the freedom to innovate and explore possibilities beyond the current harness technology,” Yao added in the release. “I’m especially proud of how our team worked together to build a working prototype that not only has real-world impact but also provides a foundation that NASA and space companies can build and iterate upon.”

Houston hospital performs first fully robotic heart transplant in the U.S.

robotic surgery

A team at Baylor St. Luke’s Medical Center, led by Dr. Kenneth Liao, successfully performed the first fully robotic heart transplant in the United States earlier this year, the Houston hospital recently shared.

Liao, a professor and chief of cardiothoracic transplantation and circulatory support at Baylor College of Medicine and chief of cardiothoracic transplantation and mechanical circulatory support at Baylor St. Luke’s Medical Center, used a surgical robot to implant a new heart in a 45-year-old male patient through preperitoneal space in the abdomen by making small incisions.

The robotic technology allowed the medical team to avoid opening the chest and breaking the breast bone, which reduces the risk of infection, blood transfusions and excessive bleeding. It also leads to an easier recovery, according to Liao.

"Opening the chest and spreading the breastbone can affect wound healing and delay rehabilitation and prolong the patient's recovery, especially in heart transplant patients who take immunosuppressants," Liao said in a news release. "With the robotic approach, we preserve the integrity of the chest wall, which reduces the risk of infection and helps with early mobility, respiratory function and overall recovery."

The patient received the heart transplant in March, after spending about four months in the hospital due to advanced heart failure. According to Baylor, he was discharged home after recovering from the surgery in the hospital for a month without complications.

"This transplant shows what is possible when innovation and surgical experience come together to improve patient care," Liao added in the release. "Our goal is to offer patients the safest, most effective and least invasive procedures, and robotic technology allows us to do that in extraordinary ways."

7 can't miss Houston business and innovation events for July

where to be

Editor's note: While many Houstonians are flocking to vacation destinations, there are still plenty of opportunities to network and learn at tech and business events for those sticking close to home this month. From an inaugural biotech summit to the 12th edition of a local pitch showcase, here are the Houston business and innovation events you can't miss in July and how to register. Please note: this article might be updated to add more events.

July 10 - Out in Tech Mixer 

Out in Tech Houston provides an inclusive networking space for LGBTQ+ people and allies working in tech. Check out this relaxed, social-mixer event, hosted on the second Thursday of every month.

This event is Thursday, July 10, from 7 to 8:30 p.m. at Second Draught. Register here.

July 14 – Latinas in Tech Coworking Day 

Connect with fellow Latinas in the industry at Sesh Coworking. Network or work alongside peers, board members and community leaders in a shared office environment.

This event is Monday, July 14, from 9-11:30 a.m. at Sesh Coworking. Find more information here.

July 17 – UTMB Innovation VentureX Summit

Attend the inaugural UTMB Innovation VentureX Summit, where innovators, entrepreneurs, researchers and investors will dive into the future of biotech. Expect panel discussions, fireside chats, a technology showcase and networking opportunities.

This event is Thursday, July 17, from 7:30 a.m.-4 p.m. at The University of Texas Medical Branch at Galveston. Find more information here.

July 17 – Open Project Night 

Collaborate on solutions for some of Houston’s most pressing issues at this month’s Open Project Night at Impact Hub Houston. Hear from guest speakers and listen to open mic pitches. July’s theme is Decent Work & Economic Growth.

This event is Thursday, July 17, from 5:30-7:30 p.m at Impact Hub Houston. Register here.

July 24 – NASA Tech Talks

Every fourth Thursday of the month, NASA experts, including longtime engineer Montgomery Goforth, present on technology development challenges NASA’s Johnson Space Center and the larger aerospace community are facing and how they can be leveraged by Houston’s innovation community. Stick around after for drinks and networking at Second Draught.

This event is Thursday, July 24, from 6-7 p.m. at the Ion. Register here.

July 30 – Ion Bike Club

Join Bike Houston at the Ion for a 45-minute guided cruise through the Ion District and Midtown. Afterward, enjoy a complimentary beer and network with like-minded riders at Second Draught.

This event is Wednesday, July 30, from 5:30-7:30 p.m. at the Ion. Register here.

July 31 – Bayou Startup Showcase

Hear pitches from startups and small businesses from Rice University’s OwlSpark and the University of Houston’s RED Labs accelerators at the 12th annual Bayou Startup Showcase. Read more about this year’s teams here.

This event is Thursday, July 31, from 3:30-7 p.m. at the Ion. Register here.