AI and ML have ceased to be distant dreams of the future, becoming accessible tools that can revolutionize the way startups and small businesses operate. Photo via Getty Images

In today's fast-paced and technologically driven world, artificial intelligence and machine learning have emerged as transformative technologies that hold immense potential for startups and small businesses. While AI was once perceived as the domain of large corporations, it has become increasingly accessible, enabling startups and small businesses to leverage its capabilities to drive growth, enhance efficiency, and gain a competitive edge.

To start, AI is computer software that mimics the ways humans think in order to perform complex tasks, such as analyzing. ML is a subset of AI that uses algorithms trained on data to produce models that can perform complex tasks. The terms are often interchangeable.

Let’s explore how startups and small businesses can tap into the power of AI and ML right now to make a tangible impact on their business operations.

1. Streamlining Operations with Intelligent Automation

One of the primary advantages of AI and ML is their ability to automate repetitive and time-consuming tasks. Startups and small businesses can employ AI-powered chatbots to handle customer inquiries, freeing up valuable human resources and improving response times. Using chatbots in the past has been associated with a negative customer experience but is now more personal due to natural language processing (NLP) and offers the quick, convenient experience customers are looking for. ML algorithms can also automate data entry, data analysis, and report generation, reducing errors and boosting productivity. If you’re a business with regular customer interaction, you can implement a chatbot service. There are many chatbot service providers to explore with different price points.

2. Personalized Customer Experiences

AI and ML algorithms excel at processing vast amounts of data and extracting meaningful insights. By leveraging customer data, startups and small businesses can employ AI-driven recommendation systems to deliver personalized product recommendations, tailored marketing campaigns, and customized user experiences. This level of personalization enhances customer satisfaction, engagement, and ultimately, loyalty. For businesses with large amounts of data, you can implement a machine learning model into a basic application such as Excel. Just like chatbot service providers, there are many ML applications to choose from.

3. Enhanced Decision-Making with Predictive Analytics

Startups and small businesses often face the challenge of making informed decisions amidst uncertainty. AI and ML models can analyze historical data, identify patterns, and generate accurate predictions for various business aspects, such as demand forecasting, sales projections, and inventory management. Armed with these insights, business owners can make data-driven decisions that optimize their operations, reduce costs, and maximize profitability. Similar to creating a personalized customer experience, businesses can use ML to sift through large amounts of data, providing insights into trends not just with text, but also intention.

4. Improving Marketing and Sales Strategies

AI and ML have revolutionized marketing and sales strategies, offering startups and small businesses the ability to target the right audience with precision. Natural language processing (NLP) enables sentiment analysis, allowing businesses to gauge customer opinions and adapt their strategies accordingly. AI-powered tools can also automate lead generation, lead scoring, and customer segmentation, enabling businesses to focus their efforts on high-potential leads and optimize conversion rates. Many common CRM platforms incorporate AI with price points for small businesses.

5. Enhanced Cybersecurity and Fraud Detection

Startups and small businesses are not immune to cyber threats and fraudulent activities. AI and ML can fortify their security measures by analyzing network traffic patterns, detecting anomalies, and identifying potential threats. ML algorithms can detect fraudulent transactions in real-time, safeguarding businesses from financial losses. By deploying AI-driven cybersecurity measures, startups and small businesses can protect their data and ensure the trust of their customers.

6. Efficient Supply Chain Management

For startups and small businesses that rely on efficient supply chain management, AI and ML offer significant benefits. These technologies can optimize inventory levels, anticipate supply chain disruptions, and streamline logistics. By analyzing historical data and real-time information, AI algorithms can identify optimal delivery routes, reduce transportation costs, and minimize delays. This level of efficiency contributes to better customer service and higher customer satisfaction.

AI and ML have ceased to be distant dreams of the future, becoming accessible tools that can revolutionize the way startups and small businesses operate. It is crucial to recognize that successful implementation of these technologies requires careful planning, data quality, and ongoing monitoring. Startups and small businesses that embrace AI and ML now will position themselves as industry leaders, driving growth, and securing a competitive advantage in the dynamic business landscape of today and tomorrow.

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Terence Low is the founder and CEO of Codistas IT Services.

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Innovation Labs @ TMC set to launch for early-stage life science startups

moving in

The Texas Medical Center will launch its new Innovation Labs @ TMC in January 2026 to better support life science startups working within the innovation hub.

The new 34,000-square-foot space, located in the TMC Innovation Factory at 2450 Holcombe Blvd., will feature labs and life science offices and will be managed by TMC. The space was previously occupied by Johnson & Johnson's JLABS @TMC, a representative from TMC tells InnovationMap. JLABS will officially vacate the space in January.

TMC shares that the expansion will allow it to "open its doors to a wider range of life science visionaries," including those in the TMC BioBridge program and Innovation Factory residents. It will also allow TMC to better integrate with the Innovation Factory's offerings, such as the TMC Health Tech accelerator, TMC Center for Device Innovation and TMC Venture Fund.

“We have witnessed an incredible demand for life science space, not only at the TMC Innovation Factory, but also on the TMC Helix Park research campus,” William McKeon, president and CEO of the TMC, said in a news release. “Innovation Labs @ TMC enables us to meet this rising demand and continue reshaping how early-stage life science companies grow, connect, and thrive.”

“By bringing together top talent, cutting-edge research, and industry access in one central hub, we can continue to advance Houston’s life science ecosystem," he continued.

The TMC Innovation Factory has hosted 450 early-stage ventures since it launched in 2015. JLABS first opened in the space in 2016 with the goal of helping health care startups commercialize.

13 Houston businesses appear on Time's best midsize companies of 2025

new report

A Houston-based engineering firm KBR tops the list of Texas businesses that appear on Time magazine and Statista’s new ranking of the country’s best midsize companies.

KBR holds down the No. 30 spot, earning a score of 91.53 out of 100. Time and Statista ranked companies based on employee satisfaction, revenue growth, and transparency about sustainability. All 500 companies on the list have annual revenue from $100 million to $10 billion.

According to the Great Place to Work organization, 87 percent of KBR employees rate the company as a great employer.

“At KBR, we do work that matters,” the company says on the Great Place to Work website. “From climate change to space exploration, from energy transition to national security, we are helping solve the great challenges of our time through the high-end, differentiated solutions we provide. In doing so, we’re striving to create a better, safer, more sustainable world.”

KBR recorded revenue of $7.7 billion in 2024, up 11 percent from the previous year.

The other 12 Houston-based companies that landed on the Time/Statista list are:

  • No. 141 Houston-based MRC Global. Score: 85.84
  • No. 168 Houston-based Comfort Systems USA. Score: 84.72
  • No. 175 Houston-based Crown Castle. Score: 84.51
  • No. 176 Houston-based National Oilwell Varco. Score: 84.50
  • No. 234 Houston-based Kirby. Score: 82.48
  • No. 266 Houston-based Nabor Industries. Score: 81.59
  • No. 296 Houston-based Archrock. Score: 80.17
  • No. 327 Houston-based Superior Energy Services. Score: 79.38
  • No. 332 Kingwood-based Insperity. Score: 79.15
  • No. 359 Houston-based CenterPoint Energy. Score: 78.02
  • No. 461 Houston-based Oceaneering. Score: 73.87
  • No. 485 Houston-based Skyward Specialty Insurance. Score: 73.15

Additional Texas companies on the list include:

  • No. 95 Austin-based Natera. Score: 87.26
  • No. 199 Plano-based Tyler Technologies. Score: 86.49
  • No. 139 McKinney-based Globe Life. Score: 85.88
  • No. 140 Dallas-based Trinity Industries. Score: 85.87
  • No. 149 Southlake-based Sabre. Score: 85.58
  • No. 223 Dallas-based Brinker International. Score: 82.87
  • No. 226 Irving-based Darling Ingredients. Score: 82.86
  • No. 256 Dallas-based Copart. Score: 81.78
  • No. 276 Coppell-based Brink’s. Score: 80.90
  • No. 279 Dallas-based Topgolf. Score: 80.79
  • No. 294 Richardson-based Lennox. Score: 80.22
  • No. 308 Dallas-based Primoris Services. Score: 79.96
  • No. 322 Dallas-based Wingstop Restaurants. Score: 79.49
  • No. 335 Fort Worth-based Omnicell. Score: 78.95
  • No. 337 Plano-based Cinemark. Score: 78.91
  • No. 345 Dallas-based Dave & Buster’s. Score: 78.64
  • No. 349 Dallas-based ATI. Score: 78.44
  • No. 385 Frisco-based Addus HomeCare. Score: 76.86
  • No. 414 New Braunfels-based Rush Enterprises. Score: 75.75
  • No. 431 Dallas-based Comerica Bank. Score: 75.20
  • No. 439 Austin-based Q2 Software. Score: 74.85
  • No. 458 San Antonio-based Frost Bank. Score: 73.94
  • No. 475 Fort Worth-based FirstCash. Score: 73.39
  • No. 498 Irving-based Nexstar Broadcasting Group. Score: 72.71

Texas ranks as No. 1 most financially distressed state, says new report

Money Woes

Experiencing financial strife is a nightmare of many Americans, but it appears to be a looming reality for Texans, according to a just-released WalletHub study. It names Texas the No. 1 most "financially distressed" state in America.

To determine the states with the most financially distressed residents, WalletHub compared all 50 states across nine metrics in six major categories, such as average credit scores, the share of people with "accounts in distress" (meaning an account that's in forbearance or has deferred payments), the one-year change in bankruptcy filings from March 2024, and search interest indexes for "debt" and "loans."

Joining Texas among the top five most distressed states are Florida (No. 2), Louisiana (No. 3), Nevada (No. 4), and South Carolina (No. 5).

Texas' new ranking as the most financially distressed state in 2025 may be unexpected, WalletHub says, considering the state has a "bigger GDP than most countries" and still has one of the top 10 best economies in the nation (even though that ranking is also lower than it was in previous years).

Even so, Texas residents are stretching themselves very thin financially this year. Texans had the ninth lowest average credit scores nationwide during the first quarter of 2025, the study found, and Texans had the sixth-highest increase in non-business-related bankruptcy filings over the last year, toppling 22 percent.

"Texas also had the third-highest number of accounts in forbearance or with deferred payments per person, and the seventh-highest share of people with these distressed accounts, at 7.1 percent," the report said.

This is where Texas ranked across the study's six key dimensions, where No. 1 means "most distressed:"

  • No. 5 – "Loans" search interest index rank
  • No. 6 – Change in bankruptcy filings from March 2024 to March 2025 rank
  • No. 7 – Average number of accounts in distress rank
  • No. 8 – People with accounts in distress rank
  • No. 13 – Credit score rank and “debt” search interest index rank
Examining these financial factors on the state level is important for understanding how Americans are faring with economic issues like inflation, unemployment rates, or natural disasters, according to WalletHub analyst Chip Lupo.


"When you combine data about people delaying payments with other metrics like bankruptcy filings and credit score changes, it paints a good picture of the overall economic trends of a state," Lupo said.

On the other side of the spectrum, states like Hawaii (No. 50), Vermont (No. 49), and Alaska (No. 48) are the least financially distressed states in America.

The top 10 states with the most people in financial distress in 2025 are:

  • No. 1 – Texas
  • No. 2 – Florida
  • No. 3 – Louisiana
  • No. 4 – Nevada
  • No. 5 – South Carolina
  • No. 6 – Oklahoma
  • No. 7 – North Carolina
  • No. 8 – Mississippi
  • No. 9 – Kentucky
  • No. 10 – Alabama
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A version of this article originally appeared on CultureMap.com.