Houston has proven to be resilient time and time again. In a guest column, Amy Chronis explores if 2020 has the potential to be Clutch City's breaking point. Photo via Pexels

"Clutch City" may be Houston's most befitting nickname — and it has proven to stand the test of time. Whoever coined the term likely had no idea in how many ways this moniker would be tested and upheld over the next 20-plus years.

Time and time again the fourth largest city in America has proven to be resilient, whether it be a natural catastrophe, tough economic times or the global pandemic. But, will the multi-dimensional stresses of 2020 break the city's winning streak?

Houston is also well known for being The Energy Capital of the World, a qualifier that has meant record revenue and jobs growth, as well as weathering several oil and gas economic down cycles. While the city has taken many hits from previous downturns, it has always been able to recover. The oil, gas and chemicals downturn of 2020, however, is unlike anything we've ever seen before — and could fundamentally transform the energy industry, as well as Houston's economy.

This year, the industry has been grappling with the energy transition while it is also is facing the "Great Compression," sustained low oil prices on top of diminished oil demand from the global pandemic, and the "Great Crew Change." The confluence of these simultaneous challenges could have profound impacts on the workforce and future of work in the oil, gas and chemicals industry. According to Deloitte's latest report, 70 percent of jobs in the industry lost during the pandemic may not return by the end of 2021.

The silver lining "clutch" play may be that Houston already has been on the path and is continuing to diversify its businesses, even within the energy and industrial sectors. The Greater Houston Partnership touts Houston's key industries beyond energy, including advanced manufacturing, aerospace and aviation, life sciences and biotechnology, digital technology and transportation and logistics. Notably, the common thread linking these industries is the need for greater digitalization of and within business models.

The encouraging news is that Houston has anticipated this need and factored it into its future planning. For example, the development of Ion Houston is designed to be the anchor of a 16-plus acre Innovation District in Houston dedicated to innovation, entrepreneurship and technology. This could be the type of investment the city needs to focus on as we grapple with a hard-hit economy. At this point, it is beyond choosing to prioritize moving to what's been called Industry 4.0 — digitalization should be a priority for companies wanting to survive and stay competitive.

According to an analysis conducted by the Greater Houston Partnership of the largest Texas cities, the following sectors had the most VC deals in technology over the last 20 years: life science, oil and gas, oncology, B2B payments, infrastructure and FemTech. The analysis also showcased the top niche tech specialties outside of oil and gas spanned multiple industries including life sciences, legal, space, environmental and FinTech. Houston's dual effort of industry diversification and focus on digitalization has been prescient.

COVID-19 has further accelerated the importance for companies across sectors to get on the fast track to Industry 4.0. The time for transformation is now. The oil, gas and chemicals sector, as well as all sectors, should start building a workforce for the future in order to survive and break the barriers to entry to Industry 4.0. This effort typically includes attracting people across generations by promoting sustainability, offering new digital ways of working, making flexible/remote working a permanent reality while building a sense of pride amongst the workforce toward the work product and organization itself.

Organizational agility is one way through this downturn. Challenging traditional ways of thinking and functioning will likely be required for companies to remain competitive.

The advance work and planning Houston has undertaken to diversify its economy by expanding its industries and focusing on digitalization and the future of workforce, together may ensure that we keep Houston strong and that the "Clutch City" lives up to its name.

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Amy Chronis is the Houston managing partner at Deloitte.

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Houston makes play to score soccer innovation

new goal

Houston is kicking up its 2026 FIFA World Cup bid by a notch or two with a new innovative initiative.

The Houston 2026 World Cup Bid Committee on October 14 committed to establishing the nonprofit Soccer Innovation Institute if Houston becomes a host city for the FIFA World Cup.

"The institute will rely on Houston's spirit of innovation to create a united community investment in building a legacy that goes well beyond the city," according to a news release announcing the potential formation of the nonprofit.

The soccer institute, made up of a network of experts and leaders from various global organizations, would conduct specialized think tanks and would support a series of community programs.

"As the energy capital of the world, the global leader in medicine, the universal headquarters for NASA, and the home to numerous sports tech companies, Houston has an abundance of resources that are unmatched by other cities," Houston billionaire John Arnold, chairman of the 2026 bid committee, says in a news release. "By bringing these organizations together under one umbrella, the Soccer Innovation Institute presents the ultimate opportunity to redefine the player and fan experience, and develop a lasting legacy for the long-term benefit of the FIFA World Cup."

Houston Mayor Sylvester Turner says the institute would align with the city's efforts to build a strong ecosystem for innovation, along with its passion for soccer.

"Houston is recognized as a leader in technology and innovation. We have many innovation hubs around the city that bring bright minds into collaborative spaces where the whole is greater than the sum of the parts," the mayor says.

Held every four years, the World Cup assembles national men's soccer teams from around the world in one of the most planet's most watched sporting events. The traditional 32-team tournament will expand to 48 teams in 2026. After 2026, the World Cup might be staged every two years.

Among those collaborating on the Houston 2026 bid are NRG, the Texas Medical Center, Shell, Chevron, the U.S. Soccer Foundation, the Council for Responsible Sport, the Houston Dynamo, the Houston Dash, the City of Houston, Harris County, and Houston First.

The FIFA World Cup 2026 will be played in 16 cities across the U.S., Mexico, and Canada. Houston and Dallas are among the 17 cities vying to become a U.S. host. A final decision is expected in the first half of 2022. If Houston is selected, it will host six World Cup games at NRG Stadium.

Between October 21 and November 1, World Cup delegates will visit eight cities in the running to be North American hosts: Houston, Dallas, Kansas City, Cincinnati, Denver, San Francisco, Seattle, and Monterrey, Mexico.

Why small businesses are a big deal in Pearland

Small Business, Big Success

Here's a fun fact: 82 percent of businesses in Pearland are locally owned.

Besides providing a warm, fuzzy feeling, that fact actually has a big impact on what the the Lower Kirby city has to offer other companies that are looking to relocate.

Understanding that small businesses are vital to the local economy, the Pearland Economic Development Corporation does all it can to support the formation and growth of new businesses.

To gain a better understanding of the needs of local businesses, PEDC recently conducted a survey of all businesses in the community. The survey found that 92 percent of business owners felt that Pearland is a great place to live, work, and operate a business, and more than 80 percent of survey respondents gave excellent or good marks to Pearland as a place to do business — higher than the national comparison.

The city recently launched an online permitting portal that helps emerging businesses navigate the business registration process with a streamlined, easy-to-use interface that can be accessed anywhere, any time.

By answering just a few questions, potential new business owners can see all the necessary requirements and fees. And commercial permits are reviewed and approved within 20 days, on average.

Additionally, PEDC and community partners are creating an Entrepreneurship Hub, which will enhance Pearland's innovation entrepreneurship culture by creating events, programs, and activities for entrepreneurs and small business owners to inspire ideation and entrepreneurship.

The Hub will connect the city to local and regional entrepreneurship assistance programs, service providers, and funding sources to help businesses maximize their growth potential and overall success. Offerings of the Hub will include business plan competitions, proactive coaching, networking events, and student programs.

In addition to the resources offered, many small businesses that have relocated to Pearland cite the safety of the community and ease of access via multiple thoroughfares as top reasons that led them to the community.

Brask Neela, a small business founded in Louisiana, constructed a new manufacturing facility in Pearland to custom fabricate heat transfer equipment on 9.45 acres in Pearland's Industrial Drive Business Park. After its move to the Pearland area, the company can better service petrochemical and chemical customers in Texas City, Freeport, and Baytown, as well as global clients.

In addition to PEDC's assistance with land acquisition and attractive incentives, Brask Neela was drawn to the location's proximity to the workforce, the area's infrastructure, and open communications with the City of Pearland.

"Pearland provided incentives, proximity to workforce both for shop and office, infrastructure, and clear communication to address any needs with city officials," says Kevin Sareen, Brask Neela's business development manager.

Rollac Shutters manufactures exterior rolling shutters, solar zip shades, and awnings, and opened a 105,000-square-foot headquarters and manufacturing facility that allowed the company to engage in environmentally responsible manufacturing practices and integrate sustainability principles in its day-to-day operations.

"As a family-owned business, location and incentives were most important to us," says Eva Konrad, vice president at Rollac Shutters. "Pearland offered both and we love it here."

Houston-area school scores top 10 status in Texas

star pupils

A Houston-area school earned top honors in Texas in U.S. News & World Report's first-ever ranking of the state's best elementary schools.

Creekside Forest Elementary School comes in at No. 10. Creekside is nestled in the bustling Woodlands and in the Tomball Independent School District.

A public school, Creekside Forest Elementary boasts student population of 571, serving serves kindergarten through fifth grade. Impressively, according to the report, 93 percent of students here scored at or above the proficient level for math, and 87 percent scored at or above that level for reading.

Notably, the student-teacher ratio is at Creekside is 16:1, which is better than that of the district. The school employs 36 equivalent full-time teachers and one full-time school counselor.

The student population at Creekside is made up of 49 percent female students and 51 percent male students, with minority student enrollment at 43 percent. One percent of students here at economically disadvantaged.

According to the school's website, Creekside "is a learning community where all continuously strive for excellence."

Unlike its annual list of the country's best high schools, U.S. News & World Report didn't come up with a national ranking of elementary schools. Rather, it published a ranking for each state.

Myriad other Houston-area schools land later on the list, including West University Elementary at No. 17. According to U.S. News, the 10 best elementary schools in Texas are:

  1. William B. Travis Academy/Vanguard for the Academically Talented and Gifted, Dallas ISD.
  2. Windsor Park G/T Elementary School, Corpus Christi ISD.
  3. Old Union Elementary School, Carroll ISD.
  4. Carroll Elementary School, Carroll ISD.
  5. Hudson Elementary School, Longview ISD.
  6. Sudie L. Williams Talented and Gifted Academy, Dallas ISD.
  7. Canyon Creek Elementary School, Round Rock ISD.
  8. Carver Center, Midland ISD.
  9. Cactus Ranch Elementary School, Round Rock ISD.
  10. Creekside Forest Elementary School, Tomball ISD.
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This article originally ran on CultureMap.