Two Houston entrepreneurs — Molly Voorhees (left) and Christina Milligan — have launched a new line of sanitizing products. Photo via instagram.com/cobaltclean

Houstonians Molly Voorhees and Christina Milligan have officially launched a line of hand sanitizing and surface cleaning products that blend the importance of cleanliness and safety with the added value of accessibility and a refined appearance.

The products make up the entrepreneurs' new brand, Cobalt, that Voorhees, president of Beck's Prime, and Milligan, an organizing and style expert, first conceptualized in March. As working parents of young children, the two women wanted to create a line of sanitizing products that boosted their confidence in the safety of their environments amid a pandemic and that they'd be proud to pull out of their purse on short notice.

"Cleaning products are in your bathroom or are in an ugly looking bottle or the back of our restaurant in massive chemical containers. There is really nothing for the on-the-go market," Voorhees says.

Too, the women didn't want to stop at hand sanitizer. Instead, they sought to encourage and educate clientele on the importance of cleaning high-touch surfaces, like phones, steering wheels, sunglasses, and the likes.

"It really resonated with us that your hands are only as clean as the surfaces that you touch," Milligan says. "We wanted it to be very approachable and easy to understand and also discrete. We didn't want anyone to feel ashamed if they pulled out a bottle of Lysol on a table."

The result was six FDA-approved sanitizers, sprays, keychains, and to-go kits that eliminate 99.9 percent of bacteria and viruses in easy to access, personal-sized, contemporary bottles, ranging from $14 to $30. The products are designed to be free of harsh, alcoholic odors and come in scents like peppermint and bubble gum.


The duo business women wanted to avoid harsh alcoholic smells and opted for calming and fun scents. Photo courtesy of Cobalt

Each item in the line boasts sleek, trendy designs in a cool blue hue. And while they look quite polished today, bringing the line to launch started off as a somewhat messy process.

"We kinda thought it would be easy. We would just put cleaner in a 4-ounce bottle and that would be fine," Milligan says.

But due to the high demand for chemical products in the pandemic and the way that industrial filling lines are set up, producing cleaning products in personal-sized bottles proved difficult. The women, who became known as the "the girls who want to put cleaner in their purse," were initially met with a resounding "no" from large chemical corporations.

However, by the summer the duo was able to make more headway. They were nearing production with a chemical partner when they learned of a local business who could produce their product by hand all within the Bayou City.

"It turned out through a connection we were making with labels that we discovered [William Price Distilling Company] that was right in our backyard in Houston that was newly filling bottles," Milligan says. "They were employing out of work restaurant staff. Molly and I both felt really strongly about that."

Voorhees and Milligan quickly partnered up with the Garden Oaks-Oak Forest distillery and have since produced roughly 2,500 units of their various products.

In fact, the line is decidedly Houston-based. In addition to William Price, Cobalt was also created with the help of Houston Labels for design. Deutser helped the team from a business management perspective. And the custom scents were developed by Clarity Fragrance near Memorial City.

As of press time, the products are available for purchase online and in area boutiques, including Emerson Sloan, Lexington Boutique, Zadok Jewelers, Therapy Hair Studio, and The Chocolate Bar. They aim to expand to more stores and markets and adapt the line based on demand.

"We feel so fortunate that we have a variety of products," Voorhees says. "It's always my belief that the consumer will tell you what they want and you go in that direction."

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

TMC launches cancer-focused partnership with Japan

global collaboration

Houston's Texas Medical Center announced the launch of its new TMC Japan BioBridge and Japan-Accelerator Cancer Therapeutics and Medical Devices, or JACT, this month.

The strategic partnership between Japan-based Mitsui Fudosan Co. Ltd. and the National Cancer Center will focus on advancing cancer treatments and providing a pathway for Japanese innovators to expand in the U.S. market. A delegation from TMC recently visited Tokyo, and William F. McKeon, president and CEO of TMC, signed the TMC Japan BioBridge Memorandum of Understanding with Takeshi Ozane, general manager of Mitsui Fudosan, and Hitoshi Nakagama, president of the National Cancer Center of Japan.

“The launch of TMC Japan BioBridge is a vital step forward in connecting two global leaders in healthcare innovation,” McKeon says in a statement. “Japan’s leadership has demonstrated an impressive commitment to advance medical cures and life sciences technologies and through this partnership, we are opening necessary doors for Japanese researchers and innovators to access the US market and collaborate with our TMC ecosystem. Together, we aim to accelerate critical breakthroughs to make a difference for patients all around the world.”

The new JACT will offer cancer-treatment companies a structured process to prepare for a U.S. expansion and will allow for meetings with pharmaceutical companies, hospital systems and investors and provide insights on U.S. regulatory approvals. It'll focus on three key areas, according to the statement:

  1. Milestone development and financial planning
  2. Clinical and regulatory expertise
  3. Strategic partnerships and market insights

“This TMC Japan BioBridge and JACT Program will enable us to promote the advancement of start-up companies aiming to commercialize innovative medical technologies originating in Japan into the U.S." Nakagama says in a statement. "We also hope this collaboration will not be limited to our (Japan Agency for Medical Research and Development)-supported project, but will lead to further cooperation between TMC, NCC, and other Japanese institutions in various fields.”

This is the sixth international strategic partnership for the TMC. It launched its first BioBridge, which focus on partnerships to support international healthcare companies preparing for U.S. expansion, with the Health Informatics Society of Australia in 2016. It also has BioBridge partnerships with the Netherlands, Ireland, Denmark and the United Kingdom.

Accelerator partners with NBA Foundation to provide Black Houston youth with tech internships

GAME ON & GIVE BACK

DivInc, a Texas-based accelerator focused on uplifting people of color and women founders, is collaborating with the NBA Foundation to provide Black Houston youth with paid internships at tech startups.

Leveraging its expansive portfolio of startups, DivInc will pair 25 Houston-based undergraduate and graduate students (ages 18 to 24) with tech companies the nonprofit has mentored. The 10-week internship program will provide students with professional development workshops and firsthand entrepreneurial experiences. The program also ensures a symbiotic relationship as the startups’ founders gain access to an expanded talent pool and further development opportunities via DivInc.

"We are thrilled to partner with the NBA Foundation to bring this transformative opportunity to life," says Ashley DeWalt, managing director of DivInc. "Together, we are bridging the gap between talent and opportunity, creating meaningful experiences that empower Black youth to lead in their communities and beyond."

In 2024, DivInc connected 30 students with paid internships at 13 companies as part of a program sponsored by Blackstone Launchpad. Students gained hands-on experience in marketing, product development, and web development.

DivInc previously partnered with the Houston Rockets, among other sports teams, for mentorship opportunities during its 2024 Sports Tech Accelerator. DivInc’s portfolio of startups incorporates a range of sports tech companies including a fitness app, NFT marketplace for athletes, an AR/VR learning platform for athletes, and other technologies geared towards improving athletic performance.

Since its inception in 2020, the NBA Foundation has disbursed nearly $125 million in grants to nonprofits, focused on increasing career opportunities and economic equality for Black youth.

“Providing grants to organizations in communities that need it most is one of the most fulfilling aspects of the NBA Foundation’s mission to create economic opportunity for Black youth,” Ruth Jurgensen, executive director of the NBA Foundation, says in a statement.

Houston students can apply for the internship program here. Applications are due by January 31, 2025.

3 Houston innovators to know this week

who's who

Editor's note: Every week, I introduce you to a handful of Houston innovators to know recently making headlines with news of innovative technology, investment activity, and more. This week's batch includes three innovators across Houston's energy transition.

Bobby Tudor, board chair of Greentown Labs

Greentown Labs, a climatetech incubator with locations in the Houston and Boston areas, has announced it has received $4 million in funding from both of the Houston and Massachusetts locations. Houston investors included Bobby Tudor, CEO of Artemis Energy Partners and chairman of the Houston Energy Transition Initiative, who also joins the organization as board chair.

“The challenges of the energy transition are immense, and the role played by technology incubators like Greentown Labs is essential,” Tudor says in a news release. “We believe this role, which is a partnership between academia, industry, philanthropists, entrepreneurs, and governments, is the best way to get to effective, scalable solutions in a time frame that the urgency of the challenge requires. We need all hands on deck, and this partnership between Massachusetts and Texas can be a role model for others.” Read more.

Tim Latimer, CEO and co-founder of Fervo Energy

Tim Latimer of Fervo Energy has raised additional funding. Photo courtesy of Fervo Energy

A Houston company that's responding to rising energy demand by harnessing geothermal energy through its technology has again secured millions in funding. The deal brings Fervo's total funding secured this year to around $600 million.

Fervo Energy announced that it has raised $255 million in new funding and capital availability. The $135 million corporate equity round was led by Capricorn’s Technology Impact Fund II. The funding will go toward supporting Fervo's ongoing and future geothermal projects.

“The demand for 24/7 carbon-free energy is at an all-time high, and Fervo is one of the only companies building large projects that will come online before the end of the decade,” Fervo CEO and Co-Founder Tim Latimer says in a news release. “Investors recognize that Fervo’s ability to get to scale quickly is vital in an evolving market that is seeing unprecedented energy demand from AI and other sources.” Read more.

Casey Brown, executive director of Evolve Houston

Casey Brown and his team at Evolve Houston have rolled out a new program. Photo courtesy

The innovative METRO microtransit program will be expanding to the downtown area, the Metropolitan Transit Authority of Harris County announced.

The program started in June 2023 when the city’s nonprofit Evolve Houston partnered with the for-profit Ryde company to offer free shuttle service to residents of Second and Third Ward. The shuttles are all-electric and take riders to bus stops, medical buildings, and grocery stores. Essentially, it works as a traditional ride-share service but focuses on multiple passengers in areas where bus access may involve hazards or other obstacles. Riders access the system through the Ride Circuit app.

“Our microtransit service is a game-changer for connecting people, and we are thrilled to launch it in downtown Houston,” said Evolve executive director Casey Brown. “The all-electric, on-demand service complements METRO’s existing fixed-route systems while offering a new solution for short trips. This launch marks an important milestone for our service, and we look forward to introducing additional zones in the new year — improving access to public transit and local destinations.” Read more.