The study's findings are shedding light on further growing financial stress and affordability struggles throughout the U.S., likely heightened by inflation and cost of living increases. Photo via Getty Images

No one wants to hear that they aren't making enough money to be considered "middle class," but those income ceilings are getting more difficult to maintain year after year across the Houston area. And a new report has revealed The Woodlands has the No. 10 highest income ceiling for American middle class earners in 2024.

According to the 2024 edition of SmartAsset's annual "What It Takes to Be Middle Class in America" report, middle class households in The Woodlands would need to make between $91,548 and $274,670 a year to be labeled "middle class." Additionally, the suburb's median middle class household income comes out to $137,335 a year.

The report used a variation of Pew Research's definition of a middle class household, stating the salary range is "two-thirds to double the median U.S. salary." To determine income limits, the report analyzed data from the Census Bureau's 2022 one-year American Community Survey. New to the 2024 report, SmartAsset widened its analysis of income data from 100 to 345 of the largest American cities.

The Woodlands' middle class income thresholds are egregiously higher than the national average, the study found.

"In a large U.S. city, a middle-class income averages between $52,000 and $155,000," the report says. "The median household income across all 345 cities is $77,345, making middle-class income limits fall between $51,558 and $154,590."

Sugar Land was right behind The Woodlands, ranking No. 13 out of all 345 U.S. cities, with households needing to make between $88,502 and $265,532 a year to maintain their "middle class" status.

In a shocking turn of events, Houston plummeted into No. 254 this year after ranking among the top 100 in SmartAsset's 2023 report. At the time, a Houston household needed to make between $37,184 and $110,998 a year to be considered middle class. But the latest findings from the 2024 report show the necessary salary range to maintain a middle class designation in Houston is now between $40,280 and $120,852 a year.

The study's findings are shedding light on further growing financial stress and affordability struggles throughout the U.S., likely heightened by inflation and cost of living increases.

"As a middle-class American, there is some expectation for living a lifestyle of relative comfort," the report said. "But as costs have increased significantly over the last few years, the middle class is now feeling a squeeze in their finances."

Here’s what it takes to be middle class in other Houston-area cities:

  • No. 34 – Atascocita: between $71,748 and $215,266 a year
  • No. 39 – League City: between $69,904 and $209,734 a year
  • No. 45 – Pearland: between $69,990 and $206,992 a year
  • No. 211 – Conroe: between $43,814 and $131,456 a year
  • No. 273 – Pasadena: between $38,048 and $114,156 a year

Middle class income thresholds within the top 10 U.S. cities
The Woodlands wasn't the only Texas city to earn a spot in the top 10. Frisco, a suburb outside of Dallas, ranked two spots higher to claim No. 8 in the national comparison of U.S. cities with the highest income thresholds to be labeled middle class.

Middle class households in Frisco need to make between $97,266 and $291,828 a year, with the median household income at $145,914, according to the report.

Unsurprisingly, half of the top 10 cities with the highest middle class income ceilings are in California. The report found households in four of the five cities could be bringing in over $300,000 a year in income and still be classified as middle class.

California’s overall high cost-of-living means residents in the No. 1 city of Sunnyvale would need to make between $113,176 and $339,562 a year to be labeled middle class. Sunnyvale overtook Fremont for the top spot in the report in 2024.

The top 10 cities with the highest middle class ceilings are:

  • No. 1 – Sunnyvale, California
  • No. 2 – Fremont, California
  • No. 3 – San Mateo, California
  • No. 4 – Santa Clara, California
  • No. 5 – Bellevue, Washington
  • No. 6 – Highlands Ranch, Colorado
  • No. 7 – Carlsbad, California
  • No. 8 – Frisco, Texas
  • No. 9 – Naperville, Illinois
  • No. 10 – The Woodlands, Texas

The full report and its methodology can be found on smartasset.com.

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This article originally ran on CultureMap.

The Bayou City is one of the three U.S. metro areas to gain at least 1.2 million residents over the decade. Photo via Getty Images

Houston boasts massive population growth among major U.S. metros from 2010 to 2020

there here

If the massive influx of Newstonians is any clue, the population of Greater Houston keeps exploding.

New figures from the U.S. Census Bureau put that growth into clearer perspective. Data from the 2020 Census released August 12 shows Houston at No. 5 (20.3 percent) among the country's 50 largest metro areas in the biggest jump in population from 2010 to 2020.

Houston maintains its position at No. 5 (7,122,240 residents), the Census data notes. For some perspective, Houston was No. 8 (4,944,332) in the 2010 Census.

The Bayou City is also one of the three U.S. metro areas to gain at least 1.2 million residents over the decade. (Dallas-Fort Worth and New York are the others.)

Harris County picked up at least 300,000 residents (638,686) between 2010 and 2020. Tarrant County in North Texas also owns that distinction.

Elsewhere in Texas, Austin now ranks as the 28th most populous metro area in the U.S. (2,283,371 residents), surpassing Las Vegas (ranked 29th, with 2,265,461 residents) and inching closer to 27th-ranked Pittsburgh (2,370,930 residents).

Among the country's 50 largest metro areas, Austin notched the biggest jump in population from 2010 to 2020 (33 percent), with Dallas-Fort Worth at No. 6 (20 percent), and San Antonio at No. 7 (19.4 percent). Austin ranked second among metro areas of all sizes for population growth during the decade, trailing only The Villages, Florida, a 55-and-over retirement community (39 percent).

Dallas-Fort Worth remains the country's fourth largest metro area (7,637,387 residents counted in the 2020 Census) and San Antonio still ranks 24th (2,558,143 residents).

All four of the state's major metros moved up the ranks of the biggest U.S. regions from 2010 to 2020.

Following the 2010 Census, Dallas-Fort Worth was the country's sixth largest metro area (5,121,892 residents), San Antonio stood at No. 26 (1,758,210), and Austin was 37th (1,362,416). In just 10 years, Austin climbed nine spots up the metro population ladder.

Meanwhile, Fort Worth ranked as the fastest-growing big city in Texas between 2010 and 2020 (24 percent), followed by Austin (21.7 percent), Houston (9.8 percent), Dallas (8.9 percent), and San Antonio (8.1 percent).

"Many counties within metro areas saw growth [from 2010 to 2020], especially those in the South and West. However, as we've been seeing in our annual population estimates, our nation is growing slower than it used to," Marc Perry, senior demographer at the Census Bureau, says in a news release.

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This article originally ran on CultureMap.

Nearly 4 million people became Texans in the past decade. Courtesy photo

Texas explodes with 16 percent surge in population, new census data shows

Growth spurt

Texas' population swelled so much from 2010 to 2020 that it essentially swallowed a state the size of Oklahoma.

Figures released April 26 by the U.S. Census Bureau show Texas gained 3,999,944 residents from April 2010 to April 2020. By comparison, the entire population of Oklahoma totaled 3,959,353 in April 2020. Those nearly 4 million new residents brought Texas' population to 29,145,505 as of April 2020.

Buoyed by a spike in the Hispanic population and an influx of out-of-state and international arrivals, Texas led the nation for the sheer number of residents added from the every-10-years headcount in 2010 to the headcount in 2020. Florida ranked second in that category (2,736,877), and California ranked third (2,284,267).

"The growth for Texas was a little bit slower than expected, which may be a function of lower fertility rates post-Great Recession and slower international migration," Lloyd Potter, the Texas state demographer, tells CultureMap.

California still remains the biggest state as measured by population (39,538,223). However, the Quartz news website reported in 2019 that Texas' population could surpass California's by 2045.

Meanwhile, Texas holds the No. 3 position for percentage population growth from 2010 to 2020, according to Census Bureau data. The state's population shot up by 15.9 percent during that period, behind only Utah (18.4 percent) and Idaho (17.3 percent). By contrast, California saw its population climb by just 6.1 percent from 2010 to 2020.

As a result of population shifts across the country, Texas will pick up two seats in the U.S. House, bringing its total to 38, the Census Bureau says. Five states will add one seat each: Colorado, Florida, Montana, North Carolina, and Oregon. Seven states will lose one seat each: California, Illinois, Michigan, New York, Ohio, Pennsylvania, and West Virginia.

Based on earlier population estimates, experts had expected Texas to tack on three congressional seats following the 2020 Census. But Potter says Texas' growth relative to population changes in other states pared the Lone Star State's final tally to two more seats.

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This article originally ran on CultureMap.

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Coming soon: Houston Astros unveil new ballpark naming partner for 2025

welcome to the ice box

The Houston Astros are about to have the coolest ballpark in Major League Baseball. The team announced on Monday, November 18 that its has reached a naming rights agreement HVAC manufacturer Daikin Comfort Technologies North America, Inc.

Beginning on January 1, 2025, the stadium will be known as Daikin Park (die-kin). Scheduled to run through the 2039 season, the new name replaces Minute Maid Park, which has been the stadium’s name since 2002. It opened in 1999 as Enron Field.

Astros fans online are already calling the new stadium “The Ice Box,” replacing its informal “The Juice Box” moniker. That name feels likely to stick.

Japan-based Daikin Industries is a leading manufacturer of HVAC systems. It sells air conditioning units and other products under brand names such as Daikin, Goodman, Amana® and Quietflex. Critically, it operates Daikin Texas Technology Park in nearby Waller, which is the largest HVAC manufacturing facility in North America. The company employs approximately 10,000 people in Greater Houston, according to a release.

“We are excited to be partnering with Daikin for our ballpark’s naming rights,” Astros owner Jim said. “Daikin is an international company that proudly calls the Greater Houston area its North American home. The Houston Astros and Daikin share the same values, a commitment to excellence and a desire to give back to our local community. As we celebrate the 25th anniversary of this ballpark in 2025, I am proud to have Daikin alongside us to create even more special memories for our fans now and in the future.”

The Astros will use the revenue for new stadium amenities and other upgrades. It will also continue the team’s various community initiatives. Terms of the deal were not disclosed. the Houston Chronicle notes that naming rights deals may be worth anywhere from $3.5 million per year (T-Mobile park in Seattle) to $11 million per year for the Texas Rangers’ Globe Life Field.

The team’s first game in Daikin Park will take place on Monday, March 24, which it plays an exhibition against its Triple-A affiliate, the Sugar Land Space Cowboys. It will open the regular season on Thursday, March 27 against the New York Mets.

“Daikin fit all of the criteria we set out to find in a naming rights partner,” Astros senior vice president Matt Brand added. “Their name and reputation fit our iconic downtown Houston home, and their values mesh perfectly with those of the Astros. We are grateful to partner with the entire Daikin team and to help them succeed in their business goals. Daikin Park will be a special place for our fans for many years to come.”

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This article originally ran on CultureMap.

Photos: Houston Innovation Awards celebrates city's startup, tech leaders at annual event

event recap

The 2024 Houston Innovation Awards season has come to a close with last week's event.

With a crowd of around 500 attendees, the Houston Innovation Awards, which took place on November 14, celebrated over 40 finalists and a dozen winners across categories. Click here to see who won an award.

Learn more about this year's honorees in InnovationMap's the editorial series:

Special thanks to this year's sponsors: The Houston Innovation Awards is sponsored by Texas Medical Center, Milam & Greene Whiskey, Weber Ranch Vodka, EIGHT Beer, Karbach Brewing Company, Topo Chico, Houston Community College, Microsoft, Halliburton Labs, Mercury, Pillsbury Winthrop Shaw Pittman LLP, Rice Innovation & Ion District, Growth Pods, and Hunton Andrews Kurth.

See below for photos from the event. All photos by Emily Jaschke for InnovationMap.

Scenes from the 2024 Houston Innovation Awards program

Naming the 2024 winners across 12 categories

Celebrating the 2024 Houston Innovation Awards finalists

Honoring Scott Gale and Paul Frison as Trailblazer Legacy Award recipients

Here's who attended the annual event

Introducing the TMC3 Helix Park Collaborative Building

Rice University harnesses nanotech to revolutionize clean water access

getting clean

Researchers at Rice University are making cleaner water through the use of nanotech.

Decades of research have culminated in the creation of the Water Technologies Entrepreneurship and Research (WaTER) Institute launched in January 2024 and its new Rice PFAS Alternatives and Remediation Center (R-PARC).

“Access to safe drinking water is a major limiting factor to human capacity, and providing access to clean water has the potential to save more lives than doctors,” Rice’s George R. Brown Professor of Civil and Environmental Engineering Pedro Alvarez says in a news release.

The WaTER Institute has made advancements in clean water technology research and applications established during a 10-year period of Nanotechnology Enabled Water Treatment (NEWT), which was funded by the National Science Foundation. R-PARC will use the institutional investments, which include an array of PFAS-dedicated advanced analytical equipment.

Alvarez currently serves as director of NEWT and the WaTER Institute. He’s joined by researchers that include Michael Wong, Rice’s Tina and Sunit Patel Professor in Molecular Nanotechnology, chair and professor of chemical and biomolecular engineering and leader of the WaTER Institute’s public health research thrust, and James Tour, Rice’s T.T. and W.F. Chao Professor of Chemistry and professor of materials science and nanoengineering.

“We are the leaders in water technologies using nano,” adds Wong. “Things that we’ve discovered within the NEWT Center, we’ve already started to realize will be great for real-world applications.”

The NEWT center plans to equip over 200 students to address water safety issues, and assist/launch startups.

“Across the world, we’re seeing more serious contamination by emerging chemical and biological pollutants, and climate change is exacerbating freshwater scarcity with more frequent droughts and uncertainty about water resources,” Alvarez said in a news release. “The Rice WaTER Institute is growing research and alliances in the water domain that were built by our NEWT Center.”