This week's roundup of Houston innovators includes Youngro Lee of Brassica, Anu Puvvada of KPMG Studio, and Brock Murphy of Parent ProTech. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from corporate innovation to fintech — recently making headlines in Houston innovation.


Youngro Lee, founder of Brassica

Youngro Lee joins the Houston Innovators Podcast to discuss his latest endeavor on his mission to democratize investing. Photo courtesy

Brassica Technologies, a fintech infrastructure company that's providing a platform for alternative assets, is just the next step in his career in using tech to democratize finance. The idea came from Lee's experience as a startup founder and fintech exec — first at NextSeed and then at Republic, which acquired NextSeed two years ago.

"The reason why I thought this was what I wanted to focus on next was exactly because it was an issue I struggled with as a founder of NextSeed," Lee says on the show. "The backend was always an issue. There's not one single vendor that we felt really understood our business, was doing it efficiently, or enabled us to deliver those services to our end clients."

Lee shares more about the future of Brassica, including the challenges he's facing within regulation and the state of fintech as a whole, on the podcast. He also weighs in on how he's seen the Houston innovation ecosystem grow and develop alongside his own entrepreneurial journey. Read more.

Anu Puvvada, KPMG Studio leader

Anu Puvvada, KPMG Studio leader, shares how her team is advancing software solutions while navigating hype cycles and solving billion-dollar-problems. Photo courtesy of KPMG

In 2021, KPMG, a New York-based global audit, accounting, and advisory service provider, formed a new entity to play in the innovation space. The Houston-based team finds innovative software that benefit KPMG's clients across industries.

In an interview with InnovationMap, Anu Puvvada, leader of KPMG Studio, shares more about the program, its first spin out, and why she's passionate about leading this initiative from Houston.

"When you think about innovation as a whole, it's mired with risk and uncertainty," she says. "You never know if something's going to work or not. And part of what we have to do with any idea that we're building in the studio or anything that our clients are doing around innovation, we have to do as much as we can to mitigate that risk and uncertainty. And that's kind of what KPMG's wheelhouse is." Read more.

Brock Murphy, Parent ProTech co-founder

Brock Murphy launched Parent ProTech last fall. Photo via parentprotech.com

Houston-based Parent ProTech is a one-stop shop for parental education on technology and applications that their kids use.

“Our goal is to make everyone the best digital parent possible,” Brock Murphy, Parent ProTech co-founder, tells InnovationMap. “We understand technology and the role it plays in influencing the next generation. So we help parents when it comes to understanding the platforms, how to use them and how to unlock the parental controls that can be hidden, deeper into these platforms.”

Murphy — with co-founder Drew Wooten and creative director Joshua Adams — launched the platform in September 2022. Since then, Parent ProTech has made its mark through partnerships with schools in Texas. Read more.

Parent ProTech allows for parents to learn about the platforms their kids are active on — and how to protect them from potential danger. Photo via Canva and ParentProTech.com

Houston startup develops tech to protect children from online threats

imapct-driven innovation

Worry is an unavoidable part of the job description for any parent with children that continuously explore social media and other online applications and networks.

It seems as if with each passing day, a litany of horror stories centered around online bullying and online predators come to light replete with children who were approached and violated online and parents that had virtually no idea what their kids were up against.

But imagine a world where parents are able to not only monitor a child’s online activity, but are able to finally understand it, control it, and restrict it.

It’s a lofty task, but the team behind Parent ProTech, the one-stop shop for parental education on technology and applications that their kids use, are not only equipped to tackle it, they are passionate about finally giving parents the guide to parenting in the digital age.

“Our goal is to make everyone the best digital parent possible,” Brock Murphy, Parent ProTech co-founder, tells InnovationMap. “We understand technology and the role it plays in influencing the next generation. So we help parents when it comes to understanding the platforms, how to use them and how to unlock the parental controls that can be hidden, deeper into these platforms.”

Growing the tech platform

Murphy — with co-founder Drew Wooten and creative director Joshua Adams — launched the platform in September 2022. Since then, Parent ProTech has made its mark through partnerships with schools in Texas.

“Currently we’re at over 20,000 users and last week I closed a big deal with a national charter school, so they’re looking to launch in their Texas schools starting in August, which will pull us to 56,000 users signed up,” says Murphy. “The easiest way to get this important research into as many hands as possible was going to the schools.

“In Texas they have the Texas Essential Knowledge and Skills, or TEKS, requirement, and so we’re filling some of the void when it comes to social and emotional learning when it comes to interacting with technology and others online, preventing violence and cyberbullying and different computer applications requirements that the state passes down to schools to teach to children.”

Brock Murphy launched Parent ProTech last fall. Photo via parentprotech.com

Murphy realized that there was a dearth in online protection when it comes to children when he first started looking at the data coming out of the COVID-19 pandemic.

Based on the data, it was evident that children from ages 11 to 14 years old spent over nine hours in front of a screen per day and, according to FBI reports, have the potential to encounter some 500,000 online predators during that time.

“We’re highlighting the good, the bad and the ugly,” says Murphy. “And then we’re monitoring the different platforms, so when Snapchat added a new feature, for example, and inappropriate content was popping up on my entire teams’ Snapchat, we definitely wanted to flag the families.

“We alerted them about the new feature and the inappropriate content popping up and informed them about what to look out for and how they can do to combat it. These platforms are constantly changing, and parents are busy, so we’re taking this off their plate. We’ll monitor it and let them know when there’s something major that happens that could put their child at risk.”

For convenience, Parent ProTech is web-based and mobile compatible, but with an update planned in the next few months, it will be more personalized based on the age of the child and the parent’s philosophy on social media and screen time.

Mission-driven origin with constant updates

Murphy founded the company without an application development background. Before creating Parent ProTech, Murphy took a very interesting path that brought him to the Houston area. First, he interned at the White House, then worked for SpaceX in Brownsville, Texas. After that, he was lured away to a company headquartered in Paris, France. That company, eventually sent him to Houston to open up a local branch office.

Murphy says he's routinely been asked by parents, teachers, administrators, and families about technology and how to keep their family safe online. That curiosity was the seed planted in early 2021 that sprouted into Parent ProTech and laid the foundation for the team’s mission to help parents understand technology and the role it plays in influencing the next generation.

So for those parents that have no idea what Discord or YikYak is or are still shaking their heads at the popularity of TikTok, with all of its sometimes disturbing viral challenges, Parent ProTech has it covered.

“Essentially what we’ve built is a database for families and schools to dive into the different platforms and understand them,” says Murphy. “We’re diving deep into these platforms so parents can quickly get what they need to put parental controls in place. This way, they can rest a little easier knowing that their children will see the content they want them to see and not be exposed to inappropriate content.”

Additionally, Parent ProTech wants to be able to equip parents with the tools to keep their children from talking to strangers online.

Parents, of course, love the idea for Parent ProTech, but it wasn’t as attractive to the kids on the business end of the restrictions and monitoring.

“It’s not an easy conversation because parents are scared of pushing their children away,” says the Texas A&M alum. “Kids don’t want their mom to know when they’re posting on TikTok. And that push/pull can sometimes put parents in a position where they are overwhelmed and can cause a paralysis state where they don’t do anything at all.

“I met with some sophomores in high school, and they weren’t keen on what we do, but then I told them the story about the family in San Diego where the oldest of three sons was approached by a pill pusher on Snapchat because the Snapchat map was turned on and there was Xanax delivered to the mailbox and it was laced with fentanyl and the son passed away," he continues. "Those are the kinds of stories that get the kids to listen to what we’re saying and the importance of monitoring the activity on these platforms.”

Involving the experts

The Parent ProTech team doesn’t just rely on real news fodder, though, it also regularly consults with therapists and developmental professionals for the best results.

“We talk to child psychologists and therapists on how we would recommend parents talk about the restrictions and the changes they make when they deep dive into these platforms,” says Murphy. “And what we’ve found is the education of the parents on what the platforms actually are is really important. That helps with conversation starters and plans like if a parent wants to limit their child’s screentime to 15 minutes a day.”

Parent ProTech isn’t just providing technology knowledge and parental controls, it’s also helping families monitor their digital footprint.

“What you post today could come back and haunt you when you apply to medical school or that dream job,” says Murphy. “So we focus on that and how we can promote safety and well-being of our interactions with each other online.”

Moving forward, one of Parent ProTech’s biggest goals, outside of being that one stop shop for families/parents when it comes to safely navigating technology, is also being pro technology and promoting the tools and excitement that all of this advancement has on kids and the positive activity that can come out of it.

“We also want parents and kids to realize the potential there is with all of this advancement and continue pushing that message,” says Murphy. “We’d also like to develop some AI tools to help with bullying and inappropriate content to help prevent scammers from taking advantage of kids and elderly.”

Murphy also wants to put his time on Capitol Hill to good use by helping to advocate for various policy changes in Washington D.C. and state capitals that will help protect children online.

“We have to build this army of parents that want more priority of safety when it comes to children online and part of that is parents being more engaged in what their kids are doing and we’re here to help foster that.”

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State-of-the-art innovation hub opens in Houston Energy Corridor

flagship facility

French multinational company Schneider Electric has opened a new 10,500-square-foot, state-of-the-art Energy Innovation Center in Houston.

The new facility is located in Houston’s Energy Corridor and is designed to “foster increased collaboration and technological advancements across the entire value chain,” according to a news release from the company. The new Houston location joins Schneider's existing innovation hubs in Paris, Singapore and Bangalore.

The venue will serve as a training center for process control engineers, production superintendents, manufacturing managers, technical leads and plant operations personnel. It can simulate various real-world scenarios in refineries, combined-cycle power plants, ethylene plants, recovery boilers and chemical reactors.

It includes an interactive control room and artificial Intelligence applications that “highlight the future of industrial automation,” according to the release.

"Digitalization is significantly enhancing the global competitiveness of the U.S. through continuous innovation and increased investment into next-generation technology," Aamir Paul, Schneider Electric's President of North America Operations, said in the release.

Texas has over 4,100 Schneider Electric employees, the most among U.S. states, and has facilities in El Paso, the Dallas-Fort Worth metroplex and other areas.

"This flagship facility in the Energy Capital of the World underscores our commitment to driving the future of software-defined automation for our customers in Houston and beyond,” Paul added in the release. “With this announcement, we are excited to continue supporting the nation's ambitions around competitive, efficient and cost-effective manufacturing."

Schneider Electric says the new Houston facility is part of its expansion plans in the U.S. The company plans to invest over $700 million in its U.S. operations through 2027, which also includes an expansion at its El Paso campus.

The company also announced plans to invest in solar and battery storage systems developed, built, and operated by Houston-based ENGIE North America last year. Read more here.

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This story first appeared on our sister site, EnergyCapitalHTX.com.

9 can't-miss Houston business and innovation events for April

where to be

Two new conferences will launch while another longtime business competition celebrates its 25th anniversary this month in Houston. Plus, there are networking opportunities, family tech events and more.

Here are the Houston business and innovation events you can't miss in April and how to register. Please note: this article might be updated to add more events.

​Ion Block Party: Art Crawl

Network and socialize with other tech enthusiasts and business-minded individuals while taking in the new gallery at Community Artists’ Collective and experiencing the immersive dome at Omnispace360. See work by Joel Zika, who will showcase his digital sculptures through augmented reality screens, and other public art around the Ion while also enjoying food and drink.

This event is Thursday, April 3, from 4-7 p.m. at the Ion. Click here to register.

​CLA Presents: Raising Capital over Happy Hour

Gain a better understanding of the capital-raising process and various funding opportunities at this educational happy hour. Keith Davidson, the market leader for CLA in Dallas and former CFO of ICS, will present.

This event is Thursday, April 10, from 4-6 p.m. at The Cannon. Click here to register.

Rice Business Plan Competition 

The Rice Alliance for Technology and Entrepreneurship will host the 25th annual Rice Business Plan Competition this month. Forty-two student-led teams from around the world, including one team from Rice, will present their plans before more than 300 angel, venture capital, and corporate investors to compete for more than $1 million in prizes.

This event is April 10-12. Stream the Elevator Pitch Competition and Final Round here.

RSVF Annual Conference

The Rice Student Venture Fund will host its first-ever Annual Conference to celebrate the university's entrepreneurial spirit and the rising generation of student-led innovation. The conference will include live startup demos, an RSVF fund update, a keynote fireside chat, a builder-investor panel and networking. RSVF welcomes students, alumni, investors, faculty and staff, and innovators and community members of the broader tech scene.

This event is Monday, April 14, from 4-8 p.m. at the Ion. Click here to register.

​TEX-E Conference

TEX-E will host its inaugural conference this month under the theme "Energy & Entrepreneurship: Navigating the Future of Climate Tech." The half-day conference will feature a keynote from Artemis Energy Partners CEO Bobby Tudor as well as panels with other energy and tech leaders from NRG, Microsoft, GE Vernova and TEB Tech.

This event is Tuesday, April 15, from 1-4:30 p.m. at the Ion. Click here to register.

Houston Methodist Leadership Speaker Series 

Hear from Dr. Jonathan Rogg, Chief Quality Officer and Vice President of Operations at Houston Methodist Hospital and a a practicing emergency medicine physician, at the latest Houston Methodist Leadership Speaker Series. Rogg will present "Leadership from the Bedside to the Boardroom."

This event is on Wednesday, April 23, from 4:45-6 p.m. at the Ion. Click here to register.

Ion Family STEAM Day– Let's Build a Tripwire Alarm

STEAM on Demand will host a hands-on, family-friendly engineering lesson for young ones on the Ion Forum Stairs. Kids will learn to create and test their own working alarm system. The event is geared toward those ages 7 to 14.

This event is Sunday, April 26, from 10 a.m. to noon at the Ion. Click here to register.

 Greentown Houston Fourth Anniversary Transition On Tap

Climatetech incubator Greentown Labs will celebrate its fourth anniversary with a special edition of its signature networking event, Transition On Tap. Entrepreneurs, investors, students, and friends of climatetech are invited to attend.

This event is Tuesday, April 29, from 5:30-7:30 p.m. at Greentown Labs. Click here to register.

Integrate Space Technology Into Your Small Biz

The SBA Houston District Office and the UH Technology Bridge will host a collaborative event designed to help small businesses leverage space technology for prototype development. Attendees will also hear from industry experts on resources and gain access free technical engineering assistance to help accelerate their businesses.

This event is Wednesday, April 30, from 9:30-11:30 a.m. at UH Technology Bridge Innovation Center. Click here to reserve your spot.

Texas university's innovative 'WaterHub' will dramatically reduce usage by 40%

Sustainable Move

A major advancement in sustainability is coming to one Texas university. A new UT WaterHub at the University of Texas at Austin will be the largest facility of its kind in the U.S. and will transform how the university manages its water resources.

It's designed to work with natural processes instead of against them for water savings of an estimated 40 percent. It's slated for completion in late 2027.

The university has had an active water recovery program since the 1980s. Still, water is becoming an increasing concern in Austin. According to Texas Living Waters, a coalition of conservation groups, Texas loses enough water annually to fill Lady Bird Lake roughly 89 times over.

As Austin continues to expand and face water shortages, the region's water supply faces increased pressure. The UT WaterHub plans to address this challenge by recycling water for campus energy operations, helping preserve water resources for both the university and local communities.

The 9,600-square-foot water treatment facility will use an innovative filtration approach. To reduce reliance on expensive machinery and chemicals, the system uses plants to naturally filter water and gravity to pull it in the direction it needs to go. Used water will be gathered from a new collection point near the Darrell K Royal Texas Memorial Stadium and transported to the WaterHub, located in the heart of the engineering district. The facility's design includes a greenhouse viewable to the public, serving as an interactive learning space.

Beyond water conservation, the facility is designed to protect the university against extreme weather events like winter storms. This new initiative will create a reliable backup water supply while decreasing university water usage, and will even reduce wastewater sent to the city by up to 70 percent.

H2O Innovation, UT’s collaborator in this project, specializes in water solutions, helping organizations manage their water efficiently.

"By combining cutting-edge technology with our innovative financing approach, we’re making it easier for organizations to adopt sustainable water practices that benefit both their bottom line and the environment, paving a step forward in water positivity,” said H2O Innovation president and CEO Frédéric Dugré in a press release.

The university expects significant cost savings with this project, since it won't have to spend as much on buying water from the city or paying fees to dispose of used water. Over the next several years, this could add up to millions of dollars.

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A version of this story originally appeared on our sister site, CultureMap Austin.