Bevy co-founders and working moms Carissa Janeway (left) and Lynda Attaway wanted to create a service for helping busy families keep things moving smoothly. Photo courtesy of Bevy

So much to do and so little time? We feel you. In a 2018 Pew Research Center survey, 60 percent of U.S. adults said they sometimes felt too busy to enjoy life. Bevy, an organization company serving greater Houston, is helping the overwhelmed and active do it all.

"Bevy was actually born from our-real life experiences," explains Lynda Attaway, co-founder and CEO of Bevy.

As the former co-founder and chief strategy officer of Sunnova Energy, she led a complex schedule until the demands of doing it all got to her. While climbing the corporate ladder for 18 years, she would "do whatever it took and stay as late as it took," to succeed.

While trying to raise her three children and balance a large role, she soon realized that many of her male colleagues had a stay-at-home wife who managed the at-home projects that can take so much time.

"I finally came to the realization that I could not be everything to everybody, which is a very common kind of syndrome that we tend to have as women," she shares. "Something needed to change."

The power of an extra set of hands

Attaway's former employee, now Bevy co-founder and COO, Carissa Janeway, had a seven-month-old and another child on the way when she made a plan to leave their energy company. That's when Attaway approached her with the idea of becoming her at-home project manager.

Janeway spent 15 to 20 hours a week helping Attaway with tasks like project managing a bathroom renovation, organizing the children's wardrobe, sending flowers to her mother-in-law, and making sure the nanny got paid. The two women realized how much people could benefit from having an extra set of hands, and Attaway quit her corporate job in 2017. Together, they co-founded Bevy in 2019, an organizational service for individuals and families that specializes in project management.

"It started from ourselves, and not being able to see something out there that was scalable and had that community, local touch that could really help women and families enjoy the time that they have," says Attaway.

Unlike a virtual assistant or personal assisting service, the women feel Bevy offers a more sophisticated approach.

"We're able to provide an elevated white-glove service, almost like a concierge service, where we can completely absorb the entire project and the managing aspects of it because of the level of experience that we have," says Janeway.

The team at Bevy prizes itself as your go-to home project manager. From decluttering your children's playroom to taking on simple errands that never leave your to-do list — Attaway and Janeway pride themselves on a full suite of services. The company's offerings include home organization, planning family events, project management, room renovation, and packing for a move.

While some projects can be completed remotely, Attaway stresses that they are very much a "local" company serving the greater Houston-area.

COVID-19 demands have disproportionately impacted women in the workplace, and more than 2.2 million women had dropped out of the workforce as of October. According to the Washington Post, the percentage of women working in the U.S. is the lowest it's been since 1988. When the school year began, 865,000 women dropped out of the labor force, compared with 216,000 men. With many schools maintaining virtual learning, the brunt of education is continuing to fall on mothers.

Things like contacting the plumber, setting up your at-home office, virtual schooling, and planning your child's Zoom-accessible birthday party can stack up quickly in a global pandemic.

"How are you able to have the mental capacity to do that? [Even] before the pandemic, this service was needed," emphasizes Janeway.

During the summer, Bevy worked with one family to compile a curriculum of summer fun to entertain active children at a time where summer camps were closed.

"We put together activity kits for the kids. We were able to get them through a whole month of activities that were very family-friendly," explains Janeway. The kits included daily activities like a neighborhood scavenger hunt, rock painting, and baking bread as a family. The parents didn't have to do the "legwork" of planning or buying the items, she shares.

Something for everyone

Maybe you're not a parent or a woman to use Bevy. Maybe you're a busy startup founder, a hard-working CFO, or a healthcare worker on the frontlines of the coronavirus pandemic.

"You don't have to have kids to have our service. You don't have to be married. Everybody needs a hand," Janeway explains.

Attaway, who is currently teaming up with several HR departments on ways to incorporate Bevy in benefit packages, says companies for years have supported employees with offer gym memberships and massages — why not give them time?

"Bevy is the gift of time... We're told to delegate at work. We're told that's how you get better and how you become managers, that you need to learn to delegate. Then, we're told to go home and do it all yourself," says Attaway. "This is a service where you can actually delegate at home, and on a broader base so that we can take on the complexity of it," she continues.

The team of project managers and assistants, called "Bevs," do home visits and phone consultations. Bevy features long-term subscriptions, where clientele would have a set number of hours to work with the Bevy team, as well as project-based options. Attaway and Janeway offer free consultations to assess the project needs and what the client is most looking for from their services.

When onboarding a new client, the Bevs call it a "deep dive," where they can do a virtual meeting or a socially-distanced, masked-on meeting. The team does "a lot of listening" before making a full list of things that need to happen for the client based on what they hear.

"We just start pouring out all the things that need to be done... we pull more and will encourage them to explore other areas," explains Attaway. As they tour client homes, they might point to areas where they feel the client may need some extra help. "We help them pull all the things that are kind of lying on their shoulders, and you start watching them kind of lift up," she says, regarding clients' demeanor.

The business of giving time

Trust is at the core of Bevy's client relationships, as the co-founders work out the best plan for each project.

"We're here to take care of you, [and] to help you. You deserve to have this taken care of for you," says Janeway. "We make sure they know that they're not alone — and they've felt so alone. Society has put so many expectations on our shoulders."

After the consultation, Bevy compiles a list of all the needs communicated and priorities to share with the client for their feedback. From there, they compose different package options for consideration. Clients can also set their own pace based on how quickly they need a project completed. At last, the Attaway and Janeway will assign a Bev from their team — or in some cases, themselves — to a client.

While the Bevs take on tasks like research and execution, they present clients with options for each project they take one. "Our goal is that our clients are in the decision-making seat," says Attaway.

When it comes to design and renovation, Janeway and Attaway both use their personal expertise to work on major home projects. Janeway, passionate about interior design, has loved providing her keen eye to a family's home to find solutions for making a room aesthetically-pleasing and purposeful. Attaway grew up in a hands-on family and has grown a savvy knowledge of construction.

One satisfaction of the job is watching clients' stress melt away. During a recent home visit, Attaway was faced with an overwhelmed client. As she broke down what tasks Bevy would take off her shoulders, the customer said she felt so much better being able to relay the tasks to her team. The stress was "falling off of her," she says, "that's why we do this."

"We do this because it changes people's lives," says Janeway, emphatically, as she recalls some of her favorite Bevy projects.

Packages at four hours of service at $360, but Bevy offers various discounts for the subscription service and larger package offerings.

The company that once ran on word-of-mouth is now venturing into Facebook advertisements and other forms of traditional marketing as they continue to build its customer base. In the future, Attaway and Janeway plan to create a digital platform and scale Bevy to cities across the country.

"We have a mission to help society and blow open the doors of how families manage homes," says Janeway.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Houston-based Fervo Energy bumps up IPO target to $1.82 billion

IPO update

Houston-based geothermal power company Fervo Energy is now eyeing an IPO that would raise $1.75 billion to $1.82 billion, up from the previous target of $1.33 billion.

In paperwork filed Monday, May 11 with the U.S. Securities and Exchange Commission, Fervo says it plans to sell 70 million shares of Class A common stock at $25 to $26 per share.

In addition, Fervo expects to grant underwriters 30-day options to buy up to 8.33 million additional shares of Class A common stock. This could raise nearly $200 million.

When it announced the IPO on May 4, Fervo aimed to sell 55.56 million shares at $21 to $24 per share, which would have raised $1.17 billion to $1.33 billion. The initial valuation target was $6.5 billion.

A date for the IPO hasn’t been scheduled. Fervo’s stock will be listed on Nasdaq under the ticker symbol FRVO.

Fervo, founded in 2017, has attracted about $1.5 billion in funding from investors such as Bill Gates-founded Breakthrough Energy Ventures, Google, Mitsubishi Heavy Industries, Devon Energy (which is moving its headquarters to Houston), Tesla co-founder JB Straubel, CalSTRS, Liberty Mutual Investments, AllianceBernstein, JPMorgan, Bank of America and Sumitomo Mitsui Trust Bank.

Fervo’s marquee project is Cape Station in Beaver County, Utah, the world’s largest EGS (enhanced geothermal system) project. The first phase will deliver 100 megawatts of baseload clean power, with the second phase adding another 400 megawatts. The site can accommodate 2 gigawatts of geothermal energy. Fervo holds more than 595,000 leased acres for potential expansion.

Cape Station has secured power purchase agreements for the entire 500-megawatt capacity. Customers include Houston-based Shell Energy North America and Southern California Edison.

---

This article originally appeared on our sister site, EnergyCapitalHTX.com.

Texas university's new flight academy opens at Houston Spaceport

cleared for takeoff

The vehicles may not have “student driver” stickers on them, but Texas Southern University has moved a dozen planes into its new training facility at the Houston Spaceport, opening the way for student flyers to use the facility.

TSU previously reached a deal with Houston Airports and the City of Houston in 2023 to house its prospective Flight Academy at Ellington Field. At the time, TSU had a small fleet of nine planes for student use, but a $5.5 million investment from the city greatly expanded the space available.

The Flight Academy includes a 20,000-square-foot hangar that serves as a TSU satellite campus. The school now has a fleet of 12 Cirrus SR20 aircraft that were acquired last year through state and alumni funding. An additional 4,500 square feet is used as classroom and office space. An 8,000-gallon fuel tank will support flight training operations.

TSU first launched its Aviation Science Management program in 1986 and added a professional pilot program in 2016. The school is now part of the United Airlines pipeline program and has also forged relationships with Delta and Southwest.

“I want to commend Texas Southern University and Houston Airports for their leadership and partnership in advancing aviation education right here in our city,” Houston City Councilwoman Dr. Carolyn Evans-Shabazz in a press release.

“It connects our students to high-paying, high-demand careers in aviation and aerospace. This is how we grow a city in the right way—by investing in workforce development, aligning education with industry and making sure our residents are prepared to lead in the industries of tomorrow. Houston is already a global leader in aerospace and projects like this strengthen that position even further, especially here at Ellington, where innovation and opportunity continue to take flight.”

The City of Houston signed an agreement to continue funding the academy for five years.

Amazon launches ultrafast, 30-minute delivery service across Houston

Amazon Now

More than 20 years after it redefined fast shipping, Amazon is preparing to raise the bar on consumer expectations again by offering to fulfill customers' most urgent product needs in Houston and other parts of the world in a half-hour or less for an extra fee.

The company, which revolutionized online shopping in 2005 with two-day deliveries for Prime members, is rapidly opening small order-processing hubs in dozens of U.S. and foreign cities to cater to shoppers who can't or don't want to wait for cough medicine to relieve flu symptoms or tomatoes for tonight's dinner salad.

The ultrafast service, called Amazon Now, first launched in India last June. Amazon says 30-minute deliveries now are also available in urban areas of the United States, Brazil, Mexico, Japan, the United Arab Emirates, the United Kingdom.

The mini-warehouses devoted to Amazon Now are about the size of a CVS drugstore. They stock about 3,500 products for expedited delivery, including beer, diapers, pet food, meat, nonprescription medications, playing cards and cellphone charging cables.

“We know that customers love speed and always have,” Beryl Tomay, Amazon’s head of transportation, told The Associated Press on Monday. “What we see customers doing, when we offer faster speeds, are they purchase more from Amazon. And Amazon becomes more top of mind for that or other types of items as well.”

In the U.S., the company first tested Amazon Now in Seattle, the home of its headquarters, and in Philadelphia. Most residents of the Dallas-Fort Worth area and Atlanta now have access as well. The service is also live in Dallas-Fort Worth, Denver, Minneapolis, Phoenix, Oklahoma City, Orlando, and dozens of other cities, Amazon said, with New York City and others expected by year-end.

The service charges for Amazon Now start at $3.99 for Prime members, who pay an annual fee of $139, and $13.99 for non-members. A $1.99 small basket fee applies to orders under $15, Amazon said.

The company's bet on a need for speed also comes as some consumers are rebelling against rushed deliveries as they weigh the potential impact on the environment and the workers tasked with preparing orders at a rapid rate.

Amazon’s approach
A relentless focus on speed helped Amazon build a logistics and e-commerce empire. After it made two days the new delivery time normal, Amazon moved into one-day and same-day deliveries for its Prime members. This spring, the company began making 90,000 products available in one hour or three hours at an extra cost.

The scaled down and sped up microhubs that are designed to handle 30-minute orders represent another step in Amazon's pursuit.

Only a handful of people prepare orders from aisles of shelves in the 5,000- to 10,000-square-foot facilities, unlike the sprawling fulfillment centers storing millions of items where Amazon employs a mix of human workers and robotics to pick and pack orders.

Amazon tailors the product inventory to each location and uses artificial intelligence and other technology to analyze what customers buy, as well as when and how often. The most popular U.S. purchases so far include soap, toothpaste, mouthwash, toilet plungers, bananas, limes and wireless earbuds, Amazon said.

The competition
Amazon’s attempt to up the instant gratification ante provides direct competition to on-demand food delivery platforms like Instacart, Uber Eats, DoorDash and Grubhub, which don't have the scale of the e-commerce titan, according to independent retail analyst Bruce Winder.

“What Amazon brings is their prowess in supply chain,” Winder said.

These smaller companies said they don't see Amazon as a threat, though, citing the hundreds of thousands of items they are able to deliver to users' doorsteps by partnering with various merchants and restaurants.

“DoorDash has a mission to empower grocers and retailers and augment their existing footprint, not to replace them,” DoorDash spokesperson Ali Musa said in an emailed statement. “We win only when they win, which is how we can offer over half a million grocery and retail items in under an hour across the country.”

Amazon also is in a race with Walmart to become the retailer that reliably gets orders to online shoppers in under an hour.

For an additional $10 on top of standard delivery charges, shoppers can place Walmart Express Delivery orders from among more than 100,000 products that are guaranteed to arrive in an hour. Many customers, however, are receiving the items under 30 minutes, Walmart CEO John Furner told analysts in February.

Domino's cautionary tale
Companies have promised deliveries in 30 minutes or less before, but the landscape also is littered with failed attempts to break the speed barrier.

The COVID-19 pandemic produced a flurry of companies that promised 10- to 15-minute grocery deliveries from microwarehouses in dense neighborhoods, according to Sucharita Kodali, an analyst at market research firm Forrester Research.

But soaring operating costs, low customer loyalty and the drying up of investor money ultimately caused most to fail before the pandemic was over, analysts said.

Domino’s in 1984 pushed a guarantee that customers would receive their pizzas for free if they weren't delivered in under a half-hour. The company amended the “30 minutes or it’s free” policy after two years, providing only a $3 discount for late deliveries.

The promotion helped Domino’s win market share, but it ended up tarnishing the company's reputation. It dropped the guarantee in December 1993 after a string of crashes and lawsuits involving drivers racing to meet the deadline.

Brad Jashinsky, a retail analyst at information technology research and consulting firm Gartner, said he thinks Amazon should take the pizza chain's experience as a cautionary tale.

“You get in trouble when you start overpromising something like that,” he said.

Amazon won't be making any time guarantees and instead plans to keep customers who chose the 30-minute delivery option updated on the progress of their orders, Tomay said.

“There's no rushing either in our building workers or the gig workers,” she said.

Taking it slow
Kodali thinks Amazon will need a lot of people placing orders around the same time from the same or adjacent apartment buildings for the 30-minute service to be cost-effective.

Consumers may appreciate rapid receipt of products like toilet paper and batteries, but retailers and logistics experts said they also see some online shoppers, especially members of Generation Z, choosing no-rush shipping for products they don't need in a hurry.

Amazon for several years has invited customers to skip one- or two-day delivery and to receive their orders on the same day in as few parcels as possible. Consolidating orders into fewer packages by electing to have them delivered at the same time cuts down on boxes, shipping envelopes and fuel use, analysts said.

“The millennials who came to age in an era that was on fast delivery came to expect it de facto, whereas ... Gen Z is more accepting of a slower speed than previous generations before them,” said Darby Meegan, a general manager at Flexport, a supply chain and logistics company that fulfills orders for thousands of online merchants.

Still, Amazon executives have cited positive early results for Amazon Now in India, where they said Prime members tripled their requests for 30-minute deliveries once they started using the service.

Amazon Now also is attracting more repeat American customers, Tomay said.

“It’s in early days and time will tell,” she said. “I think that it will be interesting to see how it evolves.”