Houston catering startup taps new tech to pivot to meal prepping during the coronavirus shutdown

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Wolfe & Wine Co. is using a new software to dispatch meals to hospital workers as well as new meal prep customers. Getty Images

With an abundance of Houston restaurant and business closures spurred by the coronavirus pandemic, small company leaders are forced to develop resourceful solutions to keep afloat and compensate for slowed revenue.

Founder and chef of Houston-based Wolfe & Wine Co., Daniel Wolfe, has rejigged his social-focused business model to cater single-meal orders instead of large group orders.

Wolfe & Wine Co. is a full-service, chef-driven catering company, specializing in pop-up dinners paired with specially curated wines. Launched only a few short months ago in September 2019, Wolfe was looking forward to expanding his business across the Houston metroplex in 2020, one specially-catered social gathering at a time. His plans changed in March, when COVID-19 began to ingratiate itself in pockets of Houston.

"My business model thrives on events with more than 10 people, so we pivoted our focus to meal prep," Wolfe says.

Within 72 hours in March, Wolfe lost around $70,000 worth of revenue with the cancelation of all of his upcoming catering events, then feeling the first wave of economic and logistical impacts of COVID-19. However, Wolfe faced these hurdles with innovative and community-focused solutions that have already sustained his business and benefitted thousands of Houstonians whose lives have been affected by the coronavirus.

With the help of food service supplier Ben E. Keith Co. and cloud-based delivery management software company Dispatch Science, Wolfe & Wine Co. received the financial and technological sponsorship needed to provide single meals to his customers, and to donate meals to medical staff, including the entire Houston Methodist Emergency Room and ICU departments, and Houstonians in need.

"The dispatch software that we use is similar to what UPS, FedEx and Amazon use. When you order with us, you can track where your meal is in real time…That transparency separates us from [other meal prep companies]," Wolfe says.

Since producing single-order meal prep packages for his customers, Wolfe has noted that the two biggest challenges he has faced have been altering his recipes to accommodate single servings, and striving to maintain the same high-quality, personalized customer experience that he provides at his catering events.

In various industries, not only in Houston but across the globe, there will be elements of business that are forced to restructure, to accommodate the new economic and logistical boundaries brought upon by the COVID-19 pandemic.

"This virus is forcing people to innovate, forcing people stuck in their ways to change and adapt, or they'll fail," Wolfe says.

For the hospitality industry specifically, Wolfe foresees that restaurants' refined food takeout processes, along with the delivery of liquor, beer and wine, will play a huge role in their fiscal well-being after this health crisis subsides.

"Businesses that said 'we're not doing takeout' are now doing takeout because they don't have a choice," Wolfe says. "In the next few months, you're going to see a lot more offerings for takeout and delivery. You're going to see a lot more refined and better customer experiences for takeout, especially with millennials."

Sharpened takeout programs and alcohol delivery are projected to revolutionize the food and beverage industry, Wolfe says. In addition to enhanced technological components and takeout processes, community stewardship has been a main theme within the industry, Wolfe noted.

"The hospitality industry, nurses, grocery stores and others, those are the people carrying the country through this pandemic," Wolfe says. "You're not just some kid flipping a burger or stocking a box on a shelf."

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Houston tops list of most popular destinations for movers in U.S.

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Houston has moved up in Penske Truck Rental’s annual ranking of the country’s most popular moving destinations.

In 2021, Houston ranked first among the hottest U.S. moving destinations, Penske says. That’s up from the No. 6 position in 2020.

“It’s not hard to see why Houston is an attractive city for many people. A booming job market combined with low cost of living and sunny weather year-round make Houston a great choice for building a life and raising a family,” says Life Storage, an operator of self-storage facilities.

From 2020 to 2021, the Houston metro area gained 78,220 residents, putting it in third place for numeric population growth among U.S. metros (behind Dallas-Fort Worth and Phoenix, and just ahead of Austin).

Houston shares the Penske top 10 with three other places in Texas:

Sixth-ranked San Antonio, up from No. 9 the previous year.
Seventh-ranked Dallas, up from No. 8 the previous year.
Ninth-ranked Austin, down from No. 4 the previous year.

Penske compiles the annual list by analyzing one-way consumer truck rental reservations made over a 12-month span.

Houston and its big-city counterparts in Texas continue to see their populations swell for a number of reasons, including warm weather, no state income tax, relatively low housing costs, and plentiful job opportunities. From 2010 to 2020, Texas posted the third largest population increase (15.9 percent) among the states, with Utah ranked first and Idaho ranked second, according to the U.S. Census Bureau.

“There are lots of places in America with jobs and lower climate risks or jobs and racial diversity, but if you want all three, Texas will take care of you best,” The New York Times noted in 2021.

U-Haul, another provider of moving trucks, ranked Texas as the No. 1 destination for DIY movers in 2021.

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This article originally ran on CultureMap.

Pearland to open innovation-focused hub to support local entrepreneurs

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Entrepreneurs in the Pearland area have a new resource to help them grow their businesses.

The Pearland Economic Development Corp. has launched the Pearland Innovation Hub, aimed at connecting small businesses with programs and services that are designed to contribute to their success.

The Pearland Innovation Hub is managed through a partnership between the Pearland Economic Development Corp. and The Cannon, a Houston-area business networking community for entrepreneurs, investors, and corporate innovators. For now, the hub does not officially have a physical space. The hub is welcoming the local community to their launch party Thursday, May 19, at BAKFISH Brewing.

The Cannon hired Brandy Guidry to run the Pearland hub. She has more than 17 years of experience in business operations; engineering; technical marketing; innovation; and strategic planning, project, and program management.

Among the hub’s offerings are business-plan competitions, business coaching, networking, and programs.

Guidry’s office is at the Pearland Chamber of Commerce. “We can have small gatherings here,” she says. “Our focus is to have as many events at local venues to help promote and patronize the local business owners.”

Pearland Mayor Kevin Cole says in a news release that the hub will “serve to establish Pearland as a community known for innovation and entrepreneurship and where emerging companies want to locate.”

“The Pearland Innovation Hub is a groundbreaking initiative to support existing and aspiring small business owners,” Guidry adds.

A launch party for the Pearland Innovation Hub is scheduled for 5 pm May 19 at Pearland’s Bakfish Brewing Co., 1231 Broadway St.

Pearland Prosperity’s Community Strategic Plan recommended establishment of a hub for entrepreneurship and small business assistance. In April 2021, the economic development corporation’s board set in motion the creation of the hub. Seven months later, the Pearland City Council approved a three-year, $927,000 contract with The Cannon to operate the hub.

Members of the hub’s advisory board are:

Matt Buchanan, president of the Pearland Economic Development Corp.
Mona Chavarria, owner of A&A Cleaning.
Bill Jackson, founder and CEO of Base Pair Biotechnologies.
Jim Johnson, president and CEO of the Pearland Chamber of Commerce.
Randeep Nambiar, a board member of the Pearland Economic Development Corp.
HR consultant Ann Strouhal.

During the hub’s first year or two, it’ll be run through the economic development corporation. But the plan is to eventually transition the hub to its own nonprofit organization that will enter a contractual relationship with the economic development corporation.

Other than the Pearland Economic Development Corp. and The Cannon, the hub’s partners include the City of Pearland, the Pearland Chamber of Commerce, and San Jacinto Community College’s Small Business Development Center.

Brandy Guidry is the Pearland Navigator with The Cannon. Photo via pearlandinnovationhub.com

Houston expert: How to avoid unintentional plagiarism in your research work

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Plagiarism is the use of someone else’s words, ideas, or visuals as if they were your original work. Unintentional plagiarism is plagiarism that results from the disregard for proper scholarly procedures. It’s much easier to commit than one would think, and it has toppled giants in the research enterprise.

From 2007-2020, the National Science Foundation made 200 research misconduct findings, of which 78 percent were related to plagiarism. Here are some do’s and don’ts that will help you avoid unintended plagiarism, a potentially career-killing misstep.

The dos and don'ts

Don’t paraphrase without citing

According to a study of 63,700 students, Rutgers University Business School found that 36% of undergraduates admit to “paraphrasing/copying few sentences from Internet source without footnoting it.”

Don’t forget to add the quotation marks

And don’t forget to properly cite your sources at the end of the paper even if you used any in-text or footnote citations to give proper credit to the primary author.

Don’t copy and paste placeholders

You mean to go back and rewrite it in your own words but are liable to forget or run out of time. (More on this later.) If you copy and paste from a previously published paper of your own, it’s not research misconduct, but it is considered bad practice if you don’t cite it. This is called self-plagiarism.

Do make sure your hypothesis or subject is your own

Plagiarism of ideas occurs when a researcher appropriates an idea, such as a theory or conclusion — whole or in part — without giving credit to its originator. Acknowledge all sources!

Peer review is supposed to be confidential, and colleagues put their trust in each other during this process, assuming there will be no theft of ideas. Once the paper is published in a peer-reviewed journal, it should be cited.

Do use direct quotes

But quoted material should not make up more than 10 percent of the entire article.

Failure to use your own “voice” or “tone” is also considered plagiarism, or could be construed as plagiarizing, depending on how unique the author’s voice is. When there is an excessively unique turn of phrase, use quotation marks and cite (if in doubt.)

When paraphrasing, the syntax should be different enough to be considered your own words. This is tricky because you need to understand the primary work in its original language in order to reword it without just moving words around. In other words, no shuffling words!

Do cite facts widely acknowledged to be true (just in case!)

If it’s something that is generally held within your discipline to be true, or it’s a fact that can be easily looked up – like the year a state passed a certain law – there’s no need to cite “Google” or any generic platform, but it’s better to be safe than sorry. Someone reading your work might not have a background in your discipline.

Do run your paper through a plagiarism-detecting tool

Some options are www.turnitin.com or http://www.ithenticate.com.

Sanctions

There are consequences for plagiarizing another’s work. If you’re a faculty member, the sanctions could affect your career. For instance, according to retractionwatch.com, a prominent researcher and university leader was recently found to have engaged in misconduct. Terry Magnuson was accused, and later admitted to, plagiarizing unintentionally.

In an open letter to his university colleagues, Magnuson wrote a startlingly candid statement: “You cannot write a grant spending 30 minutes writing and then shifting to deal with the daily crises and responsibilities of a senior leadership position in the university, only to get back to the grant when you find another 30 minutes free.”

He goes on to say: “I made a mistake in the course of fleshing out some technical details of the proposed methodology. I used pieces of text from two equipment vendor websites and a publicly available online article. I inserted them into my document as placeholders with the intention of reworking the two areas where the techniques —which are routine work in our lab — were discussed. While switching between tasks and coming back to the proposal, I lost track of my editing and failed to rework the text or cite the sources.” Taking responsibility for this oversight, he resigned.

And that brings us to the Big Idea…

The Big Idea

The one thing that trips up even the most seasoned writers is having enough time to properly cite all one’s sources. Give yourself a few extra days (weeks?) to finish your paper and have a peer read it over with any questionable facts or quotes that might need to be cited more appropriately.

Funding agencies take plagiarism very seriously. For instance, the NSF provides prevention strategies by implementing a pre-submission process, and is also attempting to make plagiarism detection software available.

You also may want to take advantage of resources in your university’s library or writing center. There are also several tools to help you organize your citations; one called RefWorks will keep track of your sources as you write in-text citations or footnotes.